MASS MEDIA AS A POWER INSTITUTION -

MARGER

>utilizes C .

Weight
mills

proceful & effective

"Power Elites" while
tool
analyzing
for manipulation
man media
->
enturely
undia +governmentI en
->
is
media electronic
-> mas
of 2
types :
& print
communicative realm is broad
->
entermely
, mpogande
values
-> tell about norms
& culture , ,
knowledge economy
,

products (corporations) & (acceptance)

support policies (Govt) 2
of political seconomic
-> persuade public to
buy twin untitutions

11
CONTROL ACCESSIBILITY MASS MEDIA CONTENT MEDIA EFFECTS
E
owned information reality control guarantee desired
news / content , doesn't
privately owned-China ; public gateepers - define
·
US ; &
-> control over
1
·
far less estrictions
& global translation trend & "What news
systems do not transmit , did not
happen result
; public
acceptance , internalization of mags
media-corporation -> Capitalist max Profit process done
making "reality-shaping" function -TV stance
media dites-
mass decision
by news
⑦
- ->
·
,

journalistis /belief
few giant corporations
i
oligopoly editors media executives -> issues defined for
reaffirming
us
·
, , ,

channels , movie, news Political economic context affect in obvious

people
Daily subtle & ways
*
->
·

channels"
similaa seated making of
create public
① corporate interests
agenda
smalle content decisions , into -> awareness issues
supply ;
coverage
·

ownership a control entermely account revenue function

setting
·
->

into hands few powerful ② decisions

weighed against interest
of political elites public perceptions while
of
white + access ->
"Priming"-changes in

making political judgements

revive +attention
Gort ③ ; ideas outside pol-eo
bigtininesses influence usult .
money power
· have , ,

biased into , values , symbols

employee media regulaty & effectively media
give concept
or ,
to , heros ,
language
can -

· acurate revenue
D political - political neutrality
objectivity - specialized media (non-man media)
· paid to put ads + create demand ·
news presented in an entertainment format present alternative views

↳ build positive public

image personalized , dramatized , fragmented,normalized -> "Now can media create problems that are

filtered through traditional

"
media relation is existent conceal those that do exist
symbiotic
Gart themes won or
·
; ⑧

other criticizem , censorship max-control of communication

effectively with out the
neither function be -> over means
can
may
⑧

with political views

politics into core news credible into , control over
ideologies usually align not have
great power
· ⑧
,

dependent ideas
great
to
·
Gout to
convey mags , influenc opinion ⑧ consumers choos
may buy ; -> influence on views , ,
images
limited due to consciousness
oligopoly
choices public .
&

in