DD Strand i

Indian Tourism

The tourism of India has significantly decreased by 57%. This is causing multiple problem in
the economic growth of both companies and the government. About, 49% of tourism
decrease is happening in the city of Gurugram. Therefore, multiple companies and
government agencies are facing issues.

Client Information

Our Client (Mrs. Anushree) is a foreign tourism, (associated with the government) company
who wishes to spread information about tourism in Gurugram as the tourism rates in
Gurugram have dropped significantly . They are facing problems, although, because the
company doesn’t have a lot of information about Gurugram and the company doesn’t have
a good coder. Therefore, they have contacted me to design a website for them.

Problem

The company has noticed a significant drop, which is 49% in the tourism of Gurugram which
they find can be fatal to the economy of Gurugram and they also wish to expand tourism
rates in Gurugram, so, their branch income of Gurugram increases.

Impact

It has potentially delayed all revenue predictions of the company and can cause a lot of
damage to the company’s economical growth. It may shut down some of the company’s
projects, as they are receiving may be reduced funds. It is also causing the company tax
problems, as the area is the country is receiving -6.6% of the total GDP, for which they might
increase the taxes, causing even more problems for the company.

Solutions

A solution for, such an issue is extremely important as it may cause some of the possible
impacts to come true. For such an issue the need for a website is mandatory and should be
used as the creation of a website is going to do work more effective and efficiently, while
being cost effective.

Situation and Evidence

After a discussion with our client we came to a conclusion that a website for effective
information dissemination, as it allows 64.6% of the world's population to access
information globally. This increased awareness and rapid expansion benefit both the
company and the government’s economic crisis. The website will likely include pages for visa
applications, country rules, and closing timings, allowing clients to plan their trips
accordingly. This will help increase awareness and streamline the travel process for all
potential clients. Thus, to summarize, a website will make the information spread faster and
more effectively, which is required for this situation, to divert such a crisis. This is also very
cost-effective to the company as they will not need to run campaigns and will have to make
a permanent investment. We assume that the creation of a website will help draw the
audience by marketing tactics such as creating of high quality content and the marketing of
the website. This will increase the visibility of our planning to make a tourism website.
 DD Strand ii
*All answers are given according to Strand i project*
R. Question Source Justification Priority
What is the The problem and
client’s problem Primary Source - Impact are
and how is it Client required in order High Priority
impacting to know what
him/her? must be made.
There must be a
What is the software which
Software or may help make
platform which Primary Source – the product High Priority
may be suitable Subject Expert quicker and more
to make such a easily, thus
website? helping both the
client and worker.
The User
Primary Source interface must be
How must User – Client comfortable to
Interface of the the user and must Medium Priority
website be? Secondary Source be easy to use
– Internet instead of being
complicated.

What do you It is important to

perceive as Primary Source - know the
strengths and Client expectations of a High Priority
weaknesses of consumer from
these existing our website.
solutions?

To know which
What devices or platforms
platforms do you collaboration can
primarily use to Primary Source - be done with is
manage your, Client essential, so that Medium Property
matters related we may expand
this topic? our database and
connection with
consumers.
The requirement
to know the target
audience is
Who do you Primary Source – immense as it
believe would Subject Expert will help the
benefit most from business learn
a product that Secondary their High Priority
addresses the Source – social shortcomings and
challenges you've media will help them in
mentioned? learning the way
they must
proceed in these
matters.
We must know,
Have there been what we are
any recent shifts working for and
in consumer Secondary Source if it is a growing
behavior or – Stocks News society or losing
preferences that society. This may Medium Priority
could influence help us know
the potential more about how
success of this to proceed
product? (according to
information
extracted)
Must know the
Who are the main competitor, so
competitors in Secondary Source that more about
this industry that – Internet the agency is Medium Priority
offer similar Research known and some
solutions or common first-
products? time mistakes are
avoided.
Are there any Requirement to
industry-specific know the law in
regulations, Secondary Source this agency is
standards, or – Internet immense as it
compliance Research helps us for High Priority
requirements that moving ahead
our product must with the law &
 adhere to? regulation, while
also being ethical.

