UNIVERSITE ACEEM

Faculté de Droit, de Gestion et de Communication

Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

Name : Rakotomalala Tsanta Ny Aina

BBA3
322°

1- Choose your project, what is the main activity , develop it.

It's a fast-casual design project called "Food Wars".

(SARL with a capital of 40 millions Ariary) through the buyout of a goodwill located in the
city center of Antananarivo, providing us with both on-site and take-away sales, the
presence of many companies and nearby establishments is a major asset. The location
of the premises on a traffic route should allow a "visiting" clientele to exist.

According to in-depth research, 50% of business executives eat at their desks during the
lunch break on noon. There is a need for fast but balanced food.
The image of take-away food is often associated with "junk food" and our concept
wishes to break with this association in the minds of customers by combining speed
and quality responding to the needs of an urban public, in a hurry, young, dynamic,
concerned about its diet...
The main activity of Food Wars is divided between sales on the spot and in the shops. take
away. The company's main customers will be intermediate professions and executives
with strong purchasing power, health, the "dietary" dimension of their health, the
"dietary" dimension of their food, to follow "trends". This clientele is rather young, in
a hurry and looking for practicality.
Catering will be fast but offering a full service in a relaxed setting. In addition, the food
are of higher quality than fast food. Another target clientele is a local one concerning
people working in the shops, businesses and institutions such as high school students...

It is in this perspective of a balanced and quick meal to go, that I would like to
develop Food Wars. Our flagship products are the "Healthy Good" and "Carnivore"
menus. They consist of a menu to be composed which can include any of the
 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

proposed preparations , and a dessert (seasonal fruit salad or organic or other balanced
yoghurt).

The "Healthy Good" are made up of preparations containing only vegetables or fruit,
eggs and fish. As for the "Carnivore", they mix raw vegetables, fruit, fish and meat.
Either they will be eaten on the spot or they can be taken away.
The children's menus offer salads already prepared but in reduced quantities
accompanied by fruit, yoghurt or fruit salad.
Other products offered: children's menus offer seat already prepared but in small
quantities, reduced with fruit, yoghurt or salad. For desserts, a wide range of products
such as yoghurts, fine pastries, fruit.
Also different cold drinks without alcohol or hot drinks will be proposed.

2- Define the main objectives and KPI’s of your firm, or your project.

Inspired by an American concept, the main objective of Food Wars is to

commercialise balanced menus with ingredients chosen by the customers, to take
away or to consume on place in a fast food principle. We will present our self-created
dishes in the form of three menus: a complete menu (from starter to dessert)
containing the ingredients necessary to guarantee pleasure and nutritional and energy
intake, an express menu (starter + Dish + dessert) and a children's menu adapted to
their energy needs. The meals will be prepared by a real qualified chef using mainly
seasonal products, supplied by local producers who share the same concern for
"quality-nutrition" of my future company.
We plan to change the preparations according to the seasons. Customers will prefer
to eat cold from spring and summer, and warm in winter. Hence the great
adaptability of our products.

KPI's of Food wars :

 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

To ensure a large part of the sales performance, my location must be key, because i
twill play a major role, which is why i why i chose the city center, especially in the
2nd district of Ampasanimalo Tsiadana.

The premises must be refurbished to welcome all customers in a modern and friendly
spirit. Conviviality remaining in the spirit of the concept. Work will threrefore be
carried out.

My investment on all the materials, the room is 27500000 Ar assuming that the room
is 1000000 Ar per month.

