What is Mobile Legends?

- is an online mobile game that is characterized as a MOBA (Multiplayer Online

Battle Arena).
So, ang Mobile Legend po ay nakakategorized daw as MOBA or the Multiplayer Online
Battle Arena wherein pag sinabi nating MOBA, this is a genre of game na kung saan there
is two team players who will fight with each other to gain victory. Each team is composed
of 5 members, so bale dalawang team yon kaya naman 10 players in each game ang
nagaganap sa Mobile Legend. So this Mobile Legend was developed and published by
Moonton, Moonton is a short term for Shanghai Moonton Technology Co. wherein this
Moonton is a video game developer and publisher from Shanghai, China. Tinawag siyang
YoungJoy Technology Limited at first pero napalitan din kalaunan.

- As of now, it currently has more than 500 million downloads and a rating of 3.4
stars from 33 million users in Google Play.
Upon checking yesterday in Google Play Store, the total downloads na ng Mobile Legend
is 500 Million tas may 3.4 rating stars siya, kaya siguro kung mapapansin niyo mababa
yung ratings niya kase most of the players is nirereport si Moonton dahil daw hindi fair
ang matchmaking ng laro. Sa paglalaro po kase ng Mobile Legend, there is what we call
as Solo, Duo, Trio or Fiveman, pag sinabing Solo, it means mag-isa ka lang, dito mo
mararanasan yung makakampi yung magaling, minsan may hindi gaanong magaling or
yung tinatawag nila sa ML na bano/bobo ganon. Duo naman pag may kasama ka, minsan
bestfriend mo, pero madalas dito sa Duo is magboyfriend/maggirlfriend. Trio naman, dito
mostly mga kaibigan din and naccomposed ito ng 3 at last is Fiveman which is lima kayo
sa lobby together with your friends/family, madalas ginagamit itong Fiveman kapag may
competition, pustahan ganon or even sa MCL na tinatawag sa ML na para siyang
competition and once na manalo yung grupo niyo is magkakaroon kayo trophy and
badge sa ML.

- The game has reportedly amassed over 500 million downloads and 75 million
active players since it first launched.
Amassed- is a term used for accumulation or pagpinagsama-sama na bilang. Mobile
Legend was released in year 2016 and I think grade six or grade 7 tayo nun.
Over years, mas nadadagdagan lang yung bilang nung mga nagddownload nito since
this is very easy to navigate and use. The game has become popular in Southeast Asia
since dito nga nanggaling at nadevelop ang larong ito.

- According to AppMagic, Mobile Legends: Bang Bang was the leading mobile
gaming app in the Philippines in 2023. That year, the gaming app was downloaded
about 10 million times.
AppMagic is an intelligence tool wherein it shows or provide a real-time insights into the
data and trends sa mga mobile app market. Ginagamit tong AppMagc para mas maging
informed ang tao sa kung ano nga ba ang trends.
(next slide TABLE/DATA)

Ayan, kung makikita niyo sa slide, Philippines has the highest number of downloads
when it comes to Mobile Legends then sinundan ng Roblox, BingoPlus and so on,
nakikita niyo na number 1 ang Philippines sa Mobile Legend and hindi na maipagkakaila
yan. Mapa-bata, matanda, buntis, may anak na is naglalaro pa rin nitong Mobile Legend
dahil nga easy to use siya and gumagana siya sa mga Android and Smartphones natin.
Very accessible and easy to play din. Lalo na nung pandemic when we are all stuck in our
houses, mas tumaas yung rate ng downloads ng mga mobile games nun since lockdown
tayo at umaasa lang lahat sa internet. Mas naging prone yung mga kabataan sa ma
larong ito.

- Uses and Gratification Theory in Mobile Legends

Now, lets discuss naman kung papaano nasasatisfy ng Mobile Legend ang mga tao.

First is the Entertainment and Escapism, basically players may use Mobile Legend as a
form of entertainment to escape from realities of everyday life. When you are sad, yayain
mo maglaro ng ML mga kaibigan mo, this will help you to lessen the sadness and
mag-eenjoy kayo sa paglalaro.

Next is the Social Interaction, dito naman with the use of Mobile Legend nag-aallow
naman nito na yung mga players is magkaroon ng social interaction sa isat-isa, inaallow
nito yung connection with friends and other players na rin.

Next, Competition, in every aspects of life there is a competition, even in games is

nag-eexist siya. Dito sa ML, nag-eengage yung mga players to compete with each other
and achieve yung ultimately goal nila which is yung “SIRAIN YUNG BASE AND MARINIG
YUNG SALITANG VICTORYYYYY”. Ofcourse, pasok din dito yung pinakamahalagang
element sa paglalaro which is Teamwork, kase kung wala ito, hindi naman mananalo
yung grupo niyo. May kasabihan nga, “Teamwork makes the dream work.”

Next, Learning and Skill Development, with the use of ML. mas naeenhance pa yung
learning and skills mo, it teaches you to think critical, minsan nagsesegway yung isang
hero so that mabasag niya yung tore ng opponent and that was the technique there,
while all of them is having clash/ nagsasagupaan, ikaw pwede kang magsegway so that
mabasag mo yung tore ng opponents mo and win the game.

Lastly is about relaxation, parang same lang din siya sa entertainment na, you play
because you want to relax and stress relief din ito ng mga players.
Understanding the uses and gratifications within Mobile Legends can help developers
tailor content, features, and marketing strategies to better align with players'
motivations and preferences. It also aids in creating a more engaging and satisfying
gaming experience for the diverse player base.