Kwek Zone Ready To Print

GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato

Telefax: (083) 228 4034/228-9722; email address: info@greenvalleyph.com
A Project Study Presented to the Faculty of the School of Business

Green Valley College Foundation Inc., City of Koronadal, South Cotabato
In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Science in Business Administration Major in Marketing Management
By:
Guerra, Chandrena
Indico, Erika Mae
Judicpa, Roxan
Lavares, Jennifer
Maquilan, Arvee
Miana, Ritzchelyn
Porras, Ebie
Teves, Jyra Jean
Villanueva, Cresna
Escuadro, Mareane Lou
Table of Contents
Introduction ----------------------------------------------------------- 1
Ingredients ----------------------------------------------------------- 2
Procedure ----------------------------------------------------------- 3
Costing ----------------------------------------------------------- 4
Pricing Strategy ----------------------------------------------------------- 5
SWOT Analysis ----------------------------------------------------------- 6
Target Market ----------------------------------------------------------- 7
Product Development Process ------------------------------------------- 7
Idea Generation --------------------------------------------------------- 7
Idea Screening --------------------------------------------------------- 8
Concept Development and Testing ------------------------------- 8
Marketing Strategy ----------------------------------------------------- 9
Product Development ------------------------------------------------- 10
Test Marketing ----------------------------------------------------------- 10
Summary ----------------------------------------------------------- 11
Introduction
The innovative Kwek Zone with unique flavors is a food business mainly concerned with
the famous street food “Tokneneng” with a unique twist in terms of flavor to attract customers
like tuna chorizo, chicken adobo, beef steak, and fish bola bola. The innovative “Tokneneng”
business will be established as a food stall to fully indulge in the street food concept. With its
unique features combined with the best promotional and business strategies, innovated
“Tokneneng” will surely boom in the long run.
“Tokneneng” is believed to have originated in the 1978 Filipino comic book series Batute.
The protagonist of this series, Batute, speaks his own language and refers to eggs as
“Tokneneng”. “Kwek-Kwek” is a well-known “Tokneneng” variant. “Kwek-Kwek” is traditionally
made with smaller quail eggs and batter made by combining annatto powder or soaked annatto
seeds in water. “Tokneneng” and “Kwek-Kwek” are frequently mistakenly used interchangeably.
“Tokneneng” is made of boiled chicken eggs that have been deep-fried until crispy and covered
in an orange-coloured batter. A sweet and sour vinegar dipping sauce is typically served with it
when it is served on skewers. Filipinos love “Tokneneng”, especially those who enjoy snacking
on tasty and inexpensive street foods. Its name comes from the popping and sizzling sound that
occurs when the batter is dipped into hot oil. “Tokneneng” is now widely consumed not only in
the Philippines but also in other nations with Filipino-majority populations. “Tokneneng” is
frequently served in Filipino restaurants and is also sold at events and festivals.
Our team will innovate an existing product that will have a surprise, and it's called Kwek
Zone. It is different from the rest because of its different flavour and the addition of flavorful
filling, which makes us unique and dissimilar from other competitive “Tokneneng” competitors.
1
This is made with colored flour, alternative breading, chicken eggs, flavorful stuffing, and
different dips. We truly enjoy eating street foods and experimenting with food, which is why we
came up with the idea of transforming “Tokneneng” into something much more delicious and
innovative to give it a unique twist.
Ingredients of Kwek Zone
A popular Filipino street food snack with a harmonious combination of flavors and
textures. The carefully selected ingredients that come together to create a mouthwatering
experience are at the heart of this delectable treat. From the vibrant orange exterior to the
delightful surprise within, each ingredient contributes to kwek zone's popularity among foodies.
PAGE \* MERGEFORMAT 13
Dips
 Egg/mayo
 Original and spicy
garlic sauce
 Vinaigrette
Procedure on how to make a Kwek Zone
Step 1. Begin by boiling the chicken eggs: Place the chicken eggs in a small pot with enough water to
cover them. Bring the water to a boil and cook the eggs for about 10 minutes. Remove from heat, drain
