VERON, ADRIAN

BLSM4A
2020300856

NESTLÉ

MISSION
Our mission of "Good Food, Good Life" is to provide consumers with the best tasting,
most nutritious choices in a wide range of food and beverage categories and eating
occasions, from morning to night.

VISION
To be a leading, competitive, Nutrition, Health and Wellness Company delivering
improved shareholder value by being a preferred corporate citizen, preferred
employer, preferred supplier selling preferred products.

The Role of Strategic Analysis in Formulating a Strategy

The role of strategic analysis of nestle, a world-renowned company with
respect to their early presence in the food business, has moved on to another form
of strategy that allows them to implement new ideas, an upgraded structure, and
a revitalized perspective, while using the current strategy they’ve been opting for
in a retrospective sense.
Due to the consistent growth in the population in the world, Nestle has now
integrated a modern, and useful system of Enterprise Resource Planning (ERP).
Enterprise resource planning also termed as ERP is referred to as a modular
software system that is designed for integrating the major functional areas of a
company’s business processes into a unified system.
Having been dissected into different divisions within the company, such as human
resources, finance, accounting, consumer relationship, production, the supply
chain, and also the management of each of these divisions, it is inherently difficult
to have a unified system to operate these subdivisions. Moreover, the company’s
growth continuing to rise, having the need to create new subdivisions in order to
tend to new corners of the company.
With the use of Enterprise Resource Planning (ERP), it enables the company to
have a system that has more focus on these various types of essential business
areas. This system provides a wide range of services which enhances the
performance level impacting the overall attainment of objectives and goals.
 With this company having this system instilled, their weaknesses, such as
contamination of their food, would have better control now that unity within the
company allows it to delve deeper for its conclusion.
Strategic Objectives and Levels of Strategy
Nestle has the main strength of being well known throughout the world, and
having been in collaboration with other companies, such as trademarking their
products, and producing such, this gives Nestle to dominate in both worlds. This
gives them the advantage, and a new objective of having most of their focus onto
research and capacity for development. While other food companies tend to
advertising their company to gain a huge following, Nestle has the strategic
objective of using the revenue they collected from a wide variety of sources to put
into research and development, and engaging in environmental sustainability.
Along with the above objective, they also have the opportunity to enhance, and
progress the production of their food. One of their strategies that deal with this is
investing and collaborating with companies that introduce new ways of growing
and retailing foods and drinks. Investing in such companies to meet the future
demand for food in the world.
In the space of digitization, an important factor in today’s standards, Data and
technology is an essential objective sought to be achieved by Nestle. Having built
a seamless consumer experience and channel-less commerce system, unlocking
valuable data across the world. E-commerce is an enormous priority that they have
improved.
One of their objectives is also to attend to the face of their brand. Recently being
under fire for having immoral means of producing their products, such as leaving
no resource for clean water for the people in water, and the unethical marketing of
baby products. To combat and solve this problem, the company has directed
statements, and allocated resources and time towards the environmental
sustainability, and green attainability an production of their products.
These objectives have made Nestle pave a pathway to achieve their natural growth
from collaborations, research and development, and being more economically, and
ecologically viable for the needs of their consumers, and the further development
of their foundation as a business.

Planning Firm Actions to implement strategies

To implement such strategies the company intends to pursue, it is very
careful, and takes all the measures in conducting the proper way, and mode in the
execution of such. Being crowded with controversy, further execution without prior
notice or planning would only result in unnecessary risk.
In implementing strategies, adopting to modern standards such as creating a social
presence in the online space, Nestle has planned to implement the strategies
presented above through determining its relationship with its consumers, and
partners. It is essential to understand the bounds and circumstances of both
because without such information, implementing such strategy has a risk of
 backfiring. With transparency, and understanding how the reaction would affect
the company, Nestle has managed to understand the needs of the people, and
using this as their plan to implement their strategy.
With the right consultations, testing, and feedback, Nestle has acquired the
valuable information they seek to plan for their next strategy. In this case, they
planned on innovating their ways that appeal more to the environment, and the
health of the people. Building highly differentiated innovations, while testing and
launching new ideas, fueling Nestle’s growth. Their focus on delivering tasty,
nutritious, affordable and sustainable products by anticipating growth trends and
meeting people’s diverse evolving needs and preferences, whilst investing in
solutions with an improved environmental footprint.
Now that being environmentally friendly, and personal health is more important
than ever, the old ways of Nestle, and all the other companies that have been
around for a very long time, adapting to the changes, and planning to get there is
in itself, growth in a changing world, giving them approval and acceptability in the
standards of today.

Measuring and Evaluating Strategic Performance

The chart presented above shows the growth of Nestle in the last eighteen
years. As we can see, when Nestle was still using their old strategies from 2005 to
2009, it has been steadily increasing, though in a very modest mean. From 2010
up to 2017, this is the time where they implemented their new strategy, expressive
of the successful shift in their strategy and its implementation. Though we see that
from 2015 to 2017 a decline has appeared, due to the controversy of their
company. The decline, being a massive impact on the company, they had to
abandon their current strategy, and opt for a new one, whilst remaining, the
understanding and retrospective purview of that strategy.
From 2018 up to the present year, their growth has been inclining once again.
Learning from the mistakes of their company, and instituting a new strategy
presented in the paragraphs above, it is shown that the performance of their new
strategy in adapting, and being more acceptable to the norms of today’s standards
have proven well.
In my opinion, upon consuming their recent product releases, and exploring their
website, and the accomplishments they have achieved economically,
environmentally, and socially, this new strategy they have devised is clearly
working, and in the performance thereof shows the internal and external growth of
the Nestle. Though they are not out of the water in their controversies, through
proper planning, objectives accurate to their needs, and execution of such, they
have still managed to increase their growth. As the world, and its inhabitants
continue to change overtime, Nestle showed that they are more than capable and
ready for the future growth, responsibilities, and adaptability.