Surging Demand For Experiential Stays

Vol 24, Issue 1, January 2024 Pages 72 `50
magazine A MONTHLY ON HOSPITALITY TRADE

By DDP Publications
Surging demand
for experiential stays
FHRAI hails PM’s
Lakshadweep visit
Experi ntial Pradeep Shetty

takes charge as
Sp cial FHRAI President
Dear esteemed FHRAI Members,
I
extend my heartfelt greetings and The Prime Minister’s focus on ecotour-
sincere wishes to each member of ism and responsible practices has paved the
FHRAI as we embark on the journey way for a future where tourism thrives in
of 2024. It is with great honour and harmony with the environment and ben-
responsibility that I step into the role efits local communities. FHRAI is resolute
of President, and I am enthusiastic about the in its commitment to working in tandem
positive changes and advancements we can with the Government of India to further
achieve together in this industry. advance the hospitality sector, ensuring sus-
tainable growth and economic prosperity for
First and foremost, I want to express our the nation.
collective gratitude to the Prime Minister,
Narendra Modi, for his visionary leader- On the global stage, FHRAI actively partic- Pradeep Shetty
ship in promoting Lakshadweep tourism. ipated in the World Investment Conference President,
His recent visit to this picturesque archipel- 2023, organised by the World Association of FHRAI
ago underscores a steadfast commitment to Investment Promotion Agencies (WAIPA).
bolstering tourism in our country. FHRAI With the support of DPIIT and Invest India,
acknowledges and appreciates the Prime this conference, held in New Delhi, was a
Minister’s dedication, especially during the testament to our dedication to global engage-
challenging post-COVID period, to position ment and partnerships. I served as a distin-
Lakshadweep as an emblem of sustainable guished panellist in the Tourism Session on
tourism and an engine of economic growth Investment Promotion Agency & Investor
for India. Connect, showcasing FHRAI’s commit-
ment to fostering collaborations that tran-
The Prime Minister’s visit will have a trans- scend borders and to enable investments in
formative impact. We believe it will catalyse our sector .
substantial investments in infrastructure,
connectivity, and hospitality services, trans- In addition to our global engagements,
forming Lakshadweep into a coveted destina- FHRAI has been actively addressing chal-
tion for global tourists. lenges faced by the members on the domes-
FHRAI remains committed to working

tic front. We have recently communicated
with Director General, Foreign Trade,
The Prime Minister’s
closely with the government to contrib- Government of India, expressing our con- focus on ecotourism
ute valuable suggestions for the benefit of
the tourism industry and local communi-
cerns and seeking redressal on behalf of our
members. The request for granting relaxation
and responsible
ties, playing a pivotal role in India’s journey from the maintenance of average export obli- practices has paved
towards becoming a developed economy
by 2047.
gation and extension in the export obligation
period for specified EPCG Authorization for
the way for a future
the year 2022-23 is of paramount impor- where tourism thrives
In alignment with our commitment to sus-
tainable growth, we acknowledge the signifi-
tance to the hospitality industry.
in harmony with
cant role played by the tourism and hospital- FHRAI stands united in its commitment the environment
ity sectors in India’s development goals. The
initiatives taken by the government, such as
to supporting the growth trajectory of India’s
hospitality sector. We look forward to col-
and benefits local
encouraging citizens to explore 15 domestic laborating with all stakeholders, including communities
destinations by 2022, bolstering infrastruc- our esteemed members, government bodies,
ture, developing tourism circuits, and the and international partners, to achieve sus-
‘Wed in India’ appeal, have significantly pro- tainable growth and economic prosperity for
pelled domestic tourism. These endeavours our nation.
have boosted local economies and FHRAI
shall remain committed to engage with the Wishing you and your establishments a
Govt in this regard. prosperous and fulfilling year ahead.
With best regards,

Pradeep Shetty
President, FHRAI
www.fhrai.com January 2024 I fhraimagazine 3

January 2024
THIS MONTH
6 03 President’s Message
06 FHRAI Desk
70 Movements
FEATURES
06 Transforming challenges into
opportunities
New FHRAI President, Pradeep Shetty prioritises
12
resolution of longstanding matters at Federation
& tackling challenges such as music copyright
issues.
12 FHRAI welcomes PM Modi’s

tourism push
Federation appreciates Prime Minister Narendra
Modi’s visit to Lakshadweep, highlighting his
commitment to promoting domestic tourism &
economic growth.
Cover Credit
Chittoor Kottaram – CGH Earth
24
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4 January 2024 I fhraimagazine www.fhrai.com

22
Goa sets new rules in 22

hotel rates
HVS Research shows a dip in hotel
occupancy rates in India in November
2023, with festive season impacting key
cities such as Bengaluru & Mumbai.
Breaking free from 32

conventional boundaries
32
Evolving traveller preferences in India
has given rise to experiential hotels that
offer stays beyond conventional norms,
catering to a range of experiences.
Experiences handcrafted 40
Moving away from typical, overcrowded
tourist hotspots, travellers want to put
in their money for an ‘experience’ that is
distinctive & wholesome.
Hotels’ win-win strategy 58
58
Global hospitality industry has undergone
significant transformation in past
year. Industry leaders discuss benefits,
40
challenges, strategies & emerging trends
shaping the sector.
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Interview
Transforming
challenges into
opportunities
Lipla Negi target of welcoming 100 million interna-
tional tourists by 2047, which include a
Q What key issues would you like

to take up during your tenure
as President?
favourable GST regime and Ease of Doing
Business measures in hospitality.
This year, there will be renewed focus on Among other important challenges of
engagement with the government on policy the industry, I shall be focusing on dur-
matters and issues affecting the hospitality ing my Presidency are the industry’s con-
trade. As such, I am committed to address- cerns over music copyright matters, ser-
ing several pressing priorities of the hospi- vice charges matters and anti-competitive
tality industry with a sense of urgency. We activities by big tech companies, which
intend to actively engage with the govern- are adversely affecting the members of
New FHRAI President, ment for creating a more conducive regu- the Federation. Demands by copyright
Pradeep Shetty latory framework for the hospitality sector agencies and owners for charges related
and the long pending request of the sector to these events are causing complications,
prioritises resolution of for granting infrastructure status is top of placing hotels in a challenging position
longstanding matters at our agenda. This can be a game changer between these agencies and guests. To
by facilitating long term loans at affordable streamline copyright licencing practices,
Federation & tackling interest rates to accelerate growth in the we have conducted several meetings with
challenges such as sector. More stimulus packages and incen-
tives are required from the government to
the Department for Promotion of Industry
and Internal Trade and the Government of
music copyright issues. equip the sector to achieve the ambitious India. Our objective is to establish either

a unified single-window system or, at the
very least, a single copyright society for
specific classes of work. This initiative aims
to prevent multiple agencies from causing
unnecessary hardship and harassment to
both the public and hotels.
Another significant issue of concern

is the pending payments owed by OYO
to FHRAI members and other hoteliers
who sought FHRAI’s support in resolv-
ing this long pending issue. Ensuring a
fair and level-playing field between OTAs
and hotels is very vital for the sustainable
and harmonious development of the hos-
pitality sector in the country. We firmly
believe that digital or e-commerce players
in the hotel sector cannot put themselves
at an advantage and thereby victimise or
cut down the hotel sector share by lever-
aging their digital tools or technology.
We aim to urge all digital or online travel
businesses to collaborate with the indus-
try, to promote a mutually beneficial
approach for all stakeholders within the
tourism landscape.
FHRAI’s relevance lies in its

proactive approach, constant
support, advocacy and efforts
towards skill development
Most importantly, with the support
of my colleagues, we intend to take our
institute, FHRAI-IHM to greater heights
and achieve our fundamental objective
of training and nurturing talent by way
of education in hospitality, which by the
way assumes greater significance given
the shortfall of manpower in recent times.
Enabling FHRAI-IHM an institution of
excellence in hospitality education shall be
another major thrust area during my presi-
dential tenure.
Q How is the ‘industry status’ piv-

otal for the overall growth of the
hotel sector?
The demand for ‘industry status’ for
hotels has been a longstanding request
of the hospitality sector in the country.
sector as a pivotal economic force, many
states have acknowledged this need, lead-
ing to granting the ‘industry status’ and
Q How do associations such as
FHRAI stay relevant in the
changing times?
The rationale behind this demand stems allied benefits to the sector. These ben- FHRAI stays relevant in changing times
from the significant role the hotel indus- efits, include electricity and water tariff through its steadfast commitment to rep-
try plays as a key economic driver in our at a cheaper rate, lower property tax and resenting and advancing the industry’s
country. It contributes a substantial per- licence fees, among others. Such benefits collective interests. The Federation con-
centage of revenue to the GDP, along with are pivotal in facilitating the establish- sistently plays a pivotal role in promoting
employing a wide spectrum of individu- ment of a greater number of hotel rooms, and enhancing the hospitality and tour-
als, from gardeners to Harvard graduates. essential to meeting the growing demand ism sectors in the country. By actively
Recognising the immense potential of this for accommodation. engaging in policy formulation, FHRAI

Interview
contributes positively to industry growth ing the way for countless prospects within
and aids members in adapting to evolv- I firmly believe in connecting the sector.
ing circumstances and acquiring the nec- & resonating with young
essary skills, knowledge and education to FHRAI intends to embrace and wel-
overcome challenges. hoteliers and hospitality come these young entrepreneurs and
professionals, potentially professionals, nurturing an environment
The Federation’s relevance lies in its expanding FHRAI’s where their innovative ideas can flourish.
proactive approach, constant support, By fostering their involvement in FHRAI,
advocacy and efforts towards skill develop- membership base we not only assist in industry growth but
ment, thus ensuring it remains a pivotal also contribute to India’s economic prog-
force in promoting industry growth and lation and increased disposable income, ress. A thriving hospitality sector can play
adaptation to changing times. presents boundless opportunities for a pivotal role in India’s rapid development,
travel, tourism and hospitality. Millennials reflecting its substantial contribution to the
Q As one of the youngest Presidents

elected, do you see it as an advan-
tage in connecting with young hoteliers,
are increasingly inclined to explore, pav- nation’s overall advancement. �
hospitality professionals & expanding

FHRAI’s membership?
Absolutely, I firmly believe in connect-
ing & resonating with young hoteliers
and hospitality professionals, potentially
expanding FHRAI’s membership base.
The evolving landscape of the hospitality
industry is witnessing an influx of young
professionals, startups and innovators who
are injecting fresh ideas into the sector. As
President, my aim is to actively engage and
encourage their participation in contribut-
ing to the hospitality domain.
The industry holds tremendous poten-

tial, especially considering the emergence
of hospitality graduates and professionals
venturing into entrepreneurial roles or
managing innovative startups. India’s vast
landscape, coupled with a growing popu-

FHRAI urges Export
Obligation relief
Federation demands relaxation from average EO maintenance for 2022-23 &
extension in EO period for specified EPCG authorization for hotel sector.
T
he FHRAI has written to lion tourists visiting India. Thereafter, try. In 2022-23, the FTAs in India picked
Santosh Kumar Sarangi, COVID hit the world resulting in maxi- up some momentum and reached 6.19
Director General, Foreign Trade, mum losses to the tourism industry. In the million from 1.52 million in 2021-22.
Government of India, putting forth a years 2020-21 and 2021-22, there were However, this was far below from the
request for the consideration of a grant literally no FTAs in the hotels and by rec- numbers in 2019-20 which should be the
relaxation pertaining to the maintenance ognising this fact, DGFT aptly granted base year for calculating the EO average of
of the average export obligation (EO) for one-time relaxation from maintenance hotels in the country. At a cursory glance,
the fiscal year 2022-23, along with an of average EO for these years and also one would feel that the FTA average in
extension in the EO period for specified extension of EO periods for an additional 2022-23 has increased by 305 per cent
EPCG authorisation for the hotel sector two years.” YoY. But in real terms, it is -56.63 less
in the country.
The Federation further pointed out,
In the letter, FHRAI stated, “Foreign “The years 2020-21 and 2021-22 were 2020-21 & 2021-22 were
Tourist Arrivals (FTAs) have reached the zero business years for the export licence zero business years for
highest numbers in 2019 with 10.93 mil- holders in the tourism sector in the coun-
export licence holders in the
tourism sector in the country
than the 2019 figures. The business envi-
ronment in the hospitality sector in 2022-
23 was not conducive enough for the
hotels to maintain their EO and annual
average conditions due to the very low
turnout out of foreign tourists. Therefore,
FHRAI once again requests that kindly
grant relaxation from the maintenance of
average EO for the year 2022-23 along
with an extension in the EO period for
the specified EPCG authorisation for the
hotel sector in the country.” �

News
Atal Setu
unlocks tourism potential
India’s longest sea bridge, Atal Setu, will enhance connectivity,
transform Mumbai’s landscape, & boost tourism in Maharashtra, says FHRAI.
F
HRAI has commended the inau- The Federation believes that the engi-
guration of India’s longest sea neering prowess of MTHL will itself
bridge—Atal Setu. The Federation become a tourist attraction, drawing visi-
has extended heartfelt congratulations to tors from across the country to experi-
the Central and the Maharashtra gov- ence the sea bridge. The organisation
ernments, on the inauguration of the envisions the bridge as more than just a
Mumbai Trans Harbour Link (MTHL), transportation link.
officially known as Atal Setu.
“The MTHL is more than just a
FHRAI has applauded the gov- bridge; it is a testament to India’s capabil-
ernment’s commitment to advanc- Pradeep Shetty ity to undertake and execute large-scale
ing infrastructure on a grand scale President, infrastructure projects. Additionally, the
while recognising the profound impact FHRAI & HRAWI travel experience offered by Atal Setu
this project will have on boosting the will not only attract domestic tourists
nation’s connectivity. but also position Mumbai as a gateway
Atal Setu is poised to to explore the rich, cultural and natural
Pradeep Shetty, President, FHRAI transform not only Mumbai’s treasures of Maharashtra. The enhanced
& HRAWI, described the inauguration accessibility to these destinations will
as a watershed moment for India’s infra- landscape but also provide stimulate economic growth and con-
structure development. He emphasised, an unprecedented boost to tribute to the tourism sector’s vitality.
“Beyond enhancing Mumbai’s connec- tourism in Maharashtra As tourists explore the diverse attrac-
tivity, Atal Setu symbolises the nation’s tions within Maharashtra, there will be
dedication to pushing boundaries in a multiplier effect on the local economy.
engineering excellence. The bridge is tourist footfall to Mumbai’s neigh- Small businesses, hospitality establish-
poised to transform not only Mumbai’s bouring destinations such as Lonavala, ments and local artisans stand to benefit,
landscape but also provide an unprece- Matheran, Alibaug, Mahabaleshwar, and amplifying the positive impact on the
dented boost to tourism in Maharashtra. other scenic locales across the state with overall economic landscape of the State,”
We anticipate a significant surge in improved connectivity.” concluded Shetty. �

News
FHRAI welcomes
PM Modi’s tourism push
Federation appreciates Prime Minister Narendra Modi’s visit to Lakshadweep,
highlighting his commitment to promoting domestic tourism & economic growth.
I
n a gesture of profound grati- connectivity and hospitality services,
tude, FHRAI has extended heart- making the archipelago an accessible and
felt appreciation to Prime Minister coveted destination for global tourists,”
Narendra Modi for his recent visit to the said Pradeep Shetty, President, FHRAI
Lakshadweep, highlighting his unwaver- & HRAWI.
ing commitment to fortifying the tourism
landscape of the nation. Sharing similar sentiments, Surendra
Kumar Jaiswal, Vice President, FHRAI,
said, “The initiatives, including encourag-
ing citizens to explore 15 domestic des-
tinations by 2022, bolstering infrastruc-
ture, developing tourism circuits have
significantly propelled domestic tourism,
Pradeep Shetty
President,
FHRAI & HRAWI
Lakshadweep as an
emblem of sustainable Surendra Kumar Jaiswal
tourism and an engine of Vice President,
FHRAI
economic growth for India
is commendable
PM Modi has paved way for a
“We are immensely grateful for the future where tourism thrives
PM’s dedication to promoting domes-
tic tourism in India, especially during in harmony with environment
the challenging post-COVID period. & benefits local communities
His visionary leadership in showcasing
Lakshadweep as an emblem of sustain- boosting local economies and reduc-
able tourism and an engine of economic ing expenditure on overseas destination
growth for India is commendable. The weddings. By highlighting ecotourism
presence of the PM Modi on the tran- and responsible practices, PM Modi has
quil shores of Lakshadweep has illumi- paved the way for a future where tourism
nated the beauty and allure of this pic- thrives in harmony with the environment
turesque archipelago, drawing global and benefits the local communities. We
attention to its pristine beaches, vibrant remain committed to working in tandem
coral reefs and rich cultural heritage. with the Government of India to further
FHRAI firmly believes that the PM’s advance the tourism and hospitality sec-
visit to Lakshadweep will catalyse sub- tor, ensuring sustainable growth and eco-
stantial investments in infrastructure, nomic prosperity for the nation.” �

NEWS
Deliberating new avenues

in tourism investment
Pradeep Shetty,
President, FHRAI
& HRAWI,
participated as a
panellist in Tourism
Session at the
World Investment
Conference 2023.
HRAWI ushers
culinary safety excellence
Association hosts FoSTaC programme, training 39 hospitality professionals
to enhance their expertise in food safety, setting new industry standards.
I FoSTaC programme delved into

n its unwavering commitment to fos- to seamlessly integrate stringent food
tering excellence in the hospitality safety practices into their daily opera-
industry, the HRAWI orchestrated a crucial facets of food safety, tional procedures. HRAWI has effec-
pivotal event on 14 December 2023— including handling, preparation tively provided training and certification
the FSSAI’s Food Safety Supervisor & hygiene, among others to 2,873 professionals through FoSTaC
Training in Advance Catering (FoSTaC) Training Programme. �
programme. The programme served as The comprehensive
a beacon for 39 hospitality profession- programme delved
als keen on elevating their expertise into crucial facets of
and fortifying safety standards within food safety, including
their establishments. handling, prepara-
tion, hygiene, sanita-
The event, inaugurated by Dr. tion, and waste man-
Pasupathy from Parikshan, Raosaheb agement. Designed
Shinde, Banquet Manager, Pritam Da with precision, the
Dhaba, and Hemanshu Chauhan, modules aimed to
Assistant Secretary General, HRAWI, empower participants
marked a collaborative effort to set a new with the requisite
standard for culinary safety. skills, enabling them

News
Fuelling Ayodhya’s
tourism boom
Ahead of Ram Temple’s opening, HRANI & UPHRA pledge to actively
support Ayodhya’s transformation into a premier tourist destination.
H
RANI, with its state chap- Echoing similar sentiments, Surendra
ter UPHRA, has expressed its Jaiswal, President, UPHRA, VP, FHRAI,
enthusiasm for contributing to & Honorary Secretary, HRANI, said, “We
Ayodhya’s journey towards becoming a are looking forward to the opening of Ram
top-tier tourist destination ahead of the
opening of the Ram Temple on 22 Jan.
Public-private partnerships
Garish Oberoi, President, HRANI, & are being forged to
Secretary, UPHRA, stated, “We eagerly
anticipate the inauguration of the Ram
ensure that Ayodhya’s
Temple in Ayodhya, which is poised to Garish Oberoi transformation is
elevate the city into a cultural and spiri- President, comprehensive
tual hub. We foresee a surge in tour- HRANI, & Secretary, UPHRA
ist footfall post-inauguration. Projects Temple in Ayodhya. Travellers from all
of all prominent hotel chains are in the development. Public-private partnerships over the world will be drawn to Ayodhya
pipeline in Ayodhya. The government is are being forged to ensure that Ayodhya’s to see its temples and locations connected
actively supporting policies that encour- transformation is comprehensive and to the Ramayana, making it a well-known
age private investment and sustainable well-rounded.” tourist destination.” �
Connect,
converse &
collaborate
SIHRA Convention 2024 emerges
as guiding light for industry
enthusiasts and decision-makers
from top hotel brands.
T
he ongoing SIHRA Convention
2024 takes place in the coastal SIHRA convention provides on food concepts and food journey nar-
city of Visakhapatnam from golden opportunity to ratives. The conference features a ses-
January 19 to 21, 2024. K Syama Raju, sion on whether chef branding helps
President, SIHRA along with other dele-
participants to interact with in creating successful Food & Beverage
gates, meets G K Reddy, Union Minister celebrity chefs on businesses. Participants also have the
for Tourism, Government of India and food concepts opportunity to meet decision-makers of
J K Rao, Minister, Prohibition & Excise, top hotel brands in India to discuss the
Tourism & Culture, and Archaeology, The convention provides golden challenges of independent hotel owners
Government of Telangana, and invites opportunity to the participants to inter- and the pros and cons of aligning with
them for the convention. act with celebrity chefs of the country brands in India. �

News
Impactful Ministry of Tourism marked a

transformative 2023, promoting
India globally through events
initiatives such as G20 meetings &

International Tourism Mart.
DDP Bureau ism practices but also underscored India’s

commitment to environmental conscious-
A
s we bid farewell to 2023, it is ness on a global scale.
time to reflect on the accomplish-
ments of the Ministry of Tourism ITM in Shillong
(MoT), which has left an indelible mark The 11th edition of the International
on the landscape of Indian tourism. From Tourism Mart was organized as a green
hosting international events to launching event in the picturesque Shillong,
sustainable initiatives, the ministry has Meghalaya. This event aimed to showcase
been at the forefront of promoting India the untapped tourism potential of the
as a global tourism hub. Northeastern states, both domestically
and internationally, creating a positive
G20 tourism working group and impact on the region’s tourism sector.
tourism ministerial meeting
One of the significant achievements of Wedding Tourism Campaign
the Ministry was the successful organisa- In a bid to position India as a premier
tion of the G20 tourism working group wedding destination on the global stage,
and tourism ministerial meeting. Held at Travel for LiFE Programme the Ministry launched a comprehensive
different venues across the country, these The Goa Roadmap and the Travel for Wedding Tourism Campaign. This ini-
events provided a platform for dialogue LiFE programme received resounding tiative not only showcases India’s cultural
and collaboration among nations, foster- endorsement from G20 members and richness but also positions it as a top
ing international cooperation in the realm invitee countries. This strategic initia- choice for couples seeking a memorable
of tourism. tive not only promoted sustainable tour- wedding experience.

News
Alternative Livelihood Programme

The Ministry launched an Alternative
Livelihood Programme under the Amrit
Dharohar Capacity Building Scheme.
This initiative focuses on training facili-
tators, guides, and other tourism service
providers, strengthening nature tourism
at Ramsar sites.
Bharat Parv at Red Fort Under the PRASHAD Scheme, International accolades
The Red Fort played host to Bharat Parv; India’s tourism efforts received interna-
an event organised on the theme of Ek the Ministry sanctioned 46 tional recognition at the Golden City
Bharat Shrestha Bharat. This celebration projects in 26 states/UTs, Gate Tourism Awards 2023 held at ITB,
of India’s diverse cultural heritage show- promoting development Berlin, with the country bagging both
cased the unity in diversity that defines the Golden and Silver Star awards. This
our nation. of pilgrimage and achievement underscored India’s prowess
heritage destinations in offering unparalleled tourism experi-
G20 Tourism Expo in Jaipur ences on the global stage.
In Jaipur, the splendour of the G20 PRASHAD Scheme
Tourism Expo unfolded, drawing together Under the PRASHAD Scheme, the In conclusion, the MoT’s endeavours
more than 150 tour operators and del- Ministry sanctioned 46 projects in 26 in 2023 have not only showcased India’s
egates from various nations. This grand states/UTs, promoting the development diverse cultural and natural heritage but
gathering was dedicated to commemorat- of pilgrimage and heritage destinations. have also set the stage for sustainable
ing the unique cultures and offerings of Simultaneously, the identification of 55 and responsible tourism practices. These
each participating country, transforming destinations across 32 states/UTs under accomplishments serve as a testament to
Jaipur into a dynamic melting pot of ideas Swadesh Darshan 2.0 aims to boost tour- the nation’s commitment to becoming a
and fostering collaborations. ism infrastructure and experiences. world leader in the tourism sector. �

Outreach
BWH Hotels woos

India’s luxury travellers
Shifting focus from
economy to luxury
segment, BWH Hotels
announces expansion
of its brand World
Hotels in India,
Bangladesh &
Sri Lanka.
Lipla Negi
B
WH Hotels has big plans for
2024. In a move to expand the
brand’s footprint in the South
Asian market, it recently announced
the expansion of World Hotels in India,
Bangladesh and Sri Lanka. BWH Hotels
acquired World Hotels in 2019, whose The visit to India by the top leader- in the luxury hospitality sector and this
portfolio boasts of 250 strong hand- ship of the brand could also be seen as strategic move is a testament to our
picked, luxury hotels and resorts over a move to underline the brand’s trust dedication to enhancing the presence of
175 destinations around the world. in the strength of its Indian partner- World Hotels in this region,” said Atul
Sorrel Hospitality, BWH Hotels’ master master franchise Sorrel Hospitality. “The Jain, COO, India, Bangladesh & Sri
franchise in the region, will start pitching hotels we visited were spectacular and Lanka, BWH Hotels.
aggressively for membership with poten-
tial properties in the country. WH has 160 hotels and Citing the travel trends, Ron Pohl,
President, International Operations &
Admiring India’s growth story in the resorts across the world and World Hotels underscored the rise in
recent years, Larry Cuculic, President 35 more in the pipeline demand for luxury escapes, which was
and CEO, BWH Hotels, said, “India further punctuated by COVID. “We saw
now has the largest young population in exceeded our expectations. So, our strat- more and more travel into the upscale and
the world. The beauty and culture of this egy for India is to exceed guest expecta- luxury segment. At present, under the
country compliments the ethos of our tions and establish BWH as the brand of brand umbrella of World Hotels we have
brand. We excel in curating unique expe- choice. We are eyeing expansion in Tier 4 sub brands—Luxury, Distinctive, Elite
riences and India inspires us just like it II & III cities considering the improving and Crafted,” emphasised Pohl. Currently,
inspires people to travel and explore this infrastructure in the country,” stressed the brand has 160 hotels and resorts across
diverse land.” Currently, the brand has a Cuculic. With 31 operational hotels and the world and 35 more properties are in
global network of approximately 4,300 20 more in the pipeline, the brand aims the pipeline. “We would definitely like to
hotels across diverse chain segments, to cross the 50 hotels mark in India. sign a WH crafted property in India as
spanning over 100 countries globally. “The region holds immense potential flagship hotel,” desired Cuculic. �

Analytics
Goa sets new rules

in hotel rates
HVS Research shows a dip in hotel occupancy rates in India in November
2023, with festive season impacting key cities such as Bengaluru & Mumbai.
A Goa not only witnessed an

ccording to HVS Anarock’s pared to the previous month. This surge
monthly industry update for also marked a vital 23 per cent increase
December 2023, the hotel occu- increase in occupancy rates but when compared with the hotel rates
pancy rate in India in November 2023 also set bar high with highest recorded in November 2022. The city’s
dipped over the same period in the previ- average rates resilience and adaptability were on full
ous year with the festive season playing a display as it navigated the myriad chal-
pivotal role in shaping this trend, particu- set the bar high with the highest aver- lenges posed by the constant evolution of
larly in key cities such as Pune, Bengaluru age rates, surpassing `12,000. Mumbai, the travel industry.
and Mumbai. Goa emerged as a shin- another bustling metropolis, followed
ing beacon in the hospitality landscape, closely with average rates exceeding HVS Anarock publishes Hotels &
reclaiming its position at the top. The `12,000 as well. Kolkata, in a surprising Hospitality report every month high-
beach paradise not only witnessed an turn of events, showcased a substantial lighting key trends in the hospitality
increase in occupancy rates but also 30 per cent spike in its average rates com- industry. �

Trends
Manpower
shortage
to persist
With 44 hotels in its kitty,
Lords Hotels & Resorts is set
for further expansion, aiming
for 100 properties by 2026.
Janice Alyosius trained staff tend to seek other job oppor-

tunities, we anticipate this trend to persist,
W
ith 44 operational hotels in necessitating more hiring than initially
its portfolio, Lords Hotels & planned. Thus, we need to be prepared to
Resorts stands poised for a face these challenges head-on,” he said.
promising future. Pushpendra Bansal,
COO, Lords Hotels & Resorts, shared Lords’ focus remains on the mid-seg-
valuable insights into the current state of ment hotels. “My focus primarily revolves
the company and its future. “2023 was a around the mid-segment, as we lack large
significant year for us, marking a remark- five-star properties suitable for weddings
able upsurge of 100 per cent in business Pushpendra Bansal or major events. While our smaller proper-
compared to the turbulent times during COO, ties—around six to eight—already boast of
COVID,” Bansal stated. The occupancy Lords Hotels & Resorts significant bookings, my emphasis remains
rates, averaging between 70 and 80 per on the mid-segment, targeting city hotels
cent, showcased the resilience of leisure in Tier II & IV cities. We are strengthen-
destinations, with even city hotels showing
We are exploring recruitment ing our presence in Rajasthan and the
exceptional performance. The occupancy from Northeastern and Northeast, focussing on the mid-segment,
figures were achieved despite challenges Northern India, where there which may cater to backpackers or bike rid-
on weekends. ers, among other similar clients,” he shared.
is an abundance of talent
Highlighting their expansion plans,
Acknowledging the ongoing chal- Bansal shared, “Unfortunately, we do not
lenge of manpower shortage, Bansal said cater to international tourists, but our
that sourcing experienced staff remains properties in Nepal—three currently oper-
a daunting task despite the presence of a ational and a fourth under construction
sizable number of hotel management insti- in Kathmandu, featuring 60 rooms and
tutes in Surat. “To address this recruitment potentially a limited casino—stand testa-
challenge, we are intensifying our training ment to our international expansion. We
programmes. We are exploring recruit- have recently opened a motel in Atlanta,
ment from Northeastern and Northern USA, with 46 rooms. We are explor-
India, where there is an abundance of tal- ing further expansions in international
ent. We are also investing in more trainers. cities and countries, including an offer
Although, retention remains an issue as from Bhutan.” �

Exhibition
Global confluence
of food & tech
38th edition of AAHAR, major B2B event in food and hospitality industry, is
set to take place from March 7–11 at Pragati Maidan, New Delhi.
DDP Bureau The five-day event will be a vital cata-

lyst for hospitality leaders, executive chefs,
T
he annually held international distributors, entrepreneurs, and policy-
food and hospitality fair, widely makers from the hospitality sector and the
known as AAHAR, has been allied sectors to discuss business prospects.
announced to take place from 7–11 Every year representatives of the industry
March this year at Pragati Maidan, New establish business contacts and generate
Delhi. It is one of Asia’s biggest B2B humungous marketing or sales leads for
event organised by India Trade Promotion their brands at the event.
Organisation (ITPO), which is the trade
promotion body of the Government of What to expect
India. ITPO has already opened the regis- AAHAR provides a significant platform
tration inviting food businesses, sourcing to exhibit products, services, food prod-
professionals, and hospitality leaders who ucts, technology, food processing equip-
are planning to display their products and ment, and décor solutions. The event
services this year on its website. offers an opportunity to gauge techno-
logical upgrades, innovations, trends, and
This is going to be the 38th edi- new launches in the industry.
tion of the AAHAR, where industry
experts, sourcing professionals, and ven- The 5-day event will be a
dors from all over the world gather to
exchange business leads, trade trends, vital catalyst for top-line
and developments regarding the food and hoteliers, chefs, restaurateurs,
hospitality industry. distributors, suppliers, &
policymakers from food &
hospitality sectors
A resounding success
In the last few years, industry experts and
leaders including exporters and import-
ers have participated in large numbers in
AAHAR intending to showcase their food
products and innovative electronic tech-
nologies such as smart devices, and gad-
gets. The focus in the past had also been
on eco-friendly and sustainable products
and equipment, which could be the future
of the industry. Moreover, there were ded-
icated stalls from different states of India
displaying distinctive culinary items such
as spices, cereals and tea, among others,
asserting the enriched culinary culture of
India that could overtake the global food
market in the coming years. �

TÊte-À-tÊte
Redefining
hospitality
with
nature
culture
Starting as a Chartered
Accountant, Jose Dominic
ventured into world of hotels
with deep-seated passion
for preserving local
culture & minimising
environmental impact.
Lipla Negi and Marari Beach. These properties

embraced local architecture, culture and
Q Give us a brief account of your

journey in hospitality, highlight-
ing special achievements.
minimal environmental impact. I ensured
the success of these models, challenging
traditional pricing norms. The name of
I started out as Chartered Accountant the group eventually changed to reflect its
and worked with Ferguson and Company values, becoming Earth. It emphasised a
in Mumbai. I joined my father’s hotel, shift towards responsible tourism, cater-
Casino Hotel, in 1978 and worked on ing to the alert independent traveller. The
building the organization. In 1987, the group expanded to around 21 properties
Indian government decided to privatise Jose Dominic across peninsular India, maintaining its
the Bangaram island in Lakshadweep. Farmer & Tourism commitment to responsible and experien-
Despite competition from major players, Entrepreneur tial hospitality.
Casino Hotel received an invitation to
bid. I proposed a unique model empha-
sising the natural beauty of the island,
offering non-luxurious accommodations.
Kerala’s high Human Q What steps would you recom-
mend for long-term benefits to
the state & increased tourist arrivals?
While the bid was not awarded, it laid Development Index became The success of Kerala’s tourism model
the foundation for a new approach to a crucial factor in attracting is attributed to factors such as the state’s
hospitality. Following the Lakshadweep focus on human development, includ-
venture, I introduced disruptive models
tourists seeking responsible and ing education, health, and social equal-
such as Spice Village, Coconut Lagoon, community-centric experiences ity. The 1957 election brought in the

first Communist government through tourism are considered essential for a sus-
democratic means, leading to signifi- Sustainability needs to be tainable model. The challenges faced by
cant land reforms. Kerala’s high Human integrated into tourism. It India in maintaining sustainable tourism,
Development Index became a crucial fac- goes beyond cleanliness & include waste management, inadequate
tor in attracting tourists seeking respon- social infrastructure, and climate change.
sible and community-centric experiences. green initiatives There is a necessity of building public
The state’s ability to support small local transportation systems and managing tour-
entrepreneurs in creating world-class should be actively involved in creating a ist destinations’ carrying capacity to ensure
offerings played a pivotal role in establish- tourism product that reflects their cul- their longevity and attractiveness. There is
ing its tourism dominance. ture. The expression of local ideas and the a need for a shift in the mindset, from indi-
empowerment of communities through vidual vehicle use to public transportation.
Kerala’s partnership between private
entrepreneurs and the state resulted in
branding the destination as ‘God’s Own
Country’. This branding, along with the
state’s commitment to responsible tour-
ism, had a profound impact on both the
supply and demand sides of the industry.
Tourism became a major contributor to
Kerala’s economy, constituting a signifi-
cant percentage of its GDP and serving
as a primary employment generator. The
success story, however, faces challenges
such as waste management, highlighting
the need for sustainable practices to main-
tain Kerala’s status as a top international
destination.
Q Do you believe the hospitality

industry is genuinely committed
to embracing sustainable practices in
real-time?
Sustainability needs to be integrated
into tourism. It goes beyond cleanliness
and green initiatives. Local communities

TÊte-À-tÊte
Q What are your thoughts on

‘Over Tourism’. What key chal-
lenges do you see in mitigating its
negative impacts?
The real problem lies in undermanage-
ment. Proper management, including
infrastructure development and tech-
nology utilisation, can expand a destina-
tion’s carrying capacity and enhance the
overall tourism experience. Preservation
of the environment and local culture is
also very important. To preserve desti-
nations and jobs, technology must be
used to amend regulations and protect
the environment.
In India, the biggest challenge is

creating enough jobs and livelihoods.
Tourism can help create jobs in far
corners of the country, supporting local ences and healthy eating habits. Travel is
economies and preserving the environ- Tourism can help create now viewed as a journey of learning and
ment. However, the current model of jobs in far corners of embracing the new world of learning.
tourism must be radically shifted to focus country, supporting local This shift is influenced by the current
on creating local livelihoods and support- crisis of climate change, which calls for
ing local economies. By promoting public economies & preserving the a more sustainable lifestyle. Public areas
transportation, preserving natural land- environment are increasingly using sustainable prac-
scapes, and supporting local economies, tices, such as Patch Coconut Patch, which
tourism can contribute significantly to job converted into luxury boutique proper- avoids air conditioning, providing a sense
creation, economic development, and the ties. We will be offering a luxury buy-in of identity and comfort. This shift is also
preservation of indigenous cultures. price but concentrating on authenticity a result of the need for a circular economy,
and providing a unique experience. where traditional skills are shared and
Q Could you provide insights into

your new venture, AB Salem
House, a project steeped in history? Q Is there a noticeable demand for
luxury boutique properties?
resources are used more efficiently. This
move is crucial for a more sustainable and
prosperous future. �
We are planning to re-open our hotel and The demand for travel and tourism
cafe in two months. We are also focussing is increasing, with both international
on re-opening old houses, which will be and domestic travellers seeking experi-

Breaking Evolving traveller
preferences in
free from
India has given
rise to experiential
hotels that offer
conventional stays beyond

conventional
boundaries
norms, catering
to a range of
experiences.
Charmaine Fernz more enriching and fulfilling pursuit of

a range of experiences. These experiences
T
he Indian travel industry has can range from adrenaline-high adven-
undergone a notable transfor- ture sports, and cultural tourism to just
mation over the years because savouring the authentic local cuisine. This
of evolving traveller preferences towards shift has given rise to experiential hotels,
unique, experiential and immersive jour- which offer guests stays that go beyond
neys. The trend towards seeking out luxu- the conventional hotel experience and
rious hotel properties has given way to a provide something truly extraordinary.

A personal preference specific holistic healing experience, con-
The term ‘experiential’ can mean differ- necting mind, body, and soul in harmony
ent things to different people. The Indian with nature,” he averred.
hospitality industry continually inno-
vates and thinks outside the box to show- Saumitra Singh, Managing Director,
case new elements to its guests. As Rajesh The Tigress Resort and Spa, Ranthambore
Chakraborty, Cluster General Manager, reiterates that the landscape of the Indian
Operations & General Manager, Taj travel industry is undergoing a notable
Hotel & Convention Centre, Agra evolution, driven by changing prefer-
explains, the term ‘experiential’ refers to ences among travellers who are increas-
the personal experiences of individuals ingly seeking distinctive, immersive,
Rajesh Chakraborty
that enable them to connect personally and experiential journeys. Recognising
Cluster GM, Ops & GM, Taj
and emotionally to events they encoun- this unexplored potential, numerous
Hotel & Convention Centre
ter at the hotel. It is supposed to delve properties have seized the opportunity
into the rich tapestry of personal inter- to introduce unconventional accom-
pretations and emotional responses tied modations that provide guests with
to those experiences. unforgettable experiences. Experiential refers to personal
experiences that enable
However, Abhilash K Ramesh, Adopting a personal touch is neces-
Executive Director, Kairali Ayurvedic sary, feels Abinash Manghani, CEO,
guests to connect personally
Group thinks that an experience begins WelcomHeritage. He said, “Experiential & emotionally to events they
from the idea of booking a property. is purely creating a memorable and encounter at hotel
“Experiential, in the context of Kairali immersive stay for guests, going beyond
- The Ayurvedic Healing Village, goes the traditional aspects of accommodation. and the region, ensuring guests not only
beyond a mere stay and treatment. It It involves crafting an experience incorpo- stay comfortably but also actively engage
embodies a transformative journey where rating the destination that resonates with with the destination and its culture,
guests are immersed in an Ayurveda- the unique characteristics of each property and cuisine.”