How do Competitor
businesses in this feedback inspires
industry typically innovative Medium Priority
gather and act on Secondary approaches,
feedback from Question – improving
their customers? Tourism Societies products,
services, and
customer
experiences.

Primary Research

1) The client’s problem and its impact is:

Ans. The client’s company had noticed a significant drop, which is 49% in the
tourism of Gurugram which they find can be fatal to the economy of Gurugram
and they also wish to expand tourism rates in Gurugram, so, their branch
income of Gurugram increases. Due to this problem the client’s projects,
important funds are being disturbed.

2) The software or platform suitable for such a situation.

Ans. Choosing suitable website software is vital. It ensures desired
functionality, design, ease of use, customization, scalability, SEO, and
integration. Budget, maintenance, and support also matter. Opt for a platform
aligning with your goals, technical level, and future growth for an effective and
efficient website.

3) The User Interface of the website must be like:

Ans. UI (User Interface) directly affects a website's usability and user
experience. An effective UI enhances navigation, interaction, and engagement,
making the website more intuitive and enjoyable for visitors. Well-designed UI
elements, layouts, and visuals guide users, reduce confusion, and encourage
desired actions, ultimately impacting the website's success and user satisfaction.
4) Strengths and Weaknesses of the existing products or solutions may include:
Ans.
Strengths Weakness
Has detailed information Has less amount of information
Has a good UI Is not able to hold all important info
Can have many people access them Is restricted to certain regions (e.g.,
crazyegg.com)

5) Devices or platforms used by the client for such sorts of topics.

Ans. Understanding your client's platforms is crucial for seamless integration,
compatibility, customization, and efficient communication. It enhances
functionality, user adoption, and problem-solving while showcasing a client-
centric approach and cost-effectiveness. This knowledge ensures effective
solutions that align with their needs and existing environment.

6) The individual or society that would benefit from this the most will be:
Ans. A successful tourist enterprise relies heavily on a website, as it is a popular
online product. However, creating a website with target demographics and
marketing goals is crucial. The website should draw visitors, entice them to
stay, purchase, and spread the word.

7) The shifts in customer behavior which can influence the success of the
product.
Ans. Tourist behavior changes impact tourism website success. Digital reliance,
mobile accessibility, personalization, user-generated content, social media
influence, sustainability, VR/AR, online booking, safety info, storytelling, and
local experiences matter. Prioritizing these aspects enhances engagement,
credibility, and user satisfaction in a rapidly evolving travel landscape.

8) The main competitors with this (tourism) industry include:

Ans. Understanding competition in tourism is vital for market insights,
differentiation, strategy, innovation, and pricing. It informs marketing, customer
insights, and adaptability while benchmarking performance. This knowledge
guides product development, builds customer loyalty, and mitigates risks. It's
crucial for investor relations and drives continuous improvement, positioning
your tourism business for success in a dynamic market. Some examples of
competitors of tourism agencies in India are: MakeMyTrip, Thrillophilia,
Booking.com, etc.

9) The industry specific regulations, standards, and compliances that our

product must have.
Ans. Although there is no central legislation governing tourism services, the
primary law that governs the travel and tourism industry in India is the Tourism
Act, of 2002. This law was enacted to promote tourism in the country and to
regulate and maintain the standard of services provided by the industry. The Act
establishes the Ministry of Tourism and provides for the constitution of the
Tourism Advisory Board, which advises the government on matters related to
the promotion and development of tourism.

Q10) Businesses in this industry typically gather and act on feedback from their
customers by:
Ans. Tourism businesses gather feedback via surveys, reviews, social media,
focus groups, and employee input. Online tools, analytics, and mystery
shopping aid insights. Effective complaint resolution, personalized
communication, and feedback systems ensure continuous improvement.
Benchmarking, staff training, and strategy adaptation based on feedback
enhance customer satisfaction, loyalty, and competitiveness in the dynamic
tourism industry.

