Quarterly Assessment

ENTREPRENEURSHIP, BUSINESS MARKETING & BUSINESS SIMULATION

Goal: You will create a NARRATIVE VIDEO on which the content should be based on:

Entrepreneurship
- Identifying, and analyzing the target market

Business Marketing
- Relationship Marketing and Market Opportunity Analysis

Business Simulation
- Scanning the Market and Business Opportunity

Role: You are a public relation officer who was asked by your Cherry Mobile management to
create a new product announcement for their product. Specifically, your tasks are as follows:

a. Identify the target market.

b. Describe the product
c. State how the customers can get the product
d. Outline the benefits and differentiating factors.

EDITING: You may use any platform you prefer.

Video duration should only be 3 – 4 minutes.

Information about Original Writing, Using Quotes, Paraphrasing and Citing

Sources

You are expected to complete and submit your own original work. This means that you
should write your script in your own words even though you may be using quotes from
other people's writing as well as themes and ideas that you find in books, magazines,
journals or on the web.

You may use a direct quote (the exact words written by someone else) in your final
project but if you do, the words should be placed within quotation marks and the source
of the material must be cited on the particular slide or slides that the quote covers.

Audience: The target audience are potential customers, and Cherry Mobile management.
Situation: You are a public relation officer who was asked by your Cherry Mobile management
to create a new product announcement for their product.

Product: A NARRATIVE VIDEO on which the content should be based on:

Entrepreneurship
- Identifying, and analyzing the target market

Business Marketing
- Relationship Marketing and Market Opportunity Analysis

Business Simulation
- Scanning the Market and Business Opportunity

Standards:

The grading rubric below will be used to grade the student’s performance.

CRITERION EXPERT PROFICIENT APPRENTICE NOVICE

4 3 2 1
Rubrics for
Entrep
Content The paper The paper The paper The paper
X4 shows a clear shows shows some shows a lack of
understanding of
understanding understanding understanding
the parts of a
of the parts of a of the parts of a target market of the parts of a
target market target market analysis. target market
analysis. analysis. analysis.

TOPIC FOCUS The three main The three main The three main The three main
X3 parts of the parts of the parts of the parts of the
report - product report - product
report - product report - product
lineup, market lineup, market
lineup, market lineup, market segmentation, segmentation,
segmentation, segmentation, opportunities - opportunities -
show some show little
opportunities - opportunities -
research and an research and no
show thorough show research attempt at significant
 research and and some analytic skills. attempt at
analytic skills. analytic skills. Your boss has to analytic skills.
ask for Your boss is
Your boss can Your boss has
clarifications on sending you
see how the to ask how the one part. back to the
three main parts three main parts drawing board.

inform each inform each

other. other.
DEPTH OF All resources Most sources Substandard Poor
DISCUSSION cited were up- cited were up-
X3 to-date and to-date and No resources No sources

relevant relevant. were cited. attempted.

All web links Some web links

are active are inactive
hyperlinks.
COHESIVENESS Ties together For the most Sometimes ties Does not tie
X3 information part, ties together together
from all together information information.
sources. Paper information from all sources. Paper does not
flows from one from all Paper does not flow and
issue to the next sources. Paper flow - appears to be
without the flows with only disjointedness is created from
need for some apparent. disparate
headings. disjointedness. Author's writing issues.
Author's writing Author's writing does not Headings are
demonstrates an demonstrates an demonstrate an necessary to
understanding understanding understanding of link concepts.
of the of the the relationship Writing does
relationship relationship among material not demonstrate
among material among material obtained from understanding
obtained from obtained from all sources. any
all sources all sources. relationships
Rubrics for Buss.
Marketing
Client’s status in Information is Information is Information is Non relation to
current market thoroughly and for the most provided, but the criteria.
X3 clearly part, thoroughly there is a great
reported, and clearly deal of
including such reported. But potentially
things as the some important
type of product/ information that information
service, current may be critical missing.
marketing to the marketing
efforts, current plan is missing.
knowledge
about customers
and
competitors, etc
Industry Trends Describes how Describes major Gives a brief Non relation to
x3 major trends trends that could history of the the criteria.
and information impact this industry, but
helped identify industry in the does not
immediate near future demonstrate
opportunity understanding of
trends
Buyer profile and Describes in- Briefly The buyer Non relation to
behavior depth the buyer describes the profile section is the criteria.
X3 in the customer buyer in the incomplete
profiles buying customer
roles, buying profiles buying
behavior, and roles, buying
buyer decision behavior, and
making process. buyer decision
 making process
Competition’s A thorough SWOT analysis SWOT analysis Non relation to
SWOT analysis SWOT analysis is provided, but is provided, but the criteria.
X4 is provided, and there are some there are
reasoning for missing points missing points
each item in the and reasoning and there is no
SWOT is for each item is reasoning
provided and not always provided for the
logical thoroughly items.
provided and/or
logical.
Rubrics for Buss.
Simulation
Product Clearly evident Somewhat Unclear what Ideas are not
X3 what evident what product/ service evident to the
product/service product/service is being criteria.
is being is being provided.
provided. provided
Pricing details Includes the Includes the Does not Ideas are not
X4 pricing pricing structure provide a evident to the
structure and but does not complete pricing criteria.
explains explain how the structure; some
why/how these prices were products or
prices were determined. services are
determined missing. No
rationale for the
pricing strategy
is given.
Position Unique selling Unique selling uUnique selling Ideas are not
X3 position (USP) position (USP) position (USP) evident to the
in the market in the market is in the market is criteria.
 clearly somewhat not determined.
determined determined.
Evaluation Evaluates data Evaluates data Has difficulty Ideas are not
X3 or criteria in a or criteria in a evaluating evident to the
way that way that reflects important data criteria.
reflects an in- some basic or criteria,
depth understanding which
understanding of the demonstrate a
of the product/service. lack of
product/service understanding of
the
product/service.

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