- Aims at the accomplishment of

predetermined objectives
BES 3143 - NOT trial and error
- Both a science and an art
Lesson 01: Introduction to Management - Requires skills, knowledge and
creativity in the application of
WHY THE NEED FOR MANAGEMENT? concepts
- A group activity
- Different Resources - Management principles are universal in
- Limited Resources nature
- Efficient - Exists whenever there is human
- Effective activity (Time)
- Not only applicable in the work
Definitions of Management setting
- Integrates human and other resources

“The use of people and other resources to

accomplish objectives” MANAGEMENT MYTHS

Louise E. Boone & David L. Kurtz Myth 1: Empowerment

- The way to empower people is to leave
“The act of getting things done through people”
them alone to manage themselves
Mary and Parker Follet
Myth 2: Fairness
“The art of knowing what you want to do in the - The only way to be fair is to treat everybody
best and cheapest way” the same

Frederick Taylor Myth 3: Jerk Boss

- If you are strong, employees might think you
are a jerk
Just the Basics
- Management
Myth 4: Difficult Confrontation
- Is a set of principles relating to the functions
- Soft-pedaling your authority and avoiding
of planning, organizing, directing and
people help you avoid difficult
controlling
confrontations in the workplace
- Why – to harness physical, financial, human
…
Myth 5: Red Tape
- Knowing what is to be done and seeing that
- There are policies, practices and
it is be done in the best possible manner
procedures. You get in trouble if you don’t
follow them
Characteristics
- A distinct process
Myth 6: Natural Leaders
- Can be defined in terms of certain
- Natural leaders are good at their job that’s
steps or stages
why they were made leaders
- An organized activity
- Starting point
- Midpoint
- Endpoint
 SWOT Analysis
BASIC FUNCTIONS OF MANAGEMENT
- External analysis
- Opportunities
- Threats
- Internal Analysis
- Strength
- Weaknesses
- Strategic questions
- Strategic issues

Review Inputs
- All stakeholders
- Review inputs
- Review SWOT analysis
Planning - Define 3–4 statements
- Determining the objectives
- Formulating the methods to achieve them
- “Having the end in mind” Strategic Matrix
- All stakeholders
Questions to ask: - Define strategies to address SWOT
1. What am I trying to accomplish/ what is my combinations:
objective? - Opportunities vs. Strengths
2. What resources do I have and do I need to - Opportunities vs. Weaknesses
accomplish the same? - Threats vs. Strengths
3. What are the methods and means to - Threats vs. Weaknesses
achieve the objectives?
4. Is this the optimal path? Define Strategies
- Objectives
Strategic Planning Process - Key strategies
- Short and long term goals
- Operational plans
Gather Facts → SWOT Analysis → Review
Inputs → Strategic Matrix → Define Strategies →
Final Reviews
Review & Adjust
- All stakeholders
- Review strategies
- Review goals
- Review plans
- Adjust as necessary

Gather Facts
- From all stakeholders
- Customer analysis
- Competitor analysis
- Industry analysis
- Environmental
- Company performance
- Company strategies