ABSTRACT

Market potential is one of the important tools in the marketing field. It is very important to
know the potential of the market to promote services effectively. It conveys the message to
marketers about the buying pattern then towards purchasing. Almost all the business
organizations rely on this to sale their products and services they conduct studies on market
potential.

This study offers helps to put the theoretical aspect and to develop over all view of the
two wheeler sector in the company. The study of this nature aims to give information about
competitors, demand for two wheelers. It understands the selling mechanism and various
techniques involved in the marketing two wheelers. The study also gives the information
about market potential “AKSHAYA HONDA MOTORS PRIVATE LIMITED “.

The study offers and extended scope for further research with relevance of other
product categories and also to reach wider area coverage. Overall scope of the studies is to
understand market potential towards “HONDA TWO WHEELERS” .

1
 CHAPTER – I

INTRODUCTION TO MARKET POTENTIAL

Marketing is the process of planning and executing the conception and Pricing
promotion and distribution of ideas, goods, services.Organization and events
relationship that will satisfy individual and Organizational objective.

-Bbon and kurtz (1998)

The American marketing association (AMA) States’ “Marketing is the activity, set of
institutions ,And process for creating ,communication. Delivering and exchanging
offerings that have value for customers and clients ,partners and society at large”.

-AMA

2
Many people think that the marketing means “selling “or “advertaising”.it’s true
that these are parts of marketing .but marketing is much more than selling and
advertaising.

-Huff and Murry

Marketing management is a discipline focused on the practical application of and the

of the firms marketing resources and activities .

Marketing is the social process by which individual and groups obtain

what they need and want through creating and exchanging products and value
with others.

-Kotler
“Marketing is the management process that identifies and anticipates and satisfys
customers requirements profitably”

-The chartered institute of marketing(CIM)The

CIM (in common with Barbells definition of the marketing concept ) looks not only
at identifying customer needs but also satisfying them (short term) and
antici[pating in the future (long term retention).

The right product, in the right place, at the right time, at the right price.

-ADCOCK

This is a snappy and realistic definition that uses Mc carthys four P’s. marketing is
essentially about marshalling the recourses of an organization .so that they
meet the changing needs of the customer on whom the organization depends.

-Palmer
This is more recent and very realistic definition that looks at matching capabilities
with needs .marketing is the process whereby society, to supply its consumption
needs ,evolves distributive systems composed of participants ,who interacting
munder constraints technical(economic)and ethical(social) create the transactions or
follows which resolve market separations and result in exchange and
consumption.

-Bartles

PERCEPTION:
3
Perception is defined as the process by which an individual selects, organize and
interprets stimuli into a meaning full mand coherent picture of the world.

Two individuals may be exposed to the same stimuli under the same

apparent conditions but how each persons recognizes ,selects,organizes and

interprets these stimuli is a highly individual process based on each person own
needs values and expectations.

By Lenon.G Schiffman and Leslic lazer

“Perception is the process of selecting ,organizing and interpreting attaching

meaning to events happening in the environment”

-L.M.Prasad
Perception is the basically a cognitive or thinking process and individuals activities
emotions, feelings etc. are based on his or her perceptions of their surroundings or
environment.

-Suja.R.Nair

“Perception is the process by which those sensations selected ,organized and

Interpreted”.

DEFINATION OF MARKET POTENTIAL:

Market potential is defined as “The maximum demand responses possible for

a given group of customers with in a well defined geographic area for a

given products or service over a specified period of time under well defined

competitive and environmental conditions”

G.C.Beri

The firm market potential or industry potential refers to the maximum total

sales of a product by all firms to a segment during a specified time

4
period under specified environmental conditions and marketing efforts of the

firm .

-Roger.A.Kerin,Steven W Hartly

- Eric N Berkowtiz,William Rudelius.

Company demand we are now ready to define company demand:

Company demand is the companie’s estimated share of market demand at

alternative levels of company marketing effort in a given time period. The
company’s share of market demand depends on how its products, services, prices,
communications and soon are perceived relative to the competitors. If other things
are equal the company’s market share would depend on the size and effectiveness of
its market expenditures relative to competitors.

Marketing model builders have developed sales response functions to

measure how a company’s sales are affected by its marketing expenditure level,
marketing mix and marketing effectiveness.

ESTIMATING MARKETING DEMAND:

We are now ready to examine practical methods for estimating current market
demand. Marketing executives want to estimate total market potential ,area market
potential and total industry sales and market share analyzing marketing
opportunities.

TOTAL MARKET POTENTIAL:

5
Total market potential is the maximum amount of sales that might be available to all
the firms in an industry during a given period under a given level of industry
marketing effort and environmental conditions. A common way to estimate total
market potential is as follows: Estimate the potential number of buyers times the
average quantity purchased by a buyer times the price.

If 100 million people buy books each year and the average book buyer buys three
books a year and the average price of a book is $20, then the total market
potential for books is $6 billion(100million*6*$10).The Most difficult components to
estimate is the number of buyers for the specific product or market.One can
always start with the total potential in the nation, say 261 million people. this
means that only 80 percent of the population or approximately 209 million
people ,would be in the suspect pool.We might do further research and find that
people of low income and low education do not read books and they constitute
over 30 percent of the suspect pool. Estimating them we arrive at a prospect pool of
approximately 146.3 million book buyers. we would use this number of potential
buyers to calculate total market potential.

A variation on this method is the chain -ratio method .It involves

multiplying a base number by several adjusting percentages. Suppose a brewery is
interested in estimating the market potential for a new light beer. An estimate can
be made by the following calculation.

Demand for new light beer=population *personal discretionary income per

capital *average percentage of discretionary income spent on food * average
percentage of amount spent on food that is spent on beverages*average
percentage of amount spent on food that is spent on beverages *average
percentage of amount spent on beverages that is spent on Alcoholic beverages
*average percentage of amount spent on alcoholic beverages that is spent on

beer*expected percentage of amount spent on beer that will be spent on light beer.

6
AREA MARKET POTENTIAL:
Companies face the problem of selecting the best territories andallocating their
market budget optimally among these territories. Therefore they need to estimate
the market potential of different cities, states and nations. Two major methods of
assessing area market potential are available. The market- build up method ,which is
used primarily by business marketers, and the multiple -factor index method ,which
is used primarily by consumer marketers.

ESTIMATING FUTURE DEMAND:

We are now ready to examine methods of estimating future demand.Very few
products or services lend themselves to easy forecasting; those that do generally
involve a product whose absolute level or trend is fairly constant and where
competition is non-existent (public utilities) or stable (pure oligopolies). In most
markets total demand and company demand are not stable. Good forecasting
becomes a key factor in company success .The more unstable the demand ,the
more critical is forecasting and the more elaborate is forecasting procedure.

