Lead Conversion Kit

LEAD
CONVERSION
KIT
India’s MSME RAJIV TALREJA

Business Coach www.rajivtalreja.com
02 OF 15
COLD DMS AND EMAILS ARE SOME

OF THE MOST UNDERRATED
MARKETING STRATEGIES
that people don’t know how to use and leverage to grow
their businesses.
You need to understand that cold marketing strategies

work when you have nurtured the lead with free content
or provided free value which positions you as the expert.
Now I am considering you have provided some value via

the secret strategies I had revealed in the carousel, so
here are 5 DM templates and 3 Email templates along
with samples you can use to convert those cold leads into
paying clients:

03 OF 15
TEMPLATE 1
Heyy [Name], I came across your [platform] profile and I love how
[one sentence about their results].
I see you have been doing great with [your service] but I feel I can
help you [result you can bring] through my skills in [your service].
I have helped [total number of people helped] with [your service]

which have [tangible results you have produced].
Let’s hop on a 15 min call if you are interested in growing [your

service]!
[Calendly Link]
SAMPLE 1
Heyy Karan, I came across your LinkedIn profile and I love how you
have been providing massive value to your clients and have
generated $1M+ via short-form video marketing.
I see you have a great landing page for your service but I feel I can
help you 2x your conversion rate through my skills in creating high
conversion landing pages.
I have helped 100+ people in creating their landing pages which

have generated an additional revenue of $3M!
Let’s hop on a 15 min call if you are interested in increasing the

conversion rate of your landing page!

04 OF 15
TEMPLATE 2
Hey [Name], I see you had doubts about [their question related to
your industry].
I hope I could answer the question you had asked.
I am a [your service] having ____ years of experience and I feel I

can provide you with an extended strategy regarding [your service]
that will help you grow [their business/venture] exponentially.
Let’s hop on a 15 min call if you are interested!
[Calendly Link]
SAMPLE 2
Hey Arun, I see you had doubts about how to start short-form video
marketing.
I hope I could answer the question you had asked.
I am a Content Marketer having 3 years of experience specializing

in video marketing and I feel I can provide you with an extended
strategy regarding how you can generate leads via short-form
content that will help you grow your personal brand exponentially.
[Calendly Link]

05 OF 15
TEMPLATE 3
Hey [Name], I see you have been doing great with [about their
business] and it’s been amazing to see how you have [results they
have produced].
I feel you are really good at [their specialization] but I believe I can
help you generate [number: 2x, 3x, 4x and desired outcome]
through [your service] as I have been working in the industry for
the past ____ years.
[Calendly Link]
SAMPLE 3
Hey Varun, I see you have been doing great with your personal
brand and it’s been amazing to see how you have gained a massive
50k following in just 3 months.
I feel you are really good at your craft and creating content around
it but I believe I can help you generate 2x more followers through
powerful short-form video marketing as I have been working in the
content industry for the past 4 years.
[Calendly Link]

06 OF 15
TEMPLATE 4
Hey [name], I am [your service] who has helped [number of
people] to generate [results you have produced].
I want to help you [result you can produce for them] within [time
frame for your service] through my [years] of experience in this
industry.
[Calendly Link]
SAMPLE 4
Hey Abhishek, I am a web designer who has helped 150+ clients to
increase their online revenue by at least 50%.
I want to help you double the sales of your fitness coaching so that
you can impact and change lives while making more money within
6 months through my 5 years of experience in the design industry.
[Calendly Link]

07 OF 15
TEMPLATE 5
I hope I was able to solve your problem with my __ years of

experience in [your industry].
If you would like to [desired outcome] through [your service] then

I would be more than happy to help you!
Reach out to me at [your email] if you need any help.
SAMPLE 5
I hope I was able to solve your problem with my 5 years of
experience in the design industry.
If you would like to increase your social media following through the
power of short-form video marketing then I would be more than
happy to help you!
Reach out to me at abc@gmail.com if you need any help.
Note: It’s only for quora/reddit or any question-answer answer based platform.

08 OF 15
EMAIL TEMPLATE 1
Subject: Helping you [2x, 3x, 5x] your [new project/venture] through [your service]
Body:
Heyya [First Name],
I have been really active on [social media channel] and came across your [their
channel/project/new venture] and was deeply intrigued by it.
I love brands who support [their value system] and look forward to providing as
much value as I can to them.
I see you have been doing great with [your service] as the numbers speak for you
but I feel I can help you achieve the following:
[Results you can bring for them]

Sounds unbelievable? Haha it's not!
I have been in the field of [your skillset] for [no. of years] and have worked with
brands like [brand related to their industry] and [brand related to their industry].
One thing I can assure you is that if we work together, I will take your [their channel/
project/venture] to heights you never imagined.
To discuss this further, I would appreciate it if we could have a short 15-min call,
where I would guide you on how I can help you achieve those goals!
Click the link below to book a [service] strategy call and I look forward to scaling up
your [their channel/project/venture].
[Calendly Link]
Warm Regards,
(Name)
(Designation)

