1

For the period 20-Nov-2022 to 27-Nov-2022

London Metropolitan University

What have I done? (Relate tasks to Learning Outcomes 1, 3, 5, 6 and 7)

From this first week, I had the opportunity to engage in various tasks related to
consumer research, keyword research, graphics design skills, and teamwork.
Through these activities, I gained valuable insights and practical experience in
the field of digital marketing.

For L01: I increased my knowledge about conducting market research to

understand target audiences' interests, behaviors, and demographics.
Researched overall market trends, including consumer behaviors, preferences,
and competition. Gained insights into your target audience and used that
knowledge to shape marketing strategies.

For L03: I have also identified relevant keywords and phrases that can be used
in digital marketing campagins, including search engine optimization (SEO).

For L05: I learned about color theory, composition and typography and used
industry standard tools like Photoshop anf Facebook Business Suite.

For L06: As a team we worked together to achieve common goals. We divided

taska and responsibilities, and supported team members as needed.

For L07: I have collected and analyzed data from digital marketing channels,
Such as website analytics and social media metrics.

What I did well (refer to skills used)

Through the activities performed over the past week I excelled in
consumer research by gaining valuable insights into the target audience’s
interests, behaviors, and demographics. My keyword research skills were
exceptional, allowing me to identify relevant keywords and phrases for digital
marketing campaigns. In graphics design, I showcased proficiency in color
theory, composition, and typography, suing industry-standard tools to create
visually appealing materials. My teamwork skills were commendable as Ii
effectively collaborated with team members, divind tasks and providing support
to achive common goals.

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 LEARNING LOG
to

What I could improve on (i.e., skills I want to improve)

I feel I could improve upon data analysis abilities in consumer research.
Additionally, I aim to deepen my understating of search engine algorithms for
more effective keyword research. In terms of graphics design skills, I aspire to
refine my proficiency in various software tools and techniques. Lastly, I recognize
the importance of strengthening my communication and conflict resolution
abilities to enhance my overall teamwork skills.

Action I can take to improve my skills and learning (make these

“SMART”):
GOAL – Improve my consumer research skills by the end of the quarter.
ACTION – Make a schedule before starting with actions.
TIMING – 9th Dec 2022

GOAL – Improve my pre-thinking ability.

ACTION – Analyse the situation and the environment before starting with the
actions.
TIMING – 28th Nov 2022

2
For the period 28th Nov 2022 to 09th Dec 2022

What have I done? (relate tasks to Learning Outcomes 2, 3, 4, 5 and 6)

The individual focused on conducting keyword research for the website. They
used tools like Google Keyword Planner to identify high volume and low
competition keywords. They also collaborated with the content team to ensure
the keywords were relevant and fit within the content strategy. The individual
utilized their communication skills to effectively communicate their findings with

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the team. They also applied their graphics design skills to create visually
appealing images to accompany the content. The individual worked well in a
team, providing valuable insights and suggestions for the project. Finally, they
demonstrated good time management skills, meeting deadlines and prioritizing
tasks effectively.

For L02: I learned how effectively managed my time by creating a schedule and
prioritizing tasks. I allocated specific time slots for different activities, ensuring
that I met deadlines and stayed organized.

For L03: I conducted extensive keyword research for our digital marketing
campaigns. I utilized various tools and techniques to identify relevant keywors
and pharses that would optimize our website’s visibility insearch engine results.

For L04: I have also increased my writing skills, writing the documentation for
‘Nagios.’ The documentation part helped me tremendously in mixing my hard
skills with its counterpart.

For L05: I have also increased my communication and social skills by actively
engaged with team members, sharing information and ideas, actively listening
to their input. I provided constructive feedback and collaborated effectively to
achieve mutal goals.

For L06: I collaborated closely with my team members, dividing tasks and
responsibilities effectively. We supported each other, shared insights, and
worked together to achieve common goals.

