IX.

PLAN OF ACTIONS

ACTIVITIES GOALS/OBJECTIVES WHO/PERSON WHEN/TIME

RESPONSIBLE FRAME
The Chief
Marketing
Officer (CMO)
must address
this issue
through Chief
Addressing the developing a Marketing 3 months
problem comprehensive Officer (CMO)
marketing
strategies in
order to
increase the
visibility of
LBC’s newly
offered services
in the market.

IMPLEMENTATION OF ALTERNATIVE COURSE ACTIONS

This Alternative
Course
of Action
intends to
develop and Chief
implement an Marketing 1 month
Collaborate enhanced Officer (CMO)
with Marketing marketing
Agencies or strategy suited
Consultants to LBC's
specific needs
and target
market.
This Alternative
Course of Action
intends to take
advantage of the
Having limited
Limited-Time availability of Chief
Promotions time-limited Marketing 1 to 2 weeks
offers in order Officer (CMO)
to prompt
customers to
act, boost
 revenue, draw in
potential
customers, and
improve brand
awareness and
perception in
the marketplace.
The goal of the
Advertising
Campaign to
Promote New
Services for LBC
is to increase
awareness,
Advertising generate Chief
Campaign to interest, and Marketing
Promote New drive customer Officer
Services acquisition for (CMO)and
the newly Financial
introduced Management
services,
ultimately
leading to
revenue growth,
market
expansion, and
enhanced brand
reputation.

 ADDRESSING THE PROBLEM

To resolve the problem with regards to the lack of utilization
of platforms of LBC to introduce their new services to the
market, the Chief Marketing Officer (CMO) should develop a
comprehensive marketing strategy that outlines how LBC will
utilize various platforms to promote its new services. This
strategy should include an analysis of target audience
demographics, identification of key platforms where they are most
active, and a plan for creating engaging content suited to each
platform. Regarding duration, it is anticipated that the process
may require 3 months.
  ALTERNATIVE COURSE OF ACTION 1
ACA 1: Collaborate with Marketing Agencies or Consultants
The aim of collaborating with marketing agencies or
consultants is to effectively address the marketing management
challenges of LBC and successfully promote its newly offered
services. By leveraging external expertise, LBC can access
industry experience and advanced marketing techniques tailored to
its specific needs and target audience. This approach brings
fresh perspectives and innovative ideas to the table, enabling
LBC to create and execute significant marketing campaigns across
various media channels, thus optimizing reach and connections to
the target market. It is anticipated that the process may require
1 month.

 ALTERNATIVE COURSE OF ACTION 2

ACA 2: Having Limited-Time Promotions
This Alternative Course of Action is about to take advantage
of the limited availability of time-limited offers in order to
prompt customers to act, boost revenue, draw in potential
customers, and improve brand awareness and perception in the
marketplace. This Alternative Course of Action will be carried
out by the Marketing Management of LBC Inc. and will take about 1
to 2 weeks to be implemented.

 ALTERNATIVE COURSE OF ACTION 3

ACA 3: Advertising Campaign to Promote New Services
This Alternative Course of Action aims to address the
challenges of the Advertising Campaign to Promote New Services
involves a comprehensive approach focused on strategic planning,
clear messaging, and effective execution. By defining clear
objectives aligned with business goals, conducting thorough
market research to identify target audiences, and tailoring
messaging and channels accordingly, LBC can ensure that the
campaign effectively reaches and engages the right audience
segments. Investing in high-quality creative assets and
leveraging a multi-channel approach across traditional and
digital platforms will help maximize reach and impact.