09 OF 15
EMAIL SAMPLE 1
Subject: Helping you 2x your YouTube channel through targeted YouTube strategy
Body:
Heyy Sam,
I have been really active on YouTube and came across your YouTube channel and
was deeply intrigued by it.
I love brands who equip people with skills & knowledge and look forward to
providing as much value as I can to them.
I see you have been doing great with the content part of it as the numbers speak for
you but I feel I can help you achieve the following:
• Increase your user retention through editing and scripting strategies

• Help you increase your CTR through designing highly intriguing thumbnails
• Make you more money through strategic linking of your Stock Market course
Sounds unbelievable? Haha it's not!
I have been in the field of YouTube management for 5 years and have worked with
brands like Daniel, Mr Beats, and Code Interprettors.
One thing I can assure you is that if we work together, I will take your YouTube
channel to heights you never imagined.
Click the link below to book a YouTube strategy call and I look forward to scaling up
your YouTube channel.
[Calendly Link]
Warm Regards,
Aruna
YouTube Strategist
aruna123xyz@gmail.com

10 OF 15
EMAIL TEMPLATE 2
Subject: [Name], Are You Ready to Take [Their Business] to the Next Level?
Dear [Name],
I hope this email finds you well.
I came across your [website/social media profile/blog] and was impressed by

[specific aspect you found impressive] of your business.
But I feel if you improve the [your service], then you would be able to [result you
can generate].
Here's a glimpse of how I can assist you in achieving it:

Over the past [number of years], I have worked with numerous [their industry]
businesses, helping them achieve remarkable results and substantial growth through
[your service].
I understand that choosing the right partner for your business is a crucial decision,
that's why I offer a complimentary consultation call, where we can discuss your
specific business goals, challenges, and explore how we can work together to
achieve outstanding results.
Click the link below to book your [your service] strategy call and I look forward to the
opportunity of working together and helping your business thrive.
[Calendly Link]
Warm Regards,
(Name)
(Designation)
(Email address)

11 OF 15
EMAIL SAMPLE 2
Subject: Shavan, Are You Ready to Take Stockgyaan to the Next Level?
Dear Shavan,
I hope this email finds you well.
I came across your YouTube channel and was impressed by the valuable content
you are providing through the channel.
But I feel if you improve the retention and CTR of your channel, then you would be
able to generate 2x more leads for your paid stock market course.
Here's a glimpse of how I can assist you in achieving it:
Increase your user retention through editing and scripting strategies

Help you increase your CTR through designing highly intriguing thumbnails
Make you more money through strategic linking of your Stock Market course
Over the past 5 years I have worked with numerous edtech businesses, helping
them achieve remarkable results and substantial growth through targeted YouTube
strategy.
I understand that choosing the right partner for your business is a crucial decision,
that's why I offer a complimentary consultation call, where we can discuss your
specific business goals, challenges, and explore how we can work together to
achieve outstanding results.
Click the link below to book your YouTube strategy call and I look forward to the
opportunity of working together and helping your business thrive.
[Calendly Link]
Warm Regards,
Aruna
YouTube Strategist

12 OF 15
EMAIL TEMPLATE 3
Subject: [Name], proven technique to scale [their social media/ business]
Heyy [Name],
I hope this email finds you in good spirits.
I know you value your time a lot hence will keep this email short and crisp.
As a fellow [your service], I understand the unique challenges [your ideal client]
face. That's why I'm reaching out to you—to offer my knowledge and expertise to
help you [results you can bring for them].
Here's what i can help you achieve if we work together:

Over the past [number of years], I have worked closely with [ideal businesses you
work with] like yours, guiding them towards achieving [results you help your
clients achieve].
One thing I can assure you is that if we work together, I will take your [their
business/channel] to the next level.
Click the link below to book a [your service] strategy call and I look forward to
scaling up [their business/channel].
[Calendly Link]
Warm Regards,
(Name)
(Designation)
(Email address)

13 OF 15
EMAIL SAMPLE 3
Subject: Avinash, proven technique to scale Stocksy YouTube channel!
Heyy Avinash,
I hope this email finds you in good spirits.
I know you value your time a lot hence will keep this email short and crisp.
As a fellow YouTube strategist, I understand the unique challenges edtech YouTube

channels face. That's why I'm reaching out to you—to offer my knowledge and
expertise to help you increase the sales of your stock market course.
Here's what i can help you achieve if we work together:

Increase your user retention through editing and scripting strategies
Help you increase your CTR through designing highly intriguing thumbnails
Make you more money through strategic linking of your Stock Market course
Over the past 5, I have worked closely with edtech YouTube channels like yours,
guiding them towards achieving better reach leading to more number of subscribers
and course sales.
One thing I can assure you is that if we work together, I will take your YouTube
channel ‘Stocksy’ to the next level.
Click the link below to book a YouTube strategy call and I look forward to scaling up
your channel.
[Calendly Link]
Warm Regards,
Aruna
YouTube Strategist

