QFD: House of Quality

Project:
Revision:
Date:

Correlations

Positive +
Negative −
No Correlation

Relationships

Strong ● +
Moderate ○ − +
Weak ▽
Direction of Improvement
− − +
− − − +
Maximize ▲
− − − −
Target ◇
− − − − +
Minimize ▼
− − + − − −
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ◇ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ Customer Competitive Assesment
Requirements

Design multifunctional furniture

Offer a comprehensive warranty

Competitor #4: Reimagine Living

Use easy-to-assemble hardware
Functional

Optimize manufacturing cost

Use easy-to-clean materials

Design ergonomic furniture

Competitor #1: Verdant Living

Use sustainable materials

Design stylish furniture

Use durable materials

Competitor #3: EnviroHome

Competitor #2: EcoCraft
Maximum Relationship
Customer Importance
Relative Weight
Weight Chart

Customer

Our Product
Requirements
(Explicit and
Row #

Row #
Implicit) 0 1 2 3 4 5

1 ||||||| 14% 8 9 Durability

● ○ ▽ ○ ▽ ▽ ▽ ▽ ○ 5 4 3 4 3 1

2 |||||| 13% 7 9 Sustainabilty

○ ● ▽ ▽ ▽ ▽ ▽ ▽ ○ 5 4 3 3 3 2

3 ||||| 11% 6 9 Style ▽ ▽ ● ▽ ▽ ▽ ▽ ▽ ▽ 5 4 4 4 4 3

4 |||| 9% 5 9 Comfort
○ ▽ ▽ ● ▽ ▽ ▽ ▽ ○ 5 4 4 4 4 4

5 |||||||| 16% 9 9 Affordability

▽ ▽ ▽ ▽ ● ○ ▽ ▽ ▽ 4 4 5 5 5 5

6 ||| 7% 4 9 Easy assembly

▽ ▽ ▽ ▽ ○ ● ▽ ▽ ▽ 3 3 3 2 3 6

7 ||| 7% 4 9 Easy to clean ▽ ▽ ▽ ▽ ▽ ▽ ● ▽ ▽ 4 4 3 2 4 7

8 |||| 9% 5 9 Multifunctional
▽ ▽ ▽ ▽ ▽ ▽ ▽ ● ▽ 4 3 3 3 3 8

9 ||||||| 14% 8 9 Warranty ○ ○ ▽ ▽ ▽ ▽ ▽ ▽ ● 5 4 4 3 4 9

10 10

11 11

12 12

13 13

Our Product
14 14
Competitor #1
Competitor #2
15 15
Competitor #3

16 Competitor #4 16
improve the ergonomics of

instructions that are even

multifunctional furniture

Offer a lifetime warranty

Conduct user research to
Maintain current level of

sustainable materials by

Develop a new furniture

that are easier to clean

Reduce manufacturing

Develop new materials

Develop new assembly
line that is trendy and

Develop a new line of

costs by 5% per year.
Increase the use of

existing furniture.

easier to follow.

on all furniture
and maintain.
10% per year.
durability

modern.

Target

Max Relationship 9 9 9 9 9 9 9 9 9
Technical Importance Rating 285,7 257,1 185,7 200 242,9 189,3 157,1 171,4 285,7
Relative Weight 14% 13% 9% 10% 12% 10% 8% 9% 14%

Weight Chart
|||||||

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||||||

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||||

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Our Product 5 5 5 5 4 3 4 4 5
Competitor #1: Verdant Living 4 4 4 4 4 3 4 3 4
Competitor #2: EcoCraft 3 3 4 4 5 3 3 3 4
Technical Competitive Assesment

Competitor #3: EnviroHome 4 3 4 4 5 2 2 3 3

Competitor #4: Reimagine Living 3 3 4 4 5 3 4 3 4
5

Our Product
4

Competitor #1
3

Competitor #2
Competitor #3
2

Competitor #4
1
0

Template Revision: 0.9 Date: 4/23/2010

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Christopher Battles