Companies commonly use three stage procedure to prepare a sales forecast. They
prepare a macroeconomic forecast first, followed by industry forecast ,followed by
company sales forecast. Th macro economic forecast calls for projecting inflation,
unemployement , interest rates , consumer spending , business investment,
government expenditures ,net exports and other variables.The end result is a
forecast of gross national product , which is then used along with other
environmental indicators, to forecast industry sales. The company derives its sales
forecast by assuming that it will win a certain market share.

How do firms develop their forecast .Firms may do it Internally or buy forecast
from outside sources such as marketing research firms ,which develop a forecast by
interviewing customers, distributors and other knowledgeable parties and
specialized forecasting firms which produce long range forecasts of particular
macro environmental components such as population , natural resources and
technology. Some examples are data resourses ,wharlon econometric forecasting
associates , forrestor research and the gartner group. Futurist research firms

7
produce speculative scenarios; two examples are the Hudson institute and the
futures group.

All forecasts are built on one of three Information bases; what

people says ,what people do, or what people have done . The first basis –what
people say-involves surveying the opinions of buyers or those close to them,such as
sales people or outside experts.

It encompasses 3 methods- surveys of buyer intentions, composites of sales force

opinions and expert opinion. Building a forecast on what people do involves
another method –putting the product into a test market to measure buyer
response .the final basis –what people have done-involves analyzing records of past
buying behavior or using time-series analysis or statistical demand analysis.

STATEMENT OF THE PROBLEM:

Marketing management is a discipline focused on the practical application of and

the of a firms marketing recourses and activities.

MARKETING RESEARCH AND ANALYSIS: In order to make fact

based decisions regarding and design effective ,cost efficient implementation
programs, firms must possess a detailed objective understanding of their own
business and the in which they operate. In analyzing these issues the discipline of
marketing management often overlaps with the related discipline of Creating the
customers satisfaction it is systematic method creates good satisfaction and good
schemes by services to customers. In which the marketing potential ia always
measure in terms of results by this will depend on providing services and schemes

8
to the customers which can develop the organization good relationship with
customers.

With reasonable review of literature a thorough work in studying the effective

functioning of knowing the market potential in two wheeler industry is felt a
necessary in the explain circumstances knowing market potential is chosen for study
in SRI VASAVI HONDA-TWO WHEELERS, Hyderabad, A.P.

NEED FOR THE STUDY

Market potential : The market forecast shows expected market demand, not
maximum demand. For the latter, we have to visualize the level of market demand
resulting from a very high level of industry marketing expenditure, where further
increases in marketing effort would have little effect in stimulating further demand,
market potential is the limit approached by market demand as industry marketing
expenditures approach infinity for a given marketing environment.

Although there have been studies on market potential, its

application and effects on two wheelers industry seen to be unimpressive. Hence
this study will be valuable contribution in analyzing market potential. And its
effects as the organization due to fast changing developments in economic and
industrial scenario, improving the performance of organization is essential as a
result undertaking an academic study on market potential will be a welcome step.
This study will definitely helpful in achieving the organization effectiveness and its
market share.

Success of the business hinged on sound decisions are the

outcomes of relevant clear, complete, accurate, timely, objective and authentic.
Information about the customers perception, source of awareness, impact of
advertisements their level of satisfaction, the factors inflecting the customers
performance, customers opinion regarding the technological advancement and
about the competitors.

9
OBJECTIVES:-

1. To find out the market potential about the “ Honda two wheelers “
2. To identify the market share of two wheelers.
3. To know market share of other competitors brands.
4. To find out the customer satisfaction.
5. To find out the factors that customer consider while purchasing bike.
6. To know the effectiveness of advertisement.
7. To know overall performance of Honda when compare to others.

Scope of the study:-

Market potential is one of the important tools in the marketing
field. It is very important to know the potential of the market to promote services
effectively. It conveys the message to marketers about the buying pattern then
towards purchasing. Almost all the business organizations rely on this to sale their
products and services they conduct studies on market potential.

This study offers helps to put the theoretical aspect and to

develop over all view of the two wheeler sector in the company. The study of this
nature aims to give information about competitors, demand for two wheelers. It
understands the selling mechanism and various techniques involved in the
marketing two wheelers. The study also gives the information about market
potential “AKSHYA MOTORS PRIVATE LIMITED “.

The study offers and extended scope for further research with
relevance of other product categories and also to reach wider area coverage.

10
Overall scope of the studies is to understand market potential towards
“HONDA TWO WHEELERS” .

11
RESEARCH METHODOLOGY:-
The survey technique is intended to secure one or more items of
information from a sample of respondents who are representatives of a larger group.
The information is recorded on a form know as questionnaire.

As data are gathered by asking questions from persons who are believed to
have desired information, the method is also know as questionnaire technique.

RESONS FOR WIDE USE OF THIS METHOD:

1.It can secure both quantitative and qualitative information directly

From the respondents.

2.It is the method of directly measuring attitudes and motivations.

3It is quite flexible in terms of the types of data to be assembled, the

method of collection or the timing of research.

A questionnaire is simply a formalized set of questions for

electing information. As such, its function is measurement and it

represents the most common form of measurement in marketing

research. Although the questionnaire is generally associated with

surveys, it is also frequently the measurement instrument in experimental

designs as well. When a questionnaire is administered means of telephone
or by personal interview, it often is termed interview schedule or simply
schedule.

12
DATA COLLECTION

For the purpose of study the necessary data has been collected from the
primary and secondary sources.

The study was conducted by a random survey and was administered through
questionnaire. The data collected was/is primary data. This was conducted to know
the behavior of the consumers in Hyderabad city and the response was very much
satisfactory. The questionnaire was mixed one which constitute open ended and
close ended questions. Multiple choices, dichotomous.

It was not possible to approach all the consumers in the city and so the
sample size was limited to 100 people. Segmented in to students, employees and
profession wise.

The secondary data is obtained from different published documents and

reports of HONDA Company profile.

QUESTIONNARIE INVOLVES SEVEN BASIC STEPS

 Primary consideration

 Question content

 Question wording

 Response forma

 Question sequence

 Physical characteristics of questionnaire

 Perfect

For quantitative research the primary data collection instrument is the

questionnaire. Which can be sent through the mail to selected respondents for self-
administration or can be administered by trained interview in person.

