THE EFFECT OF SOCIAL MEDIA USAGE ON THE ACADEMIC

PERFORMANCE OF GRADE 11 AND 12 EIM STUDENTS OF ARITAO

NATIONAL HIGH SCHOOL

A Quantitative Research Proposal Presented to

The Faculty of the Senior High School
ARITAO NATIONAL HIGH SCHOOL
Aritao, Nueva Vizcaya

In Partial Fulfillment
Of the Requirements for the Subject
PRACTICAL RESEARCH 2

By

Baluis, Janny

Cababaan, Darren

Iglesia, Allenson

Galande, Ruden

Julio, Mark Christopher

Mercado, James Patrick

Nallia, Sharwin

Non, Justin

Peralta, Aeron

Pimentel, Jayvone

Ramos, Enrique

Romero, Ajay

Tumbaga, Emmanuel

1
 S.Y. 2023-2024

CHAPTER 1

INTRODUCTION

Rational and Context

According to Neelamalar and Chitra (2009), on social media platforms, users

can quickly create communities (also known as groups) and communicate with one

another by participating in polls, forums, and discussion threads. 95 percent of those

who use one or more social media sites report spending between one and five hours a

day on them, according to their study on the effects of social networks on young

people. They also found that 95% of young people use social media to stay in touch

with old acquaintances, keep up with current relationships, and exchange information,

ideas, and opinions.

Tugberk Kaya & Huseyin Bicen (2016), stated that this study examines the

impact of social media on senior high school students’ academic performance,

focusing on Facebook. The research, which involved 362 students Grade 9-12, found

that students use Facebook for entertainment, sharing news, pictures, and songs. They

are aware of the importance of privacy and respecting their social identity, as their

profile pictures are private. The study highlights the need for educators and parents to

recognize the influence of social media on students’ academic performance.

According to Huseyin Bicen and Tugberk Kaya (2016), this study examines

the impact of social networking on students’ behaviors, focusing on Facebook. It

evaluates the relationship between confidence, engagement, and social media-related

2
behaviors. The research involved 362 high school students Grade 9 to 12, revealing

Facebook’s widespread use for sharing and conversation.

According to Junco, Helbergert, and Loken (2011), social media, Internet-

based tools that encourage collaboration and information sharing, can be utilized in

academic contexts to improve student learning and increase student engagement.

As shown in the study of Kuh (2001), student engagement is frequently

associated with the achievement of positive student learning outcomes, such as critical

thinking and individual student development (Carini, Kuh, & Klein, 2006; Kuh,

1993), because it represents the time and effort that students invest in collaborative

and educational activities. (Kuh, 2001).

Following a discussion of the links between student engagement and learning,

this paper examines the pervasiveness of social media use and how it may affect

student relationships with peers, collaboration, and knowledge generation. Finally,

advice for teachers on how to integrate social media into course material is provided.

Statement of the Problem

This research attempts to present, evaluate and determine the impact of social

media in academic performances of those students who are using social media most

specially to the Senior High grade 11 and 12 EIM students and its effects on their

study habits.

Specifically, the study aimed to answer the following problems:

1. What are the social media sites that a Grade 11 and 12 EIM students frequently

visit?

2. What are the Effects of Social Media usage among Grade 11 and 12 EIM Students?

3. What are the Common Challenges of Social Media Usage of Grade 11 and 12 EIM

Students of Aritao National High School

3
Significance of the Study

The future finding of this study are hoped to be beneficial to the following:

The study aims to educate Grade 11 and 12 EIM senior high school students

about the potential health risks of excessive use of social media, its diversity, and its

impact on academic performance. It will guide researchers and students in

understanding the diverse nature of social media and its potential impact on academic

success.

This study is crucial for teachers, parents, and students as it helps them

understand the impact of social media on their students and raises awareness about its

potential influence. Parents can also understand the potential effects of social media

usage on their children, serving as watchdogs to monitor their usage.

Conceptual Framework

The conceptualization of the study’s variables was the main topic of this

section of the review. The conceptual framework of this study, in particular,

demonstrates the connections between the study’s variables. Following a thorough

assessment of the literature, this framework was created.

As shown in Figure 1, Social media generally has an impact on students academic

achievement. The review makes it abundantly evident that students’ use of, exposure

to, and addiction to social media all have an impact on their academic performance.

The academic success of students is also probably to be independently

impacted by these predictive variables.

Independent Variables Dependent Variable

•Social Media
Addiction

•Social Media Academic Performance

4
Exposure

•Social Media Usage

Fig.1: The Paradigm of the Research Study.