and therapies. The wellness resorts are cap or stole upon check-in. Our menu
offering Ayurveda therapies with locally features special regional dishes that show-
sourced food and a Kerala-style experi- case the flavours of the region. Adventure
ence. The experience of the local sur- enthusiasts can indulge in trekking activi-
roundings is integrated seamlessly with ties, while we also offer a range of engaging
nature, wellness, and local culture, creat- activities for both children and families.”
ing an immersive environment that nur-
tures well-being. Blending with community
Creating an experience requires support
Key elements from various partners. For many hospi-
Some key elements are local cultural inte- tality players, working with local partners
Saumitra Singh
gration, incorporating elements of the
MD,
local culture into the guest experience.
The Tigress Resort and Spa
Offering curated activities and experi-
ences that showcase the destination’s
distinctiveness, tailoring services to indi-
We look to offer our vidual preferences and needs, providing
guests creative freedom local and authentic culinary offerings and
by collaborating with finally, collaborating with local communi-
ties for a more authentic experience.
local players
However, Singh feels that the guest
Creating experiential factor experience hinges on a few key compo-
According to industry experts, the prefer- nents such as convenience, encompass-
ences of modern travellers have evolved ing location and amenities; comfort,
beyond just finding comfortable accom- including a cosy bed and a welcoming
modation. Nowadays, travellers seek to atmosphere; service, defined by helpful-
immerse themselves in the local culture ness, efficiency, and staff attitude; qual-
and experience the destination in its ity, reflecting the state of facilities and
entirety. This means that they are not furnishings; cleanliness, crucial for safety
only interested in the tourist attractions and satisfaction; and value, where pric-
and landmarks, but also in the local food, ing is weighed against service, quality,
customs, and traditions. and cleanliness.
Ramesh explains that, unlike regu- Taneja believes that a personal touch
lar homogeneous stays, the experiential always makes a difference. “We welcome
offering goes beyond accommodation our guests with the traditional Himachali

brings out their true culture and authentic- rich biodiversity of Ranthambore Tiger
ity. As Singh explained, “We look to offer Reserve and be captivated by the enchant-
our guests creative freedom by collabo- ing combination of nature and heritage.”
rating with local players. This would be
for heart-pounding adventure sports and Reaching out
active tourism to immerse oneself authen- In today’s world, guests are no longer sat-
tically in the local culture. We arrange isfied with just any experience. They are
beats of Rajasthani folk music resonating looking for something unique—some-
through the air, creating a lively ambience thing that sets a particular establishment
during our cultural nights, available upon apart from the rest. As a result, simple
request. Our guests can also discover the advertising is no longer enough to attract Abhilash K Ramesh
and retain cus- Executive Director,
tomers. Instead, Kairali Ayurvedic Group
social connec-
tions and word-of-
mouth referrals are Experience of local
becoming increas- surroundings is integrated
ingly important.
Customers want seamlessly with nature,
to know that their wellness & local culture
friends and family
members have had are priced depending on the require-
a positive experience ments. Manghani reckons that marketing
at a certain estab- the unique experiences needs to empha-
lishment before they sise local cultural immersion and person-
decide to try it out alised services. “Experiential travel attracts
for themselves. premium pricing and is influenced pri-
marily by locale and differentiated value-
Chakraborty added curated activities, personalised
emphasises that services, and cultural engagement. While
value comes at a exact price points may vary based on the
price. He asserts specific offerings of each property, it is
that while some positioned to reflect the enhanced value
experiences are com- and unique experiences provided, making
plimentary for in- it a premium option for travellers seek-
house guests, some ing more than a traditional hotel stay,”
curated experiences Manghani pointed out. �

Focus
Surging
demand for
experiential
stays
Travellers looking for an unforgettable &
stimulating escape from their usual lives
or job schedules are increasingly choosing
experiential vacations.
Sakshi Singh discerning individual, seeking immersive

and experiential journeys. The shift in
K
aran and Sujata, a Bengaluru- mindset has opened up immense poten-
based couple and a mutual friend tial for the development of the experien-
have not stopped gloating about tial travel in India.
the trip to Himachal Pradesh they made
last month. They skipped a luxury hotel New-age Indian travellers are willing
stay and booked an Igloo near Manali. to invest in extraordinary journeys that
With youngsters like the couple making create enduring memories for themselves
a bulk of new-age travellers in India, the and their families. They are in search of
demand for experiential stays is surging. exclusive, personalised adventures, desir-
As per a recent TravClab report, over half ing shared experiences that transcend
of Indian travellers are seeking offbeat the ordinary. However, only a select few
destinations, reflecting the growing trend domestic travel companies possess the
of experiential travel. expertise to curate immersive holidays
that leave a lasting impression. From
India’s travel landscape has undergone luxurious tents and boathouses to glass
a significant transformation in recent houses, the concept of lodging is evolving
years. Traditionally dominated by sight- among Indian travellers, who are increas-
seeing and budget-oriented trips, the ingly seeking experiences that are local,
Indian traveller is evolving into a more authentic, unique and sustainable.

Take the example of glamping. The
global glamping market size is projected to
exceed US $11.62 billion by 2033, showing
a significant CAGR of 11.69 per cent from
US $3.84 billion in 2023. The industry’s
growth is primarily driven by a preference
for experiences over conventional pamper-
ing, fuelled by the increasing demand for
eco-friendly and sustainable tourism.
Numerous businesses now offer diverse

facilities such as pet-friendly resorts, luxury Bhavik Sheth
tents, and custom contemporary cottages. COO,
Some also provide clubhouses with com- Evoke Experiences
munal fire pits, outdoor sports, board
games, and hammocks. Glamping, being
a viable choice for sustainable tourism, has Discerning travellers seek
received significant government promotion more than just a place to
in India, with initiatives such as developing
glamping sites in national parks and wild- rest; they crave memories
life reserves by the Ministry of Tourism. that transcend the ordinary

Focus
the hospitality and service industry, their

main challenge was designing something
environmentally friendly, crucial consid-
ering the untouched nature of the loca-
tion. From tours guided by trained locals
to indulging in local cuisine at dhabas, the
founders aim to enrich guest experiences
while preserving the land and empowering
the community through sustainable prac-
Abinash Manghani tices and conservation efforts.
CEO,
WelcomHeritage Abinash Manghani, CEO,
WelcomHeritage, observes that experi-
ential vacations are gaining popularity as
guests seek an enriching and memorable
Experiential vacations are break from their work schedule or regu-
gaining popularity as guests lar life. He added that in today’s culture
seek enriching & memorable of social media-induced sharing of expe-
riences, there is a shift towards stays in
break from their work nature-oriented, heritage, or locales that
schedule or regular life transcend the ordinary and move away
from “brick and mortar”. Millennials and
experiential travel. TUTC specialises in

Nomadic Camps that offer the epitome of
luxury civilization. Each tent boasts a sub-
tle palette of desert colours, adorned with
colonial furniture, discreet valets ready to
anticipate every need, ensuite bathrooms
featuring teak wood wardrobes, invigo-
rating hot showers, and mattresses that
beckon slumber.
Numerous businesses now

offer diverse facilities such
Evoke Experiences, acclaimed for its Gen Z, being more tech-oriented, desire as pet-friendly resorts,
Rann Utsav Tent City, is set for a glam- to experience “more” from life than their
ping sector expansion. Bhavik Sheth, older generations, contributing to a long-
luxury tents, and custom
COO, Evoke Experiences, expressed term trend. contemporary cottages
excitement about being part of the evolv-
ing travel experiences in 2024. He empha- Manghani further added that due to The company is currently extending its
sised that discerning travellers seek more changing travel trends, nature and wild- presence to wilderness destinations such as
than just a place to rest; they crave memo- life, which are part of India’s natural heri- Bandhavgarh, Kanha, and Ranthombore
ries that transcend the ordinary. As the tage, have become much sought after, pri- this year. Rajnish Rai, COO, and founder
desire for unique experiential travel grows, marily due to their experiential quotient. member of TUTC highlighted the com-
so does the allure of unconventional stay pany’s focus on glamping and canvas
options. Sheth believes that the journey is The emerging sector is witnessing a accommodation, seamlessly intertwined
as important as the destination. growth in demand which has provided a with local experiences, involving local arti-
much-needed tailwind to major opera- sans and communities. The canvases are
The four founders of GlampEco, Shilpi tors. For instance, The Ultimate Travelling sourced from various parts of the globe,
Rawat, Kush Tevatia, Swagata Paul, and Camp (TUTC) envisions doubling its emphasising sustainability. Despite utilis-
Akshat Jain, envisioned creating a success- revenue and growth by the year 2024- ing expansive land, TUTC creates a lim-
ful, luxurious, and sustainable place. With 25, driven by the escalating demand and ited inventory, ensuring a guest-centric
over 40 years of combined experience in travellers’ expectations for sustainable and approach. The company targets conscious

Focus
Rajnish Rai
COO & founder member,
TUTC
World has become smaller &

travellers now seek diverse
accommodation experiences
beyond conventional stays
more importantly, it may disturb the envi-
ronment and affect sustainability. The pri-
mary allure of experiential stays lies in the
intricate harmony achieved among trav-
ellers, nature, and the local culture. This
delicate equilibrium, when artfully main-
travellers with global exposure who under- The sector, however, will have to cali- tained, ensures that the experience remains
stand the importance of sustainability. Rai brate the rate of inventory addition with a source of delight. However, should the
emphasised that while traditional brick and the growth in the number of travellers finely tuned balance among these three
mortar accommodations are enduring, the and the impact on the environment. An crucial elements be disrupted, the once
world has become smaller, and travellers unplanned expansion of experiential prop- enchanting experience may lose its luster
now seek diverse accommodation experi- erties will gradually lead to the loss of the and fail to elicit the same sense of delight
ences beyond conventional stays. novelty factor that these stays offer, but that originally characterised it. �

Experiences
handcrafted
Moving away from Lipla Negi bed and breakfast. Exploring travel
as a source of inspiration to embark
typical, overcrowded
G
one are the days when Indian on novel and distinctive adventures,
tourist hotspots, travellers sought cookie-cutter individuals are increasingly inclined
vacations. Today, the new-age to invest their resources in “experi-
travellers want to traveller, partially inspired by social ences” rather than merely selecting a
put in their money media, craves authenticity and unique hotel or destination. How hotels are
experiences. Going beyond the typi- focussing on offering curated holidays
for an ‘experience’ cal tourist hotspots – overcrowded and to meet the rising demand for ‘expe-
that is distinctive & dotted with kilometers of traffic snarls riential stays’, we find out from some
– the travellers are pushing hospitality of the top General Managers across
wholesome. players to extend their offerings beyond the country.

Close watch
Strive to be cultural connectors Focus on

Families looking to create
thoughtful
‘incredible occasions’ touches
such as creating pottery from scratch
where artisans let you try your hand on
Jaipur’s famous ‘Blue Pottery’. Guests
can also experience the famous Sanganeri
block printing, a day trip to Hathigaon,
Jhalana Leopard Safari, a personal shop-
ping spree of famous Jaipuri artifacts and
prints and many more.
Recognising Gen Z’s inclination

towards value-based luxury, our continu-
ous innovation provides a dynamic range
of experiences, blending experimentation
Nalin Mandiratta and fusion. With the surge in domes-
Regional GM, IHG South West Asia & GM, tic travel and destination weddings, our
InterContinental Jaipur Tonk Road tailored offerings cater to the growing
market of local explorers seeking unique Tarun Seth
Through the ‘insider expertise’, exclusive experiences and families looking to create General Manager,
offering at the Concierge Lounge, our col- ‘incredible occasions’. The hotel embraces Grand Hyatt Gurgaon
leagues serve as cultural connectors, offer- emerging trends such as digital detox
ing personalised insights for an immersive travel through various spa and relaxation
local experience. Unlike the regular Pink therapies and curated itineraries, ensuring Recognising the evolving times and
City tours, we offer our guests to experi- holistic guest experiences that prioritise changing client behaviour, we under-
ence the art in the rawest possible form relaxation and disconnection. stand that today’s travellers seek more
than just a place to rest. They expect per-
It is all about an immersive journey sonalised touches that create a sense of

exclusivity and warmth for guests with-
out any additional cost.
Blend luxury with Our value-added services are deeply

local culture ingrained in our ethos and extend to
surprising guests with specially crafted
culinary delights and handcrafted ame-
designed programmes, culinary delights nities. These enhancements are seam-
and exclusive activities, creating a person- lessly integrated into the overall experi-
alised and unforgettable experience. Most ence, enhancing each stay with a touch
importantly, it is not about charges, it is of luxury.
about curating each stay as per the guest
desires in terms of service. Guest relations
do play a huge role in anticipating the
Create a sense of exclusivity
required. Today’s discerning guest is more and warmth for guests
inclined towards immersive experience.
Concepts such as farm-to-fork, sustain- By seamlessly incorporating the
ability, no single-use plastic and zero cost value-added services into the overall
weddings, among others are in vogue. guest experience without any addi-
Karaan Kapoor tional charges, our objective is to not
General Manager, merely meet but exceed expectations,
Taj Fort Aguada Resort, Goa crafting indelible memories that linger
in the hearts of our guests. In essence,
It is about transforming the traditional our commitment extends beyond offer-
stay into an immersive journey. Our team ing a transient sojourn; it aspires to be
offers curated experiences that blend lux- a cherished chapter in the life stories of
ury with local culture, ensuring a truly our guests.
memorable stay through meticulously

Close watch
Integrate wellness & rejuvenation Offer intrinsic

ingenuity inprogrammes and spa services, ensuring a
services rejuvenating stay.
Our commitment to guest convenience

is reflected in flexible booking and cancella-
tion policies, providing peace of mind and
adaptability to changing plans. Embracing
the new era of remote work, our hotels are
equipped to meet the needs of business trav-
ellers. High-speed internet, thoughtfully
designed workspaces, and comprehensive
business support services ensure a seamless
and productive stay for those working from
their rooms.
There is growing interest in

