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    This document discusses effective business communication. Some key points include: 1. Effective communication strengthens connections between a company and its stakeholders. 2. To be effective, business communication should be practical, factual, concise, and persuasive by providing useful information, facts rather than vague impressions, and compelling arguments. 3. The medium used to communicate a message becomes part of the message, so the appropriate medium should be selected based on the communication situation.

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    This document discusses effective business communication. Some key points include: 1. Effective communication strengthens connections between a company and its stakeholders. 2. To be effective, business communication should be practical, factual, concise, and persuasive by providing useful information, facts rather than vague impressions, and compelling arguments. 3. The medium used to communicate a message becomes part of the message, so the appropriate medium should be selected based on the communication situation.

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    8 views2 pages

    Untitled

    Uploaded by

    Ashley Nicole Beltran
    This document discusses effective business communication. Some key points include: 1. Effective communication strengthens connections between a company and its stakeholders. 2. To be effective, business communication should be practical, factual, concise, and persuasive by providing useful information, facts rather than vague impressions, and compelling arguments. 3. The medium used to communicate a message becomes part of the message, so the appropriate medium should be selected based on the communication situation.

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    of 2

    PURPOSIVE COMMUNICATION

    Lesson 5 – Business Communication


    Learning Alley  Give Facts Rather Than Vague
    Impressions
     Improving your communication skills
     Use concreates language,
    maybe the single most important
    specific details, and
    step you can take in your career.
    information that is clear,
     The changing nature of employment
    convincing, accurate, and
    is putting new pressure on
    ethical. When an opinion is
    communication skills, too.
    called for, present
     If you launch a company or move
    compelling evidence to
    into an executive role in an existing
    support your conclusion.
    organization, you can expect
     Present Information in a Concise,
    communication to consume the
    Efficient Manner
    majority of your time.
     Concise messages show
     Employers sometimes express
    respect for people’s time,
    frustration at the poor
    and they increase the
    communication skills of employees-
    chances of a positive
    particularly recent college graduates
    response.
    who haven’t learned yet how to
     Clarify expectations and
    adapt their communication styles to
    responsibilities
    a professional environment.
     Craft messages to generate a
    What Makes Business Communication specific response from a
    Effective? specific audience. When
    appropriate, clearly state
     Effective communication Strengthens what you expect from
    the connections between a company audience members or what
    and all of its stakeholders, those you can do for them.
    groups affected in some way by the  Offer Compelling, Persuasive
    company’s actions: customers, arguments and Recommendations
    employees, shareholders, suppliers,  Show your readers precisely
    neighbors, the community, the how they will benefit by
    nation and the world as a whole. responding the way you
     To make your communication efforts want them to respond to
    as effective as possible, focus on your message.
    making them practical, factual,
    concise, persuasive (Thill & Bovee, The Dynamic Nature of Communication
    2015):
     Two or more people send and
     Provide Practical Information
    receive simultaneously. At the same
     Give recipients useful
    time, you are receiving one message,
    information, whether it’s to
    you may be sending another.
    help them perform a desired
     For example, the look on your face as
    action and understand a new
    you are receiving a message may be
    company policy.
    sending a new message to the sender
    that you either understand, agree
    PURPOSIVE COMMUNICATION
    Lesson 5 – Business Communication
    with, or are baffled by the message
    being sent. And the feedback thus
    given may prompt the sender to
    modify his or her intended message.
     According to Marshall McLuhan “The
    medium you use to express your
    message not only identifies the form
    of the message but also becomes a
    part of the message.”

    How do you determine which medium will


    be the most effective for your message?

    And exactly how does the medium affect


    the message you send?

    Consider this communication situation

     Assume that your travel Itinerary for


    two weeks from just now just
    changed, and you find that you will
    have to stay another week in your
    Davao office.
     You decide to use one evening to
    dine and wine with a loyal customer
    in nearby Southwoods subdivision.
    Which medium should you use to
    invite her and her spouse to dinner?

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