QFD: House of Quality

Project:CALZADO DEPORTIVO MULTIPROPOSITO

Revision: UNIVSERSIDAD EAN
Date: 01/09/2019

Correlations
+
Positive +
+
Negative −
No Correlation
+

Relationships + −
Strong ● + + + − +
Moderate ○ + + + +
Weak ▽ + + − − −
Direction of Improvement
+ + +
+ + + + + +
Maximize ▲
+ + + −
Target ◇
+ + + + + +
Minimize ▼
+ + + + + + + + +
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ▲ ◇ ▲ ▼ ◇ ▲ ◇ ▲ ▲ ◇ ◇ ▼ ▲ ◇ ◇ Customer Competitive Assesment

RECUBIRMIENTO INTERNO DEL CALZADO 100%

Requirements

APARIENCIA MODERNA (COLORES VIVOS)

MATERIAL SINTETICO DE CALIDAD ALTA

LENGÜETA FLEXIBLE Y BIEN COLOCADA

SUELA PROTECCION CONTRA ABRASION
Functional

( Como´s)

AMORTIGUACION CONTRA IMPACTOS

MAYADO E IMPERMEABILIDAD
PLANTILLA CONTRAFUERTE

CONTROL DE MOVIMIENTO
CALZADO SIN CORDONES
DISEÑO ERGONOMICO

TECNOLOGIA IGNITE
PRECIO MODERADO

ARCO INTERMEDIO
LIGEREZA

ALGODÓN

PUNTERA
Maximum Relationship

Competitor #2: Reebok

Competitor #4: Adidas

Customer Importance

Competitor #1: Puma

Competitor #3: Nike

Requerimiento
Cliente ( Que´s)
Relative Weight

Our Product
Weight Chart
Row #

Row #
0 1 2 3 4 5

1 | 2% 1 9 TRANSPIRABILIDAD ○ ○ ○ ● ○ 5 3 3 5 4 1

2 || 4% 2 9 AMORTIGUACION ● ● ● ○ ● ○ ○ 3 4 4 4 4 2

3 |||| 8% 4 9
FUNCIONAMIENTO
MULTIPROPOSITO ○ ● ○ 4 2 2 3 2 3

4 || 4% 2 9 ANTIDESLIZANTE ● ● ● ○ ○ 5 1 3 5 5 4

5 |||| 8% 4 9 DURABILIDAD ○ ○ ● ● ● ○ ○ 4 4 4 4 5 5

6 ||||| 10% 5 9 PRECIOS ACCESIBLES ● 4 4 4 3 2 6

7 ||| 6% 3 9 DISEÑOS MODERNO ● ● ○ ● 4 2 3 3 2 7

8 |||||| 12% 6 9 PESO LIVIANO ○ ● ● ○ ○ ○ ● 5 2 3 5 5 8

9 |||||||||||| 24% 12 9 COMODIDAD ● ● ○ ● ● ● ○ ○ 5 2 3 5 5 9

10 ||||||||||| 22% 11 9 AERODINAMICOS ● ○ ○ ● ● ● 5 3 3 5 5 10

11 11

12 12

13 13
Our Product
14 Competitor #1 14
Competitor #2
15 Competitor #3 15
Competitor #4
16 16
Amariilo, Verde, Naranja y
250 gr

Fuxia.

Target

Max Relationship 9 9 9 9 9 9 9 9 3 9 9 9 9 9 9
Technical Importance Rating 348 618 168 294 432 120 126 252 132 162 108 120 0 342 252 270
Relative Weight 9% 17% 4% 8% 12% 3% 3% 7% 4% 4% 3% 3% 0% 9% 7% 7%

Weight Chart
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Our Product 4 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5
Competitor #1: Puma 2 1 0 0 5 2 0 0 0 1 5 3 0 2 3 4
Competitor #2: Reebok 3 2 0 0 4 3 0 0 0 1 4 3 0 2 3 4
Competitor #3: Nike 4 1 5 4 5 5 5 3 5 4 5 0 5 3 1 4
Technical Competitive Assesment

Competitor #4: Adidas 5 5 2 1 4 5 5 3 5 4 5 0 5 3 1 4

5

Our Product
4

Competitor
#1
Competitor
3

#2
Competitor
#3
2

Competitor
#4
1
0

Template Revision: 0.9 Date: 4/23/2010

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Christopher Battles