N A Marfatia
SVP, Sales & Marketing,
ecologically conscious stays
The Fern Hotels & Resorts
Sustainability continues to be a sig- Abhishek Sadhoo
At our hotels, we prioritise personalisa- nificant trend, with more hotels adopting General Manager,
tion. From the moment they arrive, per- eco-friendly practices. Guests are show- Shangri-La Eros New Delhi
sonalised welcome amenities and tailored ing a growing interest in environmen-
room preferences create a distinctive and tally conscious stays, prompting hotels
memorable experience. Our facilities go to implement green initiatives such as We redefine the quintessential experien-
beyond accommodation, providing a energy-efficient systems, waste reduction tial stay by offering unparalleled luxury
holistic approach to health through fitness programmes and sustainable amenities. with our ‘Suite Staycation’ in our Horizon
Club rooms and Executive Suites. Guests
enjoy a seamless experience with included
Identify & embrace your unique charms benefits such as return airport transfers, a
daily breakfast buffet and evening cock-
tail hours. Our meticulously curated stay
culinary journeys to curated outdoor packages and enticing special promotions
activities, our goal is to create lasting
memories that enrich the overall stay.
Rather than adding extra charges, we Highlight the rich cultural
focus on inclusive packages and thought- tapestry of the city
ful amenities that elevate overall stay.
distinguish us as a destination where each
Create opportunities to guest experience is carefully fashioned with
meticulous attention to detail. We have
connect, interact with nature noted a rising interest in authentic local
experiences, prompting to curate unique
We have also observed a growing excursions and collaborations with local
emphasis on sustainability among our artisans. This ensures that our guests can
guests. In response, we have implemented immerse themselves in the rich cultural
eco-friendly practices, from sustainable tapestry of Delhi, providing them with
sourcing in dining options to energy- genuine and memorable experiences. �
efficient initiatives throughout the resort.
Rajneesh Kumar
General Manager,
Courtyard by Marriott Aravali Resort
Embracing the unique charm of the

Aravalli region, we offer guests an oppor-
tunity to connect with the local culture
and natural beauty. From locally inspired

Feature
Embracing
community
service
Hotels in India are emerging as catalysts for

positive change in community empowerment
programmes. These initiatives include skill
development workshops & vocational training.

Feature
Ananya Kukreja tion in community empowerment pro- play a pivotal role in promoting sustain-
grammes. These initiatives encompass able development and fostering economic
I
n recent years, the landscape of the skill development workshops, vocational independence.
Indian hospitality sector has under- training, and job placement programmes
gone a significant transformation. designed to enhance the employability Many hospitality establishments aim
Beyond its traditional role of providing of local residents. By equipping commu- to prioritise local sourcing for various
accommodations and services for tourists, nity members with valuable skills, hotels products, including fresh produce, meats,
a growing number of hotels have recog- dairy, and artisanal items. For instance,
nised the significance of contributing to MGM buys a part of the nearby fisher-
the communities where they operate. This man’s daily catch. “The fisherman does
paradigm shift has given rise to a burgeon- not have to go to the market to sell and
ing trend—community service. In India, hotel gets fresh product. This is a win-win
hotels are actively engaging in community situation,” emphasised Dheeraj Kukreja,
service projects, making a positive impact Vice President, MGM Muthu Hotels and
on the social fabric. Resorts. Establishing strong relationships
with local suppliers is key, and prefer-
“Our dedication has a personal touch, ence is often given to those who can meet
from organising blood donation drives both quality and quantity requirements.
and inviting orphan children on Children’s Hotels and restaurants often communi-
Day celebrations to actively participating Dheeraj Kukreja cate directly with local vendors to discuss
in community activities such as cake mix- Vice President, MGM Muthu their requirements, quality standards and
ing celebrations, leading plantation drives, Hotels and Resorts delivery logistics. Establishing strong rela-
and joining coastal clean-up initiatives,” tionships with local suppliers is key, and
said Rishi S Puri, Senior Vice President, preference is often given to those who can
Operations, Mayfair Hotels and Resorts. Fisherman does not have to meet both quality and quantity require-
go to the market to sell and ments. It is however very important for
Empowering local communities hotels to discuss and communicate their
Hotels have become driving forces for hotel gets fresh product. This specific requirements giving the local ven-
positive change through active participa- is a win-win situation dors and community a chance to produce

Feature
the same. It is important to note that dif-

ferent organisations in different regions
lead different sustainability practices; it is
also vital that they are utilising their poten-
tial to serve the community to the fullest.
Way ahead
Correct profiling of guest preferences
reduces wastage, cuts costs, and allocates
budgets more toward CSR activities. It is
imperative that hospitality industry now
focus on educating their community,
instead of merely training them toward
their interest. Big brands can help educate
individuals and certify them. The brands
should concentrate on soft skills, groom-
ing, table etiquettes, environmental care
and vocational skills, among others. “One
of the key focus areas for our company is nance. It is pertinent to say that any sus-
ESG sustainability,” pointed out Abanti tainability initiative is half done without
Gupta, Director, Human Resources, JW community service and it is imperative
Marriott Mumbai Sahar. that hospitality industry realises and uti-
lises its potential in this arena.
In the last few years all larger hotel
giants are moving towards a more holistic As the hospitality industry undergoes
approach towards conducting business. transformation in India, the idea of com-
With the changing time this healthier munity service has emerged as a potent
approach towards business encourages force for positive change. Hotels are no
Abanti Gupta companies to build a positive brand image longer merely temporary shelters; they are
Director, Human Resources, in the community and with their stake- actively involved in uplifting the social,
JW Marriott Mumbai Sahar holders. The companies can assist the cultural, and environmental aspects of
government in building a stronger pool of the communities they serve. This sym-
relief funds, support initiatives that provide biotic relationship between hotels and
employment, abide by the laws of employ- communities not only enriches the over-
One of the key focus areas ment to ensure fair pay, ensure business all guest experience but also establishes
for our company is ESG is conducted fairly, promote equality and a legacy of social responsibility and
sustainability take steps towards environmental suste- shared prosperity. �

Where
comfort meets
eco-friendliness
Nestin Ventures is poised to introduce a line of
eco-friendly products in 2024 that seamlessly Chakradhar Rao
weave together opulence & ethical principles. CEO, Nestin Ventures
N
estin Ventures anticipates 2024 ing a premium market for eco-friendly Nestlux
to be a transformative year products. Their commitment to sustain- Transform your home ambiance with
marked by innovation, elegance, ability extends beyond a mere offering; Nestlux’s exquisite collection of premium
and a deep commitment to social respon- it is a pledge to enhance daily life while bed and bath linens. This curated range
sibility. Positioned at the intersection of embodying a harmonious blend of lux- seamlessly blends practicality, eco-friend-
luxury and sustainability, the company ury and ethical responsibility. The jour- liness, and sophistication to elevate your
aims to redefine India’s hotel and retail ney begins with key ventures under the living spaces. From stylish bedsheets to
industries, introducing eco-friendly prod- Nestin umbrella: snug duvets, Nestlux offers a diverse cata-
ucts that impeccably blend opulence with logue crafted to suit distinct preferences.
ethical principles. Nestlux sets itself apart by not just offering
Nestin Ventures envisions linens but by curating an experience that
Nestin Ventures envisions a paradigm a paradigm shift in India’s reflects individual tastes. Nestlux is not
shift in India’s hotel sector by introduc- hotel sector by introducing just about linens; it is about transforming
living spaces into havens of comfort and
premium market for eco- style while contributing to a more sustain-
friendly products able and beautiful world.
Duni La Vita
Duni, a company is dedicated to revolu- La Vita, under Nestin Ventures, redefines
tionising dining experiences through pre- dining experiences with meticulous crafts-
mium, sustainable disposable products. manship and an unwavering commitment
Duni Premium Napkins, available in a cap- to quality. The stainless-steel cutlery and
tivating spectrum of colours, add a touch table accessories transcend the ordinary,
of elegance to any table setting. Their transforming every meal into a celebration.
superior absorbency and softness provide a Beyond functionality, La Vita is a story of
delightful guest experience, all while mini- creating joy and enriching lives through
mising waste and saving time. Ideal for fine the simple act of sharing a meal. Infused
dining restaurants, catered events, parties, with the passion of skilled artisans, each
and personal use, Duni brings luxury and piece reflects dedication through meticu-
sustainability to every occasion. lous detailing and enduring quality. �

Opinion
Tech trends in
hospitality
Sustainable
odyssey
Hospitality industry is leveraging technology to
drive eco-friendly practices & ensuring guests with
more responsible and enjoyable stay.
I
n an era where sustainability is at the tions. Occupancy sensors adjust lighting
forefront of global concerns, the hos- and temperature based on guest presence,
pitality industry is increasingly lever- ensuring optimal comfort while minimis-
aging technology to drive eco-friendly ing energy waste. Automated irrigation sys-
practices. The hospitality industry syn- tems implemented by The Leela Goa man-
onymous with unforgettable experiences, age water usage efficiently has led to 20 per
also faces the challenge of being a signifi- cent reduction in energy consumption.
cant contributor to carbon emissions and
resource consumption. Blockchain for supply chain
Blockchain technology is enhancing trans-
However, technology is revolutionis- Dr. Niraalee Shah parency and traceability in the supply chain
ing this landscape, paving the way for a Founder, Image Building and of hospitality businesses. By implement-
more sustainable future for hospitality. Etiquette Mapping ing blockchain, hotels can provide guests
Let’s dive into the top tech trends push- with information about the origin of hotel
ing boundaries and creating a greener features, room categories and hotel experi-
tomorrow. From energy-efficient solutions ences. A study by Allied Market Research
to innovative guest experiences, here are Internet of Things is estimates that the global blockchain in the
some top hospitality tech trends shaping a changing the game with hospitality market will reach US $5,811.4
sustainable future. a network of sensors and million by 2026, with a CAGR of
76.6 per cent.
Renewable energy powerhouse smart building systems
Hotels are leading the charge in adopting optimising operations Immersive eco-tourism experiences
renewable energy sources such as solar pan- Augmented reality (AR) and virtual reality
els, geothermal energy, and wind turbines. Smart building management systems (VR) take guests on virtual tours of natu-
These powerhouses not only significantly Smart building management systems are ral wonders, reducing the need for actual
reduce carbon footprint but also resonate revolutionising the hospitality sector by travel and its associated emissions. Taj
with the growing demand for eco-con- optimising energy consumption. These Safaris India offers VR experiences of wild-
scious travel. According to a report by systems use sensors and IoT devices to life encounters, raising awareness about
the World Future Council, 66 per cent of monitor and control lighting, heating, ven- conservation efforts and inspiring appre-
hotel guests are willing to pay more for a tilation and HVAC systems, ensuring they ciation for our planet.
sustainable stay. The Taj Mahal Palace, operate efficiently.
Mumbai, stands as a shining example, hav- Energy-efficient guest rooms
ing installed a 1 MW solar photovoltaic The Internet of Things (IoTs) is chang- Hotels are adopting energy-efficient tech-
system, reducing its carbon footprint by a ing the game with a network of sensors and nologies in guest rooms, such as smart ther-
staggering 1,200 tonnes annually. smart building systems optimising opera- mostats, occupancy sensors, and energy-

Opinion
efficient lighting. For instance, Hilton’s as Courtyard by Marriott International are empowering hotels to track their envi-
Connected Room technology allows guests are using mobile apps to offer contact- ronmental impact and identify areas for
to control room settings through a mobile less check-in, keyless entry, and in-room improvement. The Oberoi Group India
app, leading to a potential 10 per cent controls, minimising the use of physical leverages real-time data to monitor water
reduction in energy consumption. This resources. This trend not only enhances and energy consumption, enabling targeted
innovative approach aligns with the indus- guest experiences but also aligns with sus- interventions to reduce their footprint.
try’s commitment to sustainability. tainable practices.
Renewable energy integration
Waste reduction through IoT sensors Data-driven sustainability The hospitality industry is increasingly
IoT sensors are being deployed to moni- Knowledge is power and data analytics turning to renewable energy sources, such
tor waste levels in real-time, optimising as solar and wind power, to meet energy
waste collection and reducing unnecessary demands. According to a report by the
pickups. This not only reduces operational Knowledge is power & data World Travel & Tourism Council, the
costs for hotels but also contributes to a sig- analytics are empowering global hotel industry is expected to reduce
nificant decrease in environmental impact. hotels to track their its carbon emissions per room by 66 per
A case study from The Venetian Resort in cent by 2030 through the integration of
Las Vegas reported a 38 per cent reduc- environmental impact & renewable energy.
tion in food waste after implementing identify areas for improvement
IoT sensors. (The views expressed are solely of the author.
The publication may or may not subscribe to
From composting food waste to utilis- the same) �
ing greywater for landscaping, hotels
are embracing circular economy prin-
ciples, where waste becomes a resource.
AccorHotels has set an ambitious goal to
halve its food waste by 2025 through com-
posting and menu optimization. This not
only reduces waste but also creates nutrient
rich compost for gardens and landscapes.
Virtual concierge & digital services

The adoption of virtual concierge ser-
vices and digital guest amenities is reduc-
ing the need for printed materials, such
as brochures and menus. Hotels such