Definition of Terms

The following meanings are provided as the words utilized as planned to be

understood for the purpose of this research as words may have different meaning in

different context.

Media. They are all those technology platforms that are intended to be made available

to broader audiences through mass communication. "These are mass media messaging

to a sizable user base.

Social Media. These automated communication technologies facilitate engagement

based on individual interests. Web and mobile technical platforms are included in

social media.

Social Networking Sites. This is a website where users can publicly display

information about themselves.

Social Networking. The use of online messaging systems to make information about

oneself accessible to others, especially those with whom you have interests.

Scope and Delimitation of the Study

The study seeks to find out the impacts of social media among the students of

Aritao National High School on their academic performances. This study is limited

only to Grade 11 and 12 EIM students.

5
 CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

The first section of this chapter starts with a review of related literature that

focuses on how the theory and concepts of the study relate to the effects of social

media use on a student’s academic performance. The research that are connected to

the present investigation, as well as their similarities and differences, make up the

second portion.

Related Literature

According to Kuppuswamy and Shankar (2010) Social networking sites draw

students' attention before diverting it to unsuitable and non-educational activities,

such as pointless chit-chatting. On the basis of the aforementioned claim, we can infer

that social networking sites may negatively impact a student's academic career and

educational opportunities. Social networks, in particular, are quite dangerous for

teenagers, according to Trusov, Bucklin, and Pauwels (2009). Social networks have

been highly popular and widespread over the past several years.

As per Deng and Tavares (2013), found out that students using of social media

are better able to think effectively, which aids them in making informed decisions in

6
their daily life. According to a study by Apeanti and Danso (2014), students believed

that their grades would improve if they could ask their professors open questions on

social media.

According to Paul, Baker and Cochran (2012), The length of time spent on

social media was based on the students' attention spans. The length of time that pupils

can focus on their studies without getting sidetracked is known as their attention span.

They discovered that students spend less time on social media when they have a

longer attention span. According to Junco (2011), students' overall GPA was highly

negatively correlated with the amount of time they spent on Facebook. According to

Kirschner and Karpinski (2010), excessive use of social media can have a negative

impact on students' academic performance.

Bekalu et al (2019) state that due to the fact that students frequently use social

media for purposes other than learning, this tends to distract them from the classroom

and hinder their academic development.

According to Junco (2012), senior students frequently balance their social

lives, extracurricular interests, and academic obligations. Overusing social media may

result in ineffective time management, which could have an impact on study habits

and overall academic performance.

Rosen (2017), found out that social networking networks provide a steady

stream of messages and updates, which might be an interruption while studying.

Multiple research have shown that juggling social media and academic work impairs

focus and learning outcomes.

Related Studies

7
 Lee at al. (2014) stated that usage of Facebook is associated with social capital

gains and usage of Facebook linked to the psychological wellbeing that can provide

positive outcomes for low esteem and low life satisfaction.

According to Park & Lee (2014), students make use of Facebook to perform a

wide range of social tasks such as keeping in touch with high school friends or

organizing activities like social events, as well as dissemination of information and

notifying everyone of their daily life by posting status updates, checking, and sharing

photos.

Although Selwy (2014) indicated that education-related usage of Facebook is

limited only as an acting space that students use to discuss their affairs with the

university, teaching staff and academic conventions, he stated that Facebook is an

important learning technology in the 21st century.

According to Simonson et al. (2000), he describe online learning tools as more

effective than traditional classroom learning (using textbook for learning) because the

availability of the online materials and 24 hours access to learning. Students are

more likely to use this social media such as YouTube for their informal leaning.

YouTube provides video for information and knowledge that extends beyond the limit

of the classroom and textbook. It also provide tutorial and show the students clearly

how some certain things are done through the video uploaded. The ease of accessing

out of textbook information and the ease of sharing information and the availability

of this online materials at one own time is the other reasons why students preferred to

use this social media as the tools for their informal learning.

8
 Chapter III

RESEARCH METHODOLOGY

Research Design

The descriptive correlation method of research was used in gathering data on

the impact of social media in academic performance of the grade 11 and 12 EIM

students of Aritao National High School through the use of survey questionnaire. By

means of this research method, in order to evaluate the impact of social media on

student academic achievement, the researcher was able to give the secure, accurate,

and exact information and data that were required.

A set of questionnaires was administered to determine the impact of social

media usage to the students’ academic performance.

The quantitative data were processed by means of simple frequency counts,

percentage distribution, descriptive statistics, and Pearson-moment correlation

9
Research Locale

The local took place in Aritao National High School. Among the five strands,

the researchers took Grade 11 and 12 EIM students as the participants of the study.

