MAPM 204

FIESTA IN THE
PHILIPPINES
SUBMITTED BY: ABING, REINHOLD JEK
BONGCARAS, NEIL
DATUIN, MICHAEL PAUL
GO, CERGEN
CONTENTS

04
Fiesta in the Spanish era

06
Fiesta during the American
occupation

08
Importance of fiesta celebration in
the Philippines

10
Fiestas and Filipino identity

12
Fiesta and economics

14
Fiesta and Philippine politics

15
Fiestas and Filipino culture

17
Modern day fiesta celebrations

19
Sinulog Festival

21
MassKara Festival
CONTENTS

22
Ati-atihan Festival

24
Panagbenga Festival

25
Committees under the planning
stage

33
Committees under the execution
stage

40
Committees under the post-
activity stage
 MAPM 204

FIESTA IN THE
SPANISH ERA:
HISTORY

The history of fiesta celebrations in the

Philippines dates back to the pre-colonial era,
long before the arrival of the Spanish
colonizers. The indigenous people of the
Philippines had their own unique ways of
celebrating important events, such as harvests
and religious ceremonies.

When the Spanish colonizers arrived in the 16th

century, they introduced Christianity to the
Philippines. The Spanish missionaries saw the
existing indigenous celebrations as an
opportunity to merge their religious practices
with the local traditions. They incorporated
Christian elements into the existing festivities,
giving birth to the concept of the "fiesta."

The Spanish influence is evident in the religious

nature of many fiestas in the Philippines. Most
of these celebrations are held in honor of
patron saints, who are believed to protect and
bless the community. Each town or village has
its own patron saint, and the fiesta is dedicated
to that particular saint.

The fiesta celebrations became an integral part

of Filipino culture, serving as a way to express
religious devotion, strengthen community
bonds, and showcase local traditions. Over
time, the fiesta evolved and incorporated
various elements from different cultures and
regions of the Philippines.

PAGE 04
 MAPM 204

FIESTA IN THE
SPANISH ERA:
HISTORY

During the American colonial period in the early

20th century, fiesta celebrations underwent
some changes. The American influence brought
new forms of entertainment, such as parades,
beauty pageants, and sporting events, which
were incorporated into the fiesta celebrations.

In recent years, fiestas have become grand and

elaborate events, often lasting for several days.
They feature a variety of activities, including
religious processions, street parades, cultural
performances, beauty pageants, sports
competitions, food fairs, and fireworks displays.
Fiestas have also become an opportunity for
Filipinos living abroad to reconnect with their
roots and celebrate their heritage.

Today, fiesta celebrations continue to be an

important part of Filipino culture. They serve as
a time for Filipinos to come together, express
their faith, showcase their traditions, and
celebrate their shared identity. Fiestas play a
significant role in preserving and promoting the
rich cultural heritage of the Philippines.

PAGE 05
FIESTA
DURING THE
AMERICAN
OCCUPATION
During the American colonial period in the
early 20th century, fiesta celebrations in
the Philippines underwent some changes
influenced by American culture and
traditions. Here are some ways in which
fiestas changed during that time:
1. Introduction of Parades: The American
influence brought the concept of parades
to fiesta celebrations. Colorful and lively
parades became a popular addition to the
festivities. These parades often featured
marching bands, floats, and participants
dressed in vibrant costumes. The parades
became a way to showcase the
community's creativity and celebrate the
local culture.
2. Beauty Pageants: Another American
influence on fiestas was the
introduction of beauty pageants.
Beauty queens were crowned during
the fiesta celebrations, and these
pageants became a prominent part of
the festivities. The pageants provided
an opportunity to highlight the beauty
and grace of local women and served
as a form of entertainment for the
community.
3. Sporting Events: American colonial
rule also brought the popularity of
sports to the Philippines. Fiestas
started incorporating various sporting
events, such as basketball, baseball,
and track and field competitions.
These events not only provided
entertainment but also fostered a
sense of camaraderie and healthy
competition among the community
members.
PAGE 06
4. Carnival Atmosphere: The American influence led to a more carnival-like atmosphere
during fiestas. Fairgrounds were set up with various amusement rides and game booths.
People could enjoy rides, play games, and indulge in street food during the festivities.
This added a fun and festive element to the celebrations.

5. Western Music and Dance: American music and dance styles, such as jazz and
ballroom dancing, also made their way into fiesta celebrations. Western music bands and
dance performances became popular during the festivities, adding a modern touch to
the traditional celebrations.

