/A CASE STUDY OF BEHAVIORAL EFFECTS ON SOCIAL MEDIA TO THE

STUDENTS OF LIBERTAD NATIONAL HIGH SCHOOL,

BUTUAN CITY DURING 2019-2020

A Practical Research Presented to the Faculty of Senior High School

Libertad Senior High School
Butuan City, Philippines

Jayzel R. Penalver
Marjorie Tolentino
Patti Mae P. Dalit
Roland John G. Hontalba
Researchers
 Chapter 1
PROBLEM AND ITS SCOPE

This chapter includes introduction, review of related literature, theoretical,

statement of the problem, significance of the study, scope and limitations and definition

of terms used.

1. Introduction

The first known communication tool/technique was the cave painting.

Communication through cave paintings was a very important part of early human society

(Morriss-Kay, 2009). While the importance of communication continues, the worldwide

penetration of computers and the Internet has resulted online mediums where people can

communicate. Classmates.com was the first social networking site, founded in 1995

(Meltzer & Philips, 2009). Nowadays, social media is a tool that is becoming quite

popular these days because of its user-friendly features. Social media platforms like

Facebook, Instagram, Twitter and more are giving people a chance to connect with each

other across distances. In other words, the whole world is at our fingertips all thanks to

social media. The y/outh is especially one of the most dominant users of social media. All

this makes us wonder that something so powerful and with such a massive reach cannot

be all good. Social media influence the behaviors and attitudes of the students or a user

of social media.

1.1 Related research

As social media is about interaction, there is also knowledge management process

where social-learning concept analysed by Zhang et al. (2015). Krasnova, Hildebrand,

Guenther, Kovrigin, and Nowobilska (2008) stated that the use of social networks can

satisfy esteem as users can present themselves to friends who think similarly and have

common interests. Tobi, Ma’on, and Ghazali (2013) mentioned the popularity of online

social networks and conducted a study assessing if their use had any impact on the social

and psychological health to the Malaysian students. The authors suggest that it has a

positive effect on the health of the students. Tobi et al. (2013) also further mentioned that

this has a positive impact of user confidence. In addition, Kimball and Rheingold (2003)

and Krasnova et al. (2008) argued that using social networking sites (e.g. Facebook and

MySpace) increases user happiness and can reduce depression if Facebook envy is

controlled (Tandoc, Ferrucci, & Duffy, 2015). However, it is also argued that social

network use can depress people (Błachnio, Przepiorka, & Pantic, 2015).

1.2 Theoretical background

As mentioned above, starting from cave paintings, people have always used

communication. Communication allows us to form relationships with others, which was

defined as “social” level needs by Abraham Maslow's Hierarchy of Needs (Dessler, 2008).

With the development of technology, communication has grown to be easier. Nowadays,

human beings unfold their concept and opinion with a couple clicks through social

network. Human behavior is so flexible it enables people to adapt to different

circumstances with ease but at times this trait does more harm than good. When people

change who they are to fit in to what society dictates they should be, that’s when things

start to become a cause of concern.

1.3 Statement of the Problem

In this study, the researchers aim to identify the pros and cons effects to the

behavior of the students of LNHS using social media. It is expected that this study will be

useful to highlight student behaviors on social media, as today's students are “digital

natives” who were born with new technology and display excessive social network use

(Prensky, 2001). Since the 2000s, there has been worldwide Internet penetration and

technological advances such as smartphones with free communication methods

(Facebook, WhatsApp, Viber etc.). It is argued that shift in student habits will also cause

shifts in their behaviors.

Specifically, this study aims as follows;

1. Determining the social media network used by the students.

2. To figure out participant’s behaviors among the use of social media.

3. Purpose behind the usage of social media network.

1.4 Significance of the Study

The findings of this study will redound to the benefits of the students and society

by giving awareness and information who are into social media such as facebook, twitter,

Instagram, gmail and etc. where social media brings positive and negative effects that

can influence the behaviors and attitudes of the user. This research is intended also to

the future researchers in conducting more evidences, sources, and about psychological

effects of social media to the user.

1.5 Scope and Limitations

This study focuses on the behavioral effects on social media to the selected

students either in junior high and senior high students. The data collection will be

conducted in Libertad National High School, school year 2019-2020. The study would be

done through the utilization of the questionnaire as a survey and reference. By their

strategy, the researchers will be able to know the behavioral effects of using social media

to students of Libertad NHS students.

1.6 Definition of Terms

Redound- contribute greatly to (a person’s credit or honor.

Pros- advantages

Cons- disadvantages

Utilization- the action of making practical and effective use of something.

.
 Chapter 2

METHODOLOGY

This chapter presents the methods used in the research. It where the research

design, research locale, research participants/sampling, research instruments, data

collection, statistical analysis data, and ethical consideration.

Research Design

The current research used the descriptive method research design. It is

descriptive since the researchers’ target is to identify positive and negative effects to the

behavior of the students of LNHS using social media. Hence, the design is essential

and appropriate to the study.

Research Locale

This study was conducted in Libertad National High School, Barangay Libertad,

Butuan City, Province of Agusan del Norte, Region of CARAGA, Philippines.

Research Participants/Sampling

In this study, there were fifty (50) selected students from Libertad National High

School.

Research Instrument
 The interview guide was used in this study. There were then several questions in

the guided interview which was made by the researcher. The items were checked,

approved and recommended by the research adviser Miss Sheena Cuenca.

Data Collection

The researchers sent a letter of permission. Upon approval, the

researchers started in gathering the data with the used of reading guide interview which

personally made by the researcher. The collected data have been checked, tallied,

evaluated, analyzed and interpreted.

Ethical Considerations

To implement the ethics of the study, the researcher gave a letter to the

participant asked their active participation in this study. Orientation with regards to the

purpose of the study was done before conducting the conduct to enlighten the

participants.