Investments costs(Ar)
Spacious accommodation in Tsiadana Ampasanimalo 1000000
Sink and worktop 4000000
A refrigerated presentation mirror 8000000
Dishwasher 2000000
A furniture set of 15 tables, 40 chairs and other furniture 12500000
Total 27500000

The organization chart of the company is made up of the direction, marketing

management, communication, the manager, and the maintenance agency, as well as the
room and kitchen departement.
 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

Director

Marketing and Manager Maintenance Agent

communication

Room manager Kitchen manager

Head of row Second Head of

kitchen

Hall clerk waiter,waitress Hall apprentice Kitchen

Kitchen clerk Diver apprentice

For the proper functioning of the company, the roles of each employee have been
fixed and next to it, the amount of her salary per month has been calculated and
measured in Ar.
The total amountv is 7400000 Ar.
This makes a total of 34000000 Ar with the premises and various materials.
 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

The actors of the company Roles salary (Ar)

Marker and communicator Commercial strategy, customer research, supplier relation,sales 1000000
Manager Responsible for the productivity, management, end result of the whole team 1400000
Maintenance agence Ensuring the proper fuctioning of machinery and equipment 300000
Room manager Welcome,manage of the room,schedule plannig, cash register 800000
Kitchen manager Recruit,form the brigade. Creates the menus himself and adds his personal touch 1000000
Head of row Responsible for group of tables. Welcomes customers, takes orders, cash register 500000
Second head of kitchen Assists the leader, replaces and takes over the role of the leader if he is abscent 800000
Hall clerk Setting up the service, straightening, floor cleaning, various preparation works 300000
Kitchen clerk Gathers the necesarry ingredients, peels, slices, reduces, and makes simple dishes 400000
waiter,waitress Serves the food and drinks, then collects the price of the meal 300000
Diver In charge of cleaning all containers necessary for the services 200000
Hall apprentice Cleanliness of the restaurant,and sometimes order taking 200000
Kitchen apprentice Helps with various tasks, also ensures cleanliness 200000
TOTAL 7400000

Estimation of product sales taking into account price and VAT.

Products Selling price TVA Day on the spot Takeaway

Good healthy 10000 20% Quantity sold 15 20
Carnivore 15000 20% Quantity sold 20 30
Kids menus 6500 20% Quantity sold 10 10
Turnover 515000 715000 1230000

Either for one week : 6*1230000 = 7380000 amount in Ar and per month : 7380000*4
= 29520000 Ar. We will consider this turnover monthly as an average turnover.
Seasonality will have to be taken into account, which is a key factor.
 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

Objectifs in 7 months Janu Febr March Apr May June july Total % 7 months
Good healthy 58800000 8200000 8200000 8300000 8400000 8400000 83000000 8350000 49850000 84,70%
Carnivore 180000000 16150000 16250000 16800000 17100000 16800000 16500000 16700000 116300000 64,61%
Kids menus 31200000 2250000 2275000 2500000 2750000 2760000 2850000 2850000 20485000 65,65%
Total 270000000 26600000 26725000 27600000 28250000 27960000 102350000 27900000 186635000 69,12%

However we will adapt our products according to the seasons. In addition, the first
three months of activity, sales will be lower than the estimated potential. Since it will
threrefore have a turnover equal to 60% of this average the two months and 80%
by the third month. We also expect our turnover to grow by 5% in the second year
and by 10% in the third year thanks to customers loyality, word-of-mounth and
reputation growing.

Realization Reach range Objectifs Emoticons Notice

69,12% 50% De 0% à 50% L Review
30,88% 30% De 50% à 80% K Fair
20% De 80% à 100% J Good
100,00% 100%

Percentage achievement of objectives

 UNIVERSITE ACEEM
Faculté de Droit, de Gestion et de Communication
Ecole Supérieure d'Informatique et d'Electronique
Ecole Supérieure Des Sciences de la Santé
Management des Affaires

GROUPE EDUCATIF ACEEM

In blue we have the objectives achieved, the blue lines indicate the gap to be filled
in relation to vision and the objectives of the company.
The colours red, orange, green indicate the results in relation to the company’s
accomplished objective.

3- Identity organization which will support the activity .

My project consists in selling to the customers good quality products but above all
healthy and balanced products. What makes us different from fast food.
The Organizations that can support us are health company, such as « o ». We rely mainly
on the farmers in the countryside to collaborate and produce good quality raw
material at an affordable price.