PREPARED BY:-

NAME – SURYABHAN NISHAD

MARKETING EXECUTIVE
ULTRATECH CEMENT LTD.
(DISHA SCHOOL OF MGMT. RAIPUR)
Indian Oil Corporation Limited - Company Profile –
Indian Oil Corporation (IOC) is India's largest downstream oil company. The company is
engaged in refining of petroleum, pipelines-crude oil and petroleum products, marketing of
petroleum products, and research and development activities. The IOC group of companies owns
and operates 10 of India's 20 refineries with a combined refining capacity of 65.7 million tonnes
per annum (1.3 million barrels per day). The company primarily operates in India with limited
presence in some Asian and African countries. It is headquartered in New Delhi, India and
employs about 34,400 people. The company recorded revenues of INR2,710,736.2 million
(approximately $56,925.5 million) in the financial year ended March 2010 (FY2010), a decrease
of 5% compared to FY2009. The operating profit of the company was INR157,161.4 million
(approximately $3,300.4 million) in FY2010, an increase of 99% over FY2009. The net profit
was INR102,205.5 million (approximately $2,146.3 million) in FY2010, compared to
INR29,495.5 million (approximately $619.4 million) in FY2009.

The Indian Oil Corporation Limited - SWOT Analysis company profile is the essential source for
top-level company data and information. Indian Oil Corporation Limited - SWOT Analysis
examines the company's key business structure and operations, history and products, and
provides summary analysis of its key revenue lines and strategy.

HIGHLIGHTS OF THE PETROLEUM SECTOR OF INDIA DURING

2009-10
� India has total reserves (proved & indicated) of 1201 million metric tonnes of crude oil
and1437 billion cubic metres of natural gas as on 1.4.2010.
� The total number of exploratory and development wells and metreage drilled in onshore
and offshore areas during 2009-10 was 428 and 1019 thousand metres respectively.
� Crude oil production during 2009-10 at 33.69 million metric tonnes is 0.55% higher than
33.51 million metric tonnes produced during 2008-09.
� The refining capacity in the country increased to 184.386 million tonnes per annum
(MTPA) as on 1.4.2010 from 177.968 MTPA as on 1.4.2009.
� The total refinery crude throughput during 2009-10 at 160.03 million metric tonnes is
0.46% lower than 160.77 million metric tonnes crude processed in 2008-09 and the prorata
capacity utilisation in 2009-10 was 89.92% as compared to 107.43% in 2008-
09.
� The production of petroleum products during 2009-10 was 151.898 million metric tonnes
(including 2.244 million metric tonnes of LPG production from natural gas) registering a
decrease of 0.51% over last year’s production at 152.678 million metric tonnes (including
2.162 million metric tonnes of LPG production from natural gas).
� The country exported 50.974 million metric tonnes of petroleum products against the
imports of 23.49 million metric tonnes (including 8.828 million metric tonnes of LNG)
during 2009-10.
� The consumption of petroleum products during 2009-10 were 138.196 million metric
tonnes (including sales through private imports) which is 3.60% higher than the sales of
133.400 million metric tonnes during 2008-09.
� The total number of retail outlets of Public Sector Oil Marketing Companies as on
1.4.2010 has gone upto 36462 from 34948 on 1.4.2009.
� The total number of LPG consumers of Public Sector Oil Marketing Companies as on
1.4.2010 were 114.952 million against 105.632 million as on 1.4.2009.
� The number of persons employed (including contract employees) in petroleum industry
as on 1.04.2010 and 1.04.2009 are 129988 & 138973 respectively.

CHATTISHGARH –
Chhattisgarh, a 21st century State, came into being on November 1, 2000. Larger than Tamil
Nadu, it is just the right size, and is also fortunate to have a low population density. Good
Governance is the highest priority in this Fast Track State. There is both policy stability as well
as political stability. Government has been kept small and the State is in excellent fiscal health.
Chhattisgarh is truly a land of opportunities. With all major minerals including diamonds in
abundance, it is the richest State in mineral resources. There are mega industries in Steel,
Aluminium and Cement. Chhattisgarh contributes substantially to the Human Resources of India.
Several hundred students from the State qualify for admissions in prestigious academic
institutions every year. Bhilai, the knowledge capital of the State, alone sends over 50 students to
the elite Indian Institutes of Technology every year. A unique Private Universities Act has been
passed to attract investments in quality higher-education.
By seeing lots of opportunities in chattishgarh in different sector , also having lots of
opportunities in petrolium consumption in chattishgarh that’s why different oil exploration
companies are investing money in chhattishgarh.

