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Dela Cruz
Master in Business Administration
3. Be Ready To Adjust
Putting out Covid-19-related fires takes time, but don't leave the long-term goals
benched. Remembering what your business is all about, and why it was started in the first
place, is what will help you get through the hard times.
We're here because we want to help people follow their passion and turn their ideas
into brands and products. We're doing what we can to live up to the expectations of our
customers and deliver the quality they can be proud of.
But to provide good service in the long-term, you need to be able to adapt to
whatever's thrown at you. Leadership skills are basic human skills with a twist. And right
now, they're crucial. Guiding a team and helping your business move forward isn't always
easy, but it's something a lot of us have chosen to do. So, while we're here, let's stay
transparent, open-minded and kind.
Welcome to a new era of leadership, where the boundaries of the traditional office have
been transcended, and remote and hybrid work environments have become the norm. Leading from
a distance brings forth unique challenges and opportunities that require a fresh perspective and
innovative approaches. In this compelling article, we explore the transformative changes that
leadership for remote and hybrid workforces must embrace.
➢ Emphasize communication
➢ Leverage technology
Secondly, when leaders effectively leverage the available technology, this can
encourage participation and engagement during virtual meetings or discussions. Video
conferencing software, project management tools, and instant messaging apps can facilitate
real-time collaboration, allowing team members to connect and communicate effectively.
➢ Encourage active participation
Thirdly and finally, leadership for remote and hybrid workforces should encourage
active participation and engagement during virtual meetings or discussions. Creating an
inclusive environment where all team members feel comfortable sharing their ideas, asking
questions, and providing feedback fosters a sense of belonging and strengthens team
communication.
Remote leaders must understand the importance of regular feedback and support.
They schedule one-on-one check-ins, provide constructive feedback, and offer assistance
when needed. Regular communication ensures that team members feel supported and can
seek guidance when necessary.
Effective leaders ensure that their team members have access to resources and
support systems that promote well-being. This can include offering employee assistance
programs, mental health resources, and wellness initiatives. Leaders may also organize
virtual wellness activities, such as meditation sessions or fitness challenges, to encourage
employees to prioritize their well-being.
4. Culture Cultivator
In a hybrid work environment, where some employees are in the office while others work
remotely, leaders will need to take on the role of a "culture cultivator" to foster a strong and
cohesive organizational culture across both physical and virtual spaces. Culture is undoubtedly
crucial within organizations, with a study published in the Harvard Business Review finding that
strong organizational culture positively impacts employee satisfaction, productivity, and overall
business performance. This is further supported by evidence from Deloitte which revealed that
organizations with a strong and positive culture have a competitive advantage in attracting and
retaining top talent. The study found that 94% of executives and 88% of employees believe that a
distinct culture is crucial for business success.
Traditionally, leaders have relied on in-person interactions and shared physical spaces to
shape and reinforce the organizational culture. However, in a hybrid context, leaders must
proactively bridge the gap between remote and office-based employees to create a unified culture
and sense of belonging. Gartner highlighted that hybrid and remote work models can pose
challenges to maintaining a strong organizational culture. The study found that without intentional
efforts to bridge the physical and virtual divide, there is a risk of culture fragmentation and
decreased employee connectedness. Moreover, Owl Labs found that 58% of remote employees
struggle to stay connected with their co-workers and feel disconnected from the company culture.
Clearly, leaders should be taking deliberate actions to foster a strong organizational culture
especially in these settings.
It's unsurprising, then, that leaders who are perceived as effectively communicating the
company’s mission and values generally have teams who feel more connected to the culture,
according to Gallup. It’s important to remember that these values may very well be the reason
employees choose to work for the organizations, so actively reinforcing them is essential. Building
upon this further, McKinsey highlighted the importance of promoting collaboration and inclusivity
across virtual channels, ensuring that cultural rituals and traditions are adapted to the remote or
hybrid context.
Leaders embracing the role of culture cultivator can employ many strategies including
nurturing inclusions and collaboration through virtual team-building activities or ensuring
equitable participation in meetings. Technology should also be leveraged to aid cultural
integration, for example, a virtual watercooler channel or social platform. Ensure rituals and
traditions are hybrid-friendly by hosting virtual town halls or off-site quarterly gatherings. The key
is to be mindful of remote, hybrid, and in-office workers when organizing meetings, events, or any
form of collaboration.
Conclusion
In today's ever-evolving employment landscape, leadership holds the key for unlocking the
full potential of your remote and hybrid workforces. By recognizing the importance of culture,
adapting communication styles, and implementing strategies to support well-being, leaders can
create a cohesive and engaged workforce that transcends physical boundaries. The challenges may
be unique, but with a forward-thinking mindset and a commitment to continuous learning and
improvement, leaders can navigate this new territory with confidence, driving success and growth
for their teams and organizations.
References:
Fischer, B. (2021, March 26). Leadership lessons from a year of Covid-19. Forbes.
https://www.forbes.com/sites/billfischer/2021/03/26/leadership-lessons-from-a-year-of-covid-
19/?sh=ee018ed13645
Zarins, D. (2021, April 1). Three leadership lessons learned during Covid-19. Forbes.
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/04/01/three-leadership-
lessons-learned-during-covid-19/?sh=1500283d4fc4