the hot water, and place the eggs in a bowl of cold water to cool. After the eggs have cooled, remove the
shells and the eggyolk and add fillings (tuna chorizo, chicken adobo, bistek and fish bola bola)then, set
them aside.
Step 2. In a mixing bowl, combine the all-purpose flour, cornstarch, baking powder, and salt. Mix the dry
ingredients until well combined.
Step 3. Stir continuously as you gradually add water to the dry mixture. Make sure the batter is free of
lumps.
Step 4. Mix in the food coloring (preferred colored according to fillings) until it is evenly distributed in the
batter. Adjust the amount of food coloring to achieve the desired intensity of the color.
Step 5. Heat enough cooking oil for deep frying in a deep frying pan or pot. The oil temperature should
be around 350-375°F (175-190°C).
Step 6. Dip a peeled chicken egg into the batter, making sure it is completely covered. To easily handle
the eggs, use a fork or a skewer. Allow any excess batter to drip off the coated egg.
Step 7. Place the coated chicken egg gently in the hot oil. Overcrowding the pan may cause the eggs to
stick together.
Step 8. Fry the coated eggs for 3-4 minutes, or until the batter turns golden brown and crispy. Make sure
to flip them every now and then to ensure even cooking.
Step 9. When the coated eggs are done, remove it from the oil with a slotted spoon and drain on a plate
lined with paper towels.
Step 10. Repeat with the remaining chicken eggs and batter to coat and fry.
Step 11. Serve the Kwek Zone hot with a side of egg/mayo, original or spicy garlic sauce and
vinaigrette dipping sauce.
The thing that our target market will like about this street food is its ability to fill their
stomach for just a few bucks. They will expect a flavorful deep fried hard boil eggs on the taste
because it is stuffed with a variety of pinoy favorite dishes. To add more taste that will burst into
their mouth is to dip it in our custom-made sauce for additional flavor which were already
packaged every time they will buy our products. The dip sauce were an egg and mayo dip,
original and spicy garlic sauce and our very own vinaigrette.
Costing
This Chapter identifies expenses that associated with activities that are performed, such
as manufacturing and sales. They can also be referred to as the process of allocating costs to
activities or products in order to calculate the costs associated with those activities or products.
Expenses
Ingredients Qty Price Total
All purpose Flour 2kls 120 240
Cooking Oil 1 kilo 80 80
Cornstarch 200grms 19.50 19.50
Baking powder 100grms 24 24
Salt 1 pack 5 5
Food coloring 4packs 5 20
Eggs 2 tray 172.50 345
For Dips
mayonaise 3 pack 15.55 46.65
garlic 4 pcs 5 20
Sili labuyo 5pcs 2 10
White vinegar 1 pack 7.50 7.50
Siling labuyo 1pack 11.60 11.60
cucumber 2pcs 25.60 51.2
sea weeds 1/2 kilo 13.30 13.30
For Fillings
Tuna Chorizo 2 packs 40.25 80.50
Chicken Adobo 1/4 kilo 73.80 73.80
Fish Bola bola 1/2 kilo 99 99
Beef steak 1/4 kilo 100.50 100.50
Total: 820.10 1,247.25
Pricing Strategy
Kwek Zone Menu Price
Biskwek Fiskwek Tunkwek Dobkwek
By 4pcs P140.00 P120.00 P120.00 P120.00
By 6pcs P210.00 P180.00 P180.00 P180.00
By 8pcs P280.00 P240.00 P240.00 P240.00
Cost plus pricing is a pricing strategy in which a company determines the selling price by
calculating the total cost of producing a product or providing a service and then adding a
markup or profit margin. The markup or profit margin is usually expressed as a percentage of
the total cost. Kwek Zone innovation uses cost plus pricing to ensure that the prices cover all of
the costs associated with product production while also allowing them to generate the desired
level of profit. This approach provides pricing transparency by clearly linking the selling price to
the cost of production.
SWOT Analysis
Strengths Weakness
 Kwek Zone's chicken eggs and bright  Kwek Zone's flavour and texture may not
batter caught diners' attention. appeal to everyone, limiting its target
audience to street food lovers.
 Kwek Zone can provide new flavours and
varieties for health-conscious customers.  Due to their high fat and cholesterol
content, deep-fried foods are often
 Create a new cooking method to keep considered unhealthy. Health-conscious
kwek-kwek crisp. For a stronger outer consumers may avoid Kwek Zone.
layer that resists moisture absorption,
adjust batter mixture, cooking time, or  Kwek Zone becomes mushy or loses
temperature. crispiness if not eaten shortly after
cooking, making it hard to carry or
 Flavour innovation may attract foodies. preserve.
Establish a loyal consumer base, and
generate buzz.  Food taste innovation can be a weakness.
 The affordability mitigates raw material  Ingredients price volatility.