Research Participants

The participants involved in this study were 30 students in Grade 11 EIM and

30 students of Grade 12 EIM for the school year 2023-2024 which is purposively

selected. Their selection as participants in the study emerged from the fact that despite

their being the senior high school students, their impact of social media usage to the

students’ academic performance.

Research Instrument and Techniques

The researcher used questionnaire for the survey in collecting ideas based on

their observation done in school and was used to get the desired information from the

students. The questionnaire is composed of three sections. Section 1 sought to

determine the networking sites that the students often time to visit. Section II sought

to determine the common effects of using social media. And lastly, section III sought

to determine the challenges of social media usage on the academic performance of a

students.

Preparatory Stage. The researchers made a written request addressed to the school

head and to the selected grade 11 and 12 EIM Students of Aritao National High

School. Likewise, the researchers asked consent to distribute the questionnaires to the

respondents.

10
Actual Data Gathering Technique. The researchers made personal conversation to

grade 11 and 12 EIM students. Much effort was done to explain the significance of the

research to the respondents. The researchers manage to assist them through the

questionnaires. To motivate them, the researchers explained to them the purpose of

the study, and its significance to the students and other individuals involved in the

study.

Data Gathering Procedure

October November December

PROCESS/STEPS 2023 2023 2023
January 2024

Preparation of the
Proposal
Gathering of Data
Interpretation and
Analysis
of Data
Making the
Conclusions
and Recommendations
Preparation for Oral
Defense

11
 Presentation of
Research
Work
Finalization of Outputs
Submission of Final
Research Output

CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the result and findings of this study with their

corresponding analyses and interpretations of the following sequence of sub-problems

of this study based from the calculations of the Grade 11 and 12 EIM students of

Aritao National High School which answer the question in regarding with the social

media addiction.

12
Sub-problem 1. What are the social media sites that a Grade 11 and 12 EIM

Students of Aritao National High is often time to visit?

Presentation

Table 1 presents the data on the Social Media that grade 11 and 12 EIM

students of Aritao National High School often time to visit. The top three Social

Media that students engaged with are first Facebook having a m=2.46 (sometimes),

next is Messenger with a m=2.45sometimes), and lastly YouTube having a m=2.26

with a descriptive interpretation of “disagree.”

Table 1
Social Media Sites that Grade 11 and 12 EIM Students
often time to visit

Social Media Networking Weighted Means Descriptive

Sites EIM Students interpretation
1. Facebook 2.46 Sometimes
2. Messenger 2.45 Sometimes
3. Twitter 1.51 Disagree
4. Instagram 1.79 Sometimes
5. Watt pad 1.4 Disagree
6. WhatsApp 1.41 Disagree
7. Skype 1.26 Disagree
8. YouTube 2.26 Sometimes
9. Snapchat 1.81 Sometimes
10. Myspace 1.43 Disagree
Total 1.78 Sometimes

Analysis and Interpretation

Looking more intently at the result of data analysis, these are the top two

social media sites that a grade 11 and 12 EIM students of Aritao National High School

often time to visit. The most activity that the students engaged with is Facebook

having a m=2.46 (disagree), next is Messenger with a m=2.45 (sometimes).

13
 According to Moreau (2018) Facebook is the top social network on the web.

It’s a thriving beast of a social networking site on the web with about 2 billion

monthly active users and more than one billion that log on daily (according to

Facebook itself) is happening around them. Another most used social media site is

Messenger having a weighted mean of 3.50 with a descriptive interpretation of

“always.”

According to eMarketer (2018) there are several factors driving Messenger’s

worldwide growth, as well as mobile messaging in general. eMarketer forecasts that

35.0% of mobile phone users worldwide will use mobile messaging apps this year, up

from 25.2% in 2014. Nearly half (49.3%) of mobile users in North America and

43.4% of those in Western Europe will use messaging apps this year.

Data from similar web shows that many people around the world use

Messenger daily. In the Philippines, an average of 58.9% of Android users who had

the app installed used it daily in April 2016. Those users spent an average of 17

minutes, 22 seconds per day with the app.

Since these top social networking sites activities has been proven by the

researchers that students engaged with. It endangers the academic performances of the

students. This is an alarming finding because mostly youth are always engaged to it.

The modern world gives amusement to people and youth always wanted to visit social

media sites. And as we engaged ourselves to these activities we really become

addicted to it.

Sub-problem 2. What are the Effects of Social Media Usage among Grade 11 and

12 EIM Students?

Presentation

14
 Table 2 presents the output of data analyses on the extent of effects of using

Social Media among grade 11 and 12 EIM students of Aritao National High School.