Work Cited

 Mayur Mundada, ‘Main Competitors in Tourism’, AmbitionBox,

https://www.ambitionbox.com/search?q=main%20competetiors%20in%20tourism

 Russell Whiteford, ‘Customer Analytics’, Buxton, https://www.buxtonco.com/about
 David Brown, ‘Online Advetising’, Intergise, https://www.intergise.com/safari-
marketing/online-advertising/’

 Raju Narisetti, ‘India Tourism Development Corp share price’, Livemint,

https://www.livemint.com/market/market-stats/stocks-india-tourism-development-
corp-share-price-nse-bse-S0000111

 Government of India, ‘Encouraging Inbound Tourism’, India Government,

https://www.india.gov.in/spotlight/encouraging-inbound-tourism-tourist-visa-arrival-
tvoa-scheme

 Udesh Jadnanansing, ‘Feedback for Digital Marketers’, Mopinion,

https://mopinion.com/solution/roles/digital-marketers/
 Strand iii – Analyzing Similar Existing products

The goal of this strand is to provide you with inspiration and ideas for the product you want to develop (in relation to
your chosen profession). Based on their aesthetics, responsiveness, user friendliness, content balance, and features,
these websites will be assessed.

Website Web 1: Web 2: Web 3:

www.holidify.com www.tripadvisor.in/ haryanatourism.gov.in
Aesthetics When looking at the When looking at the When looking at the
website’s aesthetics it websites aesthetics of website’s aesthetics the
has great designing the website it is the aligning and borders are
and gives a beautiful best a good amount of dull there is no proper
look, although it has tourism related colour correspondence.
lack of the factor designing and balance It also has no balance of
which explains of images and text. text and images.
tourism.
5/5 1/5
4/5
Responsive The responsiveness of The responsiveness of The responsiveness of
the website is the website is the website is extremely
extremely moderate and works fast and takes inputs
unresponsive and properly. quickly.
works very slow.

2/5 3.5/5 4.5/5

User Friendly The website although The website is The website is
taking time to extremely user responsive and user
respond is very user friendly, easy to use, friendly, although it
friendly and easy to and clearly readable does lack the ease of
 operate as it is simple, making it very usage in certain parts
yet elegant. operational. like clicking of
accessible areas, etc.
3.8/5 4/5
2/5
Balanced Content The balance of The balance of all the The balance of all the
photos, videos, and different information different content in this
informational text is in this website is website is disappointing
average as the awesome, as it has as the website is barely
website is being more good amount of focusing at imagery. It is
image focused and photos, videos and is also not displaying the
less information keeping information in information properly.
focused. bullet points making
them even easier to 1/5
3/5 understand.

4.8/5

The website provides The website provides The website provides

booking of hotels and reviews and bookings booking of hotel (all
tells about timings of on its website itself as over India), and a
shops, food and more, well it has flight, screen reader for the
Features although it really restaurant, and hotel deaf, although it
doesn’t have that bookings available doesn’t really have that
many features. too. many features.

3/5 4.8/5 3.4/5

Total 15.8/25 22.1/25 21.9/25

Conclusion

I have compared all the pros and the cons of the websites above and after analysing the data. I have
came to the conclusion that I wish to include the following in my website:

Aesthetics

 Clean and Engaging Design: A visually appealing design with clear navigation and a
consistent colour scheme that resonates with the destination's identity.

 High-Quality Imagery: Stunning, high-resolution images and videos that showcase the
destination's beauty, attractions, and experiences.

 Visual Hierarchy: Proper use of layout, contrast, and sizing to guide users' attention to the
most important elements.
  Whitespace: Ample use of whitespace to prevent visual clutter and improve readability.

 Branding: Incorporation of the destination's logo, tagline, and other branding elements for a
consistent brand presence.

User Friendliness

 Responsive Design: The website should be accessible and functional across a variety of
devices, including desktops, tablets, and smartphones.

 Intuitive Navigation: Clear and organized menus and search functionality to help users find
information easily.

 Fast Loading Speed: Optimized images and efficient coding to ensure quick loading times,
minimizing user frustration.

 Accessibility: Compliance with accessibility standards to ensure that all users, including
those with disabilities, can access and use the website.

