Electronic commerce

UF1 – Eines pel comerç digital internacional

NF2 – Business in the Internet

 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

Continguts

1. Goal

2. What people do in the Internet.

3. What business do in the Internet.

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

Goal

To learn what is the reason why companies are in the Internet.

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What people do in the Internet

In the beginning Internet was a computer network which connected machines to

other machines in order to share information in the way machines understand it:
bytes.

When scientists integrated in the

network, people started to use
Internet to share content and the
World Wide Web was born.

First, that content was only text

but soon images (photographs,
infographics, etc.) were shared
too
too.

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What people do in the Internet

Today users do a lot of different things using Internet as a support platform:

 People read (web pages and blogs, digital newspapers,

Facebook messages, e-mails, tweets, people comments, etc.).

 People watch (videos, animated images, maps, movies, etc.).

 People listen (music, radio, phone calls, podcasts, etc.).

All this information is content people consume, meaning is information users

access to but they did neither produce nor uploaded.
uploaded

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What people do in the Internet

But people can also act as creators of content, producing new information that
is included into the Internet and makes Internet grow.
U
Users create content each
h time
i they:
h

 Write and send an e-mail, a Facebook message or a tweet.

 Upload a document, a photograph, a video or a song.

 Make a phone call, chat or

participate in a video conference.

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What people do in the Internet

So people uses the Internet to consume and to produce content. Statistics about
the time dedicated by users to each shows that consume is far more done:

15%

Consume
85% Creation

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What people do in the Internet

There is also a third action users often do in the Internet: broadcast content.

People broadcast content whenever they use their device (computer, phone,
tablet) to share content (files) with any other users in the world.

This is called a peer to peer (P2P) communication and it is commonly seen

as piracy by governments.

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

Companies, governments and organizations are also in the Internet. Unlike people
who uses Internet motly to consume contents, institutions mostly publish their
own content.
This content may be:

 Information (what we do, where we are, how to use our products, laws
and regulations, etc.).This is commonly known as public relations.

 Promotion (advertising,
(advertising branding
branding, etc.)
etc )

 Sales platform (web shops, gambling, marketplaces, etc.)

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

EXAMPLES: Information

http://www.lamoncloa.gob.es

http://www.gencat.cat

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

EXAMPLES: Information

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

EXAMPLES: promotion

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

EXAMPLE: branding

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

EXAMPLE: sales platform

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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

All this set of activities that business do online can be called their presence in the
Internet.

Web Presence
Public Relations

S lli
Selling

Promotion
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 UF1 ‐ Eines pel comerç digital internacional
NF2 ‐ Business in the Internet

What business do in the Internet

But to have a presence in the Internet has a cost:

• Y
You need
d an infrastructure
i f (servers,
( bandwidth,
b d id h domain
d i name, etc.).
)
• You need people producing content (text, images, videos, etc.)
• You may pay for advertisements.

Companies do not spend one cent unless they believe this is going to return back
as more money anyhow. So they spend money in their presence in the Internet
because they need to.

Businesses are in the Internet because is where their customers are there

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