Empowerment Technology Notes
MULTIMEDIA IN ICT
MEDIA
- text
- graphics
- audio
- video
MULTIMEDIA
- The computer controlled integration of
multiple forms of media that include text,
graphics, audio, video, etc.
- The use of more than one kind of medium to
deliver content and functionality.
MULTIMEDIA IN ACTION
- ANALOG MEDIA- Save sounds, pictures,
and texts in non-electronic forms.
- DIGITAL MEDIA- Transmit the
information recorded in the waves into
digitized code that can be
transferred across a variety of devices.
ADC – Analog to Digital Converter
DAC – Digital to Analog Converter
- Digital media use binary code and Boolean
Logic to store and process information.
- BINARY CODE- A system of ones and
zeroes that are combined to make hundreds
of characters. The 1s and 0s of binary are the
“digits” of digital media.
TYPES OF MULTIMEDIA
- Linear- It presents information and active
content without any navigation control for
the viewer.
- -The users sit back and watch the
presentation. The presentation normally
plays from the start to end or even
loops continually to present the information.
- Non-linear- The users controls the delivery
of elements. Users have the ability to move
around or follow different path through the
information presentation.
- It presents information
requiring user interactivity to control
progress.
- Online- It is used in applications available
with internet connectivity.
- Offline- It is an application presented and
used even without internet.
- Hybrid- It combines features of online and
offline applications.
INTERACTIVE MULTIMEDIA
- Is the means to interact with these media
typically with a computer keyboard, mouse,
touchscreen, on-screen buttons, and text
entry allowing a user to make decisions as to
what takes place next.
- An example of interactive media that can be
accessed online and downloaded for offline
use is “RICH MEDIA”
USES OF MULTIMEDIA
- Entertainment- Multimedia developers use,
sound, animation, and graphics, of
multimedia to create games that can be
realistic in setting and engaging for the
audience.
- Edutainment- The goal of using the
multimedia edutainment approach is to
entertain the user while unaware that he or
she is actually learning in the process.
- Business Communication- Multimedia
multiplies the degree of effectiveness in
promoting a product or service at the same
time adds a hint of entertainment.
- Public Access of Information- The
availability of multimedia applications
allowed public access to information either
online or offline.
ICT as an Agent of Change
The Evolution of ICT
 First Phase (The First Electromagnetic
Computer
- World War II marked the creation of the
first electromagnetic computer. This device
weighed about 5 tons, that’s eventually
developed using transistors in 1947.
 Second Phase (Personal Computers)
- During the 1970’s, the development of
personal computers started. This is made
possible by chip technology and magnetic
discs which made bulky computers fit a
desktop.
- This technology made word processing,
accounting, and graphics easily available to
the public.
 Third Phase (Microprocessors)
- Microprocessor, also know as the logic chip,
were eventually invented which reduced the
cost of processing power of computers.
Empowerment Technology Notes
 Fourth Phase (Networking)
- Soon thereafter, small connections were
made so that computers were able to
communicate with each other. This all
started in small distances then eventually
broke the distance barriers which gave birth
to the internet.
- These days, we still see newer developments
which make our Internet connections faster,
thus improving this technology.
 Fifth Phase (Wireless Technology)
- Wired connections were already a huge
advancement for the Internet, but to travel
to different places while still being able to
browse websites, update your social media
status and search Google were all made
possible with wireless technology.
The Role of ICT in Recent Philippine History
1. The People Power Revolution
- lasted from 1983 to 1986. During a radio
broadcast of Radyo Veritas, Cardinal Jaime
Sin encouraged the Filipinos to help end the
regime of then President Ferdinand Marcos.
- A major protest took place along EDSA
from February 22 to 25, 1986 involving two
million Filipinos from different sectors.
- These included civilians, political parties,
the military, and religious groups. The radio
broadcast helped change the course of
history. Without it, Filipinos would not
have been moved into action.
2. Second People Power Revolution
- This is also known as the 2001 EDSA
Revolution, happened during January 17 to
21, 2001.
- It was fueled after 10 senator-judges and 11
prosecutors of then President Joseph
Estrada walked out of the
impeachment trial. As a result, the crowd in
EDSA grew over the course of a few days
through text brigades.
- Like the first People Power Revolution,
EDSA II would not have been successful
without the text brigades.
3. Million People March
- This is a series of protests that mainly took
place in Rizal Park from August 22 to 26,
2013.
- There were also several demonstrations that
happened around key cities in the
Philippines and some locations overseas. It
was to condemn the misuse of the Priority
Development Assistance Fund (PDAF).
- Though dubbed as the Million People
March, the number of total attendees was
only around 400,000. Despite that, it was
still considered a success and clearly
demonstrated how powerful social media
campaigns are.
- The organizers and promoters of the Million
People March used Facebook and
Change.org as their media.
4. Yolanda Person Finder
- Recent storms in Philippine history gave
birth to the Person Finder database powered
by Google.
- During typhoon Yolanda, the People Finder
was a vital tool for people across the globe
to track the situation of their relatives. This
proved to be successful and is now adapted
by more organizations to help people track
relatives during calamities.
 Change.org
- Change.org is dubbed as the “worlds
platform for change” where anyone from
the online community can create a petition
and ask others to sign it.
- During the past times, petitions are only
done through signing a paper, usually done
by a group asking for signatures via travel.
- Change.org gives access to more people by
allowing the online community to affix
their digital signatures on a petition.
- Change.org’s mission is to help people from
around the world to create the change they
want to see. For years, Change.org hosted
several petitions that help solve the
following problems: economic problems,
criminal injustice, abuse of human rights,
lack of education, environmental concerns,
animal abuse, human health concerns and
world hunger.