13
 Consumers are often reluctant to take to respond to surveys. For this reason
researchers have found that questionnaires must be interesting objective
unambiguous , easy to complete and generally burdensome to motivate respondent
to answer truthfully and completely. To ensure Validity, questionnaires are
pretested and bugged before wide spread distribution.

The format of questionnaire and the wording and sequence of the

Question, affects the validity of the response.

The questionnaire itself can be disguised and undisguised as it to its

true purpose. A disguised questionnaire yield more truthful answer when compare
to the undisguised questionnaire. Questions can be open ended questions or close
ended questions. Open ended question yields more insight information than the
closed ended questions. Close ended questions are relatively simple to tabulate and
analyze, but the answers are limited to the alternative responses provided.

ADVANTAGES:

 Versatility

 Speed

 Cost

DIS ADEVANTAGES:
1. Unwillingness of respondent to provide information.

2. Inability of respondent to provide information.

3. Influence of questioning process.

14
USE OF SURVEY METHODS:
1. We can have a factual survey together with facts.

2. We can have an opinion survey to secure personal opinions or thinking

and a particular matter

3. Interpretative survey can be conducted to probe into personal feeling,

motives, and attitudes of the respondents.

TYPES OF SURVEY:
1.Through mail
2.Telephone
3.Personal interview

PERSONAL INTERVIEW:

It is a direct form of investigation, involving face to face communication

With a free feedback of information. It offers sense of participation to the
respondents. It is more flexible form of data collection. The use of
Unstructured open-ended questions are possible. The rate of refusal is
low. Depth interviews are possible. We can get accurate information. It is
are of two types – interviews at the respondents house and the interview
at some other place.

It is widely used in marketing research. In this the interview

ask questions to the respondent face-to-face situation. The interview may
takes at any place. Personal interview involves social interaction between
the respondent and there interviewer .

15
 RESEARCH PROCEDURE:

1. Briefings from the company

2. Research design and planning

3.Data collection

4.Analyzing the information

5. Qualitative and quantitative studies.

RESEARCH DESIGN AND PLANNING

RESEARCH DESIGN:

For analyzing the collected data, an in-depth research analysis

was framed and various statically tools and techniques were also used for the
same purpose.

RESEARCH PLAN:

In the study systematic procedure of collecting the data in order to

analyze and interpret in a methodical way has been adopted. Data collection
the collection of information is ascertained through two principal sources.

PRIMARY DATA:

These are the data which needs the personal efforts of collect it
and which are not readily available .Primary source of data are the other type
of sources through which the data are collected .Data was collected through
questionnaires, and direct interviews.

SECONDARY DATA:
16
 It was another important source through which the data were
collected. These are the readily available sources of the data where one had
need not put much effort to collect because it is already been collected and
put in elderly manner by some researchers, experts and specialists . It may be
books from library, internet, newspapers, business magazines, and some
journal was also referred.

SAMPLE SIZE:

The size of the sample is 50 respondents.

PERIOD OF STUDY:
The study was undertaken in the month March to April.

RESEARCH APPROACH:-
Survey method was adopted for collecting the primary data. Survey research
is systematic gathering of data from respondent through questionnaires.

RESEARCH INSTRUMENT:
The data for this research study was collected by survey technique using
interview method guided by questionnaire.

METHOD OF CONTROL:
Questionnaire and personal interview are the method that I have used for
contacting customers.

LIMITATIONS:
17
1. The study is conducted in short period, due to which the study may not be
detailed in all aspects.
2. The study is limited only to be the analysis of different schemes and its suitability
to different investors according to their risk-taking ability.
3. The study is based on secondary data available from monthly fact sheets, web
sites; offer documents, magazines and newspapers etc. as primary data was not
accessible.
4. The study is limited by the detailed study of Market Potentiality.

18
 CHAPTER - II

Review of literature

"Indian Automobile Sector - A Booming Market" market research report

focuses on the growing Indian auto market

PR Log (Press Release) – Jan 18, 2009 – This report "Indian Automobile Sector
- A Booming Market" helps clients to analyze the leading-edge opportunities and the

19
driving factors that are critical for the success of auto industry in India. Detailed
market analysis helps the potential investors to plot a route through the evolving
Indian auto industry.

Indian Automobile Industry:

Allowance of 100% FDI in Indian auto industry in 2002 made the industry
easily accessible and attractive for the global players. Japanese, Korean, European,
and American OEMs entered the Indian market and added more than 1 Million four-
wheelers during 2006-06.

Indian 2-wheeler industry is the second largest in Asia after China. The
production of 2-wheelers grew at a CAGR of 14.6% from FY2001 to FY 2007. In
passenger car segment, most of the Indians still prefer fuel-economic compact cars,
but rise in disposable incomes has opened the roads for luxury cars too in India.

Despite impressive growth, automobile penetration rate is still low in India.

As India is an economically growing country, there exists a huge untapped growth
potential for the automobile manufacturers.

Key Findings:
· It is expected that per head disposal income in India will grow at CAGR of 12.11%
from fiscal year (FY) 2008 to FY 2011. It is likely to boost purchasing powers of
population, and consequently, the sale of motorcycles and compact cars will
increase.

· Car stock per 1000 population is expected to increase at a CAGR of 9.14% during
the forecasted period from FY2008 to FY2011.

20
· New passenger car registration is expected to grow at a CAGR of 11.41% during
the forecasted period.

· In commercial vehicles segment, light commercial vehicles are expected to register

a higher growth rate than the heavy and medium commercial vehicles from FY2008
to FY 2011.

· India had the lowest penetration rate of motorcycles in comparison to Indonesia,

Thailand and Malaysia in 2006, indicating good growth prospects for the motorcycle
manufacturers.

Key Issuesand Facts:

· Where does the Indian automobile production stands relative to world level and
Asian level (2007)?

· What are the sales of passenger cars in different Asian countries?

· What is the country-wise automobile production and sales in Asia?

·How attractive is Indian automobile industry?

· What is the automobile consumption pattern in India?

· What are the driving factors for the Indian automobile industry?

· What opportunities and challenges are there for the automobile manufacturers in
India?

Key Players

This section provides an overview of the key players in the Indian auto industry
such as Maruti Udyog Limited, Tata Motors Limited, Hyundai Motor India Limited,
Mahindra & Mahindra Limited, Hero Honda Motor Limited, Bajaj Auto Limited and
TVS Motor Company Limited.

21
 Research Methodology Used Information Sources:

The information has been compiled from various authentic and reliable sources like
Books, Newspapers, Trade Journals and White papers, Industry portals,
Government Agencies, Trade associations, Monitoring Industry News and
developments, and Access to more than 3000 paid databases.

