PREPARED BY:

Diebo, Marian F. Jambre,

Klia C. Janolino, Dan
Pretz O. Jimenea, Mary
Grace S. Pabon, Rj Marie
S.

December 2023
 Table of Contents

Executive Summary 3

Introduction 5

Channels 6

Positioning 8
Location 13

Pricing 15

Products and Services 18

Conclusion 21

2
 Executive Summary

Knotches, an innovative business born from the fusion of knots and stitches, embarks on a
mission to redefine personalized retail experiences. With a blend of premium materials like polyester,
cotton, and Indophil, Knotches envisions becoming the epitome of creativity and customization in the
market. Strategically situated next to Palawan Pawnshop, flanking the side of Central Philippine
University (CPU), our physical stall aims to cater to a diverse clientele seeking unique and tailor-
made products.

At Knotches, our price range starts at an inviting 39 pesos, offering customers an extensive
array of customizable products. Central to our ethos is the emphasis on personalization and
customization, empowering customers to curate and personalize their chosen items. From everyday
essentials such as keychains, flower stems, bandanas, hats, clothes, to the intricate world of
amigurumis and beyond, Knotches showcases a rich tapestry of products designed to meet varying
preferences and lifestyles.

One distinguishing factor that sets Knotches apart is its commitment to offering exclusive
products during specific seasons. For instance, our seasonal collections include the enchanting
Flower Heart line for Valentine's Day and the mesmerizing Snowflake series tailored for Christmas,
adding an element of rarity and allure to our offerings.

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 Executive Summary

Operating through a multi-dimensional approach, Knotches ensures accessibility and

convenience through both online and physical storefronts. Our online platform offers an intuitive
interface, providing customers with an effortless shopping experience while extending our reach
beyond geographical boundaries. Meanwhile, our physical stall nestled beside Palawan Pawnshop at
CPU promises a vibrant and welcoming environment, inviting customers to explore our diverse range
of products firsthand.

For customers seeking the convenience of securing their desired products in advance, Knotches
accommodates pre-orders at standard prices, ensuring a hassle-free experience. Additionally, for
urgent requirements, Knotches offers rush orders with a nominal fee of 20% of the product price,
guaranteeing swift delivery of customized items.

A hallmark feature of Knotches is the extensive spectrum of colors available for

customization. Customers have the liberty to mix and match colors, enabling them to create bespoke
products that reflect their unique tastes and personalities.

In essence, Knotches is poised to revolutionize the personalized retail sector. With a

commitment to quality, a diverse range of offerings, and a steadfast dedication to customer
satisfaction, Knotches endeavors to be the ultimate destination for individuals seeking tailor- made,
exclusive, and personalized products.

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 Company Overview
At Knotches, our diverse array of offerings encompasses an assortment of intricately designed
products ranging from keychains, flower stems, bandanas, hats, clothes, amigurumis, and more. Our
hallmark lies in the ability to personalize these items, allowing customers to mix and match colors
and patterns, creating truly unique pieces starting at an inviting price of 39 pesos. Exclusive
collections introduced during specific seasons, such as the Flower Heart for Valentine's Day and the
Snowflake series for Christmas, add a touch of elegance and exclusivity to our product line.

Our clientele spans across a diverse spectrum, including students, teachers, and the local
community. Knotches resonates particularly well within educational institutions like Central
Philippine University (CPU), catering to the dynamic preferences of students and faculty while also
capturing the attention of the wider local community seeking unique, customized items.

Looking ahead, Knotches is committed to expanding its footprint by hiring and collaborating
with more crochet artisans, fostering creativity, and enriching communities. Additionally, we aim to
establish stalls in more strategic locations, extending the reach of our personalized retail experiences
to a broader audience.

5
 Channels

1. Physical Stall:

Located strategically beside Palawan Pawnshop at the side of Central Philippine University
(CPU), offering a hands-on and immersive shopping experience. This physical location serves as a
hub for engaging directly with customers and showcasing a wide range of personalized products.

2. Online Platform:

A user-friendly and interactive website providing an extensive catalogue of customizable items.

The online platform allows customers to browse, select, and personalize their preferred products
from the comfort of their homes, facilitating easy transactions and deliveries.

3. Social Media Presence:

Active engagement across various social media platforms (e.g., Facebook, Instagram, Twitter)
to showcase product offerings, share customer testimonials, and engage with a wider audience. This
channel serves as a dynamic space for community-building and sharing the latest updates and
promotions.