The total effect of social media usage for had a weighted m=2.08 with a descriptive

interpretation of “sometimes.”

Table 2
Effects of Social Media Usage Among
Grade 11 and 12 EIM Students (n-60)
Effect of Social Media on Student Academic Weighted Descriptive
Performance means Interpretation
EIM Students
1. I can't speak very well to tell my 2.14 Sometimes
opinion during class discussion.
2. I can't answer my teachers question 2.18 Sometimes
immediately when he/she asked me.
3. I always get low scores in quizzes and 2.09 Sometimes
exams
4. I'm not able to manage or make my 2.11 Sometimes
requirements by my own without
asking for help to others
5. I have a low comprehension of what I 2.1 Sometimes
am reading. (I really can't understand
the article, essay, poems and etc.)
6. I'm not able to explain something I 2.24 Sometimes
have heard from a long period of time.
7. I am not cooperating during group 1.95 Sometimes
activities.
8. I'm not passing my requirements on 2.06 Sometimes
time.
9. I'm not satisfied with the works and 2.07 Sometimes
projects I am presenting.
10. I'm not listening to my parent's 1.87 Sometimes
avocations.
Total 2.08 Sometimes

Analysis and Interpretation

The result of data analysis on the effect on the academic performance among

Grade 11 and 12 EIM Students of Aritao National High School. The following were

found to be the top two highest rates affected by social media are item 2.6. I’m not

able to explain something I have heard from a long period of time, with a m=2.24

having a descriptive interpretation of “sometimes” and item 2. I can't answer my

15
teachers question immediately when he/she asked me, with a m= 2.18 having a

descriptive interpretation of “disagree.”

According to Newman, (2013) they get distraction from their studies, and a

load of their working memory make it hard for them to have a focus and make

effective preparations of their homework. This will lead to results that are poor and

decrease the achievements.

Sub-problem 3. Common Challenges of social media usage of Grade 11 and 12

EIM Students.

Presentation

Table 3 presents the output of data analyses on the extent of common

challenges of Social Media usage of grade 11 and 12 EIM students of Aritao National

High School. The total challenges of social media usage had a weighted m=2.35 with

a descriptive interpretation of “disagree.”

Table 3
Common Challenges of social media usage of
grade 11 and 12 EIM Students
Challenges Weighted Descriptive
Means Interpretation
EIM Students
1. Addiction to online social networks is a 2.37 Sometimes
problematic issue that affects my
academic life.
2. Online social networks distract me from 2.42 Sometimes
my studies.
3. Hours spent online can never be 2.36 Sometimes
compared to the number of hours I
spend reading.
4. My grades have not improved since I 2.14 Sometimes
started using these social networking
sites.
5. I became more stressed and tired in the 2.30 Sometimes
night since I became engaged in social
media.
6. Spending excessive time on social 2.54 Agree
media platforms decreases my
productivity in school.
7. Students who frequently use social 2.29 Sometimes

16
 media have lower grades compared to
those who use it less often.
8. Social media negatively affects my time 2.43 Sometimes
management skills, leading to
decreased academic performance.
Total 2.35 Sometimes

Analysis and Interpretation

The result of data analysis on the common challenges of social media usage on

the academic performance among Grade 11 and 12 EIM Students of Aritao National

High School. The following were found to be the top two highest rates affected by

social media are item 3.8. Social media negatively affects my time management

skills, leading to decreased academic performance, with a m=2.43 having a

descriptive interpretation of “disagree” and item 2. Online social networks distract

me from my studies, with a m= 2.42 having a descriptive interpretation of

“disagree.”

According to Kirschner & Karpinski, (2010) excessive time spent on social

media can lead to procrastination and negatively impact academic performance.

Junco, (2012) stated that social media can be a significant distraction during

study sessions, contributing to reduced concentration and productivity.

CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

This chapter presents the summary of the research, major findings,

conclusions, and recommendations.

17
Summary of the Findings

Based on the findings of the study of the impact of social media on student’s

academic performance of ANHS grade 11 and 12 EIM students.

It sought to answer the following sub-problems:

Sub-problem 1. What are the social media sites that a Grade 11 and 12 EIM students

frequently visit?

Sub-problem 2. What are the Effects of Social Media usage among Grade 11 and 12

EIM Students?

Sub-problem 3. What are the Common Challenges of Social Media Usage of Grade 11

and 12 EIM Students of Aritao National High School

Summary of the Findings

1. Overall the data presents on the social media that EIM students engage

with. The top three social media that students engaged with are: Facebook

having a m=2.46 (sometimes), next is Messenger with a m=2.45

(sometimes), and lastly YouTube having a m=2.26 (sometimes).