Analysis Method

Methods like Historical Trend Analysis, Linear Regression Analysis using software
tools, Judgmental Forecasting and Cause and Effect Analysis have been used in the
report for a prudent analysis.

22
 Indian Automobile Sector - A Booming Market:

De-licensing in 1991 has put the Indian automobile industry on a new growth
track, attracting foreign auto giants to set up their production facilities in the
country to take advantage of various benefits it offers. This took the Indian
automobile production from 5.3 Million Units in 2001-02 to 10.8 Million Units
in 2008-08. The other reasons attracting global auto manufacturers to India are
the country’s large middle class population, growing earning power, strong
technological capability and availability of trained manpower at competitive
prices. These are the major findings of our new report, "Indian Automobile
Sector - A BoomingMarket”

In 2007-07, the Indian automotive industry provided direct employment to

more than 300,000 people, exported auto component worth around US$ 2.87
Billion, and contributed 5% to the GDP. Due to this large contribution of the
industry in the national economy, the Indian government lifted the
requirement of forging joint ventures for foreign companies, which attracted
global to the Indian market to establish their plants, resulting in heightened
automobile production.

The Indian automobile market is currently dominated by two-wheeler

segment but in future, the demand for passenger cars and commercial
vehicles will increase with industrial development. Also, as India has low
vehicle presence (with passenger car stock of only around 11 per 1,000
population in 2009), it possesses substantial potential for growth.

23
Research Methodology Used in the Report Information Sources:

The information has been sourced from various authentic and reliable sources like
books, newspapers, trade journals and white papers, industry portals, government
agencies, trade associations, monitoring industry news and developments, and
through access to more than 3000 paid databases.

AnalysisMethod:

RNCOS industry forecast and analysis is based on various macro- and

microeconomic factors, sector and industry specific databases, and our in-house
statistical and analytical model. This model takes into account the past and current
trends in an economy, and more specifically in an industry, to bring out an objective
marketanalysis.
Our industry experts study the relationship between various industry and economic
variables to ensure the required accuracy and desired check on the quality of data
and information given in the report.

24
 CHAPTER - II

INDUSTRY &
COMPANY PROFILE

25
 INDUSTRY PROFILE

Motorcycles have made their debut around the 1950s; this section looks at the
two wheelers which have over the years caught the imagination of country. It was in
the year 1954 that the Indian government ordered for total number of 800
motorcycles to man the Pakistani borders. In came the Bullets which were initially
launched in England as a 350cc bike and it was upgraded to 500cc a year or so later.
These bikes have remained unaltered, barring some cosmetic changes which have
undergone over the years.

Thus one can say without much of a doubt that the 1955 Bullet was one of the
initial hits of the Indian two-wheeler industry and till today it continues to be a
darling of the motorcycle enthusiasts.

Enfield Bullet had a close competition with another sturdy bike named Rajdoot;
as the bike was strong enough to handle the rough Indian roads. The company
had roped in Indian He-man Dharmendra for the promotion of the bike. With
more than 1.6 million vehicles on the road the Rajdoot motorcycle was one of the
initial hits of the earlier years of two-wheeler history in the country.
When heavy motorcycles were the order of the day, a relatively lighter bike had
caught on the imagination of the Indian two wheeler user. Ind- Suzukia bike
launched by the then TVS Suzukigroup was an instant hit; however the bike
could not sustain it's initial success due to the high import content in the vehicle
and less of localization.

In scooters Bajaj Chetak has been hugely responsible for adding momentum to
the transport system of the country, till today it remains one of the most
successful brands to have come out of the Bajaj stable.

26
 The scooter is named after the horse of legendary Rana Pratap Singh. These sets
of two wheels have become a part of the Indian milieu and are often considered a
representative of the Indian middle class aspiration. Very few two-wheelers have
been able to emulate the success, which Bajaj Chetak has achieved over the years.

Similarly LML Motors enjoyed a reasonable success with the launch of LML
Select which came with new age technology and improved performance.
Today newer models of two-wheeler are entering the market everyday, slowly
pushing these names down the memory lane.

MOTORCYCLES IN INDIA
In 1955, the Indian government needed sturdy and reliable motorcycles for its Army
and police to patrol the rugged border highways. The first batch of 350cc Bullet from
the Royal Enfield Company of UK were received and assembled at Chennai.

The four stroke engine of the motorcycles is fuel efficient and is the main reason for
the growth of motorcycle segment In India. The motorcycle market share is about
81.5% of the total two wheeler market in India. Three-fourths of the total exports in
the two wheeler automobile industry are made in the motorcycle segment. Exports
are made mainly to South East Asian and SAARC nations.

Two Wheelers in India

The feeling of freedom and being one with the Nature comes only from riding a two
wheeler. Indians prefer the two wheelers because of their small manageable size,
low maintenance, pricing and easy loan repayments. Indian streets are full of people
of all age groups riding a two wheeler. Motorized two wheelers are seen as a symbol
of status by the populace. Thus, in India, we would see swanky four wheels jostling
with our ever reliable and sturdy steed: the two wheeler.

27
BAJAJ AUTO HERO HONDA KINETIC MOTOR

› Hero Honda
› Kawasaki Ninja* › Kinetic Aquila
Achiever

› Bajaj XCD 135 DTS- › Hero Honda CD

› Kinetic Comet
Si* Dawn

› Hero Honda CD
› Bajaj Discover DTSi › Kinetic Stryker
Deluxe

› Hero Honda
› Bajaj Platina
Glamour

› Hero Honda
› Bajaj Pulsar DTSi
Karizma

› Hero Honda Passion

› Bajaj Pulsar 200CC*
Plus

› Hero Honda
› Bajaj Avenger
Splendor

› Hero Honda
-
Splendor NXG

› Hero Honda CBZ X- -

28
 Treme

› Hero Honda Hunk

LML INDIA ROYAL ENFIELD TVS MOTOR

› LML Adreno FX › Bullet 350 › TVS Apache RTR FI

› Thunderbird
› LML Beamer › TVS Flame
Twinspark

› LML Energy FX › Bullet Electra › TVS Star City

› LML Freedom › Bullet Machismo › TVS Taurus Fiero F3*

› LML Graptor › Bullet Machismo 500

29
Two Wheeler Manufacturers

The two-wheeler manufacturers are especially encouraged by the enthusiasm of the

young riders who look for trendy products all the time. Some of the motorbike
manufacturers are also targeting young ladies and making bikes available that are
comfortable.
The launch of the Mopeds has revolutionized the entire concept of transportation for
the women’s. Mopeds are light weight, easy to drive and cost effective. In a way-
Mopeds are tailor made keeping the needs of young girls and office going women’s
in mind.

