Markoknow

zomato
Connecting People with Food
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Major Problems

Challenge in finding &

ordering food conveniently

Fragmented restaurant market

but limited delivery options

Rising demand for convenient &

reliable food delivery solutions
 Zomato: Your One Stop Delivery Platform

Extensive restaurant
network & diverse
cuisine options.

Convenient & user

Seamless online food
friendly experience
ordering & delivery services
for the customers.

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Target Market

Busy families: who may not have the

time or inclination to cook at home. They
rely on food delivery services

Urban Professionals: customers living in

urban areas where there is a high
concentration of restaurants & demand.

Food Enthusiasts: who enjoy exploring,

discover trending eateries, read reviews &
find unique dining experiences.
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Market Analysis

The online food delivery market size

was valued at $886.1 billion in 2023
and is expected to grow at a
Compound Annual Growth rate
(CAGR) of 7.2% during 2023-2027
and a market forecast of
Global Online Food Delivery Market
$1,169.7 billion in 2027.
Share, by region , 2022 (%)

Competitive Analysis with Swiggy
ZOMATO
Business Model: a hybrid model, partnering
with restaurants having their own delivery fleet
as well as maintaining its own.
Market Presence: operates in more than 25
countries, including India.
Interface: provides users with a feature-rich
app and website interface.
Value Proposition: Zomato Gold & loyalty
program, Piggybank.
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SWIGGY
Business Model: operates on a full-stack
model, it manages its entire delivery fleet.
Market Presence: Indian based, operates in
over 500 cities across India.
Interface: focuses on providing a
seamless & user-friendly experience.
Value Proposition: grocery delivery, Instamart
& pickup-drop facility, Genie
 Business Model

Delivery charges & subscription

services for users

Revenue generation through

commission fees from partner
restaurants

Membership program: Zomato Gold

that provides benefits & discounts
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 Value Proposition Delivery Partners: Flexible
earning opportunities and

Partner Restaurants: optimized routes

Increased customer reach &

efficient order management

Users: Convenience, variety

& personalized food
recommendations

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 Service Description

User-friendly app & website for browsing

menus, placing orders, & tracking deliveries

Features like real-time tracking,

reviews, and ratings for enhanced
user experience

Seamless integration with

restaurant partners & delivery partners
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 Technology and Innovation

Advanced algorithms for personalized

recommendations & order management

Machine learning capabilities for user

preferences and behavior analysis

Continuous technological
advancements to enhance
efficiency and user satisfaction

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 Marketing and Sales Strategy

Multi-channel marketing
campaigns targeting diverse
customer segments

Partnerships with influencers, food

bloggers and popular restaurants

Loyalty programs and referral

incentives to drive user acquisition
& retention
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Go-to-Market Plan

Expansion strategy into

new cities & countries

Robust supply chain Operational considerations

management and logistics & local market adaptation
infrastructure
 Financial Projections

Zomato has demonstrated strong growth potential in recent years.

It has expanded into new areas to improve its profitability by
optimizing its operations and reducing costs.

For the full year ended March 31, 2023,

Sales: ₹70,794 million compared
to ₹41,924 million a year ago.
Revenue: ₹77,609 million compared
to ₹46.87 million a year ago.

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