3.

4 Attracting new customers

One of the most obvious goals of advertising is to attract new customers.

You do this by informing your readers, viewers, and listeners about the benefits of your product or
service, your attractive prices, and where and how they can purchase your product or service. If the
frequency of advertising appears a lot, it will make customers remember and impress, so they will
pay attention and try to experience our products. This is also considered an extremely important step
to increase the number of customers experiencing the product and from there we will have plans to
retain them so they become our loyal customers.

3.5 Position against competitors

Another goal of advertising is to show the market that you are superior to your competitors. On each
ad, you must show customers the outstanding aspects, ensuring that you provide features, benefits,
warranties, novelties, and differences from existing products on the market, so customers can
compare and make reasonable choices between products. From there, attracting customers helps
businesses assert/ơsớt/ their brand, creating prestige for their products and businesses.

3.6 Engagement boost

For any product, interacting with customers is extremely necessary and important. Therefore,
advertising will be the choice to help products and consumers interact more with each other. Today,
in the age of internet development, it has become easier for products to come into contact with
customers through many forms such as television advertising, online advertising, and social
networks.

Or through advertisements using KOL/Influencers as representative images to attract viewers and

create more trust for customers, helping customers have more confidence to decide to buy a product.

By creating connections and regular contact like this, customers will prioritize/pai o zơ tai/ choosing
our products when they need to make a purchase.