Marketing Plan/Analysis

Black Pink Motorsport is an industry engaged in workshop companies. We believe that our
country's growing economy positively plays an important role in the development of our
enterprise. With the increasing number of communities and users of motorcycle vehicles, our
enterprise believes that we will gain a huge advantage in the market by offering various types
of services for today that are in line with current developments and technological
achievements. By providing quality services and services, we are confident that our enterprise
will be able to compete with other competitors who are also involved in the industry like us
and compete with the top in our target market area.

Table 8.7 describes the product and services offered by Black Pink Motorsport.

Type of Product Price (RM)

Minor Service
-engine oil RM 90.00
-oil filter
-chain set
Dyno Service RM 350.00
Port and Polish RM 280.00
Tyre
-Dunlop RM 98.00
-Michelin RM 115.00
-Maxxis RM 75.00
-Pirelli RM 135.00
-FKR RM 98.00

Sport Rim
-Enkei RM 350.00
-RCB RM 480.00
-King Drag RM 290.00
-Aji Racing RM 800.00
-Kayama RM 250.00
Motorcycle Cover Set
-Original Parts RM 580.00
-Aftermarket Parts RM 320.00
-OEM parts RM 280.00
Exhaust Systems
-Moto1 Racing RM 340.00
-YY Pang Racing RM 320.00
-ROB1 racing RM 580.00
-AHM RM 520.00
-Akrapovic RM 960.00
-Leo Vince RM 880.00
-King Drag RM 730.00
Others Replacement
-Rear/Front lamp (-)
-Engine Oil (-)
-Air Filters (-)
-Tyre Tube RM 12.00
-etc (-)
Target market
The target market of Black Pink Motorsport consists of owners and riders of motorcycles
throughout the Klang Valley.

Market size
The market size is around 15,458 individuals who are owners and riders of motorcycles in the
Klang Valley area. The estimated monthly income is around RM 18,000 to RM 30,000. The
areas we serve are as follows;

8.1 Working Motorcyclists

Motorcyclists who use their motorcycles to get to work are among the individuals
who can be used as customers because the majority of them ride with a relatively long
travel distance of around 80km to 100km a day. They ride motorcycles to avoid traffic
jams. If they have reached the mileage rate, they need to park their motorcycle for
maintenance services.

8.2 Self-employed mechanics

Self-employed mechanics are individuals who are customers for our workshop in
dyno service. The mechanic only installs the goods on the maintained motorcycle and
does not perform dyno service on the motorcycle because he does not have expertise
in the field.

8.3 Residential area

The location of our workshop is adjacent to the residential area. Many of our
customers are individuals who come from the residential area to get their motorcycle
maintenance services at affordable prices based on the goods exchanged. There are
several housing estates in our workshop area including, Taman Desa Setapak, Taman
Setapak Indah, Taman Seri Setapak, Taman Melawati and Taman Ukays Perdana. The
population in the residential area is around 1,500 to 2,800 residents for all the parks.

8.4 Competitors (strengths and weaknesses)

It is very important for us to identify our competitors. Based on the enterprise survey,
we found that there are four competitors for our business, namely DNS Autoparts,
Bollente Garage, MAG Motorsports, and Rizkey Motorworks. Table 8.8 shows the
strengths and weaknesses of our competitors.

Table 8.8
Competitors analysis.

Competitors Strengths Weaknesses

DNS Autoparts Has many motorcycle spare Does not have motorcycle
UK Perdana | Jalan parts and various motorcycle maintenance and spare parts
UK 5/1, Ulu accessories at various prices. service.
Kelang, Selangor.
Bollente Garage Only focus on dyno Provides a relatively expensive
P5 Keramat motorcycle service only. In package for any modifications on
Industrial Park, Ulu addition, this workshop has a the motorcycle.
Kelang, Selangor. name in the motoring arena
 and is well known.
MAG Motorsports Only runs motorcycle and car The price charged for each dyno
Jalan Setapak 4, dyno services only and has service is quite expensive and not
Setapak, Kuala many regular customers and everyone can afford to get their
Lumpur. world-class dyno machines. dyno service. Only able-bodied
people get their dyno service.
Riezkey Provides dyno service and A relatively long period of time for
Motorworks motorcycle maintenance each motorcycle maintenance.
386-G Kawasan service and has its own
Perindustrian Dato’ branded spare parts.
Keramat, Kuala
Lumpur.

Marketing strategies

Table 8.10
Marketing strategy of Black Pink Motorsport.

Criteria Description
Product/service We ensure that the services offered are of high quality and can meet
strategy the needs and satisfaction of customers. To maintain high quality of
service, we

 Ensure that all our services follow our SOP and have the
correct and accurate steps in each task.
 Receive and give detailed explanations to customers.
 Have feedback from customers to ensure our quality, to
improve the services provided and to introduce our enterprise
to the public.
 Guarantee for 3 days for any replacement of spare parts in the
event of damage to their motorcycles after service at our
workshop.

Pricing strategy The services we offer at reasonable prices to ensure that the services
are affordable to be paid by customers. We also monitor and observe
the prices offered by our competitors to be competitive in price in the
market.
Distribution/place Our business location is very strategic. It is located close to
strategy residential and downtown areas. In addition, our workshop is also
located in front of the main route as well as close to the residential
park area and easy for customers to see if they want to go to our
workshop.
Promotion strategy The promotion we use is through the mass media. We also promote
our business by using a community of motorcyclists and motorcycle
groups in social sites such as Instagram, Facebook, WhatsApp and
our own website. We also rely on ‘word of mouth’ promotion by our
existing customers as we believe that this is cost effective and
convincing to attract new customers.