Such is the craze for bikes, that it comprises the major percentage of the two-wheeler
industry, followed by mopeds and scooters. Now, college going crowd and youths
find bikes smarter and better for transportation. The best part about a bike is that it
provides quick and easy transportation, and can be parked anywhere around.

Various factors such as the availability of bikes on reasonable rates, auto loans and
higher disposable incomes have contributed to an evident upsurge in the demand of
bikes. There's a marked change in the preferences of the buyers, as most of them
prefer bikes to scooters and mopeds.

Scooters have been the darlings of Indian masses for long because of the convenience
it provides to the riders. Cheap scooters have been launched by the manufacturers to
reach the wider net of customers. Two-wheeler manufacturers have also introduced
scooters for that are a handy mode of commuting for the physically challenged.

In India, two wheelers have captured the imagination of young generation

everywhere. They are as much popular in the rural areas as they are in cities and
towns. The easy maintenance, affordable price and ability to adjust in any kinds of
road have made them dear to one and all.

Moreover, now-a-days getting finance or a loan has become a trouble free affair and

30
the numbers of bike riders are only growing with each passing day. Your two-
wheeler also needs your care and attention all the time.

With automobile India, you need not worry about the maintenance tips, statistics,
insurance, finance and latest trends in the two wheeler industry. It is all there at the
click of your mouse.

31
COMPANY PROFILE

32
Honda Motorcycle & Scooter India Pvt. Ltd

Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) is a wholly owned subsidiary of Honda Motor
Company Ltd., Japan. Honda is the world's largest manufacturer of 2-wheelers.
Honda Motorcycle & Scooter India Pvt. Ltd was established on August 20, 1999 in Manesar near
Gurgaon in Haryana. The foundation stone for the factory was laid on December 14, 1999 and the
factory was completed in January 2001.

Honda Motorcycle & Scooter India Pvt. Ltd initially ventured into scooters as its joint venture
agreement with the Hero Group precluded its entry into the motorcycle segment for five years. The
company set new standards in the Indian scooter industry with the launch of its gearless scooter
Honda Activa. Thereafter company launched its other products: Honda Dio, Honda Eterno, Honda
Unicorn and Honda Shine. All the products launched by HMSI were a big hit in the market.

Research And Development :

Each and every Honda associate takes the customers point of view as we strive tohelp everyone
everywhere share the joy of mobility. Thats why Honda always welcomes new challenges as we work
to benefit society and the environment, today and tomorrow.

Honda is constantly involved in technological research and development to help people now and in
the future. These technologies range from new materials and new sources of energy, to new
powertrains for maximum performance and minimum eco-impact, to new work in decoding the rice
genome for various applications. Currently, Honda is engaged in a project to develop a next-
generation clean diesel engine. Another project, in cooperation with the Research Institute for
Innovative Technology for the Earth (RITE), aims to produce ethanol from cellulosic biomass, a
promising, secure supply of environmentally responsible alternative fuel.

Honda also studies human anatomy and physiology so we can make innovative products that
enhance safety. The company conducts original research into new forms of mobility that coexist in
harmony with people and serve society. The latest, most advanced version of ASIMO, Honda’s
bipedal humanoid robot, now moves freely, shares tasks with humans, and even recharges itself -- a
significant achievement in independent action.

33
Since its establishment, Honda has always “dreamed skyward.” This perspective recently led to
development of the advanced light jet HondaJet. With delivery scheduled to start in 2011, Honda has
begun construction of its production facility in the U.S. Thus, Honda always aims higher -- creating
value that meets each country’s needs, bringing products speedily to market, and constantly
enhancing our safety and environmental performance.

Where Honda's dreams all began Defining the joy of mobility on two wheels

In 1946, at a time when the mere bicycle was still the chief means of transportation in Japan,
a small, remodeled generator once used to power a radio transmitter was reworked into an
engine and fastened to a bicycle to give it a mechanical boost. This engine was the starting
point of Honda and the beginning of its motorcycle business. In Japan at that time, many
people traveled great distances on bicycles to shop or used a bicycle for commercial
purposes. In response, Honda has maintained the "passion to create products that will bring
joy to many people," without interruption through each successive Honda generation.

The HMSI factory is spread over 52 acres, with a covered area of about 85, 815 square
meters at Manesar, Gurgaon district of Haryana. The foundation stone for the factory was laid
on 14th December 1999 and the factory was completed in January 2001. The initial installed
capacity was 100,000 scooters per year, which has reached 6,00,000 scooters by the year by
2007 and motorcycle capacity shall be 4,00,000 per annum. The total investment outlay for
the initial capacity was Rs. 215 crores and now the accumulated investment is 800 crores.
34
The second plant at the Tapukara Industrial Area of Rajasthan, which is approximately 90km
from the center of Delhi, has become operational from July 2011 with annual production
capacity of 0.6 million units. HMSI aims to double the annual production capacity of this
plant to 1.2 million units in March 2012.

Cutting-edge technology and the spirit of Honda

Our fundamental design philosophy seeks to maximise space and comfort for people, while
minimising the space required for mechanical components. With this aim in mind, Honda's
R&D activities include product-specific development and fundamental research.
Let's talk about few of the advanced technologies that we have:

Combi Break System

Generally, it is not easy to control a 2-wheeler while braking during emergencies and bad road
conditions. This system not only allows easy & simultaneous operation of the front & rear brake
but also provides optimal braking performance. Once the left side brake lever is pressed, the
system distributes the appropriate braking power between the front and rear wheels, which
assures complete safety for the rider.

HondaMatic Transmission

The compact, efficient & oil pressure controlled Hondamatic Transmission is the world's first
fully automatic transmission system, which delivers a dynamic combination of torque &
excellent accelerator response for a constant and superior driving experience. The transmission
is being used in Honda's all terrain vehicles. Honda is working hard to introduce this
Hondamatic in two-wheelers.

Fuel Injection System

Honda's fuel injection technology is designed to realise ideal combustion, which results in
delivering maximum power output, greatly improved fuel efficiency and yet be environment-
friendly

35
The history of the Honda brand is nothing more than the history of our challenges
and achievements in creating values, invariably ahead of our time. It is also the
history of the dreams of each of our associates that have come true and have been
shared by people around the world.