Responsive Design

 Mobile-Friendly Layout: Ensure that your website's layout adapts seamlessly to different
screen sizes, including smartphones, tablets, and desktops.

 Flexible Images: Use responsive images that automatically adjust in size and resolution
based on the user's device.

 Fluid Typography: Implement fluid typography that scales appropriately, maintaining

legibility on all screen sizes.

 Media Queries: Utilize CSS media queries to apply different styles and layouts based on the
user's device.

 Testing: Regularly test your website on various devices and browsers to identify and address
any responsiveness issues.

Balanced Content

 Destination Overview: Provide a concise introduction to the destination, including its history,
culture, and highlights.

 Attractions and Activities: Highlight the main tourist attractions, landmarks, and popular
activities available in the area.

 Accommodation Options: Present a variety of accommodation types, such as hotels, resorts,

guesthouses, and vacation rentals.
  Travel Tips: Offer practical travel advice, including transportation options, local customs,
currency information, and safety tips.

 Local Cuisine: Showcase the destination's culinary scene, featuring local dishes, restaurants,
and food markets.

 Cultural Experiences: Highlight cultural events, festivals, and traditions that travellers can
engage with.

 Outdoor and Adventure Activities: Provide information about outdoor activities like hiking,
water sports, wildlife spotting, and more.

Features

 Booking and Reservation System: An integrated booking platform that allows users to book
accommodations, tours, and activities directly from the website.

 Interactive Map: A map that highlights key attractions, accommodations, and amenities,
helping users understand the destination's layout.

 Reviews and Testimonials: User-generated reviews and testimonials that build trust and
provide insights into other travellers’ experiences.

 Virtual Tours: Interactive virtual tours or 360-degree images that let users explore
destinations and attractions virtually.

 Weather and Climate Information: Real-time weather updates and information about the
best times to visit.
e-Magazines e-Magazine 1: e-Magazine 2: e-Magazine 3:
Grazia Blue Heart Magazine The Gates Magazine
Aesthetics The Aesthetics of the The Aesthetics of the The Aesthetics of the
magazine are magazine are magazine are average
wonderful, as well as magnificent and there and there is good
the design, although is an attractive colour balance in the
there is not proper scheme, giving it an white/blank spacing of
white/blank space elegant look. the magazine.
balance
4.9/5 4/5
3/5
Text and image The text and image The text and image The text and image
correspondence correspondence is correspondence is correspondence is
clearly disappointing. absolutely amazing, all absolutely amazing, all
the images give a clear the images give a clear
2/5 picture about the picture about the
topic. topic.

5/5 4.9/5
Informative The information The website is The website is
provided from the extremely informative extremely informative
magazine is about the is topic that about the is topic that
insufficient as it is is given, as it is is given, as it is
merely giving credits. explaining with detail. explaining with detail.

1/5 5/5 5/5

Balanced Content The text to image ratio The text to image ratio The balance of
is unreasonable as is outstanding as with content is above
there is barely any every text there is a average and really is
text. proper amount of informative, while also
corresponding images, respecting the text to
1/5 and the same with image, vice versa
image. ratio.

5/5 5/5

Understandable The text is readable The text is well set and The text is well set and
although is ineligible is also readable, is properly readable,
due to the small size although an increase giving people no error
 of the text. in the font would be in reading.
appreciated.
2/5 5/5
4/5
Total 8/25 23.9/25 23.9/5

Conclusion

A magazine typically consists of several essential elements that contribute to its structure,
content, and overall appeal. Here are the key components that a magazine must have:

 Cover Page: The cover is the first thing readers see, so it should be visually appealing
and represent the magazine's content. It often includes the magazine's title, a
captivating image or artwork, and sometimes highlights of featured articles.

 Table of Contents: This section lists the main articles, features, and sections in the
magazine along with their corresponding page numbers. It helps readers navigate the
content easily.

 Masthead: The masthead contains important information about the magazine, such
as its title, publication frequency, volume/issue numbers, and sometimes details
about the editorial team or contributors.

 Editorial: An editorial is typically a written piece by the magazine's editor or a

member of the editorial team. It can discuss the current issue's theme, introduce
featured articles, or provide insights on relevant topics.