What I did well (refer to skills used)

Through the activities of the past week, I demonstrated stong skills in time
management, Keyword research, communication, graphics design, and
teamwork. My efficient management of tasks and deadlines ensured timely
completion of projects. I conducted thorough keyword research too optimize
digital marketing campaigns. My effective communication and social skills
facilitated information sharing and conflict resolution. I showcased creativity and
proficiency in graphics design using industry-standard tools. Additionally, my
collaborative approach contributed to successful teamwork and project
outcomes.
What I could improve on (i.e., skills I want to improve)
I can improve my skills by focusing on several areas. Firstly, I need to
enhance my time management skills by prioritizing tasks and setting realistic
deadlines. Secondly, I can work on improving my keyword research techniques
to ensure more effective digital marketing campaigns. Additionally, I should focus
on enhancing my communication and social skills by actively listening, providing
constructive feedback, and resolving conflicts. Furthermore, I can continue to
develop my graphic design skills by learning about color theory, and composition

London Metropolitan University

 LEARNING LOG
to

and using industry-standard tools. Lastly, I can strengthen my teamwork skills

by building strong relationships, actively participating in group discussions, and
taking on leadership roles when needed.

Action I can take to improve my skills and learning (make these

“SMART”):
GOAL – Improve Communication and social skills,
ACTION – Attend a public speaking course and join a networking group
TIMING – 22nd Dec 2022

GOAL – Improve Keyword research skills

ACTION – Practice using keyword research tools.
TIMING – 25th Jan 2023

London Metropolitan University

 LEARNING LOG

3
For the period 10th Dec 2022 to 08th Jan 2023

What have I done? (relate tasks to Learning Outcomes 1, 3, 5 and 7)

I have undertaken several tasks that relate to the learning outcomes of i.e.,
Skills. Specifically, I have conducted consumer research to gain insights into
target audiences, including their interests, behaviors, and demographics. This
involved collecting and analyzing data to understand consumer preferences
and trends. Additionally, I have performed keyword research to identify
relevant keywords and phrases for digital marketing campaigns, optimizing
search engine optimization (SEO) efforts. In terms of graphics design skills, I
have utilized my knowledge of color theory, composition, and typography to
create visually appealing content for marketing materials. Lastly, I have
engaged in data analysis by collecting and analyzing data from various digital
marketing channels to evaluate the effectiveness of marketing campaigns and
identify areas for improvement. Overall, these tasks have allowed I to apply my
skills in consumer research, keyword research, graphics design, and data
analysis, contributing to my learning and growth in these areas.

For L01: I have conducted an online survey to gather data about consumer
preferences for a specific product. This involved designing the survey questions,
targeting the right audience, and analyzing the results.

For L03: I have conducted keyword research to optimize the product listings on
my e-commerce platform. This involved identifying relevant and high-volume
keywords related to the product, analyzing the competition for those keywords,
and integrating the keywords into the product listings.

For L05: For improve designed the product packaging and labels using graphic
design tools. This involved using my skills in laIt, color, typography, and other
graphic design principles to create visually appealing and effective packaging.

For L07: I have analyzed the data collected from the consumer survey and
keyword research to gain insights into consumer preferences and optimize the
product listings. This involved using tools like Excel and Google Analytics to
analyze the data, identifying patterns and trends, and making data-driven
decisions to improve the product and its marketing.

London Metropolitan University

 LEARNING LOG

What I did well (refer to skills used)

Over the task, I was able to effectively apply my consumer research skills by
conducting thorough market research and identifying the target audience for
the product. My keyword research skills were also put to good use as I was able
to find relevant keywords for the product and incorporate them into the
content. Additionally, I was able to leverage my graphic design skills to create
visually appealing graphics that helped to enhance the overall presentation of
the product. Finally, my data analysis skills came in handy as I was able to
effectively analyze and interpret the data collected during the research process
to make informed decisions about the product. Overall, I believe I was able to
effectively utilize a variety of skills to complete the task successfully.
What I could improve on (i.e. skills I want to improve)
I feel that I could improve on my data analysis skills by expanding my knowledge
of data visualization tools and techniques, and also by practicing analyzing and
interpreting data sets more efficiently. Additionally, I could work on improving
my time management skills while conducting research and analyzing data. In
terms of graphics design skills, I could enhance my understanding of design
principles and software applications, and also work on developing a more
refined design style. Lastly, I could improve my teamwork skills by learning to
better communicate and collaborate with team members, and also by being
more open to feedback and constructive criticism.
Action I can take to improve my skills and learning (make these
“SMART”):
GOAL – Enhance graphics design skills
ACTION – Create more visually appealing marketing materials.
TIMING – 3rd Jan 2023

London Metropolitan University

 4
For the Period 09th Jan 2023 to 27th Jan 2023

What have I done? (relate tasks to Learning Outcomes 2, 3, 5, and 6)

During this period, I focused on enhancing my time management skill, Keyword

research, graphics design skills, and teamwork skills.