Company-wise Retail Outlets in chattishgarh as on 1/4/2010

IOCL - 232
HPCL – 256
BPCL – 158
TOTAL – 546

Company-wise SKO/LDO Dealerships in chattishgarh as on 1/4/2010

IOCL – 61
HPCL – 39
BPCL - 9
TOTAL – 109

DHAMTARI :-
Dhamtari, India is situated 75 km (48 miles) south of the district headquarters of the city of
Raipur on the national highway No. 43 (which runs from Delhi to Madras) dividing the city into
the eastern larger and older part with shopping center and the western newer section. In 2011
Dhamtari had a population of 706591

RURAL POPULATION – 613007

URBAN POPULATION - 93584
From here roads radiated to the south, east, and west, so that Dhamtari became the trading and
shipping center for points 150 and more km distant. Among the goods shipped from Dhamtari
were forest products such as timber, shellac, morabulum nuts and biri (cigarette) leaves, along
with rice, hides, and other farm produce.
PETROLIUM CONSUMPTION IN DHAMTARI :-
To have only roads medium for transportation in dhamtari to another cities of chattishgarh, the
consumption of petrolium product (diesel and petrol) is very high and the income of common
people of dhamtari is increasing year on year and they are spending money on their lifestyle
product such as MOTOR BIKES, CARS, CONSUMER ELECTRONICS, LAND and
PROPERTY etc.

SPENDING PATTERN OF RURAL PEOPLE OF DHAMTARI DISTRICT

:-
Dhamtari is a district in chhattishgarh which having very busy AGRICULTURAL WORK ,
whole year rural people are used to ingage in it. Due to the RAVISHANKAR DAM(gangrel)
having water availability whole year in this district that’s why approax 51% agricultrural land
having summer crop production and 100% crop production is done in winter season, this dual
crop production gives lots of worth to rural people.
Our chattishgarh government is very much supportive in respect of rural people
they are used to purchase their peddy and gives BONUS to rural people so in this way year on
year income level of rural people of dhamtari district is increasing.
By seeing lots of support from the state government, the enthusiasm of rural
people of chattishgarh is increasing year on year and they have understand the value of
AGRICULTURAL WORK and they are spending more money on agricultural supportive
equipment such as
TRACTOR:-
tractor is a vehicle which has been made only for Agriculture use and for material transportation
, due to the duel crop production the no. of tractors in this district are increasing season on season
men are not able to do all field related work like ZUTAI, KATAI, MINZAI , MATAI ETC.
Apart from these use farmers are using tractors as a buisiness purpose they are providing their
tractors to transportation of BUILDING MATERIAL SUPPLYING, AS A PUBLIC
TRANSPORTATION(at the time of wedding season in villages), CROP TRANSPORTATION
TO NEAR BY MANDI ETC.
THRASER:-
Thraser is a vehicle which has been made to remove peddy from the plant after crop cutting
usually thraser comes in two varient which runs with the help of electricity and diesel.
Usually farmers are uses a blank ground to remove peddy from the plant that’s
call “BYARRA” in villages and this ground situated far from the village where usually
electricity availability problem having, so the farmers are bound to use diesel instead of
electricity.
HARVESTER:-
Harvester is a vehicle which has been made for the crop cutting and the demand of this vehicle at
the time of crop cutting in villages are very high, usually harvesters comes from the PUNJAB in
this area and villagers are ready to use those vehicle at any cost.
MOTORBIKES:-
Motorbikes was not considered as a lifestyle vehicle in villages but now a days due to income
level villagers are ready to spend money on two wheelers and every year demand of bikes are
increasing.
MOTOR PUMPS:-
Motor pumps are usually run by electricity but some places electricity problem having that’s why
diesel pump are uses.
These all vehicles and equipment are run through petrol and diesel and year on year the no. of all
these vehicles and equipments are increasing and the demand of petrol and diesel are increasing
which need to be fulfilled.
Its great opportunity to INDIAN OIL CORPORATION LTD. To have a Retail outlet in
dhamtari district .
PETROLIUM RETAIL OUTLET (PETROL PUMP) IN DHAMTARI :-
In the city with in the 10 km radius total 5 petrol pumps having which fulfilling the need of the
surrounding areas customers and also most of the rural area people are used to purchase and
they come from 20-25 km because they don’t have an option for it.

POTENTIAL LOCATION TO HAVE A PETROLIUM RETAIL

OUTLET(PETROL PUMP) IN DHAMTARI DISTRICT:-
Understanding the opportunity is not difficult but how to convert those opportunity into
profitability its very difficult in this competitive market, and to select a location in this industry
is very important, because its depends upon the convenience and value of money of the
customer, they don’t want to travel to much for petrol and diesel usually they prefer to purchase
or to fill up their tank in which petrol pump which is on their path or road.
In dhamtari district KANDEL is a place which suits the location to have a retail outlet of the
company.
KANDEL –
kandel is a big village in dhamtari district which is 15 km far from dhamtari, which is located 5
km inner side of NH - 43 RAIPUR – DHAMTARI – JAGDALPUR highway.
This village has a population of in between 3500-4000, this village is famous of
its freedom fighter MR. BABULAL CHOTELAL SHRIVASTAVA who has worked with MR.
MAHATMA GHANDHI JI.
Due to the center place of this village approax 10-12 villages are used to come to purchase
different things in this village. Its having big market place and lots of vehicles are come to this
place.