These changes during the American colonial period added new dimensions to the fiesta
celebrations in the Philippines. While the religious and cultural aspects remained
significant, the introduction of parades, beauty pageants, sports events, and a carnival-
like atmosphere brought a fusion of American and Filipino traditions, creating a unique
blend of festivities.

PAGE 07
IMPORTANCE OF FIESTA
CELEBRATIONS IN THE PHILS
Fiestas are important to Filipinos for several reasons:

1. Cultural Preservation: Fiestas are a means of preserving and celebrating Filipino culture. They
showcase traditional dances, music, costumes, and cuisine that have been passed down through
generations. These celebrations provide a platform for Filipinos to connect with their cultural
heritage and keep their traditions alive.

2. Community Bonding: Fiestas bring people together and foster a sense of community. They
provide an opportunity for neighbors, relatives, and friends to gather, socialize, and strengthen
their relationships. The spirit of camaraderie and cooperation during fiestas contributes to the
close-knit nature of Filipino communities.

3. Religious Devotion: Many fiestas in the Philippines have religious origins and are celebrated in
honor of patron saints. These celebrations allow Filipinos to express their faith, participate in
religious rituals, and seek blessings. Fiestas serve as a time for spiritual reflection and renewal of
religious devotion.

4. Economic Boost: Fiestas have a significant impact on the local economy. They attract tourists
and visitors, leading to increased business for local vendors, artisans, and food establishments.
Fiestas also create employment opportunities, especially for those involved in the production of
traditional crafts and delicacies.

5. Tourism and Cultural Exchange: Fiestas play a crucial role in promoting the Philippines as a
tourist destination. They showcase the country's rich cultural heritage and traditions, attracting
both domestic and international tourists. Fiestas provide a platform for cultural exchange, as
visitors get a glimpse into the unique customs and traditions of the Filipino people.
PAGE 08
6. Sense of Identity and Pride: Fiestas contribute to the development of Filipino identity and
instill a sense of pride among Filipinos. They serve as a reminder of the shared history, values,
and traditions that bind the Filipino people together. Fiestas provide an opportunity for Filipinos
to express their identity and showcase their cultural diversity to the world.

In summary, fiestas are important to Filipinos as they help preserve and celebrate Filipino
culture, foster community bonding, facilitate religious devotion, boost the local economy,
promote tourism and cultural exchange, and contribute to a sense of identity and pride among
the Filipino people. Fiestas are deeply ingrained in the Filipino way of life and hold a special place
in the hearts of Filipinos.

PAGE 09
FIESTAS AND FILIPINO IDENTITY
Fiesta celebrations play a significant role in shaping and expressing Filipino identity. Here are some
ways in which fiestas contribute to the Filipino sense of identity:

1. Cultural Heritage: Fiestas are deeply rooted in Filipino culture and traditions. They serve as a way
to honor and celebrate religious, historical, and cultural events. Each fiesta has its unique customs,
rituals, dances, music, costumes, and cuisine, reflecting the diverse cultural heritage of the
Philippines. Through these celebrations, Filipinos connect with their roots, preserving and passing
on their cultural traditions from one generation to another. Fiestas reinforce a sense of pride in
Filipino heritage and identity.

2. Community Spirit: Fiestas are community-centric events that bring people together. They foster
a sense of belonging and solidarity among Filipinos. During fiestas, neighbors, relatives, and friends
come together to organize and participate in various activities such as parades, processions, street
dances, and communal meals. The spirit of bayanihan (community cooperation) is often evident
during fiestas, as individuals contribute their time, resources, and skills to ensure the success of
the celebrations. This sense of community strengthens the bonds between Filipinos and reinforces
their shared identity.

3. Religious Devotion: Many fiestas in the Philippines are closely tied to religious observances and
are celebrated in honor of patron saints. These religious aspects of fiestas reflect the deep-rooted
faith of Filipinos, who are predominantly Roman Catholic. Fiestas provide an opportunity for
Filipinos to express their religious devotion, participate in religious processions and rituals, and
seek blessings and spiritual guidance. The religious significance of fiestas reinforces the role of
faith in shaping Filipino identity.

PAGE 10
4. Hospitality and Generosity: Fiestas are known for their warm hospitality and generosity. Filipinos
are known for their welcoming nature and their willingness to share their blessings with others.
During fiestas, families open their homes to guests, offering food, drinks, and entertainment. It is
customary for visitors to be treated as honored guests and to be served with the best dishes and
delicacies. This tradition of hospitality and generosity reflects the Filipino value of pagkakapwa
(shared humanity) and reinforces the sense of Filipino identity.

