Needs

Exceptional (5 Above Average Satisfactory (3 Improvement (2 Unsatisfactory

Criteria points) (4 points) points) points) (1 point)
Highly creative Creative design
and unique, with original Standard
capturing elements, creativity with Limited creativity, Lack of creativity,
Creativity and essence aligning with the moderate relying on design lacks
Originality effectively. brand. originality. generic elements. originality.
Clearly Limited
represents Relevant to self, Moderately relevance,
personal but some relevant, with significant Fails to represent
Relevance to identity and elements need room for adjustments personal identity
Self values. refinement. improvement. needed. effectively.
Visually Adequate Limited visual
appealing, Generally aesthetic appeal appeal, Lacks aesthetic
harmonious attractive, some with noticeable significant appeal,
Aesthetic composition, elements may room for elements need significant design
Appeal and style. need adjustment. improvement. refinement. flaws.
Generally simple Moderately Somewhat
Simple yet and memorable, simple and complex, Overly complex,
memorable, minor memorable, impacting difficult to
Simplicity and easy to recall adjustments opportunities for memorability and remember and
Memorability and recognize. needed. streamlining. recognition. recognize.
Precise and Adequate
professional Generally well- technical Substantial Poor technical
execution with executed, with execution, technical issues execution,
Technical attention to minor technical noticeable areas impact overall significant design
Execution detail. improvements. need refinement. quality. flaws.