price fluctuations, stabilizing production
costs and potentially increasing corporate
profits.
Opportunities Threats
 Offer healthier Kwek Zone alternatives to  Kwek Zone may lose customers to other
capitalize on the increased demand for popular street food options, and changing
healthy eating. consumer preferences and nutritional
trends may shift away from deep-fried and
 Adopt an open kitchen or transparent food unhealthy cuisine.
preparation space so guests can observe
cleanliness and hygiene in action.  Failure to comply may jeopardize Kwek
Zone's reputation and health.
 Kwek Zone can exploit seasonal variations
to provide weather-related promotions or  Due to their convenience and affordability,
limited-time services. fast food chains and quick-service
 Seasonal variations allow Kwek Zone to restaurants can threaten street food
design weather-related promotions and vendors in Kwek Zone.
limited-time offers. This can attract
weather-appropriate food seekers,  Extreme heat, heavy rain, and freezing
increasing footfall and revenue. temperatures can also affect footfall and
profitability.
 Social media and online marketing can
help Kwek Zone engage customers and  Competitors that sell kwek kwek has
promote their unique products increased.
Target Market
The Kwek Zone target market are the students, young professionals, and tourists in
different races who walk in and buy the product. The Kwek Zone will become a popular street
food snack in the Philippines, with a wide range of consumers enjoying it. Because of its
portability, it is a popular choice among students, office workers, and anyone looking for a quick
and tasty snack on the go. The Kwek Zone will also be popular with children, who will enjoy the
snack's fun and colorful appearance, as well as adults, who will enjoy the unique taste and
texture of the crispy, deep-fried batter and boiled chicken eggs. Overall, Kwek Zone appeals to
a diverse demographic and is enjoyed by a diverse range of consumers in the Philippines and
elsewhere.
Product Development Process
Idea generation
The idea generated from the original recipe of “Tokneneng” that calls for the use of
chicken eggs and a batter that is formed by blending annatto powder or annatto seeds that have
been steeped in water. The terms “Tokneneng” and kwek kwek are often confused with one
another and used in the wrong context. “Tokneneng”is prepared using hard-boiled chicken eggs
that are then coated in an orange-colored batter and deep-fried until the eggs reach a crisp
texture while the kwek kwek is preapred using quil eggs. The name Kwek Zone was likely
chosen because of its catchy and memorable nature. Kwek from a well-known traditional street
food and zone it implies a specific area ore realm. The Kwek Zone is a direct reference of the
core product, offers a unique and immersive experience and ability to evoke excitement.
Idea Screening
The product screening was made carefully and thoughtfully by searching and trying
different dishes that will entice a larger market. The entrepreneurs consider the students, young
professionals, and tourists who stroll in around our prospect location and will surely buy the
goods at Kwek Zone. To sum it up the idea screening of Kwek Zone falls under what the
customers really like when buying the “Tokneneng” and come up with adding flavorful stuffings
so that the customers who will buy it will get excited of the taste stuffed inside the “Tokneneng”.
With the choices of innovated dipping also will add more interest why the customers needed to
try our Kwek Zone plus the original side dish of sea weeds and cucumber in the menu.
Concept Development and testing
The Kwek Zone introduced an innovated type of one of the most famous street food in
the Philippines which is the “Tokneneng”. The Kwek zone suggested to have the different
flavour like tuna chorizo, chicken adobo, beef steak, and fish bola bola as a additional filling of
the common chicken egg that was used in making “Tokneneng”. The Kwek Zone unique feature
includes varieties of flavors to attract customers and made the innovated “Tokneneng”
instragammable. Aside from the unique appearance, the Kwek Zone does not disappoint you in
terms of “taste”, it will still taste just like a traditional “Tokneneng” that Filipino’s loved.
Marketing Strategy
Kwek Zone solely have a Facebook page to help with marketing the business or
products. Using Facebook is one of the most beneficial marketing tools available for those who
are looking for engagement using word-of-mouth and keyword-specific campaigns. With
Facebook, you are not just limited to a traditional Facebook page to promote your business
products and services. Some of the most notable benefits of using Facebook as a part of any
digital marketing strategy include:
 Word-of-mouth engagement: Spread information about a business or brand much faster
once you have a thriving Facebook page and other social media presence.
 Visibility: With Facebook and other social media platforms, expand your online reach and
overall visibility, which can help to attract new customers to your page.
 Demographics: One of the best features of Social Media platform including Facebook is
the ability to hone in on specific demographics based on age, location, and even
particular interests your target audience may be interested in.
Product development
Product development is the process of creating and improving products or services to
meet the needs and desires of customers. When it comes to Kwek Zone, product development
can include a variety of factors, including:
 Flavor Innovation: Developing new flavors and variations of Kwek Zone to cater to
different taste preferences. Experiment with different spices, seasonings, and dipping
sauces to create unique and exciting flavor profiles like egg/mayo, sweet or spicy garlic
sauce and Vinaigrette.
 Ingredient Enhancement: Introducing new or different ingredients to improve the taste
and texture of Kwek Zone. Fillings such as tuna chorizo, chicken adobo, beef steak, and
fish bola bola. Kwek Zone's visual appeal is being improved through attractive
presentation.
Test Marketing
During the test marketing conducted last Tuesday, Kwek Zone successfully gathered valuable
insights regarding consumer preferences, packaging, and the viability of new flavors or
variations. The panelist expressed a strong preference for the "Dobkwek," which features
chicken adobo filling, and the "Tunkwek," which offers tuna chorizo inside. They suggested that
we find way on how to remain its crispiness, packaging use larger size so that it does not
appear crowded and the full video process in order to visually know how the process goes well.
Additionally, they were highly impressed with the competitive pricing and the introduction of
these innovative flavors, showcasing the positive reaction of Kwek Zone's offerings.
Summary
Kwek Zone is a unique and innovative brand in the world of kwek-kwek, a popular Filipino street
food snack. With a focus on taste innovation and convenience, Kwek Zone aims to deliver a
delightful experience to its customers. By combining carefully selected ingredients and a
specialized cooking process, Kwek Zone strives to overcome the challenge of maintaining the
crispiness of their product during transportation and storage. The strengths of Kwek Zone lie in
its ability to differentiate itself from competitors through its innovative taste offerings. By
introducing new and exciting flavors, Kwek Zone attracts customers who seek adventurous
culinary experiences. This innovation in taste helps Kwek Zone build a strong brand image and
expand its target market.