Crafting culinary
fashion legacy
Pioneering innovative fabrics & techniques, Uniforms Unlimited has become

trendsetter in chef wear, striking delicate balance between practicality & style.
DDP Bureau sive manufacturing experience. Fuelled by Through exhaustive research, the brand
an unyielding passion for culinary excel- has pioneered the use of innovative fabrics
I
n the vibrant landscape of hospitality, lence, he gave life to the brand Chefs and techniques, from heat-resistant mate-
where every detail contributes to the Unlimited. Serving as a testament to rials that absorb sweat to ventilation strat-
guest experience, the significance of Mehta’s deep comprehension of uniform egies tailored for the demanding environ-
a well-designed uniform cannot be over- design, this culinary wear brand is exem- ment of hot kitchens.
stated. Beyond being a mere dress code, plified by a cutting-edge production facil-
a stylish yet practical uniform holds the ity committed to transforming the presen- Chefs Unlimited is proud to be asso-
power to elevate the brand image of a hotel, tation of chefs in the culinary world. ciated as uniform partners with many
creating a lasting impression on patrons. culinary forums for their annual culinary
What sets Chefs Unlimited events. Limited edition designer uni-
At the forefront of this dress innovation forms are specially developed for member
is Uniforms Unlimited, a brand renowned
apart is not merely its stylish chefs, who wear it throughout the culi-
for its finely designed and meticulously designs, but a commitment to nary events. Numerous chef forums such
crafted uniforms tailored to meet the functionality and innovation as ICF, IFCA, SICA, WICA and reputed
diverse needs of every department in the culinary institutes have been associated
hospitality sector. The emphasis on cus- Chefs Unlimited specialises in creating for many years with Chefs Unlimited for
tomised designs, specifically curated for chic designs aligned with current fashion various culinary events across India. This
ease of movement and comfort, has pro- trends, instantly capturing the spotlight partnership has proved to be fruitful in
pelled Uniforms Unlimited to the pinnacle and establishing the brand as a trendsetter terms of attracting the best talent from
of recognition, making it the most sought- in the passionate world of chef wear. the industry and rewarding them with
after brand in the world of hospitality. Chef Unlimited’s uniform on their culi-
What sets Chefs Unlimited apart is nary triumphs. For more details, contact
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Trailblazing
culinary
innovation
In an increasingly competitive F&B industry, five-star
chefs are sparing no efforts to maintain their culinary
excellence & compete with standalone restaurants.
Lipla Negi all experience, it is a close battle where one well as décor, restaurants try to appeal to
tries to maintain the legacy and the other all the senses and, as a result, gaining more
I
n the fight of flavours, and a desire to looks for starting one. While hotels take the favour with millennials as well as Gen Z.
be the ‘talk of the town’, five-star kitch- lead when it comes to opulent spaces and However, this does not mean that hotels are
ens now find themselves competing premium service, restaurants score extra lagging far behind. The five-star kitchens
with the hottest restaurants in the F&B points when it comes to ideas and innova- are ramping up their game with culinary
space. From interiors to the menu and over- tions. Lending a new perspective to food as ingenuity and craftsmanship.
Quality, authenticity & innovation

Gurgaon is to embrace the vibrant culi-
nary landscape of Gurgaon rather than
Go-to F&B strategy
compete with it. We acknowledge the Embrace the vibrant culinary
diversity and creativity that independent landscape of the city rather
restaurants bring to the scene, and we
strive to complement that by offering a
than compete with it
unique and immersive dining experience
within the hotel.” an unforgettable experience. “Pricing is
undoubtedly a factor in the competitive
Tantalizing the tastebuds dining landscape, but at Grand Hyatt
Gurgaon, we see it as an opportunity
Curate an immersive culinary to showcase value rather than a barrier.
journey for your guests Quality, authenticity, and innovation
remains the top priority, ensuring that our
Complementing meals with a tran- guests not only enjoy a meal but an entire
scendental ambience is precisely about journey,” pointed out Caramella.
crafting unforgettable culinary journeys
Mario Caramella for him. And his aim is to cater to a ‘spec- Team spirit
Executive Chef, trum of tastes’. He averred, “We continu-
Grand Hyatt Gurgaon ously innovate our menus, collaborate,
Foster a sense of belonging
and curate special events to ensure that and purpose in your team
our dining offerings remain dynamic and
resonate with the evolving preferences of Retaining talent
our guests.” Retaining talent involves creating an envi-
In a city that is no less than a playground ronment where chefs feel inspired and val-
for restaurants, it could be tough to stay at Price wars ued, he affirmed, “We offer opportunities
the top. But that is not how Chef Mario Adding perspective to his plates that for professional development, collabora-
Caramella looks at the competition. He goes beyond price points is something tion with renowned chefs, and exposure
revealed, “Our approach at Grand Hyatt that transcends a simple dine out into to diverse culinary experiences.”

Gastronomy
Culinary excellence beyond SOPs

Having worked with one of the big-
gest restaurant chains in the country for
Go-to F&B strategy
more than three years, Chef Sudhanshu Update regular a la carte
Sharma knows that running a stand- menu every year by adding
alone restaurant is a different ball game
altogether, “where one has more freedom
the best dishes from the
to play with dishes and presentation,” festival menus
as compared to hotels where they have
SOPs and constraints due to clients from year where we add the best dishes from
all around the world. He explained, “We the festival menus.”
focus on adding the X factor to our F&B
offerings, which includes some modern Price wars
Indian food presentation, inimitable fla- According to Chef Sharma, pricing plays
vours, and some of the dishes with unique a vital role in the industry where the
twists that makes it more exhilarating.” competition is cut-throat. He added,
“Sometimes it does seem like a challenge in
hotels but not always. In our hotel where
Sudhanshu Sharma Tantalizing the tastebuds international travellers are more than 60
Executive Chef,
The Suryaa, New Delhi
Pop-up menus and food per cent of occupancy and they have good
spending ability. They know that in a five-
festivals star hotel they are in safe hands with all
the parameters of their health considered.
Staying relevant is a major challenge Apart from the liquor which is less expen-
in the times of fast changing trends in sive in standalone bars I do not think it
the real and reel world both. For Chef does make a big difference.”
Sharma the rule is very simple, “you have
to evolve yourself in order to compete and
stay ahead in the market”. He advised, Team spirit
“We do quite a lot of pop-up menus and Take care of your team in
food festivals in a year at our F&B out-
lets for our clients. We also do our market
their difficult time and they
survey and menu engineering and keep on will take care of you
updating our regular a la carte menu every
Retaining talent
When restaurants are paying good money
and giving their people the spotlight at a
very early stage of their career, it becomes
tough for hotels to retain their talent. He
confided, “The top chefs are opening new
restaurants and joining good brands is
making our task further difficult.”

Gastronomy
Pivotal breakfasts & culinary reimagination

While the competition is fierce, Hilton Go-to F&B strategy
Bangalore Embassy Golflinks leverages its
unique strengths—unparalleled standard Create multiple touchpoints
of hospitality and flawless services—to to engage with your guests
solidify its position as a premier dining
destination. “One inherent advantage that presentation, served in the very glass jar
sets us apart is the continuous presence of where the magic happens during cook-
in-house guests. This affords us multiple ing,” he shared.
touchpoints to engage with our patrons,
allowing us to cultivate lasting relation- Price wars
ships,” affirmed Chef Gaurav Paul. According to Chef Paul, in big cities, the
cost of eating at a fancy standalone res-
taurant and a hotel falls pretty much in
Tantalizing the tastebuds the same ballpark. “Sometimes, dining at
A timeless recipe accompanied a standalone spot can be even fancier and
by classy and immersive pricier. Nowadays, people often prefer
these upscale standalone places for their
Gaurav Paul atmosphere always works cool vibes, music, and relaxed settings,
Executive Chef, especially when they are in prime loca-
Hilton Bangalore Embassy Golflinks To compete with independent din- tions or popular malls,” he analysed.
ing establishments, he refers to a time-
tested strategy consisting of commit-
ment to excellence, personalised guest Team spirit
engagement, and a keen awareness of A collaborative workplace culture
industry dynamics.
keeps the team motivated
According to him, ‘breakfast’ is a piv-
otal moment to establish rapport and Retaining talent
enhance the F&B business. Constantly Prioritising a nurturing environment that
drawn to reinventing timeless classics with fosters creativity, growth, and recogni-
a new perspective is something he feels. tion to encourage culinary talents, the
“From the Garuccio family of Piedmont, hotel offers competitive compensation,
‘Transporenza’ has endured the test of professional development opportunities,
time and is distinguished by its unique and a collaborative workplace culture.
“Celebrating the unique contributions
of our chefs ensures they feel valued and
motivated to stay with us,” he said.

Gastronomy
Sustainability in dining
Finding its place on almost every dining
table during the Chinese New Year, the
Go-to F&B strategy
Wonton Soup is one of Chef Liang Xiao Competitive prices and
Qing most sought-after creations. The quality services are essential
Wontons are delicately shaped like Ingots
which resemble each one’s willingness
for attracting and retaining
towards increased wealth and prosperity. customers
A desire to constantly innovate and awe
is the driving force behind Chef Liang’s Price wars
work at Yi Jing. He said, “At ITC Maratha, While he agreed that pricing is a crucial
we are renowned for presenting the most factor in the hotel industry, he also added,
exquisite culinary traditions, guided by “a delicate balance between setting com-
the exploration of novel concepts within petitive prices and providing quality ser-
our acclaimed branded restaurants. Our vices is essential for attracting and retain-
dedicated team of culinary experts consis- ing customers.” Introducing thoughtfully
tently crafts innovative menus that high- curated menus centered around special
light a fusion of global and local flavours. occasions allows his team to tailor their
Liang Xiao Qing Through the introduction of new and offerings to the celebratory nature of
Executive Chef, exciting dishes, our goal is to captivate the guests’ stays.
Yi Jing, ITC Maratha Mumbai tastebuds of our guests, ensuring they have
a memorable dining experience.”
Team spirit
Freedom to experiment and
Tantalizing the tastebuds contribute to menu development
Innovative menus that keeps them engaged
highlight a fusion of global
and local flavours Retaining talent
While it has become an ongoing trend
Underlining ‘sustainability’ as the both in India and globally, he recognises
current top dining trend, he informed, the importance of nurturing and retain-
“Sustainable dining continues to gain ing skilled professionals to maintain the
popularity, with menus showcasing local high standards of guest expectations. He
ingredients becoming a noticeable social further explained, “Allowing our chefs
media trend. This movement is bring- the freedom to experiment and con-
ing attention to what has consistently tribute to menu development not only
existed but remained largely undiscov- keeps them engaged but also ensures a
ered in our surroundings. Restaurants dynamic and evolving culinary experience
set up in slightly modified houses and for our guests. Our dedication to retain-
historical structures, offering environ- ing talent also strengthens our standing
mentally friendly dishes are witnessing as a sought-after destination for top-tier
higher demand.” industry professionals.” �

Elevating In today’s digital
digital
world, a strong
online presence is
crucial for hotels to
standards
engage with their
target audience.
Hazel Jain improve across various aspects and cater awareness and garner distinct visibility
to the needs of different consumers. We for a hotel. This is a huge opportunity for
W
e live in a fast-paced world are dealing in a competitive landscape and the marketing and advertising teams to
that is not just highly glo- the digital world plays a significant role leverage on new digital or AI driven tools,
balised, but also digitalised. in the hospitality industry. It allows us making it easier to enhance exposure and
Strong digital presence through online to continuously reach out to and engage expansion by streamlining processes and
travel platforms, social media, and user- with our target audience and potential efficiency,” she said.
friendly websites has become crucial and guests in a cost-effective way. With ease,
can significantly boost exposure for hotels. hotels can nurture customer and business Connect to a global audience
relationships through email marketing, The digital marketing landscape is
Tshering Yanki, Sales & Marketing attend to online reviews and feedback that dynamic and empowers hotels to connect
Executive, Pemako – says that digital contribute to a positive reputation. This to a global audience. This is a great time
presence certainly allows them to show- also leverages search and advertising opti- for us to learn current marketing trends
case what is offered in terms of service, misation that ensures the hotel is boosting and harness the power of social media,
and facilities to the world. “It also keeps visibility and is easily accessible. Digital search engines and targeted advertising.
us vigilant of trends to continuously marketing is essential in fostering brand Digital marketing is great way to convey

Perspective
provide convenience to guests but also

allow hotels to showcase the product
more efficiently. “In fact, advanced reve-
nue management systems, often powered
by AI, enable us to analyse vast amounts
of data in real time. This helps optimise
pricing strategies, allowing us to maximise
revenue by adapting to market demand.
Digital tools allow us to collect and anal-
yse guest data, facilitating personalised
guest experiences,” he pointed out.
influence potential guests and building

a customer database and send regular
updates to maintain relationships and
inform them of new offerings. What is
also important is optimising hotel online Ayodhya Nath Tiwari
presence with keywords, location-based Director, Revenue Manage-
content, and accurate online directories. A ment, Novotel Kolkata Hotel
comprehensive and well-executed online & Residences
marketing strategy can significantly con-
tribute to the exposure and expansion of
hotels in today’s digital era.”
Digital booking systems not
Asawari Musale
Head, Digital Marketing, only provide convenience to
Ramee Group of Hotels As a professional who comes from guests but also allow hotels
operations background to revenue man-
agement, Singh says that she is fascinated
to showcase product
with the term revenue management, which more efficiently
Digital marketing efforts encompasses tasks such as data gathering,
are crucial for staying analytics, pattern, market segmentation Multiple platforms
competitive and analysis, budgeting, forecasting, demogra- Digital marketing for Ramee Group of
phy, and more, the significance of effective Hotels is a multifaceted strategy that
reaching a diverse range revenue management tools becomes appar- encompasses various online channels and
of travellers ent. “Additional training and exposure to platforms to enhance its brand visibility
revenue management systems like these are and engage with the audience. Asawari
the values, culture and vision of a hotel. crucial for our expansion in today’s age, Musale, Digital Marketing Head, Ramee
Hotels can not only enhance exposure emphasising the significance of digitaliza- Group of Hotels, averred, “In the dynamic
but also create sustainable expansion in tion and AI learning, given that AI repre- hospitality industry, digital marketing
today’s competitive hospitality industry. sents the future,” she added. efforts are crucial for staying competitive
and reaching a diverse range of travellers.
Tanu Singh, Associate Director, Streamlining processes This includes implementing comprehen-
Marketing Communications & PR, The digital landscape plays a pivotal sive strategies across social media, SEO,
Signum Hotels & Resorts, emphasised, role in the contemporary hotel industry. email marketing, and online advertising.
“Key factors that would help new hotel Digital technology has significantly trans- One of the key advantages is the ability
brands like ours are online marketing formed various aspects of hotel opera- to reach a global audience and tailor our
strategies, like a user-friendly, mobile- tions, contributing to enhanced guest messages to specific demographics. Social
responsive, and SEO-optimised website experiences, streamlined processes, and media platforms have allowed us to show-
helps potential guests find your hotel improved revenue management strategies. case the unique experiences offered by
online, partnering with popular OTAs each of our properties, creating a more
such as Booking.com, Expedia, or Airbnb Ayodhya Nath Tiwari, Director, personalised connection with our audi-
to increase bookings and exposure, social Revenue Management, Novotel Kolkata ence. Additionally, strategic SEO prac-
media presence to showcase hotel fea- Hotel & Residences, feels that the advent tices have improved our online visibility,
tures and engage with users, encouraging of online booking platforms has revolu- ensuring that our hotels are easily discov-
guest reviews on sites such as TripAdvisor, tionised how guests reserve accommoda- erable by travellers seeking accommoda-
Google and Zomato. Positive reviews tions. Digital booking systems not only tion in our locations.” �

Hotels’ Global hospitality
win-win
industry has undergone
significant transformation
in past year. Industry
leaders discuss benefits,
strategy
challenges, strategies &
emerging trends shaping
the sector.