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 Channels

4. Local Events and Markets:

Participation in local events, markets, and pop-up shops within the community. These events
offer an avenue to interact with customers directly, introduce new collections, and expand the brand's
reach beyond the physical stall location.

5. Collaborations and Partnerships:

Collaborations with local artisans, schools, and community organizations for workshops,
events, or co-branded products. These partnerships foster community engagement and contribute to
Knotches' brand visibility and credibility.

6. Moving Stall / Mobile Unit:

A unique and innovative channel, Knotches operates a mobile stall unit that travels to different
locations within the community. This moving stall brings the personalized retail experience closer to
customers, providing convenience and accessibility to a broader audience beyond the fixed physical
location.

By leveraging these diverse channels, Knotches ensures a multi-faceted presence, catering

to varying customer preferences and offering accessibility while maintaining its commitment to
delivering personalized and creative retail experiences.

7
 Positioning Statement

Knotches is the premier destination for individuals seeking personalized and unique retail
experiences, where creativity meets craftsmanship. We stand as a beacon of individuality, offering a
diverse array of customizable products meticulously crafted from premium materials. With a
commitment to quality, innovation, and customer satisfaction, Knotches curates an unparalleled
range of items, allowing customers to express their uniqueness through personalized designs. Nestled
strategically at the heart of Central Philippine University (CPU) and complemented by an engaging
online platform, Knotches caters to a diverse clientele, providing a seamless blend of accessibility
and creativity. Our focus on superior craftsmanship, coupled with a dedication to offering a
personalized touch, positions Knotches as the ultimate destination for those who seek to express their
individuality through meticulously crafted, one-of-a-kind products that resonate with their distinct
style and personality.

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 SWOT
Strengths

Knotches boasts a diverse range of strengths that contribute to its success within the
personalized retail industry. The core strength lies in its extensive product portfolio, offering a wide
array of customizable items ranging from keychains, flower stems, bandanas, hats, clothes,
amigurumis, to an assortment of miscellaneous products. The emphasis on customization empowers
customers to personalize their items, setting Knotches apart as a unique and customer-centric
establishment. Additionally, the strategic location of the physical stall beside Palawan Pawnshop at
the side of Central Philippine University (CPU) enhances visibility and accessibility, providing a
platform to engage with a diverse clientele, including students, faculty, and the local community.
Knotches' commitment to quality, attention to detail, and diverse team of crochet artisans ensures
superior craftsmanship, contributing significantly to its appeal.

- Diverse product portfolio including keychains, flower stems, clothing, amigurumis, etc.,
catering to various tastes.
- Emphasis on customization and personalization, enhancing customer engagement and
satisfaction.
- Strategic physical stall location near CPU for increased visibility and accessibility.

- Commitment to quality craftsmanship and attention to detail, ensuring superior product

offerings.
- A diverse team of crochet artisans ensuring a wide range of designs and options.

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 SWOT

Weaknesses

Despite its strengths, Knotches faces certain weaknesses that could potentially hinder its growth.
One notable area is the limited pricing differentiation within certain product categories, leading to
potential margin constraints and challenges in catering to different customer segments with varied
purchasing power. Additionally, the dependence on physical storefronts alongside the online
platform might limit its reach beyond the immediate geographical vicinity. Managing inventory and
ensuring consistency in product quality across a wide range of customizable items pose logistical
challenges, requiring stringent operational oversight and inventory management strategies to
maintain uniformity.

- Limited pricing differentiation within certain product categories affecting profit margins.

- Dependence on physical storefronts alongside the online platform restricting potential market
reach.
- Challenges in maintaining consistent product quality and managing inventory due to diverse
customizable items.

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 SWOT

Opportunities

Knotches stands poised to capitalize on several opportunities prevalent in the market.

The rising trend of personalized and unique retail experiences presents a significant opportunity for
Knotches to expand its offerings and further differentiate itself. Leveraging its online platform,
Knotches could tap into a wider market beyond its physical location, thereby reaching a global
audience seeking bespoke products. The potential to collaborate with local artisans, exploring
sustainable and eco-friendly materials, and fostering partnerships with educational institutions for
workshops or events presents avenues for growth and community engagement. Moreover, the plan to
hire more crochet artisans and expand to new stall locations represents a strategic opportunity to
enhance production capabilities and extend market reach.

- Growing trend in personalized retail presents an opportunity for expanded product

offerings.
- Utilization of the online platform to reach a broader audience beyond the local vicinity.

