The start of a new year often signifies a fresh start, which can boost motivation.

Fresh Start Effect:

Research, including studies by Hengchen Dai and Katherine Milkman, suggests that temporal landmarks
(like the start of a new year) act as "fresh start" moments, encouraging individuals to mentally separate
their past failures from future endeavors. This psychological phenomenon can boost motivation by
providing a clean slate to work from.

EXAM: Research in the field of motivation and goal setting, such as the work of Dr. Edwin Locke,
emphasizes that setting specific and challenging goals can increase motivation and performance.

Goal-Setting Theory: Psychologist Edwin Locke's goal-setting theory emphasizes that setting specific,
challenging, and attainable goals increases motivation and performance. New Year's resolutions often
align with this theory as they involve setting specific objectives for personal improvement.