 Articles: The core of a magazine consists of articles covering various subjects relevant
to the magazine's target audience. Articles can range from news, features,
interviews, opinion pieces, how-to guides, and more.

 Images and Illustrations: Magazines often use images, photographs, and illustrations
to visually enhance the content and make it more engaging for readers.

 Advertisements: Advertisements generate revenue for magazines and often provide

information about products, services, or events related to the magazine's niche.

 Sections: Magazines are typically organized into sections, each focusing on a specific
topic or theme. For example, a lifestyle magazine might have sections on fashion,
health, travel, and entertainment.

 Sidebars and Pull Quotes: These are small, visually distinct sections that highlight key
points or interesting quotes from the main articles. They can break up the text and
draw attention to important information.
  Columns: Regular columns written by specific contributors offer consistent
perspectives on particular subjects, creating a sense of continuity and expertise.

 Letters to the Editor: This section allows readers to voice their opinions, ask
questions, or provide feedback on previous issues.

 Features and Specials: Magazines often include special features or themed sections
that provide in-depth coverage on a specific topic, event, or trend.

 Credits: It's important to credit the authors, photographers, illustrators, and anyone
else involved in creating the content.

 Subscription Information: Details about how readers can subscribe to the magazine,
renew their subscriptions, or purchase single issues.

 Contact Information: Contact details for the magazine's editorial team, customer
service, and any other relevant departments.

 Social Media and Online Presence: In the digital age, magazines often include
information about their online presence, including social media accounts, websites,
and other digital platforms.

 Legal and Copyright Information: Disclaimers, copyright notices, and any necessary
legal information.

These are the fundamental elements that most magazines include. However, the specific
components and design can vary based on the magazine's genre, target audience, and
editorial approach.

Work Citation
Website

www.holidify.com
www.tripadvisor.in
haryanatourism.gov.in

E-magazine

fliphtml5.com
https://online.fliphtml5.com/vommi/zwqk/
https://fliphtml5.com/yeqm/pqra/
https://fliphtml5.com/nxui/hprvs
 Strand iv – Development of Detailed Design Brief

The idea behind this strand is to create a thought map, assess your arguments, and provide
supporting evidence. This strand was primarily intended for the website and e-magazine
design brief.

Q) Maintaining balanced content on a website and e-magazine is essential for several

reasons:

 Audience Engagement: A diverse range of content appeals to a wider audience.

Different people have varying interests, and by offering balanced content, you can
keep more readers engaged and encourage them to visit your platform regularly.

 Credibility and Trust: Balanced content showcases that you're committed to

providing well-rounded information rather than pushing a specific agenda. This
builds credibility and trust among your readers, making them more likely to rely on
your platform as a credible source of information.

 Avoiding Bias: Presenting a balanced viewpoint helps avoid bias and misinformation.
By including various perspectives, you ensure that your readers get a comprehensive
understanding of a topic, enabling them to form their own opinions based on well-
rounded information.

 Long-Term Success: Platforms that consistently offer balanced content are more
likely to have long-term success. Over time, readers come to view your site or e-
magazine as a reliable and unbiased source, which can lead to increased traffic and a
loyal readership.
  SEO Benefits: Search engines value diverse and well-structured content. A balanced
mix of content can lead to better search engine rankings, as search algorithms aim to
deliver the most relevant and useful results to users.

 Community Building: Balanced content encourages healthy discussions and

interactions among your readers. When people from different backgrounds and
viewpoints feel included, they are more likely to engage with each other and build a
sense of community around your platform.

 Adapting to Trends: Different content types have different trends in popularity over
time. By having a balanced content strategy, you're better positioned to adapt to
changing trends and keep your content fresh and relevant.

 Showcasing Expertise: Providing content on a variety of topics within your niche

demonstrates your expertise and authority in the field. Readers will be more likely to
view you as an informed resource.

 Monetization Opportunities: A well-rounded audience can attract a wider range of

advertisers and sponsors. Brands are often interested in platforms that reach diverse
demographics, giving you more opportunities to monetize your website or e-
magazine.

