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Service - healthy meal and picnic kits delivery for international students who are short on
time and appreciate the convenience of having everything they need to have for a healthy
and delicious meal in one package. The fact that the meals are designed to be easy to
prepare could also appeal to those who are new to cooking.

ENVIRONMENTAL
Growing importance of sustainability: There is a growing awareness among Latvian
consumers about the importance of sustainability and the impact of their choices on the
environment. The service can capitalize on this trend by emphasizing its commitment to
sustainability through the use of environmentally friendly packaging and locally sourced
ingredients.
Baltic Studies Centre found that 77% of Latvians prefer to buy locally produced food,
indicating a growing interest in sustainable and locally sourced products.

Increasing demand for outdoor activities: Latvia's natural environment offers numerous
opportunities for outdoor activities, and there is a growing trend among Latvians to engage in
these activities. The service can tap into this trend by offering healthy and convenient meals
that can be enjoyed during outdoor activities such as hiking or picnicking.
Latvian State Forests found that 70% of Latvians visit forests for recreational purposes,
indicating a strong interest in outdoor activities.

Emphasis on healthy and convenient food options: There is a growing trend among
Latvians towards healthy and convenient food options, especially among busy students who
may not have the time or inclination to cook elaborate meals. The service can cater to this
trend by offering easy-to-prepare meal kits that are both healthy and convenient.
Kantar TNS found that 63% of Latvians believe that healthy eating is important for
maintaining good health

Focus on reducing food waste: There is an increasing focus on reducing food waste in
Latvia, and the service can align with this trend by offering meal kits that contain precise
amounts of ingredients needed for each meal. This can help reduce food waste and appeal
to customers who are conscious of their environmental impact.
Latvia generates approximately 400,000 tons of food waste each year. 53% of Latvians are
willing to pay more for products that reduce waste

In general: The proposed service of healthy meal and picnic kit delivery is well positioned to
take advantage of the growing trends in the environmental sphere in Latvia. With a growing
emphasis on sustainability, increasing demand for outdoor activities, and a focus on healthy
and convenient food options, the service can cater to the needs and preferences of Latvian
consumers. Additionally, the focus on reducing food waste aligns with the country's
increasing efforts to reduce food waste, further enhancing the appeal of the service in the
market.

SOCIAL

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