5. Resilience and Joy: Fiestas often serve as a source of joy and happiness for Filipinos, even in the
face of challenges. Despite economic hardships or natural disasters, fiestas bring people together
in celebration and provide a temporary escape from daily struggles. The resilience and ability to
find joy in the midst of difficulties are essential aspects of Filipino identity. Fiestas symbolize the
Filipino spirit of resilience, optimism, and the ability to find joy in life's celebrations, no matter the
circumstances.

In summary, fiesta celebrations are deeply ingrained in Filipino identity. They serve as a platform
for expressing cultural heritage, fostering community spirit, reinforcing religious devotion,
showcasing hospitality and generosity, and embodying the resilience and joy that are integral to
the Filipino identity. Fiestas contribute to the cultural fabric of the Philippines and play a vital role
in shaping and preserving Filipino identity for generations to come.

PAGE 11
FIESTA AND ECONOMICS
The celebration of fiestas in the Philippines has an impact on the local economy in several ways.
Here are a few ways in which fiesta celebrations and economics are connected:

1. Tourism and Local Businesses: Fiestas are major attractions for both local and foreign tourists.
Visitors travel to different parts of the country to experience the vibrant and festive atmosphere
of fiestas. This influx of tourists boosts the local economy by generating revenue for various
businesses such as hotels, restaurants, transportation services, souvenir shops, and local
artisans. The increased demand during fiestas creates employment opportunities and stimulates
economic growth in the host communities.

2. Agricultural and Food Industries: Fiestas are often characterized by feasts and abundant food
offerings. The preparation and consumption of traditional and special dishes during fiestas drive
the demand for agricultural products and ingredients. Farmers, fishermen, and food suppliers
benefit from increased sales and higher prices during the fiesta season. This, in turn, supports
the agricultural sector and contributes to rural development.

3. Handicrafts and Artisan Industries: Fiestas showcase the rich cultural heritage of the
Philippines, and traditional crafts and artworks play an essential role in the celebrations. Local
artisans and craftsmen produce intricate decorations, costumes, and religious items for fiestas.
The demand for these handmade products increases during the fiesta season, providing income
opportunities for artisans and contributing to the preservation of traditional crafts.

4. Small-Scale Businesses and Vendors: Fiestas often feature street markets, bazaars, and
carnival-like activities where small-scale businesses and vendors can sell their products and
services. These businesses include street food stalls, game booths, souvenir vendors, and local
entrepreneurs offering various goods and services. The fiesta season provides these small
businesses with increased customer traffic and sales, helping them to sustain their livelihoods
and contribute to the local economy.

PAGE 12
CONT....
5. Infrastructure and Public Works: Fiestas may also drive investments in infrastructure and
public works. Local governments and private entities often invest in improving transportation
systems, renovating public spaces, and upgrading facilities to accommodate the influx of visitors
during fiestas. These investments not only enhance the overall fiesta experience but also
improve the local infrastructure, benefiting the community in the long run.

Overall, fiesta celebrations have a positive impact on the local economy by stimulating tourism,
supporting various industries, generating employment, and promoting local businesses and
craftsmanship. The economic benefits derived from fiestas contribute to the overall
development and prosperity of the host communities.

PAGE 13
FIESTA AND PHILIPPINE
POLITICS
The celebration of fiestas in the Philippines is often
intertwined with politics to some extent. Here are a
few ways in which fiestas and politics can be
connected:

1. Political Campaigning: Fiestas provide politicians

with a captive audience and an opportunity to connect
with the community. During fiestas, politicians often
attend and participate in various events, such as
parades and cultural performances, to gain visibility
and support. They may give speeches, distribute
campaign materials, and engage in conversations with
the attendees to promote their political agenda.

2. Influence and Patronage: Fiestas can be a platform

for politicians to showcase their power and influence.
They may sponsor or support certain fiesta events,
provide financial assistance, or offer resources to the
community, which can help them gain favor among the
residents. This practice of patronage can create a
sense of indebtedness and loyalty towards the
politician, potentially influencing the community's
political preferences.

3. Political Alliances: Fiestas can serve as occasions

for politicians to form alliances and build networks of
support. They may attend fiestas hosted by influential
individuals or families who have a significant presence
in the local political landscape. Through these
interactions, politicians can establish connections,
negotiate alliances, and gain endorsements from key
figures in the community.

4. Vote-Buying: Unfortunately, fiestas can also

become opportunities for vote-buying, a practice that
is illegal but still prevalent in some areas. Politicians
may distribute gifts, cash, or other incentives to voters
during fiestas to influence their voting decisions. This
undermines the democratic process and can lead to
the election of candidates based on personal gain
rather than merit.

