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Culture Documents
Topics covered in the first test (total worth 15 points, or 15 % of the final grade):
ICON: a signform that has INDEX: a signform that has SYMBOL: a signform that has
the capacity to represent the capacity to represent the capacity to represent based
based on its perceived based on a direct (genuine) only on social convention – we
physical resemblance to its physical connection with its say so! It refers by virtue of a
object, similarity, likeness object – it comes from or is law, habit, disposition, or general
caused by the object in some rule
Highly ‘motivated’ (non way – contiguity.
arbitrary) Arbitrary, unmotivated
Non arbitrary, motivated –
indicating, pointing
e.g. e.g.
e.g.
Practice assignments:
1. What is the signifier and signified in the sign “clink”, as in They clinked glasses. Is this sign
arbitrary or non-arbitrary?
2. What is the signifier and signified in the sign “bread”, as in I like rye bread. Is this sign
arbitrary or non-arbitrary?
3. What is the difference between dyadic and triadic models of the sign?
4. Analyze the sign “building” in Peircean terms.
5. Is a photograph / a painting / a street sign for parking (letter P) an iconic, symbolic, or
indexical sign?
6. What is the difference in the values of the English sign “machine” and Russian sign
“машина”?
7. What are the denotative and connotative meanings of the words expensive, overpriced, costly,
precious?
2 Broadcast transmission Those who receive the signal can identify direction of
source
Genetic vs learnt
Duality of patterning Each unit of language (morphemes) is composed of
13 two levels: sounds, and meaning
Syllable (what syllable structure does your What syllable structures can English have?
language have? CV, CVC, CCV etc.)
Duality principle - use of symbols for How does Chinese illustrate duality principle?
sounds and for non-phonetic information
(provide your example)
Rebus principle - the use of existing Provide an example of writing system that incorporates
symbols, such as pictograms, purely for their rebus principle
sounds regardless of their meaning, to
represent new words
Pictographs (example)
Alphabet – writing system based on letters
which represent individual sounds (example)
What is the difference in the cerebral activity when perceiving meaningless vs.
meaningful symbols?
What is cuneiform?
What kind of writing system is Sumerian cuneiform?
What is the difference in the cerebral activity of English vs. Chinese readers?
What is Rosetta stone and what inscriptions did it contain?
2. Are American Sign Language and British Sign Language mutually intelligible?
7. Is the grammar of spoken English similar to the grammar of American sign language?