For L02: To improve my time management, I implemented various strategies

such as creating a prioritized task list, setting specific deadlines for each task, and
using productivity tools to track my progress. This allowed me to effectively
manage my time and meet project deadlines.

For L03: I conducted a thorough analysis and utilized keyword research tools to
identify relevant and high-performing keywords for digital marketing campaigns.
This helped in optimizing website content, improving search engine rankings,
and driving targeted traffic to the website.

For L05: I worked on creating visually appealing designs using industry-standard

tools such as Photoshop and Illustrator. I learned about color theory,
composition, and typography to create engaging graphics for social media posts,
website banners, and promotional materials.

For L06: I actively collaborated with my team members, communicated

effectively, and contributed to group discussions and brainstorming sessions. I
took on different roles and responsibilities, supported my team members when
needed, and ensured smooth coordination and cooperation among team
members.

What I did well (refer to skills used)

I demonstrated good time management skills by allocating and prioritizing tasks
effectively, resulting in timely completion of the project. I also showed
proficiency in keyword research by using relevant tools and techniques to
identify and select appropriate keywords for the project. My graphics design
skills were evident in creating visually appealing and professional graphics for
the project. I also displayed good team work skills by effectively communicating
and collaborating with my team members throughout the project.

London Metropolitan University

 LEARNING LOG

What I could improve on (i.e. skills I want to improve)

I could improve on setting more specific deadlines and prioritizing tasks better.
For keyword research, I could improve by exploring more varied sources and
approaches to finding relevant keywords. In Graphics Design Skills, I could
improve on experimenting with different design styles and techniques to
broaden my skill set. Finally, in terms of team work skills, I could improve on
being more assertive in expressing my ideas while also being more open to
constructive feedback from team members.

Action I can take to improve my skills and learning (make these

“SMART”):
GOAL – Enhance my team work skills
ACTION – Participate in group to manage the team effectively.
TIMING – 29th Jan 2023

London Metropolitan University

 For the period

LEARNING LOG 5
For the period (28th Jan 2023 to 11th Feb 2023)

What have I done? (Relate tasks to Learning Outcomes 2, 3, 5 ad 6)

I focused on various tasks that allowed me to develop and apply my skills
in time management, keyword research, graphics design skills, teamwork skills,
and data analysis.I applied data analysis techniques to extract insights from
various datasets. I collected, cleaned, and analyzed data to identify patterns,
trends, and actionable recommendations. This allowed me to make informed
business decisions and optimize marketing strategies based on data-driven
insights.

For L02: I managed my time by prioritizing tasks, setting deadlines, and

allocating my resources effectively. This helped me stay organized and meet
project milestones promptly.

For L03: Regarding keyword research, I conducted thorough research using

various tools and techniques to identify relevant keywords for our target
audience. I analyzed search volume, competition, and user intent to optimize
website content and improve search engine visibility.

For L05: In terms of graphics design skills, I created visually appealing and
engaging designs for marketing materials, social media posts, and website
elements. I utilized design principles, color theory, and software tools to craft
visually impactful assets that aligned with our brand identity and effectively
communicated our message.

For L06: I played a crucial role as I collaborated with my colleagues on different

projects. I actively participated in team meetings, shared ideas, and contributed
to discussions. I also effectively communicated my thoughts, listened to others'
perspectives, and worked together to achieve common goals.