36
AWARDS: -

2011 "Indian Motorcycle of the Year 2011 (IMOTY)

CB Twister
"The Most Awarded Motorcycle
of the Year - 2011"
Jury:BS Motoring , Bike India , BBC Top Gear ,
Overdrive , AutoBild India ."
Bike of the Year – CNBC TV18 Overdrive Awards
2011
Bike of the Year - Bloomberg/UTV Autocar Award
2011
Viewer’s Choice Award: Bike of the Year -
Bloomberg / UTV Autocar Awards 2011.
Bike of the Year - BS Motoring Award 2011.
Bike of the Year upto 110CC – Bike India.
Motorcycle upto 110CC - NDTV Car & Bike Awards
2011.
Premium 100CC Motorcycle - Zigwheels Awards.
Entry Level Motorcycle of the Year - Auto Bild
Golden Steering Awards

Motorcycle upto 160CC – NDTV Car & Bike Awards

CB Unicorn Dazzler
2011.
Sporty Motorcycle upto 180CC – Zigwheels Awards .
Premium Motorcycle of the Year - Auto Bild Golden
Steering Awards

VFR 1200F Superbike of the Year ? TopGear

Automotive Technology of the Year - Zigwheels
Awards ( for Dual Clutch Transmission)

" - Most Reliable Brand

Brand Honda - Advanced Technology Brand
By Auto India Best Brand Survey Awards 2011"

Motorsport Honoured for 'Promoting 2Wheeler racing in India'

2010 Brand " - Most Reliable Brand

- Advance Technology
- Quality
37
 By Apollo Auto India Best Brand Awards 2010"
Trusted Brand Award (Gold) for Two-wheeler:
Readers' Digest
Import Two - Wheeler of the Year NDTV Profit Car
CB1000R
& Bike Awards 2010
CB1000R Import Bike of the Year - AutoCar Awards 2010
Performance Bike of the Year - CNBC TV 18
CBR1000RR Fireblade
Overdrive Awards 2010
2009 CBF Stunner Bike of the Year - NDTV Profit Award 2009
Aviator Scooter of the Year - NDTV Profit Award 2009
Activa Scooter of the Year - ET ZigWheels Awards 2009
2008 Aviator Scooter of the Year - Zigwheels.com
CBF Stunner Motorcycle of the Year (125 CC) - Zigwheels.com
Scooter Customers Satisfaction No.1 - CNBC TV18 -
Activa
Auto Car "Auto Awards 2008
Brand -Well Made Bike 2008
-Advanced Technology 2008
-Overall 2008
-Eco-Friendliness 2008
-Resale Value 2008

By Apollo Tyres - Auto India "Best Brand Survey

Awards 2008"

Best automobile brand of India 2007

2007 Eterno
(Planman Media)
Best automobile brand of India 2007
Activa
(Planman Media)
2006 Shine TNS Voice of The customer Award 2006 (TNS)
Motorcycle of the Year 2005
2005 Unicorn
(B.S.Motoring& Autocar)
Unicorn TNS Voice of the Customer Award (TNS)
Scooter of the Year 2005
Eterno
(B.S.Motoring & Overdrive)
Best Scooter of the Year (B S. Motoring &
2004 Eterno
ICICI Bank, Overdrive Magazine)
2003 Dio Scooter of the Year 2003 (BBC)
2002 Activa Scooter of the Year by Overdrive Magazine
2001 Activa Scooter of the Year 2001 (BS Motoring)
-HMSI & HSCI has been ranked on top in dealer satisfaction survey 2002-03 (TNS)

38
 -Award for Environment Excellence 2002-03 (Greentech Foundation)

TOP MANAGEMENT

Chairman and President and Executive Vice President and

Representative Director Representative Director Representative Director
Satoshi Aoki Takeo Fukui Koichi Kondo

Chief Operating Officer for Customer

Managing Director Akira Takano
Service Operations

Tatsuhiro Chief Operating Officer for Motorcycle

Managing Director
Oyama Operations

Chief Operating Officer for Production

Senior Managing Operations
Akio Hamada
Director Risk Management Officer
General Supervisor, Information Systems

ORGANIZATION STRUCTURE

39
COMPANY PRODUCTS

40
Honda Shine

Shine (Spoke Wheel) (125 cc)

An inspiring piece in the 125 cc motorcycle segment, the Honda Shine delivers excellent
power, superior technology, and awesome looks. New bikes have showroom prices of around
Rs. 40,400 and on-road prices of around Rs. 45,600 at Ahmedabad. Currently, Delhi has the
lowest, and Mumbai the highest on-road price for Honda Shine (Spoke Wheel). Honda Shine
(Spoke Wheel) bike prices vary upon the two-wheeler dealer's location.

Shine (Alloy Wheel) (125 cc)

This bike sets new benchmarks in the 125 cc segment by its engine efficiency, aesthetics, and
low maintenance cost. New bikes in this series have a showroom price ranging from around
Rs. 47,000 to around Rs. 53,000 inclusive of all charges like insurance, octroi, RTO, etc.
Honda Shine (Alloy Wheel) prices vary with the two-wheeler dealer's location. Currently,
Delhi has the lowest, and Mumbai the highest on-road price for Honda Shine (Alloy Wheel).
Honda Shine (Alloy Wheel) bike prices vary upon the two-wheeler dealer's location.

Honda Unicorn
41
Unicorn (Spoke Wheel) (150 cc)

Honda Unicorn (Spoke Wheel) is the first motorcycle developed by Honda Motorcycle and
Scooters India Pvt. Ltd. At the showroom, this bike costs around Rs. 55,000 with an on-road
price of around Rs. 61,500. This includes standard ancillary charges also. Currently, Delhi
has the lowest, and Bangalore the highest on-road price for Honda Unicorn (Spoke Wheel).
Honda Unicorn (Spoke Wheel) bike prices vary upon the two-wheeler dealer's location.

Unicorn (Alloy Wheel) (150 cc)

This bike is marked for its cutting-edge technology, adequate power, and mono suspension at
the rear. The Unicorn (Alloy Wheel) is now available at a showroom price of around Rs.
60,000 with an on road price of around Rs. 63,700 including supplementary charges.
Currently, Delhi has the lowest, and Bangalore the highest on-road price for Honda Unicorn
(Alloy Wheel). Honda Unicorn (Alloy Wheel) bike prices vary upon the two-wheeler dealer's
location.

Honda Scooters

Honda Eterno

42
Eterno (150 cc)

India's first 150cc scooter, Honda Eterno has revolutionized the concept of scooters in its
segment. New scooter have showroom prices of around Rs. 35,800 and on-road prices of
around Rs. 40,500 at Ahmedabad. Currently, Delhi has the lowest, and Bangalore the highest
on-road price for Honda Eterno. Honda Eterno scooter prices vary upon the two-wheeler
dealer's location.