PAGE 14
FIESTAS AND FILIPINO
CULTURE

Fiestas hold great cultural significance in the

Philippines and are an integral part of Filipino society.
Here are some cultural aspects and significance of
fiestas:

1. Religious Celebrations: Many fiestas in the

Philippines have religious origins and are celebrated in
honor of patron saints or important religious events.
These fiestas often involve processions, novenas (nine
days of prayer), and religious rituals. They serve as a
way for Filipinos to express their devotion, faith, and
gratitude to their patron saints or to commemorate
significant religious milestones.

2. Community Bonding: Fiestas are communal

celebrations that bring people together. They provide
an opportunity for neighbors, friends, and family
members to gather, socialize, and strengthen their
bonds. Fiestas often involve street parades, games,
music, and dances, creating a festive atmosphere that
fosters a sense of unity and camaraderie within the
community.

3. Showcasing Local Culture: Fiestas are a platform for

showcasing the rich cultural heritage of different
regions in the Philippines. Each fiesta is unique and
reflects the customs, traditions, and arts of the local
community. Traditional dances, music performances,
indigenous crafts, and local cuisines are often
showcased during fiestas, promoting cultural
preservation and appreciation.

PAGE 15
CONT...

4. Economic Boost: Fiestas contribute to the local

economy by attracting tourists and visitors who spend
money on food, accommodations, souvenirs, and
other products or services. Local vendors and
businesses benefit from the increased demand during
fiestas, leading to economic growth and development
in the community.

5. Expressing Gratitude and Generosity: Fiestas are

occasions for Filipinos to express gratitude for
blessings received and to share their abundance with
others. It is customary for households to offer food,
drinks, and hospitality to guests and visitors during
fiestas. This act of generosity and hospitality reflects
the Filipino values of bayanihan (community spirit) and
pakikisama (harmonious relationship).

6. Renewal of Faith and Spirituality: Fiestas often

include religious processions, masses, and other
rituals that provide an opportunity for individuals to
renew their faith and deepen their spiritual
connection. It is a time for reflection, prayer, and
seeking blessings from the patron saint or higher
power.

Overall, fiestas in the Philippines are not just festivities

but also integral parts of the Filipino identity,
promoting cultural heritage, community cohesion, and
spiritual nourishment. They serve as a platform for
celebration, gratitude, and sharing, creating a sense of
belonging and unity among Filipinos.

PAGE 16
 MODERN DAY FIESTA
CELEBRATIONS

Modern-day fiesta celebrations in the

Philippines continue to be vibrant and deeply
rooted in tradition. While some aspects have
evolved over time, the essence of community,
faith, and celebration remains strong. Here are
some characteristics of modern-day fiesta
celebrations in the Philippines:

1. Religious Observance: Fiestas in the

Philippines still have a strong religious
foundation. They are often centered around the
veneration of a patron saint or a significant
religious event. The fiesta typically includes a
series of religious ceremonies, processions, and
Masses, where people gather to express their
devotion and gratitude.

2. Community Unity: Fiestas are an opportunity

for communities to come together and
celebrate as one. People from the town or
barangay (village) actively participate in
organizing and preparing for the festivities. It is
a time when neighbors, friends, and relatives
reunite, strengthening social bonds and
fostering a sense of belonging.

3. Street Decorations: Colorful and elaborate

decorations adorn the streets during fiesta
celebrations. Houses and establishments are
adorned with buntings, streamers, and lanterns.
Some communities even have friendly
competitions for the best-decorated streets,
adding to the festive atmosphere.
PAGE 17
CONT...

4. Food and Feasting: Food plays a significant

role in fiesta celebrations. It is a time when
families prepare traditional dishes and share
them with neighbors and visitors. Popular
Filipino delicacies and specialties are served,
such as lechon (roast pig), pancit (noodles),
kakanin (rice cakes), and various desserts.

5. Cultural Performances: Traditional dances,

music, and performances are an essential part
of modern fiesta celebrations. Cultural groups
and local artists showcase their talents through
traditional dances like the Tinikling and the
Pandanggo sa Ilaw.

6. Beauty Pageants and Talent Shows: Beauty

pageants and talent shows have become a
common feature of modern-day fiestas. These
events provide a platform for local talent to
showcase their skills, whether in singing,
dancing, or other forms of entertainment.

7. Fun Activities and Games: Modern fiestas

often include various fun activities and games
for people of all ages. These may include
carnival rides, game booths, parlor games, and
sports competitions.

