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to start to be successful again

It after a difficult period.


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Meta surges as ads bounce back
to surge - a sudden and great increase

Meta earned a lot of money.


noun
As I predicted before earnings came out, Meta not
only had its second straight quarter of posi:ve
revenue growth, but it also exceeded expecta:ons
with its first quarter of double-digit growth since Q4
2021. Q1 - Quarter 1 - *The* first quarter = Jan, Feb, March
1-9%
I’ve worked for 10 days straight. (=continuous)
10-99%
I’ve worked for 10 straight days.
Here's my quick take on Meta's Q2:
one’s take on something = one’s opinion about a situation or idea
Ex/ What’s your take on the Threads vs Twitter debate?

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1) With two straight quarters of posi:ve revenue
growth and the first quarter of double-digit revenue
It
growth since late 2021, Meta’s year of efficiency is
off to a strong start. If the company can con:nue
this momentum into the next two quarters, it will
exit 2023 in a much beOer posi:on than it entered
the year. To be off to a X start
X = adjective
I’m off to a great start! I already
know 3 songs.
Our vacation is off to a rough start. :(
2) There’s a lot to feel good about when it comes to
good but not great
Meta right now. It has been able to maintain decent
growth in monthly and daily ac:ve users across
both Facebook and its family of apps, and it has
seen strong performance from Advantage, its AI-
advertisement
driven suite of ad automa:on tools, as well as good
momentum for adver:ser demand on Reels. While
its compe:tor Snap has yet to emerge from its own
a decline in price, sales, volume.
adver:sing slump, Meta has been able to
successfully turn around its business.
To turn something around - to take a situation from negative to positive.
Our vacation was off to a rough start, but we turned it around!
3) Meta s:ll faces several challenges, however. It
gets nearly all of its revenue from adver:sing, and
we es:mate that its share of the worldwide digital

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ad market will fall to 20.1% this year from its 2021
peak of 22.7%. It’s facing significant compe::on
the highest
from TikTok and Amazon. And while Meta may be
talking less about the metaverse these days, it is s:ll
determined to make the metaverse a reality, and
the massive losses in its Reality Labs division are
accumulating
adding up. The company also faces incredibly tough
compe::on in genera:ve AI, including from OpenAI
and Google. My upcoming IELTS exam is weighing on me!
make Meta worried or unhappy.
4) These things will weigh on Meta in the second
Q3 + Q4
half of the year, but thanks to the momentum of a
beOer than expected Q2, it will be in a stronger
posi:on to face those challenges.

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