2. Overall, the result showed that the data analysis on the causes of social

media to EIM students’ study habits. The total effect of social media usage

had a weighted m=2.08 with a descriptive interpretation of “disagree.”

3. The study reveals that EIM students of Aritao National High School face

common challenges with social media usage. The top two most affected

rates are distraction from studies, negatively affecting time management

skills, and decreased academic performance. Addiction to online social

18
 networks is also a problematic issue, with a significant impact on academic

life. The study suggests that students need to address these issues to

improve their academic performance and overall well-being.

Conclusions

The following conclusions were formulated based on the findings of the study.

1. The result findings showed that the social media activity that grade 11 and 12

EIM students of Aritao National High School engage with are Facebook,

Messenger, and YouTube

2. Internet addiction had affected the study habits of grade 11 and 12 EIM

students of Aritao National High.

3. The study reveals that social media usage negatively impacts Grade 11 and 12

EIM students’ academic performance, with time management skills negatively

impacted and online social networks distracting from studies.

Recommendations

From the findings of this study, the following recommendations are given:

1. School administrators, particularly at the junior high school level, should take

proactive measures to redirect students’ attention from social media addiction

towards fostering better study habits.

2. Regular guidance and counseling support from teachers should be readily

available to address students’ issues related to social media addiction as

needed.

3. Teachers should intervene when they observe students engaging with social

media during class hours.

19
 Further recommendations that the researchers are complementing this research to

be used. As a reference for those next researchers.

REFERENCES

Internet Sources.

10 Reasons Why People Still Use Facebook (2014). Retrieved from

https://www.makeuseof.com/tag/10-reasons-people-still-use-facebook-ask-
results/

20
Abhishek K. (2015, Sept. 13) The Impact of Social Media on Student Life. Retrieved
from http://www.technicianonline.com/opinion/article_d1142b70-5a92-11e5-
86b4- cb7c98a6e45f.htm

Bedassa (2014). Impact of Facebook Usage on Students Academic Performance.

Retrieved from https://www.grin.com/document/277559

Effect of Social Networking Site (2014). Retrieved from

http://research.lpubatangas.edu.ph/wp-content/uploads/2014/08/GSRJ-
EFFECTS-OF- SOCIAL-NETWORKING-SITES

Effects Of Facebook On Students Academic Performance (2017). Retrieved from

https://www.coursebb.com/2017/01/01/literature-review-effects-of-facebook-
on-students- academic-performance/

Gelzalis D., Diosah N.S.A & Leonora B. (2017, Jan. 22) A Correlational Study on
Social Media Involvement and Parental Relationship among Students of Asia
Pacific College. Retrieved from http://www.dlsu.edu.ph/conferences/dlsu-
research-congress- proceedings/2017/WCF/WCFE-II-001

How Facebook’s Messenger Became a Popular Mobile Messaging Service (2016).

Retrieved From https://www.emarketer.com/Article/How-Facebooks-
Messenger-Became-Popular- Mobile-Messaging-Service/1014178

M. Owusu-Acheaw & Agatha G.L. (2015) Use of Social Media and its Impact on
Academic Performance of Tertiary Institution Students: A Study of Students of
Koforidua Polytechnic, Ghana. Retrieved from
https://files.eric.ed.gov/fulltext/EJ1083595

Paculan (2013). Research Paper on the Study of the Effects of Facebook on Students.
Retrieved from https://www.scribd.com/doc/128848382/Research-Paper-on-
the-Study-of-the- Effects-of-Facebook-on-Students

Rexii F. (2013) The Social Factors That Cause Social Networking Addiction to New
Era University 1 to 3d Year College Students Leading to Poor Class
Performance. Retrieved fromfile:///C:/Users/user/Downloads/Chapter
%201%20THE%20PROBLEM%20AND% 20ITS%20BACKGROUND
%20INTRODUCTION%20 %20Rexii%20Forто%20-
%20Academia.edu.html

Rita N. (2013) Impacts of Social Media Among the Youth on Behavior Change: A
Case Study of University Students in Selected Universities in Nairobi, Kenya.
Retrieved
http://erepository.uonbi.ac.ke/bitstream/handle/11295/59256/Njoroge_Impacts
%20of%20 social%20media%20among%20the%20youth%20on%20behavior
%20change.pdf?sequen ce-3

Sandra O.M. & Dr. Ismail N. (2016) The Impact of Social Media on Students’
Academic Performance A Case of Malaysia Tertiary Institution. Retrieved
from http://www.ftms.edu.my/journals/pdf/JELT/Nov2016/14-21.pdf

21
22