Concept Note: Agenda-Building, Platform Making and Political Branding (August 12, 2023)

Resource Person –

Agenda-Building, Platform Making and Political Branding:

Agenda-Building, Platform Making and Political Branding are essentials in creating and
developing relationship, connection, and effective communication between leaders and their
communities. These are efforts to collectively decide, agree, and work on a project or activity that will
serve for the greater good. These are ways for the leaders to gain positive impressions and building
likable reputations as competent leaders to appeal to people, which ensure them support and
cooperation.

Target Audience:

The target audience for the SKale UP 2023 training program are the aspiring Sangguniang
Kabataan (SK) candidates as part of their preparation to run in the upcoming Barangay and SK elections.
These young individuals are on their quest to ensure that they are equipped with knowledge and
fundamental skills to serve and perform in the best of their ability as leaders in their respective
Barangays.

Expected Outcomes:

This one-and-a-half-hour session led by Resource Person can be expected to yield the following
outcomes:

 Gain a deeper understanding of the importance of developing rapport with their communities
and constituents effectively
 Learn new creative and innovative ideas and methods they will be needing for more efficient
engagement with the people
 Acquire skills in addressing issues and meeting the demands of various groups within their
communities
 Develop a broader sense of leadership by knowing which causes and common beliefs to
prioritize in making their brand for relatability and immediate feedback from the people.

-----, as the Resource Person of Agenda-Building, Platform Making and Political Branding, will greatly
benefit and inspire the eager young leaders and aspiring Sangguniang Kabataan (SK) candidates present
in the SKale UP 2023 training program on August 12, 2023, as he/she is expected to impart his/her
expertise and enthusiasm in honing competent young minds and the future of their respective
Barangays.

Possible and Suggested Sub-Topics:

1. Determine and understand public-supported issues and interests

-Identifying problems and bringing forth practical and attainable solutions
-Imparting their own knowledge and skills in building agendas and facing challenges
2. Campaign or Political Engagement and Association
-Knowing the community and its aspiration
-Nurturing relationship and support by protecting the people’s interest
-Maintaining good image and a progressive leadership
3. Innovative Modalities or Methods to Facilitate Communication
-Creating a responsive and inclusive form of open communication
-Immersing to the new ways of socializing
-Incorporating technologies and social media

The realization of these possible and suggested sub-topics will guarantee a positive impact both
to the aspirants and their communities. Resource Person’s massive and valuable contribution on this
event will be of great use for the SK candidates and future leaders as they accelerate in this journey with
utmost commitment to serve. A brighter future for our youths, communities, and nation is cultivated and
substantially supported from here on out.

Suggested Session Format:

 The suggested session format can be in blended manner of lecture, open forum, and workshop
done in 1.5 hours duration.