Professional Documents
Culture Documents
I: Executive Summary
a. Business Overview
b. Success Factors
c. Financial Highlights
V: Competitive Analysis
a. Direct & Indirect Competitors
b. Competitive Advantage
X: Appendix
1. Executive summary
2. Company overview
3. Industry analysis
4. Customer analysis
5. Competitive analysis
6. Marketing plan
7. Operations plan
8. Management team
9. Financial plan
10. Appendix
You should recognize these if you’ve ever worked with
a business plan template.
• Where is it located?
5. Competitive Analysis
• Boosting sales
• Cross-selling