TOATAL POPULATION AND NO. OF VEHICELS OF KANDEL AND

SURROUNDING VILLAGES:-
population two
tractor
s.no. name of villages (approx) wheeler thraser
1 Kandel 3500-4000 35-40 150 15
navagaun 50
20-22
2 (kandel) 1500-2000 10
3 bhothali 2500-2800 30-32 100 12
4 sankara 2500-3000 20-25 70-80 10
5 piperchedi 2200-2500 15-20 80-90 8
6 Gagara 2000-2200 15-20 50-55 12
7 Jihiria 1500-1800 20-22 40-50 15
8 Devpur 1800-2000 10 - 12 20-30 20
navagaun 30-40
10
9 (devpur) 1200-1500 12
10 navagaun(jhiria) 2000-2500 15-18 40-50 10
11 baliyara 2500-3000 15-20 50-60 20
12 shankardaha 2000-3000 10 50-60 10
13 dondaki 1500-2000 10 50-55 10
total (approx) 200 1000 120

PRESENT OIL CONSUMPTION:-

Presently all demand of petrol and diesel are fulfilled by dhamtari city all peoples are bound to
cover atleast 20 km to get petrol and diesel , every month approax 55000-70000 ltr. Diesel and
40000 ltr. Petrol is consumed in this place for various agricultural activities and personal use at
the time of peak season (month july-aug and feb- march) and in normal season approax 40000-
50000 ltr diesel and 40000 ltr petrol is consumed.
SALES FORECAST FOR NEW RETAIL OUTLET(PETROL PUMP):-
By seeing present consumption of diesel and petrol of this area shows lots of opportunity to open
a new petrolium retail outlet which also helps to people to avoide unneccesary travelling to
dhamtari.
At the time of starting of new retail outlet due to unawareness of this outlet we are
assuming that following no. of vehicle would come and quantity could be sold from this retail
outlet/day and per month.

no. of total in ltr.

qty. would be
vehicles
sold in
would
ltr/day.
s.no. name of vehicle come(avg)

1 motorbikes 80 1.5*80(petrol) 120

2 tracters 14 40*14 560
3 harvesters 5 100*5 500
4 tharaser 10 15*10 150

total 120
Petrol
sales/day
Diesel 1210
monthly sale Petrol 3600
 Diesel 36300

PROMOTIONAL PLANNING TO INCREASING THE AWARENESS OF

NEW RETAIL OUTLET :-
Before the opening of new retail outlet its very much important that people get aware about this
new retail outlet so we can use following promotional activities which would be beneficial for
the retail outlet.
NEWS PAPER ADVERTIESMENT:- news paper is very useful to increasing the awareness of
the petrol pump because still rural people of this area are used to read news paper very
interesitigly every day.
POMPLET DISTRIBUTION :- another activity could be pomplet distribution all near by
villages which comes under KANDEL villages radius.

SALES PROMOTION TO INCREASE THE SALES:-

GIFT SCHEME:- to enhance the sales we can use gift distribution scheme of particular quantity
purchase of the customer it helps to attract the village customers because they feel glad when
some one gives gift or something.
REWARD POINT:- if any customer is loyal towards our petrol pump and started regular
purchasing from our petrol pump so we could use reward point and on the basis of these reward
point we can make our permanent customer base.

SALES FORECAST AFTER SALES PROMOTION ACTIVITIES IN

NORMAL SEASON AND PEAK SEASON:-
As we know that in dhamtari district usually dual crop production is done and the uses of
tractors and harvesters are run heavley in two times which called peak season which is january –
march and july- aug apart from other months are considered as a normal season.

SALES FORECAST FOR NORMAL SEASON AFTER SALES

PROMOTION:-
no. of vehicles total in ltr.
qty. would be
would sold in ltr.
s.no. name of vehicle come(avg)DAY
150
1.5*100(petrol)
1 motorbikes 100
2 tracters 20 40*20 800
3 harvesters 8 100*8 800
4 tharaser 15 15*15 225
 total sales/day petrol 150
diesel 1825
monthly sale petrol 4500
diesel 54750

SALES FORECAST FOR PEAK SEASON AFTER SALES PROMOTION ACTIVITIES:-

no. of vehicles total in ltr.

qty. would be
would sold in ltr.
s.no. name of vehicle come(avg)DAY
180
1.5*120(petrol)
1 motorbikes 120
2 tracters 25 40*25 1000
3 harvesters 10 100*10 1000
4 tharaser 20 15*20 300

total sales/day petrol 180

diesel 2300
monthly sale petrol 5400
diesel 69000
CONCLUSION:-
By seeing huge potential of consumption of petrol and diesel in this place(kandel) attracts the oil
exploration companies , this place would be the best place to open a petrolium retail outlet which
helps to increase the sales of the company and provide better services to the customers of this
place and surrounding villages.