PURPOSIVE

COMMUNICATION
GED 106
➯ COMMUNICATION
PROCESSES, PRINCIPLES
AND ETHICS
 Learning Outcomes

1. 2. 3. 4.

Objectives Methodology Results Conclusions

Adopt cultural Evaluate Convey ideas Convey ideas
through oral, through oral,
and multimodal audio-visual and
audio-visual and
intellectual texts critically web-based
web-based
awareness to enhance presentation for presentation for
and sensitivity receptive different target different target
in skills audiences in audiences in
communicati local and global local and global
settings settings
ng ideas
 Learning Outcomes

5. 6. 7. 8.

Objectives Methodology Results Conclusions

Describe the Explain how Appreciate Able to speak
nature, cultural and
elements and the in the
global impact of
functions of
issues affect
multicultu
verbal and communi
non-verbal communica ral society
communicati tion cation on with
ons in various society
multicultural confidence
and the
contexts
world
COMMUNICATION
❖ giving and or receiving information from
one source to another

❖ The art of creating and sharing ideas for a

specific purpose
 Verbal
Aural
Non – verbal
Written
Visual

FORMS OF COMMUNICATION
 Effective
Communication
Is dependent on how
rich the ideas are and
how much ideas are
retained in the
cyclical process
 COMMUNICATION SKILLS
It is imperative Knowing the Despite the
for a audience, differences of
student to understandi the people,
develop a ng their ethics in commu
variety of level and nications must
skills that how they always be a
would aid in need to standard
communica receive the
ting to information,
others and also known
in as skills on
interpreting audience
the analysis
message
received
from the
others
 COMMUNICATION BARRIERS

• Physical and physiological noise

• Cultural difference
• Varying levels of expectations
• Experiences
• Difference in perspectives
• Communication styles
 COMMUNICATION BARRIERS

• WHAT ARE THE SOUNDS THAT YOU

HAVE HEARD WHILE RELAXING?
• DOES THE SOUNDS BOTHERED YOU?
• IS IT AN EXTERNAL SOUND OR AN
INTERNAL NOISE?
 COMMUNICATION process
• Source
• Message
• Encoding
• Chanel
• Decoding
• Receiver
• Feedback
• Context
 CRITERIA FOR EFFECTIVE FEEDBACK

• Describes the behavior which led to the

feedback
• Comes as soon as appropriate after the
behavior immediately if possible
• Is direct from sender to receiver
• Is owned by the sender who uses I messages
and takes responsibility for his thoughts,
feelings and reactions
 CRITERIA FOR EFFECTIVE FEEDBACK

• Includes the senders real feelings about the behavior

• Is checked for clarity, to see that the receiver fully

understands what’s being conveyed

• Asks relevant questions which seek information with the

receiver knowing why the information is sought and having
a clear sense that the sender does not know the answer

• Specifies consequences of the behavior

 CRITERIA FOR EFFECTIVE FEEDBACK

• Is solicited or at least to some extent

desired by the receiver

• Refers to behaviors about which the

receiver can do something, if he wants
to
 ETHICS IN COMMUNICATION
• Effective communication is ethical
communication

• It is ethical when it is genuine,open, cooperative

and sensitive to one’s cultural and social beliefs
and practices

• It is unethical if there is an intent to conceal the

truth or bring damage to any group or individual’s
communication
ETHICS IN COMMUNICATION
In communicative situations ethics is best observe by
people who manifest the following:

1. Active and respectful listening

2. Avoiding prejudice
3. Showing commitment and genuine
interest
4. Respecting socio-cultural beliefs and
practices of others
 Active and Respectful Listening

• “you cannot truly listen to anyone and do anything

else at the same time” (M. Scott Peck)

• Active listening helps avoid misinterpretation and

misunderstanding

• Self awareness – a requisite for ethical

communication
- being aware of one’s behavior and
habits during the communicative process
 Must be considered while listening

1.Body language
2.Eye contact
3.Sense of the message
4.Turn-taking
 Importance of Active Listening

• Requires involvement in the

conversation or communicative
situation

• It demands a conscious effort

to be attentive to the words
more importantly
 Five Key Aspects of Active Listening
:

1. Pay close attention

2. Show physical manifestations that you are
listening
3. Check for understanding
4. Don’t interrupt
5. Respond appropriately
 How past experiences and
prejudices affect
communication?

FORMS OF COMMUNICATION
 How are you going to show
commitment and genuine
interest when communicating?

FORMS OF COMMUNICATION
 Principles of Effective Communication

1. 2. 3. 4.

Clarity Conciseness Completeness Organization

This pertains to The message the message It is usually
both the should be as planned in
should still
message and brief as may order to
be ensure the
the purpose be required
why the depending on
complete systematic
message has one’s purpose and flow of ideas
to be sent accurate and transition
from one
point to
another
 Principles of Effective Communication

5. 6.

Empathy Flexibility

The sender of the know how to adapt to the

message varying needs and
should be expectations of their
sensitive to audience, and modify the
the needs and message or the way the
interests of message is sent to avoid
the receiver misunderstanding or
misinterpretation.
Belly Button Psyche
• Use of words or language
• One’s behavior or body language

• Maybe enhanced through

the Belly button psyche
which is believed to
communicate true interest
while engaging in face to
face communication

• Respecting the socio-

cultural beliefs and
practices of others
COMMUNICATION AND GLOBALIZATION

• Globalization has been regarded as the key to the worldwide

integration of humanity

• Digital technology has erased territorial boundaries among

countries and among people with varying cultures

• The greater of number of statements that are honestly true

to you, the more prepared you are to welcome the
opportunity of communicating and interacting with people
from different cultures
 Local and Global Communication in Multicultural Settings

Highlighted the importance of exploring the concept of

world Englishes

World Englishes – the regionally distinct varieties of

English that have arisen in parts of the world where
there is a long and often colonial history of English
being used in education
 Communication Styles in Various Multicultural
Contexts

• Each person has a unique style of communicating which

may depend not only on his/her linguistic ability but also on
his/her cultural and social context

• Communication style refers to the choices people make

and the strategies or tools they use in the process of
communication

• Styles may sometimes depends on the demands of the

communicative situation, as well as on the needs and
requirements of the target recipients of the information
SPIRITED = high expressiveness + high
assertiveness
CONSIDERATE = high expressiveness + low
assertiveness
DIRECT = Low expressiveness + high assertiveness
SYSTEMATIC = Low expressiveness + low
assertiveness
COMMUNICATION STYLES MATRIX
COMMUNICATION STYLES MATRIX