PAGE 18
 SINULOG
The Sinulog fiesta celebration in Cebu,
Philippines is a vibrant and colorful festival
that pays homage to the Santo Niño (Child
Jesus). It is one of the most popular and
grandest festivals in the country,
attracting both locals and tourists from
around the world.
The history of the Sinulog festival dates
back to the early 16th century when
Portuguese explorer Ferdinand Magellan
arrived in Cebu. He presented the Santo
Niño to Rajah Humabon, the ruler of Cebu,
and his wife Queen Juana as a gift,
symbolizing the acceptance of Christianity
in the region.
The word "Sinulog" comes from the
Cebuano term "sulog," which means
"water current" or "river flow." It refers to
the forward-backward movement of the
Sinulog dance, performed by participants
dressed in vibrant costumes, mimicking
the flow of the river.
The main highlight of the Sinulog festival
is the grand street parade, where
participants dance and chant to the beat
of drums and native instruments. The
streets of Cebu City come alive with
colorful floats, elaborate costumes, and
enthusiastic performers showcasing their
talents and devotion to the Santo Niño.
Apart from the street parade, various
religious and cultural activities are held
throughout the celebration, including
fluvial processions, novena masses,
cultural shows, and beauty pageants. The
festival culminates with the Sinulog Grand
Parade, held on the third Sunday of
January, where contingents from
different schools and barangays (villages)
compete for the title of the best Sinulog
performance.
The Sinulog fiesta celebration is not only
a time for revelry and merriment but also
a time for spiritual reflection and
gratitude. It is a testament to the deep-
rooted faith and rich cultural heritage of
the Cebuanos, making it a must-see event
for anyone visiting the Philippines.
PAGE 19

CONT...
The Sinulog festival is often referred to as
the "Mother of all fiesta celebrations" in
the Philippines because of its significance
and influence on other festivals in the
country. Here are some reasons why
Sinulog holds this prestigious title:
1. Historical Significance: The Sinulog
festival traces its roots back to the early
days of Spanish colonization in the
Philippines. It commemorates the
acceptance of Christianity in Cebu and the
gift of the Santo Niño to the local ruler. Its
historical significance and connection to
the country's colonial past make it a
symbol of cultural and religious heritage.
2. Grandeur and Scale: The Sinulog festival
is known for its grand and elaborate
celebrations. The highlight of the festival
is the Sinulog Grand Parade, where
thousands of participants from different
contingents showcase their vibrant
costumes, intricate dance routines, and
impressive floats. The sheer scale and
spectacle of the event attract both locals
and tourists from all over the world.
3. Cultural Preservation: Sinulog is not only a
religious festival but also a celebration of
Cebuano culture and traditions. The festival
promotes the preservation and appreciation of
local arts, music, dance, and craftsmanship. It
showcases the creativity and talent of the
Cebuanos, making it a source of pride for the
entire community.
4. Festival Tourism: The Sinulog festival has
become a major tourist attraction in the
Philippines. Every year, thousands of visitors
flock to Cebu to witness the festivities and
immerse themselves in the vibrant atmosphere.
The influx of tourists brings economic benefits
to the city, boosting local businesses and
creating employment opportunities.
5. Influence on Other Festivals: The success and
popularity of the Sinulog festival have inspired
the creation of similar festivals across the
country. Many regions in the Philippines now
have their own versions of the Sinulog, adopting
its format of street parades, dance
competitions, and cultural showcases. These
festivals draw inspiration from Sinulog's energy,
creativity, and devotion, further establishing its
position as the "Mother of all fiesta
celebrations."
PAGE 20
MASSKARA
FESTIVAL
The MassKara Festival is an annual event
held in Bacolod City, Philippines. It is a
vibrant and colorful celebration that
showcases the creativity, artistry, and
cultural heritage of the people of Bacolod.
Here is a brief history of the Maskara
Festival:
1. Origin: The MassKara Festival was first
conceived in 1980 by a group of artists,
led by Ely Santiago, as a response to the
economic downturn that Bacolod City was
experiencing at the time. The festival
aimed to uplift the spirits of the people
and promote tourism in the city. It was
also a way to celebrate the resilience and
optimism of the Bacolodnons.
2. Meaning of "Maskara": The word
"maskara" means "mask" in the local
language of Bacolod, Hiligaynon. Maskara
is the centerpiece of the festival as it
symbolizes the mask that people wear to
conceal their emotions and present a
happy face despite life's challenges.
3. Evolution of the Festival: The MassKara
Festival started as a small street parade with
participants wearing masks made of paper
mache and showcasing traditional dances. Over
the years, it has grown into a grand event that
spans several weeks, featuring various activities
such as beauty pageants, street dancing
competitions, art exhibits, food festivals, and
concerts.
4. MassKara Design Competition: One of the
highlights of the MassKara Festival is the
MassKara Design Competition, where local
artists and craftsmen create intricate and
elaborate masks. These masks depict various
themes and concepts, reflecting the creativity
and talent of the Bacolodnons. The competition
aims to showcase the artistry and craftsmanship
of the city.
5. Street Dancing Competition: The street
dancing competition is another major highlight
of the MassKara Festival. Different groups from
Bacolod and neighboring towns participate in
the competition, wearing vibrant costumes and
masks while performing synchronized dances.
The performances are accompanied by lively
music and showcase the unique culture and
traditions of the region.
PAGE 21
 ATI-ATIHAN FESTIVAL
The Ati-Atihan Festival is one of the most
popular and oldest festivals in the
Philippines. It is held annually in Kalibo,
Aklan, and is celebrated in honor of the
Santo Niño (Child Jesus). Here is a brief
history of the Ati-Atihan Festival:
1. Origin: The Ati-Atihan Festival traces its
roots back to the 13th century when a
group of Malay chieftains, led by Datu
Puti, fled from Borneo and settled in
Panay Island. They encountered the
indigenous Ati tribe, who welcomed them
hospitably. To show gratitude and
friendship, the Malays painted their faces
black to resemble the Ati tribe and danced
in their honor.
2. Meaning of "Ati-Atihan": The term "Ati-
Atihan" means "to be like Atis" or "to make
like Atis" in the local dialect. Atis refers to
the indigenous Ati tribe, and the festival
reenacts the early interaction and
friendship between the Atis and the
Malays.
3. Santo Niño Devotion: The Ati-Atihan Festival
also incorporates the religious devotion to the
Santo Niño. The festival coincides with the feast
of the Santo Niño, and participants often carry
images of the Child Jesus during the festivities.
4. Street Dancing: The main highlight of the Ati-
Atihan Festival is the vibrant street dancing
parade. Participants, dressed in traditional
Visayan attire and painted with black soot,
dance to the beat of drums and percussion
instruments. They chant "Hala Bira!" and carry
replicas of spears and indigenous weapons.
5. Tribal Competition: The festival includes a
tribal competition where different groups
compete in street dancing and performance
categories. Groups are judged based on their
costumes, choreography, music, and overall
presentation. The competition adds excitement
and friendly rivalry to the festival.
PAGE 22
 CONT...
6. Music and Dance: The music and dance of the Ati-Atihan Festival are lively and
energetic. Participants use drums, tambourines, and other percussion instruments to
create a festive atmosphere. The dance steps are rhythmic and dynamic, showcasing
the cultural heritage of the region.