London Metropolitan University

What I did well (refer to skills used)
I effectively utilized my time management skills by creating a detailed schedule
for the project, setting priorities and deadlines, and ensuring that I was meeting
all the milestones in a timely manner. I also conducted thorough keyword
research, which helped to identify relevant and popular keywords to target in
the marketing campaign. In terms of graphic design skills, I created visually
appealing and professional-looking designs that effectively conveyed the
messaging of the campaign. I also worked collaboratively with my team
members, demonstrating strong teamwork skills, by communicating effectively
and sharing feedback, ideas, and tasks. Finally, I was able to perform detailed
data analysis, using various tools and techniques to analyze campaign
performance and make informed decisions to optimize the campaign.

What I could improve on (i.e. skills I want to improve)

I believe there are areas where I can improve my skills. Firstly, I need to work on
my time management skills by setting clearer goals and breaking down tasks
into smaller, manageable steps to ensure that I can complete them on time.
Secondly, I need to improve my keyword research skills by exploring more tools
and techniques to find relevant and effective keywords for my digital marketing
campaigns. Thirdly, I need to enhance my Graphics Design Skills by continuously
learning new design techniques and practicing them regularly. Finally, I need to
improve my team work skills by enhancing communication, actively
participating in group discussions, and ensuring that I am meeting the needs of
my team members.
Action I can take to improve my skills and learning (make these
“SMART”):

GOAL –Improve my time management skills to increase productivity and

reduce stress.
ACTION – Implement a daily schedule to prioritize tasks, eliminate distractions,
and ensure deadlines are met.
TIMING – 11th Feb 2023

London Metropolitan University

 LEARNING LOG 6
For the period 12th Feb 2023 to 21st Feb 2023

What have I done? (Relate tasks to Learning Outcomes 2, 3, 4, and 7)

I worked on tasks that helped me improve my time management skills, keyword
research abilities, communication and social skills, and data analysis capabilities.
I feel that I made significant progress in all of these areas through the tasks I
completed.

For L02: I efficiently managed my time by setting daily priorities and breaking
down larger tasks into smaller, more manageable steps.

For L03: My keyword research skills improved as I spent time analyzing search
trends and identifying relevant keywords to target in my marketing campaigns.

For L04: I had several opportunities to communicate and collaborate with my

team members, which helped me build my interpersonal and social skills.

For L07: I utilized data analysis tools to gather and analyze data on our marketing
campaigns, which allowed me to identify areas for improvement and make data-
driven decisions.

London Metropolitan University

What I did well (refer to skills used)
I demonstrated proficiency in various areas including time management,
keyword research, communication and social skills, and data analysis. With
regards to time management, I effectively prioritized tasks and met deadlines,
ensuring efficient utilization of my time. In terms of keyword research, I
conducted thorough research, identified relevant keywords, and implemented
them strategically in my work. Additionally, my communication and social skills
were strong as I actively participated in team discussions, effectively conveyed
ideas, and collaborated with colleagues. Lastly, I showcased my data analysis
skills by collecting and analyzing data, drawing meaningful insights, and making
informed decisions based on the findings. Overall, I excelled in managing my
time, conducting keyword research, communicating effectively, and analyzing
data to contribute to the success of the projects.
What I could improve on (i.e. skills I want to improve)
To improve my time management skills, I could focus on prioritizing tasks
and setting realistic deadlines for myself. For keyword research, I need to explore
more tools and techniques for finding the most relevant keywords for a specific
topic. To improve my communication and social skills, I can work on being more
confident in expressing my ideas and opinions, and actively listening to others in
a team setting. Finally, to improve my data analysis skills, I could focus on learning
more advanced statistical techniques and tools, and practicing analyzing and
interpreting data on a regular basis.

Action I can take to improve my skills and learning (make these

“SMART”):
GOAL – Improve time management skills.
ACTION – Not underestimating the task at hand and analysing it properly.
TIMING – 29th Feb 2023

London Metropolitan University

 LEARNING LOG 7
For the period 22-Feb-2023 to 29th Mar 2023

What have I done? (Relate tasks to Learning Outcomes 3, 5 and 6)

I focused on three key areas: keyword research, graphics design skills, and data
analysis. I conducted thorough keyword research to optimize website content
and improve search engine rankings. I also utilized my graphics design skills to
create visually appealing marketing materials. Additionally, I engaged in data
analysis to measure the performance of marketing campaigns. Throughout these
tasks, I demonstrated effective teamwork skills by collaborating with team
members and coordinating tasks.

