Project Proposal - Quantitative Techniques in Management

Group 1
Guide: Dr. Narain Gupta
Proposal Submission by:
Roll 36BM01 – Aashwin Sharma
Roll 36BM03 – Abhinav
Roll 36BM05 – Adarsh
Roll 36BM07 – Akshat Jain
Roll 36BM09 – Aman Raj
Roll 36BM11 – Ankit Kumar
Roll 36BM49 – Shashwat

Tentative Title: Kirana Stores vs. E-Commerce Bigwigs

Introduction to the topic:

The topic "Kirana Stores vs E-Commerce bigwigs" relates to the emergence and
growth of the organized sector within the retail domain. India, as a
predominant market of unorganized, small and medium businesses, has seen
the transition towards E-commerce as a preferred and more convenient source
for consumers. Kirana Stores, through the years have been catering to the
consumers with relation and trust building and have served as efficient supply
chain partners for retail companies. These have relied more on human
interactions with minimal use of technology. But, across the recent past, E-
commerce has become the benchmark to measure innovation in the retail
industry. With fast paced introduction and innovation of technologies offering
convenience of ordering and paying from home, especially post pandemic, the
E-commerce companies have positioned themselves strongly within the
market. The idea of the topic is to understand and verify the said transition in a
quantitative manner using data collection through survey as a tool and
technique.

Objective of the Research:

The objective of the research is to record the quantitative changes in customer
preferences when choosing E-commerce stores or Kirana Stores and find a
correlation between the stated preferences and actual consumption source
patterns. We aim to measure the amount and the reasons (such as
convenience, price, etc.) for such a trend, if it exists.
Project Proposal - Quantitative Techniques in Management
Group 1
Guide: Dr. Narain Gupta
Problem Statement:
1. Does the general assumption, that customer preferences are shifting from
Kirana Stores to E-commerce Bigwigs, hold true?
2. Is there a correlation between stated customer preference and consumption
trends and if so, how much and in which direction does the correlation sway?

Methodology:
Source of data – 1. Primary research through survey for customer preferences
related data. 2. Secondary research for consumption trends.