7. Trade Fair and Food Festival: Aside from the street dancing and tribal competition,
the Ati-Atihan Festival also features a trade fair and food festival. Local vendors and
artisans sell traditional crafts, souvenirs, and delicious Filipino delicacies. It is a great
opportunity to experience the local culture and taste traditional dishes.

The Ati-Atihan Festival is not only a celebration of cultural heritage but also a time for
spiritual reflection and gratitude. It attracts both local and international tourists who
want to witness the vibrant festivities and immerse themselves in the rich traditions of
the Philippines. The festival continues to evolve and grow, preserving the customs and
rituals of the Ati-Atihan while embracing modern

PAGE 23
PANAGBENGA
FESTIVAL
The Panagbenga Festival, also known as the
"Flower Festival," is a vibrant and colorful
event held annually in Baguio City, Philippines.
Here is some information about the
Panagbenga Festival:
1. Origin: The Panagbenga Festival was first
celebrated in 1995 as a way to uplift the spirits
of the people of Baguio City after the
devastating earthquake that struck the region.
The festival was also created to showcase the
city's beautiful flowers, which are a significant
part of its identity as the "Summer Capital of
the Philippines."
2. Meaning of "Panagbenga": The term
"Panagbenga" comes from the Kankanaey
dialect, which means "season of blooming."
The festival aims to celebrate the blooming of
flowers and the abundance of blessings in
Baguio City.
3. Grand Street Parade: The main highlight of
the Panagbenga Festival is the Grand Street
Parade, where participants showcase stunning
floats adorned with colorful flowers.
These floats are meticulously designed and
crafted, often depicting various themes and
showcasing the creativity of the participants.
The parade also features street dancers wearing
vibrant costumes, dancing to the beat of lively
music.
4. Float Competition: The Panagbenga Festival
includes a Float Competition, where different
organizations and groups compete for the most
creative and visually appealing float. The floats
are adorned with different types of flowers and
other natural materials, creating a spectacular
display of artistry and beauty.
5. Street Dancing and Band Competition: Aside
from the floats, the festival also features street
dancing and band competitions. Participants
from different schools and organizations dance
to traditional Cordilleran music while wearing
colorful costumes. The street dancing and band
competition add excitement and energy to the
festival.
6. Session Road in Bloom: During the
Panagbenga Festival, Session Road, the main
commercial street in Baguio City, is transformed
into a vibrant garden. Local businesses and
organizations set up booths and displays
showcasing flowers, plants, and local products.
PAGE 24
COMMITTEES SHAPING THE
FESTIVE TAPESTRY:
PLANNING STAGE
PAGE 25
RELIGIOUS COMMITTEE:

Core Function: Responsible for all

faith-related aspects, including
liturgical celebrations,
processions, and religious rituals.

Contribution: Ensures the fiesta's

spiritual core remains firmly in
place, fostering reverence and
respect for traditions.

Example: In the Fiesta ng

Nazareno, the "Hermano Mayor"
leads this committee,
coordinating the Traslacion and
other religious rites.

PAGE 26
CULTURAL COMMITTEE:

Core Function: Preserves and

showcases local culture through
dance performances, music, art
exhibits, and traditional games.

Contribution: Injects a vital dose

of cultural heritage, making the
fiesta a platform for cultural
exchange and education.

Example: During the Moriones

Festival in Marinduque, the
Cultural Committee oversees the
vibrant street parades depicting
Roman soldiers and Longinus.

PAGE 27
LOGISTICS AND SECURITY
COMMITTEE

Core Function: Handles permits,

security measures, crowd control,
traffic management, sanitation,
and infrastructure setup.

Contribution: Guarantees a safe

and organized environment for
both participants and organizers.

Example: The Sinulog Festival in

Cebu relies heavily on this
committee to manage the
massive influx of devotees and
tourists during the week-long
festivities.

PAGE 28
FINANCE AND SPONSORSHIP
COMMITTEE

Core Function: Secures funding

through sponsorships, donations,
and fundraising activities,
managing the budget efficiently.

Contribution: Ensures financial

stability, allowing for necessary
resources like food, decorations,
and entertainment.

Example: The Panagbenga

Festival in Baguio City showcases
the committee's effectiveness,
where sponsorships fund the
intricate flower floats and cultural
shows.

PAGE 29
PUBLIC RELATIONS AND
MARKETING COMMITTEE

Core Function: Handles external

communication, promoting the
fiesta through media outreach,
event marketing, and social
media engagement.

Contribution: Attracts local and

international participants,
boosting tourism and generating
economic benefits.

Example: The Ati-Atihan Festival

in Kalibo uses a strong PR
committee to attract international
tourists and highlight the cultural
significance of the event.

PAGE 30
FOOD AND BEVERAGE
COMMITTEE:

Core Function: Organizes food

stalls, catering services, and
refreshments, ensuring ample
supply of local delicacies and
beverages.

Contribution: Adds a sensory

element to the festivities,
showcasing Filipino culinary
heritage and fostering social
interaction.

Example: The Dinagyang Festival

in Iloilo City relies on this
committee to provide the famous
"pesto" and other Ilonggo
specialties to the massive
crowds.

PAGE 31
VOLUNTEER COORDINATING
COMMITTEE:

Core Function: Recruits, trains,

and manages volunteers who
assist in various aspects of the
fiesta, from ushering to
information booths.

Contribution: Provides vital

manpower, showcasing the
community spirit and sense of
camaraderie at the heart of the
fiesta.

Example: The Peñafrancia Fiesta

in Naga City mobilizes thousands
of volunteers who contribute to
the smooth running of the
festivities.

PAGE 13
COMMITTEES SHAPING THE
FESTIVE TAPESTRY:
EXECUTION STAGE
STAGE AND DÉCOR COMMITTEE:

Function: Transforms streets and

venues into dazzling spectacle,
setting the stage for
performances, processions, and
gatherings.

Contribution: Creates a visually

enticing atmosphere, immersing
participants in the festive spirit
and enhancing the overall fiesta
experience.

Example: The vibrant Sinulog

Festival relies heavily on this
committee to create the
elaborate street stages and
costumes that define the
festival's vibrant energy.

PAGE 13
SOUND AND LIGHTS COMMITTEE:

Function: Orchestrates the

audiovisual feast, amplifying
music, announcements, and
performances, while illuminating
the event with dramatic lighting.