- Potential collaborations with local artisans, exploring eco-friendly materials, and

community engagement.
- Expansion plans to hire more crochet artisans and establish stalls in new locations for
increased production and market reach.

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 SWOT

Threats

In the evolving retail landscape, Knotches encounters threats that could impact its operations
and growth trajectory. Competitor rivalry within the personalized retail industry poses a significant
threat, demanding continuous innovation and differentiation to retain and attract customers.
Economic fluctuations, unforeseen market changes, or disruptions in the supply chain could impact
production costs and pricing structures, affecting profitability.
Furthermore, changing consumer preferences and trends may challenge Knotches' ability to anticipate
and meet evolving demands, necessitating ongoing market research and adaptability to stay relevant
amidst dynamic consumer behavior.

- Intense competition within the personalized retail industry demanding continuous

innovation.
- Economic fluctuations and supply chain disruptions impacting production costs and pricing
structures.
- Shifting consumer preferences and trends challenging the ability to anticipate and meet
evolving demands.

This SWOT analysis highlights Knotches' strengths, weaknesses, opportunities, and threats,
providing a comprehensive overview to navigate and strategically position the business within the
competitive retail landscape.

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 Location

Knotches operates its online business and social media presence remotely, allowing for
flexibility and global reach. Our physical stall is located in a vibrant marketplace near Central
Philippine University, Lopez Jaena St., Jaro, Iloilo City, 5000, Iloilo. Providing convenient access
for local customers and tourists. This location offers high foot traffic and exposure to a diverse
audience. It does not only attract curious passersby but also ensures Knotches attracts both casual
shoppers and dedicated crochet enthusiasts. This allows Knotches to reach a wider audience and
minimize costs, making it a sustainable and adaptable business. So, even though Knotches doesn't
have a permanent physical store, its on wheels stall nature makes it a vibrant and dynamic part of the
crochet community, bringing creativity to everyone in Iloilo City.

Knotches' great location and welcoming atmosphere make it ideal to become a popular
destination for crochet enthusiasts. It will seamlessly blend into Jaro's vibrant market, attracting
customers seeking unique and handcrafted crochet products.

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Location

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 PRICING

Flower Stems Price and Description

Single stem: ₱100 (vibrant hand-dyed cotton, a cheerful spring touch) Double
bloom: + ₱50 (a romantic duet of color)
Tulips Vase bundle (3 stems): + ₱120 (a symphony of blossoms)
Bouquet of 3 with wrapping: ₱350 (Indophil tulips in classic red or blushing pink, whispers of
love, arranged with decorative paper and ribbon)

Roses Single stem: ₱130 (Indophil in classic red or blushing pink, whispers of love) Bud
vase arrangement (6 buds): + ₱350 (a delicate dance of beauty)
Handheld bouquet with fillers(12 stems): + ₱1000 (a cascade of fragrant affection)

Sunflower

Single stem: ₱150 (tall and radiant Indophil, a burst of summer joy)
Mini sunflower bundle (5 stems): + ₱190 (a pocketful of sunshine)
Sunflower crown: + ₱100 (a crown of golden elegance)

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 PRICING

Flower Stems Price and Description

Single stem: ₱100 (simple and sweet cotton, whispering secrets of meadow breezes) Daisy
crown: + ₱150 (a bohemian halo of delicate blooms)
Daisies Wildflower field vase (mixed of 5 flowers): + ₱500 (a miniature meadow brimming with life

Rose keychain: ₱39 (a delicate token of love in hand-crocheted Indophil) Sunflower

keychain: ₱45 (a touch of sunny cheer in vibrant yellow polyester) Daisy keychain: ₱39
(a simple and sweet gesture in hand-dyed cotton) Strawberry keychain: ₱40 (a juicy and
Keychains playful temptation in realistic detail)
Bee keychain: ₱45 (a buzzing guardian of luck, crafted with iridescent threads and tiny gold bead
wings)
Cherry keychain: ₱40 (a pop of summer sweetness in hand-dyed red polyester)

Bee amigurumi: ₱120 (a fuzzy friend in cuddly cotton, buzzing with sunshine) Crochet
cactus: ₱150 (a prickly reminder of resilience in green Indophil, with tiny felt flowers)
Amigurims Mini amigurumi keychain: ₱100 (a pocketful of wonder, each unique with different materials
and playful motifs)

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 PRICING

Flower Stems Price and Description

Beanie: ₱150 (a cozy embrace in chunky cotton, a whisper of winter warmth)