Honda Dio

Dio (100 cc)

The Honda Dio is named after Dyonisiac' or Cupid, the Greek god of love and son of Venus.
New bikes in this series have a showroom price ranging from around Rs. 37,000 to around
Rs. 42,000 inclusive of all charges like insurance, octroi, RTO, etc. Currently, Delhi has the
lowest, and Mumbai the highest on-road price for Honda Dio. Honda Dio scooter prices vary
upon the two-wheeler dealer's location.

Honda Activa

43
Activa (100 cc)

Honda Activa is a family two-wheeler and features a higher load carrying capacity than
similar scooters. At the showroom, this scooter costs around Rs. 38,000 with an on-road price
of around Rs. 43,000. Currently, Delhi has the lowest, and Mumbai the highest on-road price
for Honda Activa. Honda Activa scooter prices vary upon the two-wheeler dealer's location.

Honda two wheelers, in order to differentiate themselves from Hero Honda products are
going high on innovative technology. Honda motorbikes and Honda scooters today are sure
to provide you with something different from the average two-wheeler on the road. Honda
needs to do that to compete against its own collaboration, Hero Honda, and build its separate
market share. So right now, Honda consumers have everything going for them.

44
CHAPTER - IV

45
 TABLE 1: DO YOU HAVE ANY TWO WHEELER
TWO WHEELER RESPONDENTS IN %
YES 44 88

NO 6 12

TOTAL 50 100

NUMBER OF RESPONDENTS USING TWO WHEELERS

ANALYSIS:
It is clear from above sample size of 50 respondents

 88% of respondents are using two wheelers

 12% of respondents are not using two wheelers

INTERPRETATION:

Majority of the respondents are using two wheelers for their transportation.

MARKET IMPLICATION:

Most of the people are using own vehicle for their transportation.

TABLE 2: AMOUNT LIKES TO SPEND ON TWO WHEELERS

46
AMOUNT RESPONDENTS IN %
Up to 35000 13 26

Up to 50000 26 52

Up to 80000 9 18

Above 1 lac 2 4

total 50 100

AMOUNT LIKE TO SPEND ON TWO WHEELERS

ANALYSIS:
It is clear from above sample size of 50 respondents

 26% of respondents would like to spend up to 35000 on two wheeler

 52% of respondents would like to spend up to 50000 on two wheeler

 18% of respondents would like to spend up to 80000 on two wheeler

 4% of respondents would like to spend above 1 lac on two wheeler

INTERPRETATION:
Most of the people would like to spend up to 50000 on two wheelers

MARKET IMPLICATION:
Annual income plays a major role on purchasing two - wheeler.

47
TABLE 3: FACTORS CONSIDERING WHILE SELECTING THE
TWO WHEELER

FACTORS RESPONDENTS IN %
MILEAGE 28 56

STYLE 15 30

COMFORT 7 14

LOWPRICE 0 0
TOTAL 50 100
FACTORS CONSIDERING WHILE SELECTING THE TWO WHEELER

ANALYSIS:
It is clear from above sample size of 50 respondents

1.56% of respondents see the mileage factor while selecting the two wheeler

2.30% of respondents see the style factor while selecting the two wheeler

3.14% of respondents see the comfort while selecting the two wheeler

INTERPRETATION:
Most of the people see the mileage factor while selecting the two wheeler

MARKET APPLICATTION:
Company has to focus mainly on the mileage factor.

48
TABLE 4: BRAND WILL YOU CHOOSE TO BUY.

BRAND RESPONDENTS IN %
BAJAJ 9 18

HONDA 16 32

HEROHONDA 20 40

TVS 5 10

TOTAL 50 100

BRAND WILL YOU CHOOSE TO BUY

ANALYSIS:
From the above sample size of 50 respondents

 18% of respondents had chosen Bajaj brand to buy

 32% of respondents haven chosen Honda to buy

 40% of respondents have chosen Hero Honda to buy

 10% of respondents have chosen TVS brand to buy

INTERPRETATION:
Most of the people are interested in buying the Hero Honda

MARKET IMPLICATION
Honda has to concentrate more on its branding.

49
TABLE 5: REASONS FOR OPTING FOR THE BRAND

REASONS RESPONDENTS IN %
BETTER SERVICE 21 42

BRAND NAME 15 30

LOW PRICE 1 2

MILEAGE 13 26

TOTAL 50 100
REASONS FOR OPTING FOR THE BRAND

ANALYSIS:
From the above sample size of 50 respondents

1.42% respondents opted the brand based on better service

2.30% opted the brand based on brand name

3.2% of respondents have opted the brand based on low price

4.26% of respondents have opted the brand based on mileage

INTERPRETATION:
Most of the people are seeing the better service for opting the brand.

MARKET IMPLICATION:
Service plays a major role for opting the brand.
50
Table 6: SATISFIED WITH THE BENEFITS PROVIDED FOR THE
HONDA TWO WHEELERS

SATISFACTION RESPONDENTS IN %
LEVEL
FULLY SATISFIED 15 30

SATISFIED 35 66

NOT SATISFIED 2 4

TOTAL 50 100
SATISFACTION LEVEL OF THE CUSTOMERS WITH THE
BENEFITS OF THE HONDA TWO WHEELERS

ANALYSIS:
From the above sample size of 50 respondents

1.30% of respondents are fully satisfied with the benefits of Honda two wheelers

2.66% of respondents are satisfied with the benefits of Honda

3.4% of respondents are not satisfied by the benefits of Honda two wheelers.

INTERPRETATION:
Most of the people are satisfied with the benefits of the Honda two wheelers.

MARKET IMPLICATION:
Honda has to more concentrate on its benefits to increase the customer satisfaction
level.
51
TABLE 7: KNOWING ABOUT BENEFITS

SOURCE RESPONDENTS %
ADDS 10 20

FRIENDS 23 46

RELATIVES 16 32

OTHERS 1 2
TOTAL 50 100
KNOWING ABOUT THE BENEFITS .

ANALYSIS:
From the above sample size of 50 respondents

 20% of respondents know the benefits from ads.

 46% of respondents know the benefits from friends.

 32% of respondents know the benefits from relatives.

 2 % of respondents know the benefits from others.

INTERPRETATION:
Most of the people know the benefits from the friends.

MARKET IMPLICATION:
Benefits play major role in increasing the sales of the Honda Two Wheelers.