Contribution: Enhances the

emotional impact of the
festivities, drawing participants
into the heart of the celebration
and ensuring everyone witnesses
the spectacle.

Example: The Panagbenga

Festival utilizes this committee's
skills to create a magical
nighttime ambiance with colorful
lighting displays amidst the
stunning flower floats.

PAGE 13
LOGISTICS AND OPERATIONS
COMMITTEE:
Function: Handles the day-to-day
operations, including
transportation, sanitation, waste
management, and infrastructure
maintenance.

Contribution: Guarantees a
smooth and functional
environment, preventing
logistical hiccups and ensuring
the event runs like clockwork.

Example: The Dinagyang Festival

relies heavily on this committee
to manage the influx of food
stalls, caterers, and waste
disposal, maintaining hygiene and
sanitation during the festivities.

PAGE 13
MEDICAL AND EMERGENCY
SERVICES COMMITTEE:
Function: Provides first aid,
medical assistance, and
emergency response throughout
the event.

Contribution: Offers peace of

mind and preparedness, ensuring
medical attention is readily
available if needed.

Example: The Moriones Festival

prioritizes this committee for
immediate response to potential
injuries sustained during the
intricate reenactments and street
parades.

PAGE 13
PUBLIC RELATIONS AND MEDIA
COMMITTEE:
Function: Manages media
relations, press releases, social
media updates, and event
documentation, keeping the
public informed and engaged.

Contribution: Amplifies the reach

of the fiesta, attracting future
participants and promoting
cultural awareness.

Example: The Ati-Atihan Festival

leverages this committee to
reach international audiences,
showcasing the rich cultural
heritage and vibrant energy of
the celebration.

PAGE 13
FOOD AND BEVERAGE
OPERATIONS COMMITTEE:
Function: Oversees the smooth
operation of food stalls, catering
services, and beverage
distribution, ensuring ample
supply and service quality.

Contribution: Satisfies participant

needs and keeps the festive spirit
alive through continuous
sustenance.

Example: The Peñafrancia Fiesta

relies on this committee to
manage the numerous food stalls
serving local delicacies and
refreshing beverages, ensuring
accessibility and variety.

PAGE 13
COMMITTEES SHAPING THE
FESTIVE TAPESTRY:
POST-ACTIVITY STAGE
EVALUATION AND ASSESSMENT
COMMITTEE:
Function: Conducts a
comprehensive review of the
fiesta, analyzing strengths,
weaknesses, and areas for
improvement.

Contribution: Provides valuable

insights for future organizers,
ensuring continuous learning and
refinement of the celebration.

Example: The Panagbenga

Festival utilizes this committee to
gather feedback from
participants, vendors, and
volunteers, leading to
improvements in infrastructure,
logistics, and waste management.

PAGE 13
FINANCIAL RECONCILIATION
AND REPORTING COMMITTEE:
Function: Tracks expenses,
analyzes revenue, and compiles
financial reports, ensuring
transparency and accountability.

Contribution: Builds trust within

the community and attracts
future sponsorships and
contributions, securing financial
stability for upcoming fiestas.

Example: The Sinulog Festival

relies on this committee to
provide a clear financial picture,
fostering confidence among
donors and ensuring responsible
resource allocation.

PAGE 13
DOCUMENTATION AND
ARCHIVING COMMITTEE:
Function: Captures the essence
of the fiesta through photos,
videos, and written testimonies,
preserving its memory for future
generations.

Contribution: Documents the

fiesta's cultural significance,
traditions, and evolution, serving
as a valuable resource for
historical research and cultural
promotion.

Example: The Moriones Festival

archives photographs, costumes,
and oral histories, ensuring the
unique traditions and
performances are preserved for
future generations.

PAGE 13
CLEAN-UP AND RESTORATION
COMMITTEE:
Function: Leads the post-
celebration clean-up efforts,
restoring venues, streets, and
infrastructure to their original
state.

Contribution: Promotes
environmental responsibility and
maintains the beauty of the
community, demonstrating
respect for the surroundings.

Example: The Dinagyang Festival

prioritizes this committee to
swiftly remove street
decorations, waste, and remnants
of food stalls, ensuring the city
retains its cleanliness.

PAGE 13
MEET THE TEAM
PEOPLE BEHIND THE GROUP

ENGR. REINHOLD MR. NEIL ENGR. MICHAEL MR. CERGEN GO,

JEK Y. ABING BONGCARAS, RN PAUL DATUIN CPA

DECEMBER 21, 2023