Trends
Janice Alyosius delved into the multifaceted changes

within the industry. He emphasised,
T
he global hospitality industry has “The last 12 months have been a trans-
undergone an enormous transformative period for the hospitality
formation in the last year. From industry. Despite challenges, this sector
unparalleled challenges to newfound has showcased its adaptability to evolv-
opportunities, the sector has adapted to ing landscapes. The initial shock of the
a new era marked by innovation, resil- COVID prompted an unprecedented
ience, and an evolving landscape. FHRAI shift, presenting both challenges and
Magazine talked to industry leaders for unique opportunities.”
their perspective on the benefits, chal-
lenges, strategies, and emerging trends
that have shaped the industry’s trajectory.
According to P S Chandra Mohan,

Sr. Manager, Facilities & Travel, Tessolve
Semiconductor, the past year has brought
significant benefits to the hospitality
industry. “This year, the travel indus-
try has experienced significant benefits.
Many people have begun to travel again,
which is good news for airlines and hospi- Rajdev Bhattacharya
tality sector, both of which had struggled Global Head,
for the past 2 to 3 years. However, the Travel & Hospitality, Wipro
sudden surge in travel has led to increased
costs for the airline and hotel industries,
affecting companies’ budgets and causing
overruns,” he highlighted.
There was a noticeable
gradual recovery within the
Shashikiran Parameshwaran, hospitality industry, marked
Global Front Office Lead T&E, ABB,
by an uptick in leisure
segment bookings
He also stressed on the rapid shift
towards digital advancements, and the
growing focus on sustainability and eco-
friendly travel. “The hospitality industry
swiftly adopted digital transformation,
relying on online platforms, travel apps,
and virtual tours,” he said.
Rajdev Bhattacharya, Global Head,

Travel & Hospitality, Wipro, highlighted
both the benefits and challenges faced
by the industry in the past year. “There
was a noticeable gradual recovery within
the industry, marked by an uptick in
leisure segment bookings and intermit-
tent increases in international business
travel,” he said. However, these positive
trends were accompanied by a set of

Trends
challenges stemming from the aftermath

of COVID.
These challenges encompassed uncer-

tainties such as international travel restric-
tions enforced by companies, notable skill
shortages in the industry—exemplified by
strikes in Europe and the USA—escalat-
ing operational costs, leading to global
fare and hotel rate hikes, and geopolitical
tensions impacting business decisions.
Outlook of business travel

When discussing the current status of
business travel compared to pre-COVID
levels, Mohan observed a surge in travel
during holidays and long weekends.
“Most corporates have successfully man-
aged assignments to be executed remotely.
Corporations are planning cost-cutting lighted the absence of a revenue slump travel policy landscape which can pri-
measures and are authorising only essen- despite increased travel and hotel costs, oritise employee health and mental
tial travel,” he said. signifying a positive comeback post- well-being.
COVID. Bhattacharya projected a
continued focus on sustainability, digi- Technology and apps
talization, traveller experience enhance- In terms of technology, Mohan com-
ment, health, safety, and increased tech- mended the advent of new applica-
nology investment. tions that have simplified travel neces-
sities, enabling them to be effortlessly
Parameshwaran predicted a sustained met with just a few clicks. Bhattacharya
shift towards hybrid or remote work
options, increased emphasis on sustain-
able travel practices, and a reshaped
Shashikiran
Parameshwaran
Global Front Office Lead
T&E, ABB
Green initiatives have

been a significant focus
for many establishments,
encompassing energy-
efficient technologies
Parameshwaran noted a significant
rebound in business travel from 2020 but
acknowledged lingering effects such as
health concerns and remote work adoption,
influencing a cautious travel approach.
According to Bhattacharya, business

travel has not yet reached the heights seen
in 2019. It is lingering at about 45–65 per
cent of its former activity and business.
Future projections
Regarding the evolution of the hospi-
tality industry in 2023, Mohan high-

Trends
vide an opportunity to comprehend the

entire scenario regarding costs and expen-
ditures. They offer real-time data that
allows us to manage the entirety of travel.
This opportunity prompts traditional
travel agents to seek improvements,”
he said.
Highlighting the advantages of tech-

driven TMC platforms, Bhattacharya
said, “Shifting to tech-driven TMC plat-
forms is the current trend, offering several
benefits, such as cost-effectiveness, real-
time data, faster response time, person-
alised traveller experiences, and improved
transparency in audit trails.”
highlighted platforms such as TravelPerk, He added, “Many travel apps use data
Egencia, SAP Concur, and TravelBank, and algorithms to offer personalised rec-
emphasising on their role in enhancing ommendations for hotels, restaurants,
travel experiences. and activities based on a user’s prefer-
ences and previous travel behaviour.
Highlighting the convenience of travel This can enhance the travel experience
apps, Parameshwaran said, “Travel apps and help travellers discover new places
have made it easier for travellers to plan and experiences.”
and book their trips. With just a few taps P S Chandra Mohan
on a smartphone, users can book flights, Tech-driven TMC platforms Sr. Manager,
accommodations, car rentals, and activi- Mohan underscored the benefits of tech- Facilities & Travel,
ties, which has streamlined the booking driven Travel Management Company Tessolve Semiconductor
process and made it more convenient.” (TMC) platforms. “TMC platforms pro-
The Travel Management

Company (TMC) platforms
offer real-time data that
allows us to manage the
entirety of travel
Sustainability initiatives
Sustainability adoption in the hospitality
segment is gradually becoming a pivotal
focus for corporations. Mohan said, “This
technological advancement not only
streamlines the financial aspects but also
lays a foundation for better monitoring
and potentially reducing the environmen-
tal impact of travel.”
Emphasising on the significance of

sustainable practices, Bhattacharya said,
“A pleasant surprise has been that travel-
lers are increasingly seeking eco-conscious
choices, which align with corporate sus-
tainability efforts. This revision adds the
phrase ‘which aligns with corporate sus-
tainability efforts’ to clarify how travellers
seeking eco-conscious choices connect to
corporate sustainability efforts.” �

Navigating growth
amidst changing trends
DDP Bureau Staycations, weekend
India’s hospitality getaways, and social events
I
ndia’s hospitality industry is travers-
sector is growing due ing through dynamic changes, adapt-
such as weddings are gaining
to changing trends, ing to evolving travel trends, embrac- popularity, boosting business
government initiatives
ing technological advancements, and for the hospitality sector
positioning itself for sustained growth in
& increased business the years ahead. According to Mordor Economic impact
Intelligence’s India Hospitality Market The hospitality industry is a vital con-
travel, notes Mordor report, the industry faced challenges tributor to India’s economy, generating an
in 2020 due to COVID but has shown estimated 15 million jobs. Despite the set-
Intelligence in resilience, bouncing back in 2023. Here backs caused by COVID, the hotel indus-
its analysis. are some of the notable insights from try in major cities exhibited substantial
the report: growth in 2023.

Industry Insight
Changing trends Future prospects Technological integration

Staycations, weekend getaways, and social Independent/unbranded hotels, alter- Foreign Tourist Arrivals (FTAs) in
events such as weddings are gaining popu- nate accommodations, new-age hotel India witnessed a significant increase in
larity, boosting business for the hospitality chains, and traditional hotels are going 2023, marking the recovery of the hos-
sector. Enhanced road infrastructure, par- to fuel massive demand in the Indian pitality sector. Remote working trends
ticularly in tourist hotspots, has spurred hospitality sector. Sporting events like are reshaping hospitality, with hotels
road traffic, providing a considerable the cricket and hockey world cups are becoming remote working hubs, empha-
boost to the hospitality industry. expected to drive increased foreign sising the importance of digital and
tourist footfall, shaping the industry’s contactless services.
Government initiatives future prospects.
Government policies supporting domes- Aviation-hospitality synergy
tic and international tourism, along with The hospitality industry stands to ben-
affordable airfares, have fuelled the indus-
The hotel industry is efit from the growth in aviation, with Air
try’s rapid ascent. India’s tourism sector experiencing increased India’s substantial aircraft order indicat-
has expanded, attracting international business travel due to the ing a positive trend. Domestic travel and
visitors from countries such as the United government programmes such as Made in
States, the United Kingdom, and France.
growth of the IT sector and India and Digital India have contributed
global companies massively to the demand for hotel rooms.
Hospitality sector dynamics
The hotel industry is experiencing Changing face of tourism Conversions
increased business travel due to the The emergence of millennials and The rise of foreign brands and conver-
growth of the IT sector and global com- Generation Z has redefined tourism sions from independent to branded
panies. Positive trends in key performance preferences, with a focus on staycations properties is a notable trend in the
indicators (KPIs) such as Average Room and workstations. Increased demand Indian hotel scene. Tier III cities
Rate (ARR) and Revenue Per Available for solo female travel has led to invest- have witnessed the highest number of
Room (RevPAR) underscore the sector’s ments in women-centric tours and brand signings, showcasing a shift in
resilience and potential. safe accommodations. geographical preference. �

New launch
Tulip Inn blooms

in pilgrimage city
Sarovar Hotels & Resorts expands its presence in pilgrimage destinations
with the launch of Tulip Inn in Shravasti, Uttar Pradesh.
DDP Bureau Expressing excitiment at the open-

ing, A K Bakaya, Managing Director,
I
n a significant stride towards enhanc- Sarovar Hotels & Resorts, said, “We are
ing its presence in key pilgrimage des- excited to enter a partnership with Orison
tinations, Sarovar Hotels & Resorts Hotel & Resort and express our deep
has launched Tulip Inn in Shravasti, Uttar
Pradesh. Nestled in the revered pilgrimage
city, Shravasti holds immense significance We stand committed to
for Buddhist pilgrims, and the addition of preserving cultural ethos
Tulip Inn marks Sarovar’s commitment
to providing world-class hospitality in
of Shravasti while offering
A K Bakaya
sacred locales. This establishment is the Managing Director, contemporary & world-class
second Tulip Inn branded hotel in India, Sarovar Hotels & Resorts hospitality experience
following the success of its counterpart
in Koramangala, Bengaluru, showcas- Chaudhary Charan Singh International
ing Sarovar’s dedication to expanding its Airport, Lucknow. gratitude to Dr. Anil Kedia and Dr. SK
footprint across renowned pilgrimage and Verma for reposing trust in us with their
tourist destinations. Nestled in Tarai region, the hotel fea- flagship hotel. We stand committed to
tures 71 rooms and suites that epitomise preserving and celebrating the cultural
Located near Airport Chouraha, modern-day comfort, Tulipe Inn—an all- ethos of the Shravasti region, which is
Katra Balrampur, the hotel is 18 km day dining restaurant, an expansive ban- the major Buddhist pilgrimage city, while
from Balrampur railway station and quet hall with an attached lawn, swim- offering a contemporary and world-class
can be accessed via the nearest airport ming pool and fitness centre. hospitality experience.” �
New launch
Captivating rooftop
lounge experience
Echo, a rooftop lounge bar & dining area in Bengaluru is set to become
popular destination for nightlife enthusiasts.
Janice Alyosius meticulously selected to pair beauti- site gin cocktails. With an extensive selec-
fully with the cocktails available,” said tion of over 30 gin brands, it promises to
W
ith its highly anticipated roof- Sita Lekshmi, General Manager, Aloft be Bengaluru’s ultimate gin destination.
top lounge bar and dining Bengaluru Outer Ring Road.
area, Echo at Aloft Bengaluru Echo, as its name suggests, is set to cre-
Outer Ring Road is set to become a staple Echo captivates with its ate an enchanting atmosphere where the
in Bengaluru’s nightlife. Tucked away in alfresco seating, epicurean melodies of carefully curated music and
the Cessna Business Park, the lounge bar the artistry of expert mixologists dance
welcomes visitors to experience a captivat-
delights & live music, creating together. With live bands and celebrity
ing trip where panoramic views and urban irresistible ambiance that DJs, the lounge bar sets itself apart with
elegance strike. exudes sophistication & allure the blend of classical elegance and modern
beats, where each hour brings in a new fla-
“We are thrilled to unveil Echo. We The lounge bar captivates with its vour to the lounge bar.
have been working tirelessly over the past alfresco seating, epicurean delights and
year to create a space where gastronomy, live music, creating an irresistible ambi- Echo stands out with its dedicated gin
mixology, and music harmoniously con- ance that exudes sophistication and allure. bar, global and local delicacies, live bands
verge. Each dish on the menu has been At the heart of Echo’s allure are its exqui- and resident DJs. �

Products & Services
SPIN’s HomeBar collection
Contemporary design meets supreme functionality in SPIN’s HomeBar
collection. SPIN Bars are more than just furniture—they are conversation
starters, meticulously crafted to bring a chic and relaxed vibe to your space.
With features such as stemware racks, wine bottle slots, and ample storage,
these bars effortlessly blend style with functionality. For those who love flex-
ibility, the Bar Trolleys redefine versatility. These on-the-go MiniBars seam-
lessly transition from room to room or even terrace. Picture them as equally
chic breakfast trolleys, enhancing your mornings with practical elegance.
BOILO boards
Action Tesa has introduced a breakthrough solution for kitchen areas,
BOILO – BWP FR HDF BOARD. The BOILO board is produced using
cutting-edge technology. It is loaded with low-flammability features due
to its nano-engineered particles. BOILO boards possess unique properties
of Boiling Water-Proof, High-Density Fiberboard, and Fire Resistance,
making them exceptional for kitchen applications. These boards are not
only suitable for diverse environmental conditions but also resistant to
fungus, addressing the specific challenges posed by damp kitchen spaces.
These boards offer a toughened surface, high impact resistance, termite
proofing, environment friendliness, and fungus resistance.
India Circus Gruidae’s Trance Dinner Set

The India Circus Gruidaes Trance Dinner Set is a captivating ensemble
of artistic brilliance. Crafted by Clay Craft India, this 20-piece dining
collection seamlessly blends traditional craftsmanship with contempo-
rary design. The set features exquisite crane motifs, symbolising grace
and longevity, rendered in vibrant hues that instantly elevate your
dining experience. Each piece, from dinner plates to bowls, is meticu-
lously crafted from high-quality materials, ensuring durability and style.
Whether hosting a formal dinner or casual gathering, the Gruidaes
Trance Dinner Set adds a touch of sophistication to every meal.
Linara collection
Crafted with precision and elegance, Designers Resource has
introduced Linara—a new fabric collection which sets the
stage for a new era in home design. From classic to contempo-
rary, Linara seamlessly integrates into diverse design schemes,
making it a versatile choice for any home. Linara does not just
meet industry standards; it surpasses them with a Martindale
rating above 50,000 rubs. This means your upholstery not
only exudes style but is also built to withstand the test of time,
ensuring a lasting investment in quality and comfort.

Precipan from HOBART
The new multifunctional braising pan Precipan from HOBART ensures efficient and very fast
preparation of various dishes in the professional kitchen. With a capacity of 100 or 150 litres
and an extra-thick high-performance pan base, Precipan cooks, fries and braises even the largest
quantities of food with precision. The new all-rounder replaces various kitchen appliances and
makes work much easier for the kitchen staff. The Precipan’s design is meticulously crafted to
facilitate easy and ergonomic loading, unloading, and cleaning of the unit. The electric tilt func-
tion makes the filling of liquid food and cleaning very easy.
Interior décor collection by Logam

Logam has launched a range of meticulously crafted interior décor. The collection offers
a tapestry of home adornments that is as diverse as India itself, from their harmoni-
ously contrasting range of unprecedented, matte centre and side tables to the luxurious
Zara Candle Holders artistically crafted for a cozy evening setting. The collection also
includes dynamic dining accessories such as aesthetically pleasing Amber Bowls with
resin detailing and stunning Alaya Platters that not only elevate the presentation of
culinary creations but also serve as an exquisite decorative element to the homes.
Lucaris’ Hong Kong Hip Collection

Discover the essence of Hong Kong’s vibrancy encapsulated in the
Hong Kong Hip Series by Lucaris. This collection draws inspira-
tion from the pulsating energy of the city, which seamlessly blends
Eastern and Western cultures. It embodies the modern, edgy sil-
houette that is a perfect statement for fashionable society and the
finest wine enthusiasts who seek the most stylish dining experi-
ences. Crafted with modern elegance, these stemware pieces not
only elevate the visual appeal of any table setting but also enhance
the aroma and taste of your favourite wines and whiskies.
Swadeshi for Sarita Handa collection

Sarita Handa has collaborated with Swadeshi Silks to unveil the
‘Swadeshi for Sarita Handa’, a collection of ethereal furnishings that
express art with an innovative cultural fusion. Reinventing time-
honoured crafts with contemporary interpretations, each fabric
opens a mystic window of storytelling, with an innovative blend
of different textures, hand-embroideries, prints and hues. Diverse
aesthetics and design sentiments add brilliance to this motley of
thirty innovative furnishing fabrics that cater to every desire. Each
fabric is a masterpiece—be it striking geometry, creative abstracts
in cheerful hues.

Redefining luxury
in nature
Bookmark Jogi Mahal Resort offers a tranquil escape. Featuring 40

meticulously designed rooms, it provides perfect blend of opulence & serenity.
DDP Bureau The resort has a multi- the massive lobby to the wide corridors to
cuisine restaurant, which the spacious rooms and bathrooms to the
N
estled in the heart of spectacular banquet hall and restaurant as
Ranthambore, Bookmark Jogi
can seat 80 guests indoor well as the central lawn around which the
Mahal Resort emerges as the lat- and 40 al fresco. There is rooms are located.”
est jewel in Onora Hospitality’s boutique also a banquet hall spread
luxury wellbeing collection. Following the The resort has a multi-cuisine restau-
success of its debut property in Manali,
over 4,200 sq.ft. area rant, which can seat 80 guests indoor and
this newly unveiled resort spans 3.74 acres, There are 40 rooms at Bookmark Jogi 40 al fresco. There is also a banquet hall
offering an oasis of tranquility. With 40 Mahal Resort: 19 luxury rooms with a spread over 4,200 sq.ft. area, which can
meticulously designed rooms, includ- heated plunge pool and 21 deluxe rooms accommodate a total of 500 guests. The
ing luxurious options with heated plunge without the plunge pool. The rooms, with large swimming pool, next to Rajasthani
pools, the resort combines opulence with plush furnishing in soothing earthy tones stepwell-style steps, is the perfect location
nature’s embrace. and soft lighting, offer guests a world of for an afternoon of relaxation. Bookmark
tranquillity and understated luxury. Each Jogi Mahal Resort also features a spa with
Regarding this development, Ashish room has a private balcony, a sprawling three treatment rooms, a fitness centre, a
Vohra, Founder & CEO, Onora bathroom with an indoor as well as an bar and an amphitheatre. �
Hospitality, said, “Our endeavour outdoor open-air
through the Bookmark Resorts brand is shower area and
to offer transformative getaways so that all state-of-the-art
people can move away from the hustle amenities. There is
and bustle of city life and immerse them- also a twin-bedded
selves in the sights and sounds of nature. disabled-friendly
Our new property in Ranthambore fits room at the resort.
this description perfectly. While it is a
cosy, luxury base for wildlife enthusiasts According to
who want to explore the National Park, Vohra, “The entire
it also offers a holistic wellbeing getaway resort gives a sense
experience that will make the guests feel of opulence and
good inside out.” space, right from

Classifieds

Movements
Rohit Arora M Prabhakar G Shaik
VP, Director, Director,
North & Goa Operations and HR,The Leela Ambience HR, InterContinental Chennai
Head, Leisure Sales, ASPHL Gurugram Hotel & Residences Mahabalipuram Resort
i ASPHL has elevated Rohit Arora to the

position of Vice President, North & i The Leela Ambience Gurugram Hotel &
Residences has appointed Meenakshi i InterContinental Chennai
Mahabalipuram Resort has appointed
Goa Operations and Head, Leisure Sales. Prabhakar as Director, Human Resource. Gouse Shaik as Director, Human Resource.
He has been associated with ASPHL since Prabhakar has an extensive 31 years of HR With an illustrious career in the hospitality
1988 and previously held the position experience. Prior to joining The Leela Family, industry and a proven track record of
of Area General Manager at The Park she was associated with various established transformative leadership, Shaik will be
New Delhi. As a market strategist with a brands, including ITC Welcome Group and leading HR Operations at the resort aiming
exceptional skillset, Arora has proven to Radisson Hotels. As Director, HR, Prabhakar to make a lasting impact on the workplace
be an integral asset for ASPHL. During his will have a pivotal role in reorganising environment. With over eight years of
tenure, he spearheaded The Park New Delhi companies, leading HR processes, suggesting association with the InterContinental
in becoming one of the most successful inventive HR solutions, and strengthening Hotels Group, Gouse Shaik is a familiar face
five-star hotels in the capital city. He has The Leela Family. Throughout her career, within the organisation. In his new position,
also successfully launched two premium Prabhakar has been a driving force in Shaik will concentrate on enhancing the
hotels in Goa under ASPHL. implementing HR policy formulations. employee experience.
Piyush Bhasin Vaibhav Gupta Richard Lunel

GM, GM, Rooms Division Manager,
The Fern Residency, Ajmer The Astor Goa Sheraton Grand Bangalore Hotel
i The Fern Residency, Ajmer has

announced the appointment of i Vaibhav Gupta has joined The Astor
Goa as General Manager. With
i Richard Lunel has joined Sheraton
Grand Bangalore Hotel as Rooms
Piyush Bhasin as General Manager. With over 18 years of dedicated service in Division Manager. With over a decade of
a distinguished career spanning over two hotel operations, Gupta brings a wealth expertise in operations, Lunel brings a
decades in the hospitality industry, Bhasin is of experience and a comprehensive unique skill set and a wealth of knowledge
renowned for his impactful contributions to understanding of the industry to his role. to his new role. Lunel has extensive
revenue performance, growth, and service Gupta’s illustrious career began at Oberoi experience in the kitchen, F&B service, and
excellence in esteemed organisations. Hotels & Resorts. As the General Manager the front office departments. His diverse
His wealth of knowledge, coupled with at The Astor Goa, Gupta brings on the background allows him to understand the
a steadfast commitment to strategic table his extensive experience towards intricacies of each department and bring
leadership, positions him as an invaluable delivering exceptional guest experience in a holistic approach to his management
asset, poised to elevate standards and make line with the groups vision of being North style. Lunel has a deep understanding
significant contributions to the sustained Goa’s newest address focussed towards of budgeting and forecasting, revenue
success and growth of the organisation. redefining experiential luxury. enhancement and operational excellence.

Postal Reg. No.: DL(ND)-11/6173/2024-25-26, WPP No. U(C)-306/2021-23, Posting Date 18-21 (Every Month)
at Delhi RMS/PSO Delhi-110006, RNI No. DELENG/2000/01230, Date of Publication 15-01-2024

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Vol 24, Issue 1, January 2024 Pages 72 `50

magazine A MONTHLY ON HOSPITALITY TRADE

Experi ntial Pradeep Shetty

FHRAI remains committed to working

With best regards,

www.fhrai.com  January 2024 I fhraimagazine 3

12 FHRAI welcomes PM Modi’s

SECRETARY GENERAL creative Designer Marketing & Sales

4 January 2024 I fhraimagazine www.fhrai.com

Goa sets new rules in 22

Breaking free from 32

Hotels’ win-win strategy 58

www.fhrai.com  January 2024 I fhraimagazine 5

Q What key issues would you like

6 January 2024 I fhraimagazine www.fhrai.com

Another significant issue of concern

FHRAI’s relevance lies in its

Q How is the ‘industry status’ piv-

www.fhrai.com  January 2024 I fhraimagazine 7

Q As one of the youngest Presidents

hospitality professionals & expanding

The industry holds tremendous poten-

8 January 2024 I fhraimagazine www.fhrai.com

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Deliberating new avenues

I FoSTaC programme delved into

14 January 2024 I fhraimagazine www.fhrai.com

16 January 2024 I fhraimagazine www.fhrai.com

Impactful Ministry of Tourism marked a

initiatives such as G20 meetings &

DDP Bureau ism practices but also underscored India’s

18 January 2024 I fhraimagazine www.fhrai.com

Alternative Livelihood Programme

www.fhrai.com  January 2024 I fhraimagazine 19

BWH Hotels woos

20 January 2024 I fhraimagazine www.fhrai.com

Goa sets new rules

A Goa not only witnessed an

22 January 2024 I fhraimagazine www.fhrai.com

Janice Alyosius trained staff tend to seek other job oppor-

24 January 2024 I fhraimagazine www.fhrai.com

DDP Bureau The five-day event will be a vital cata-

26 January 2024 I fhraimagazine www.fhrai.com

Lipla Negi and Marari Beach. These properties

Q Give us a brief account of your

28 January 2024 I fhraimagazine www.fhrai.com

Q Do you believe the hospitality

www.fhrai.com  January 2024 I fhraimagazine 29

Q What are your thoughts on

In India, the biggest challenge is

Q Could you provide insights into

30 January 2024 I fhraimagazine www.fhrai.com

conventional stays beyond

Charmaine Fernz more enriching and fulfilling pursuit of

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Sakshi Singh discerning individual, seeking immersive

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