 Ethical Responsibility: If your platform has significant influence, you have an ethical
responsibility to present balanced content. This helps avoid contributing to echo
chambers and polarization, which can be harmful to society.

Q) Knowing a target audience for a tourism website and e-Magazine are:

To create effective content for a tourism website and e-Magazine, it's crucial to identify and
understand your target audience. This understanding will help tailor your content, design,
and overall strategy to meet their specific needs and interests. Here are a few potential
target audiences for a tourism website and e-Magazine:

1. Adventure Seekers: These individuals are looking for adrenaline-pumping experiences,

such as hiking, rock climbing, bungee jumping, and extreme sports. Your content can focus
on showcasing destinations with thrilling activities, safety tips, and gear recommendations.

2. Cultural Enthusiasts: This group is interested in immersing themselves in the local culture,
history, art, and traditions of a destination. Your content can highlight cultural events,
festivals, museums, historical sites, and local cuisine.

3. Family Travelers: Families with children are often interested in destinations that offer
family-friendly attractions, accommodations, and activities. Your content could feature kid-
friendly destinations, family travel tips, and reviews of family-oriented accommodations.
4. Luxury Travelers: These individuals seek high-end experiences, luxury accommodations,
fine dining, and exclusive activities. Your content could showcase luxury hotels, upscale
dining options, spa retreats, and VIP experiences.

5. Budget Travelers: Budget-conscious travellers are looking for cost-effective travel tips,
affordable accommodations, and free or low-cost attractions. Your content can provide
advice on finding deals, budget-friendly destinations, and ways to save money while
traveling.

6. Solo Travelers: Solo travellers are interested in destinations that are safe, solo-friendly
activities, and tips for traveling alone. Your content could cover solo travel experiences,
safety advice, and ways to meet fellow travellers.

7.Nature Lovers: Nature enthusiasts are drawn to destinations with stunning landscapes,
wildlife, and outdoor activities. Your content can feature national parks, wildlife reserves,
hiking trails, and eco-tourism opportunities.

Q) The purpose of a tourism website and e-Magazine is:

Tourism websites and e-Magazines serve as digital platforms that offer information,
inspiration, and resources for travellers. They disseminate comprehensive details about
destinations, accommodations, and local culture, inspiring potential tourists. These
platforms aid in trip planning with tools like interactive maps and itineraries. They promote
local businesses, encourage cultural exchange, and highlight events. Moreover, they
emphasize sustainability, engage users with user-generated content, and provide booking
options. Additionally, they keep travellers updated with news and advisories, while catering
to niche interests within the travel industry. Overall, these platforms aim to guide and inspire
travellers from planning to experiencing their journeys.

Q) Hardware is required for tourism websites and e-magazines because:

Hardware is essential for both tourism websites and e-magazines due to various reasons. It
supports server hosting, data storage, real-time processing, and content delivery. Hardware-
based security ensures user data protection, while load balancing handles traffic efficiently.
Interactive features, e-commerce capabilities, and analytics rely on hardware resources.
Moreover, hardware facilitates collaboration and content creation. Overall, hardware forms
the core infrastructure for these platforms, enabling smooth operation, security, and user
engagement.
Q) We must know our client for our tourism website and e-magazine because:

Understanding your client for your tourism website and e-magazine is essential for
personalizing content, creating relevant experiences, engaging users, and effectively
marketing your offerings. It builds trust, guides content creation, and provides a competitive
edge. Feedback, improvement, and potential monetization opportunities also arise from
knowing your audience. Regular research, analysis, and updating of client insights are vital
for staying relevant and responsive.

Q) The features of a tourism website and e-magazine matter because:

The features of a tourism website and e-magazine are vital as they directly influence the
platform's effectiveness and user engagement. These features enable the delivery of
valuable content, interactive experiences, and personalized services. They enhance user
engagement, provide accessible information, and offer visual appeal. Social interaction,
booking assistance, mobile accessibility, and community building are facilitated by these
features. Regular updates, analytics, and potential monetization opportunities further
contribute to the platform's success and identity. In essence, the features collectively shape
a seamless, informative, and engaging user experience.

