JEEP ACCELERATE

NCM SEM
Lecture Sir Wilybe Sumampong 421 2-P

SESSION 1: BUSINESS CORRESPONDENCE

Lesson Objectives
 Identify and define business correspondence;
 Determine the nature, frameworks, and principles of
business writing.
 Share insights about the importance of business
correspondence in the field of profession; and
 Write sentences that follow the rules of business writing.
o It is the exchange of information in a written format for the
process of business activities.
o It can take place between organizations, within organizations
and clients, or between customers and organizations.
Importance of Writing in Business
 properly convey ideas and concepts;
 helps advance one’s career;
 saves time and money;
 eases and facilitates the business process;
 demonstrates expertise and professionalism.
As Wisconsin Business explains:
“Most employers assess potential employee’s writing skills, and
hire candidates who are proficient in writing.”
“If people understand what you have written, they can
acknowledge your expertise and professionalism. “
IN WRITING BUSINESS LETTERS, MAKE SURE YOU
RECOGNIZE YOUR AUDIENCE
 Knowing your audience will help you choose the right
words, phrases, or sentences to use in your paragraphs.
 You can deliberate the correct message and information to
the company.
One way of improving your writing skills is to follow the
Eight C’s of Writing:
Clarity
Conciseness
Consideration
Courtesy
Concreteness
Cheerfulness
Correctness
Character
 review your grammar and spelling.
CONCISENESS
 Compelling people get to the heart of the message
quickly.
 Good business writing gets to the point quickly
using the least amount of words required. It
makes your writing confident.
CONSIDERATION
 Compelling people know how to bring others into the
story
 Information must relate to your audience’s
situation to avoid falling short in your words.
COURTESY
 Compelling people are kind.
 The tone of communication is particularly
important. If it is energetic and positive, the
employees will respond to it in an equally
positive manner.
CONCRETENESS
 Compelling people keep it real.
 Stories help shape and materialize abstract
technical concepts.
CHEERFULNESS
 Compelling people are polite, courteous and friendly.
 Instead of tactless, offensive, and blunt
expressions, use positive, cordial, and
euphemistic words.
CORRECTNESS
 Compelling people only offer essential information.
 Enlighten your audience on what they’re
interested in, even if it’s only a silver of what
you know.
CHARACTER
 Compelling people have unique and interesting
personality.
 Business letters use words and introduce ideas
that are natural, and fresh, rather than worn
out, cliche, and plain imitations.

8’Cs of BUSINESS WRITING

CLARITY
 Compelling people express their ideas simply.
 use simple words;
 cut overly long sentences;
 write shorter paragraphs

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