Bucket hat: ₱180 (a statement piece in vintage yarn with embroidered floral patterns) Crochet
Hats
headband: ₱160 (a touch of vintage elegance in hand-woven cotton lace, adorned with a
freshwater pearl)

Tote bag: ₱200 (a canvas for your dreams in hand-dyed organic cotton and leather accents)
Crochet scarf: ₱250 (a whisper of warmth in ombre shades of alpaca wool, fringed with
Clothes silk)
Simple crochet top: ₱300 (a breath of summer in hand-dyed cotton lace)

Aqua flask cover: ₱150 (keep your hydration stylish with a custom-made cotton cover)
Phone pouch: ₱100 (protect your phone in style with a hand-crocheted Indophil pouch)
Crochet coaster set(6): ₱180 (add a touch of handmade charm to your home with four
unique coasters)
New Additions
Decorative wall hanging: ₱300 (bring a touch of nature indoors with a handcrafted
cotton wall hanging)

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 PRODUCTS AND
SERVICES

Products and Services Offered by Knotches

1. Keychains:

- Rose Keychains: Crafted delicately in small sizes, these rose

keychains are a symbol of love and beauty, perfect for adding a touch
of elegance to your belongings.
- Sunflower Keychains: Vibrant and cheerful, these sunflower
keychains are meticulously designed to radiate positivity and warmth.
- Daisy Keychains: These daisy keychains offer a whimsical and
cheerful vibe, capturing the essence of simplicity and joy.
- Strawberry Keychains: Adorable and eye-catching, these
strawberry keychains add a playful and fruity charm to your
accessories.
- Bee Keychains: Symbolizing hard work and community, these
bee keychains are intricately crafted and serve as a reminder of
industriousness and harmony.
- Cherry Keychains: These cherry keychains exude a sweet and
charming appeal, perfect for those who appreciate a touch of nostalgia
and sweetness in their accessories.

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 PRODUCTS AND
SERVICES

2. Flower Stems:

- Tulips: Our tulip stems, available in various colors, exude

elegance and grace, ideal for gifting or adding a sophisticated touch
to your space.
- Roses: A symbol of love and affection, our rose stems boast
realistic detailing, capturing the essence of romance and beauty.
- Sunflowers: Radiating positivity and happiness, our sunflower
stems bring a cheerful and vibrant aura to any setting.
- Daisies: With their simplicity and charm, our daisy stems offer a
fresh and youthful vibe, perfect for brightening up your day.
- Orchids: Delicate and graceful, our orchid stems showcase elegance
and refinement, ideal for adding a touch of sophistication to any decor.
- Lilies: Known for their purity and majesty, our lily stems exude a
serene and graceful presence, perfect for creating an ambiance of
tranquility.
- Carnations: Offering a blend of charm and versatility, our
carnation stems come in various hues, symbolizing love and
fascination.

3. Bandanas:
- Our bandanas come in a variety of patterns and designs, from classic

prints to modern and quirky styles, providing versatility and style to

your outfits.

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 PRODUCTS AND
SERVICES

4. Hats:

- Knotches offers hats that blend functionality with fashion. From

trendy designs to weather-appropriate styles, our hats cater to diverse
preferences.

5. Clothes:

- T-shirts, Hoodies, Jackets, Skirts, and Dresses: Our clothing line

boasts a blend of style and comfort, with customizable designs to suit
individual tastes.

6. Amigurumis:
- Bees, Unicorns, Pandas, and Stuffed Simple Crochet Projects: Our
amigurumi collection features adorable and meticulously crafted
crochet creatures, perfect for gifting or collecting.

7. Miscellaneous Items:
- Pouches, Coasters, Bookmarks, Small Decorative Pillows, Handmade
Bracelets: Our miscellaneous items offer a mix of practicality and
aesthetic appeal, each handcrafted with attention to detail and quality.

8. Additional Service: Bouquet of Flowers:

- Tulips, Roses, Sunflowers, Daisies: Our bouquet services provide
meticulously arranged flower arrangements, ideal for gifting
or special occasions.
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 Conclusion

Knotches is a passionate and dedicated business poised to make a significant impact in the crochet
industry. We are confident that our unique approach, commitment to quality, and focus on customer
satisfaction will solidify our position as a leading provider of handcrafted crochet creations. We are
excited to embark on this journey and continue sharing the joy of crochet with the world, one stitch at a
time.

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