Q) We must know the time span of development of a website and e-magazine on tourism
because:

The time required to build a tourism website varies based on factors like complexity,
features, design, development approach, and testing. Basic websites might take a few weeks
to a few months, while more intricate ones with custom features could take several months
to over a year. A skilled team, project scope, and client feedback also impact the timeline.
Consulting with web development experts is advised for a precise estimate.
Q) We must know on what platform we must build our tourism website and e-magazine
because:

Budget: Determine costs, including fees and licensing.

Ease of Use: Choose a user-friendly platform if technical expertise is limited.
Scalability: Ensure the platform can accommodate growth.
Customizability: Prioritize platforms allowing extensive design customization.
Content Management: Look for robust content organization features.
Responsive Design: opt for platforms ensuring proper display across devices.
SEO Friendliness: Select platforms supporting search engine optimization.
Integration: Check for compatibility with necessary integrations.
Security: Prioritize platforms with strong security measures.
Speed and Performance: Choose platforms that prioritize fast loading times.
Community and Support: Consider active user communities for resources.
Analytics and Reporting: opt for platforms offering analytics or integration options.
Hosting: Determine if the platform provides hosting or if it's separate.
Design Templates: Look for platforms with pre-designed templates.
Future Trends: Choose platforms that stay current with emerging trends.

Popular options include WordPress, Wix, Squarespace, Joomla, and Drupal. We must consult
with experts for personalized guidance.

Q) The aesthetics of a tourism website and e-magazine matter because of the following
reasons:

 First Impressions: A visually pleasing design creates a positive initial impact.

 User Engagement: Aesthetic elements encourage users to explore content further.
 Brand Identity: Design reflects and reinforces your brand's identity.
 Credibility: Professional design builds trust and credibility.
 Visual Storytelling: Design elements convey the destination's experiences effectively.
 Emotional Connection: Design evokes emotions and helps users connect
emotionally.
 User Experience: Aesthetic layouts and clear navigation enhance user experience.
 Competitive Edge: Unique design distinguishes you from competitors.
 Mobile Responsiveness: Aesthetic design extends to mobile-friendly experiences.

Work Cited
 Nick White, ‘Web Design’, Marketing pic, https://marketingepic.com/design/

 Tiffany Sauder, ‘Home Page’, Element three, https://marketingepic.com/design/

 Syed Balkhi, ‘Best Multipurpose Theme’, Wpbegineer,

https://www.wpbeginner.com/showcase/best-wordpress-multi-purpose-themes/

 Vanay Bhagat, ‘Travel Managment’, Trustraidus,

https://www.trustradius.com/products/travelnet/reviews#overview

 theartdevelopmentcompany.org.uk (Issue in accessing website)

 Mark Zuckerberg, ‘The Himalayan Travel Group’, Facebbok,

https://www.facebook.com/groups/htghimalayantravelgroup/?
ref=share&mibextid=NSMWBT

 Theodore, ‘Tourism’, Travel Daily News, https://www.traveldailynews.com/?

s=tourism&ptype=post&cat=28225&usr=&dt_from=&dt_to=

 Anne Vainikka, ‘Tourism’, Scholarworks,

https://scholarworks.umass.edu/do/search/?
q=tourism&start=0&context=179873&facet=

 Jimmy Wales, Larry Sanger, ‘Tourism’, Wikipedia,

https://en.wikipedia.org/wiki/Tourism

 Daan Reijnders, ‘Create Digital Magazine’, Foleon,

https://www.foleon.com/create/digital-magazines

 Jonathan Goldford, ‘Designs’, Wired Impact, https://wiredimpact.com/designs/

 Cosima Mielke, Geoff Graham, ‘Sustainable Design Toolkits And Frameworks’,

Smashing Magazine,
https://www.smashingmagazine.com/2023/07/sustainable-design-toolkits-and-
resources/

 Rev. Dennis McLain, ‘Graphic Design’, https://edu.gcfglobal.org/en/beginning-

graphic-design/#