14 OF 15
WEBINARS
Webinars are a tool you can use to position yourself as the expert provided you help
your target audience with good quality content created out of your own experience
of working in the industry.
Webinars also are a low-cost method to gather all your potential audience under
one roof.
But what webinars to host?
I got you covered, here are 10 different types of webinars you can host for your
audience:
1. Educational Webinars:
You can offer in-depth knowledge and insights on a specific topic related to your
industry. This will help you in positioning yourself as an expert in the minds of
your target audience leading to an increase in your bargaining power, which will
further help you to sell your services at a premium.
2. Q&A Sessions:
Invite your audience to ask questions and clear their doubts about your industry,
product, or service. This interactive format helps build engagement and
establishes your brand as an expert and trustable brand.
3. Panel Discussions:
Host a panel discussion with a few industry experts and influencers. Explore
different perspectives, address common challenges, and offer actionable advice
to your audience. This will make them feel that you as a brand want to see them
grow and not make mistakes giving you a favorable position in their mind.
4. Training and How-to Webinars:

Showcase features and benefits of your product/service through a live
demonstration and provide a step-by-step training on how to use it effectively.
Help your audience get the most out of what you offer and position yourself as a
trusted resource. Also don’t forget to highlight how it solves a problem or meets
a need of your target audience.

15 OF 15
5. Industry Insights and Trends:

Offer a webinar that dives into the latest industry trends, research, and market
insights which will help your audience make informed decisions. But, make sure
you don’t just present what’s available online, give your analysis and how can
your audience utitlise it to their advantage.
6. Expert Interviews:
Conduct interviews with industry experts, influencers, or customers who have
experienced success in your field. Extract insights, tips, and actionable advice
that can benefit your audience.
7. Skill-Building Workshops:
Offer hands-on workshops that help your audience develop new skills or
enhance existing ones which would help them make more money directly or
indirectly. Provide practical exercises, tools, and resources to enable active
learning during the webinar.
8. Virtual Conferences:
Host a multi-session virtual conference with different speakers, breakout
sessions, and networking opportunities. Cover a range of topics related to your
industry and provide value-packed content throughout the event.
9. Expert Debates:
Organize a structured debate between industry experts who hold differing
viewpoints on a controversial or debated topic in your industry. This format
encourages critical thinking and provides diverse perspectives to your audience
which will again help them take informed business decisions.
10. Global Perspective Webinar:

Study the global landscape of your industry by discussing trends, challenges,
and opportunities in different regions. Broaden your audience's understanding of
the industry on a global scale, help them understand how they can expand
globally and how will it benefit them.


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LEAD

India’s MSME RAJIV TALREJA

COLD DMS AND EMAILS ARE SOME

You need to understand that cold marketing strategies

Now I am considering you have provided some value via

India’s MSME RAJIV TALREJA

I have helped [total number of people helped] with [your service]

Let’s hop on a 15 min call if you are interested in growing [your

I have helped 100+ people in creating their landing pages which

Let’s hop on a 15 min call if you are interested in increasing the

India’s MSME RAJIV TALREJA

I hope I could answer the question you had asked.

I am a [your service] having ____ years of experience and I feel I

Let’s hop on a 15 min call if you are interested!

I hope I could answer the question you had asked.

I am a Content Marketer having 3 years of experience specializing

Let’s hop on a 15 min call if you are interested!

India’s MSME RAJIV TALREJA

Let’s hop on a 15 min call if you are interested!

Let’s hop on a 15 min call if you are interested!

India’s MSME RAJIV TALREJA

Let’s hop on a 15 min call if you are interested!

Let’s hop on a 15 min call if you are interested!

India’s MSME RAJIV TALREJA

I hope I was able to solve your problem with my __ years of

If you would like to [desired outcome] through [your service] then

Reach out to me at [your email] if you need any help.

Reach out to me at abc@gmail.com if you need any help.

India’s MSME RAJIV TALREJA

Heyya [First Name],

[Results you can bring for them]

Sounds unbelievable? Haha it's not!

India’s MSME RAJIV TALREJA

• Increase your user retention through editing and scripting strategies

Sounds unbelievable? Haha it's not!

India’s MSME RAJIV TALREJA

I hope this email finds you well.

I came across your [website/social media profile/blog] and was impressed by

Here's a glimpse of how I can assist you in achieving it:

India’s MSME RAJIV TALREJA

I hope this email finds you well.

Here's a glimpse of how I can assist you in achieving it:

Increase your user retention through editing and scripting strategies

India’s MSME RAJIV TALREJA

I hope this email finds you in good spirits.

Here's what i can help you achieve if we work together:

India’s MSME RAJIV TALREJA

I hope this email finds you in good spirits.

As a fellow YouTube strategist, I understand the unique challenges edtech YouTube

Here's what i can help you achieve if we work together:

India’s MSME RAJIV TALREJA

But what webinars to host?

4. Training and How-to Webinars:

India’s MSME RAJIV TALREJA

5. Industry Insights and Trends:

10. Global Perspective Webinar:

India’s MSME RAJIV TALREJA

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