Kwek Zone Ready To Print

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Kwek Zone Ready To Print

Uploaded by

Copyright:

Available Formats

GREEN VALLEY COLLEGE FOUNDATION, INC.

Km.2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato

A Project Study Presented to the Faculty of the School of Business

In Partial Fulfillment of the Requirements for the Degree of

“Tokneneng” will surely boom in the long run.

“Tokneneng”. “Kwek-Kwek” is a well-known “Tokneneng” variant. “Kwek-Kwek” is traditionally

innovative to give it a unique twist.

Ingredients of Kwek Zone

Procedure on how to make a Kwek Zone

Kwek Zone Menu Price

Biskwek Fiskwek Tunkwek Dobkwek

By 4pcs P140.00 P120.00 P120.00 P120.00

By 6pcs P210.00 P180.00 P180.00 P180.00

By 8pcs P280.00 P240.00 P240.00 P240.00

the cost of production.

 The affordability mitigates raw material  Ingredients price volatility.

Product Development Process

Concept Development and testing

digital marketing strategy include:

 Word-of-mouth engagement: Spread information about a business or brand much faster

particular interests your target audience may be interested in.

Product development is the process of creating and improving products or services to

can include a variety of factors, including:

sauce and Vinaigrette.

 Ingredient Enhancement: Introducing new or different ingredients to improve the taste

You might also like