For L03: I focused on conducting keyword research to optimize website content.

I utilized various tools and techniques to identify relevant keywords and phrases
that would improve search engine rankings and drive organic traffic.

For L04: I applied my Graphics Design Skills to create visually appealing graphics
and images for marketing materials and social media posts.

For L06: During th process, I collaborated with team members, demonstrating

effective Team Work Skills in coordinating tasks and sharing ideas.

For L07: Furthermore, I engaged in Data analysis to measure the performance of

marketing campaigns, using analytics tools to track website traffic, user
behavior, and conversion rates.

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What I did well (refer to skills used)
I was able to utilize my keyword research skills to identify relevant and high-
performing keywords for a client's website. I also applied my graphics design
skills to create visually appealing graphics and images that aligned with the
client's brand. Additionally, I was able to effectively collaborate with my team
members, sharing ideas and feedback in a constructive and professional
manner. Finally, I was able to analyze data to measure the success of our
marketing efforts, identifying areas for improvement and making data-driven
decisions. Overall, I feel that I performed well in all of these areas,
demonstrating proficiency in keyword research, graphics design, team work,
and data analysis.
What I could improve on (i.e., skills I want to improve)
I have identified areas for improvement in my keyword research, graphics
design skills, teamwork skills, and data analysis. To enhance my keyword
research, I can focus on refining my search strategies and staying updated with
the latest trends and tools in digital marketing. For graphics design skills, I can
explore additional design techniques and software to expand my creative
abilities. To improve teamwork skills, I can actively participate in team projects,
communicate effectively, and seek feedback from team members to enhance
collaboration. In data analysis, I can work on enhancing my analytical skills,
exploring advanced data analysis methods, and expanding my knowledge of
relevant tools and software.
Action I can take to improve my skills and learning (make these
“SMART”):
GOAL – Improve Keyword research skills.
ACTION – Actively apply the knowledge gained in real projects.
TIMING – 01st March 2023

London Metropolitan University

 LEARNING LOG 8
For the period 01st March 2023 to 27th March 2023

What have I done? (Relate tasks to Learning Outcomes 3, 5, and 6) In

For L03: I conducted extensive keyword research to identify relevant and high-
ranking keywords for our digital marketing campaigns. This involved analyzing
search volumes, competition levels, and identifying target keywords for
optimizing our content
.
For L05: I utilized my graphics design skills to create visually appealing and
engaging visuals for our marketing materials. This included designing banners,
infographics, and social media graphics that effectively communicated our brand
message and attracted the target audience.

For L06: Lastly, I performed data analysis to extract meaningful insights f rom
various marketing metrics and analytics. This involved analyzing website traffic,
conversion rates, and campaign performance data to evaluate the effectiveness
of our marketing strategies and identify areas for improvement.

What I did well (refer to skills used)

In terms of improvement, I believe that I can enhance my skills in project
management, particularly in planning and organizing tasks to ensure timely
completion. This would involve breaking down complex projects into smaller,
more manageable tasks, setting clear deadlines and priorities, and delegating
tasks effectively to team members. By doing so, I can ensure that projects are
completed efficiently and with high quality.

What I could improve on (i.e., skills I want to improve)

I believe I could improve my Keyword research skills by expanding my
research sources and techniques to better identify relevant and high-performing
keywords. Additionally, I could improve my Graphics Design skills by continuing
to learn new design software and techniques, and seeking feedback from others
to refine my designs. Finally, I could work on improving my Data analysis skills by

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gaining more experience with data visualization tools and techniques, and
seeking out opportunities to work on more complex data analysis projects.

Action I can take to improve my skills and learning (make these

“SMART”):
GOAL – Enhance my Data analysis skills by improving proficiency in statistical
analysis techniques.
ACTION – Enroll workshop focused on advanced statistical analysis methods
and tools. Practice applying these techniques to real-word datasets and engage
in hands-on exercises.
TIMING – 28th March 2023

London Metropolitan University