52
 TABLE 08: OPINION ABOUT ADVERTISEMENT.

OPINION RESPONDENTS IN %
EXCELLENT 09 18

GOOD 26 52

SATISFACTORY 13 26

POOR 02 04
TOTAL 50 100
OPINION ABOUT THE ADVERTISEMENT:

ANALYSIS:
From the above sample size of 50 respondents

 18% of respondents feel excellent about the advertisement.

 52% of respondents had felt good the advertisement.

 26% of respondents had felt satisfactory about the advertisement.

 04% of respondents had felt poor about the advertisement.

INTERPRETATION:

Most of the people had feel good about the advertisement.

MARKET IMPLICATION:
Honda has to concentrate more on its advertisement to increase its sales.

53
TABLE 09: RATING OVERALL PERFORMANCE OF HONDA WITH
OTHERS.

Rating Respondents In %
Excellent 16 32

Good 27 54

Average 07 14

Pooor 00 00
Total 50 100

RATING OVERALL PERFORMANCE OF HONDA.

54
ANALYSIS:
From the above sample size of 50 respondents

 32% of respondents have rated the overall performance as excellent.

 54% of respondents have rated the overall performance as good.

 14% of respondents have rated the overall performance as average.

INTERPRETATION:
Most of the people have rated the overall performance of Honda as good.

MARKET IMPLICATION:
Performance of the Honda is good when it compares with the other two
wheelers.

55
TABLE 10: HONDA TWO WHEELERS MOSTLY SOLD ON ITS
BRAND IMAGE.

Believes Respondents In %

yes 42 84

No 08 16

Total 50 100

HONDA TWO WHEELERS MOSTLY SOLD ON ITS BRAND

IMAGE.

56
ANALYSIS:
From the above sample size of 50 respondents

 84% of respondents had felt that Honda two wheelers mostly sold on its
brand image.

 16% of respondents had felt that Honda two wheelers not sold on its brand
image.

INTERPRETATION:
Most of the people had felt that Honda is sold on its brand image.

MARKET IMPLICATION:
Brand image plays a major role in promoting the Honda Two wheel.

TABLE 11: Do u suggest Honda to others.

57
 Opinion Respondents In %

yes 48 96

No 02 04

Total 50 100

DO YOU SUGGEST HONDA TO OTHERS.

ANALYSIS:
From the above sample size of 50 respondents

 96% of respondents suggest Honda to others.

 04% of respondents does not suggest Honda to others.

INTERPRETATION:
Most of the respondents suggest Honda to others.

MARKET IMPLICATION:
Brand image plays a major role to promote the sales of the Honda.

58
12. WHICH TYPE OF SUGGESTIONS ?

1. It has to improve its service to satisfy the customers.

2 .It has to give more ads then the competitors.

3. It has to change its advertising strategy.

4.I t has to reduce its price level to some extent.

5. It has to meet its customers to know about the problems

frequently.

6. It has to take suggestions from the customers.

7. It has to offer more benefits to attract the customers.

59
 CHAPTER - V
FINDINGS AND SUGGESTIONS

60
 FINDINGS

1.Most of the people using own vehicle for meeting their daily

requirements.

2.Most of the people would like to spend up to rs.50000/- to purchase

bike.

3.Mileage plays a major factor while selecting a bike.

4.People are looking for better service while purchasing bike.

5.Benefits provided for the Honda two wheelers are almost satisfied.

6.Advertisements given by the company are lesser then the competitors.

7.Overall performance of Honda is good.

8.Brand image of the Honda is high.

9.Hero Honda has more brand image when compare to Honda.

61
 CONCLUSIONS

1.Day to day the users of the two wheelers have increased drastically.

2.Most of the people using own vehicle for meeting their daily needs.

3.Most of the students are using unicorn bike.

4.Mileage factor plays a major role in selecting the bike.

5.Customers are preferring better service in choosing a bike.

6.Hero Honda has more brand image then the Honda

7.Overall performance of Honda is good when compare to others.

8.Hero Honda has more market potential then the Honda.

9.Most of the people are satisfied by the advertisements of the Honda

two wheelers.

62
 SUGGESTIONS

1.It has to improve its service to satisfy the customers.

2.It has to give more ads then the competitors.

3.It has to change its advertising strategy.

4.It has to reduce its price level to some extent.

5.It has to meet its customers to know about the problems frequently.

6.It has to take suggestions from the customers.

7.It has to offer more benefits to attract the customers.

QUESTIONNAIRE
Personal Details:

63
Name:

Age:

Gender:

Occupation:

1. Do you own a two wheeler? Yes/No

2. If yes, what is the brand name of your vehicle? [ ]

a) Bajaj b) T.V.S. C) Honda d) Yamaha

e) Other specify…………………….

3. what Made you to Purchase your two-wheeler? [ ]

a) Multi-utility b) Style c) Need d) Comfort

e) other specify ……….

4. If yes which Company two wheeler do you have …………..

5. How do you meet your daily transportation needs ? [ ]

a) own vehicle b) Auto c) Public Transportation d) other

6. How much amount would you like to spend on two wheeler?[ ]

a) Up to 35,000 b) Up to 50,000

c) 80,000 d) Above 1,00,000

7. Are you satisfied with the benefits provided for Honda two wheelers? [ ]

a) Full satisfied b) Satisfied c) Not satisfied

8. Are you belive advertising will will effect on sales ?

A) Yes b) No

9. Are You Satisfy with Honda Bikes Mileage ?

a)Yes b) No

10. Which bike do you have ?

a)Honda b)Hero Honda c)Tvs d)Others

11. How do you know about the benefits? [ ]

a) Adds b) By friends c) Relatives

64
12. What is your opinion about advertisement? [ ]

a) Excellent b) Good c) satisfactory d) poor

13. Which brand will you choose to buy? [ ]

a) Bajaj b) Honda c) Hero Honda d) T.V.S

14. Would you suggest Honda to others? [ ]

a) Yes b) No

15. What is your suggestion to Honda Motors

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16. what is your suggestions to Honda Dealers

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65
 BIBLIOGRAPHY

Bibliography

(1) Philip.Kotler:A frame work for “marketing mgt”,

66
 __ second edtion , page no: 96-98.

(2 )G.c.barri “marketing research”’ tata mc-graw

__fourth reprient 2002, page no:367.

(3) M.narasinham “ report of the committee on financial system”.

__reserve bank of Indian publication 1991,page no:34.

(4)Indian journal of marketing;nov 2006,page no:3-7.

Web sites:

1)www.google.com

2)http:/en.mimi.hu/marketing web/market potential/html.

3)http:/en.wikipedia .org/wiki/potential competition.

4)www.honda2wheelers.co.in

5)www.honda.com

67