Yippie Noodles Marketing Strategy & Marketing

Mix (4Ps)
Published by MBA Skool Team, Last Updated: December 02, 2017

Marketing Strategy of Yippie Noodles analyses the brand with the marketing mix framework which covers the
4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing
approach, promotion planning etc. These business strategies, based on Yippie Noodles marketing mix, help the
brand succeed.

Yippie Noodles marketing strategy helps the brand/company to position itself competitively in the market and
achieve its business goals & objectives.

Let us start the Yippie Noodles Marketing Strategy & Mix to understand its product, pricing, advertising &
distribution strategies:

Yippie Noodles Product Strategy:

The product strategy and mix in Yippie Noodles marketing strategy can be explained as follows:

Yippie Noodles is a popular ready-to-cook noodles brand, which is available in many flavors. A packet of
instant Yippie noodle comprises of a noodle cake and a masala pouch. The product strategy in its marketing
mix is to offer instant noodles which are ready to eat after simply adding hot water.To prepare a meal one has to
boil some water, pour the masala and then submerge the rectangular noodle cake. The noodle cake being
rectangular, it needs to be broken, this has been a trend since Maggi first advertised it this way. But Yippie
innovated this product by offering a circular cake, that has been the point of difference for the brand. The
Noodle cake is made of wheat and the masala is made from various vegetable ingredients and household
masalas. One other USP of the product is that even 30 minutes after preparing the noodle the meal does not turn
into lumps. It remains as slurpy as it is supposed to be. Yippie noodle comes in a number of varieties, to name a
few – Classic Masala and Magic Masala.

Yippie Noodles Price/Pricing Strategy:

Below is the pricing strategy in Yippie Noodles marketing strategy:

Yippie is sold in a highly competitive market where sales of the product have a deep relationship with the
pricing.

Hence, a company like Yippie has to practice predatorial pricing strategy in its marketing mix which offers cut
throat competition to other brands and further digs into the competitor’s market share. Yippie noodle yearns to
steal market share from competitors and to achieve this they have managed to reduce their price to the minimal.
A Rs.10 packet of Sunfeast Yippie Noodle can serve a single person for one meal. This offers a great value for
the price a customer has to pay.

Yippie Noodles Place & Distribution Strategy:

Following is the distribution strategy in the Yippie Noodles marketing mix:

Sunfeast Yippie Noodle is available at every regular vendor in an urban locality. As the brand is looking at
digging deeper into the rural market as well, it has spent heavily on distribution in the last couple of years to
build a strong network of stockholders across India. It is extremely important for the brand to maintain its
presence in every area where the competitor is present currently.
Occupying some space on the same shelf as competitors (Maggi, Knorr, etc) have occupied, is basically the
core of Yippie’s strategy.

Yippie Noodles Promotion & Advertising Strategy:

The promotional and advertising strategy in the Yippie Noodles marketing strategy is as follows:

Yippie Initially promoted its products by using the strategy of offering different types of masala. Maggi initially
only came with a single offering, and that is when Yippie marketed itself as a brand that offers variety. Yippie
marketed itself on the basis of its functionality of non-deteriorating taste and experience of eating it. Yippie
uses all the conventional means of marketing itself like TV commercials, Outdoors, digital, etc. The point of
every promotion is to compete with the big brother Maggi. Hence this concludes the marketing mix of Yippie
noodles brand.

About Yippie Noodles:

Yippie Noodles is one of many products that falls under the umbrella of Sunfeast Brand which further falls
under ITC Limited banner. Yippie Noodles is a direct competitor to a number of instant noodle brands that
cater to a majority of population in India. Instant noodles were first fashioned by Maggi, which made the
penetration of this food item deeper in every market in India.

Instant noodles see no differences in the society and irrespective of social gaps they cater to a huge consumer
base with low pricing. Yippie noodles have served the purpose of portfolio expansion for ITC limited and has
built a good competition for Maggi noodles.