Name of website (Project): NameofWebSite

Name of responsible person (Position in Project)

Name of team members (position in Project) :
1. ..
2. ..
3. ..
…
 Strategy (User Personas )
Persona Name
User Picture
Persona tagline

Persona Details Other Details

• Age: • ….
• Role:
• Area: • ….
• Computer Literacy: …

Goal Narrative
• …. • ….
…..
…..
Frustrations:
…..
• ….
…..
• ….
…..
• ….
……
 Strategy (User Personas Example)
Persona Name: Steve Medeiros
User Picture
Persona tagline: My parents taught me not talk to strangers

Persona Details Other Details

• Age: 22 • Recent Graduate of Syracuse University
• Role: Graduate
• Area: Finance • Accepted a job in NYC
• Computer Literacy: High • Bored of his routine, looking for something new

Goal
• Find someone to date (the goal is Narrative
defined according to the idea of Project Steve is 22 years old, single, and a recent graduate from Syracuse University. He accepted
) a job in NYC working in finance, and has moved into a tiny apt with a buddy from college.
A handful of his college friends moved into NYC, with others spreading out to Boston,
Frustrations:
Washington DC, Albany, San Diego, as well as dozen other cities. For the first time in his
• Doesn’t have enough time to go out
life , Steve doesn’t have an established network. Instead, he can count on two hands the
and find people to date
number of people he knows in the city.
• Doesn’t feel comfortable
Steve finishes work on a Tuesday, goes to the gym, and comes home around 8. He orders
approaching a complete stranger to
Chinese food with his roommate, and they each sit in their cramped apartment watching
date
TV with laptops on their laps until 11:30 when they go to bed. This routine occurs Monday-
• Sees his friends with tons of
Wednesday, some Thursday and Fridays, and a variation occurs Sunday night (no work
attractive potentials that he’d like to
during the day)
find more about
Outline of Scope
Content (text, images, video) that the user will need. Systems that will allow the user accomplish tasks. “The
“The user will be looking for…” user will be able to …”(description of user stories in Project)

Content Requirements: Functionality Requirements:

The user will be looking for …: The user will be able to …:
• LIST CONTENT REQUIREMENTS HERE… • LIST of USER STORIES HERE …
Sitemap
Provide full sitemap for all
elements of the website
including the flowchart
Give the link to the original
sitemap location in the case if
the resolution of the sitemap
is high and can’t be shown
properly in the slide
Name of Website (Brand) Design

Provide the Alternative

variants of the WebSite
Name Visual Design, if any.
Wireframes
Provide the full set of wireframes for
desktop layout + 1 wireframe for
home page mobile layout
or
Full set of wireframes for mobile
layout + 1 wireframe for home page
desktop layout
by Your Choice.

Specify here the name (goal) of your

wireframe (for example, “Home
Page Wireframe”) and locate each
wireframe on the different pages
Mood Board
Provide the mood board of your
Project website.
Give the link to the original website
if you used the special tools (for
example, Pinterest) or in the case if
your mood board has the high
resolution.
Visual Mock-Ups
Provide the full set of visual mock-
ups for each wireframe presented
above
Specify here the name (goal) of your
visual mock-up (for example, “Home
Page Visual Mock-up”) and locate
each visual mock-up on the different
pages