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Media and Information

Literacy
Quarter 1 – Module 6:
Intellectual Property,
Copyright, and Fair Use
Guidelines
Media and Information Literacy
Senior High School Self- Learning Package
Quarter 1 – Module 6: Intellectual Property, Copyright, and Fair Use Guidelines
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Joie Maine G. Berzabal
Editors: Melanio R. Florino Jr.
Reviewers:
Illustrator:
Layout Artist: Melanio R. Florino Jr.
Management Team: Dr. Reynaldo M. Guillena, CESO V
Dr. Basilio P. Mana-ay Jr., CESE
Dr. Emma A. Camporedondo, CESE
Alma C. Cifra, EdD
May Ann M. Jumuad, PhD
Aris B. Juanillo, PhD

Printed in the Philippines by:Davao City Division Learning Resource Management

Development System (LRMDS)

Department of Education – Davao City Division, Region XI

Office Address: Elpedio Quirino Ave., Poblacion District, Davao City, 8000 Davao del Sur
Telefax: (082)224-3274, (082)222-1672
E-mail Address: davao.city@deped.gov.ph
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Media and Information
Literacy
Quarter 1: Module 6
Intellectual Property, Copyright
and Fair Use Guidelines
Introductory Message
For the facilitator:

Welcome to the Media and information Literacy with Grade 11 Alternative Delivery
Mode (ADM) Module on cite practical situation when to apply knowledge in
intellectual property, copyright and fair use guidelines!

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

Welcome to the Mathematics 7 Alternative Delivery Mode (ADM) Module on MIL’s

citepractical situation when to apply knowledge in intellectual property,
copyright and fair use guidelines.
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be

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enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to
process what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.

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At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the nature of intellectual property, copyright and fair use guidelines. The
scope of this module permits it to be used in many different learning situations.
The language used recognizes the diverse vocabulary level of students. The lessons
are arranged to follow the standard sequence of the course. But the order in which
you read them can be changed to correspond with the textbook you are now using.

After going through this module, you are expected to:

• Cite practical situations when to apply knowledge in intellectual property,
copyright and fair use guidelines

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 What I Know

Choose the letter of the best answer. Write the chosen letter on a separate sheet of
paper.

1. A legal device that gives the creator of a literary, artistic, musical, or other
creative work the sole right to publish and sell that work.
a. Copyright
b. Plagiarism
c. Cyber Bullying
d. Computer addiction

2. An act or instance of using or closely imitating the language and thoughts of

another author without authorization.
a. Copyright
b. Plagiarism
c. Cyber Bullying
d. Digital Divide

3. Bullying that takes place online, or using electronic technology such as cell
phones, computers, and tablets over communication tools including social
media sites, text messages, chat, and websites
a. Copyright
b. Plagiarism
c. Cyber Bullying
d. Computer addiction

4. The excessive use of computers to the extent that it interferes with daily life.
a. Copyright
b. Plagiarism
c. Cyber Bullying
d. Computer addiction

5. An economic inequality between groups in terms of access to, use of, or

knowledge of ICT.
a. Copyright
b. Plagiarism
c. Digital Divide
d. Computer addiction

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Lesson Intellectual Property,
1 Copyright and Fair Use
Guidelines

The origins of the Internet go back to the 1960’s. It had many milestones
from then until now. Internet has changed business, education, government,
healthcare, and even the ways in which we interact with our loved ones. It became
one of the key drivers of social evolution. The changes in social communication are
one of its particular significance. Most communication barriers have been removed
because of the internet.

What’s In

What problems do you think are presented in the poster?

Which ones do you already understand? Which ones you do not?
What possible dangers and issues do you think happens during unguarded
internet use?

http://www.freepik.com Designed by macrovector

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 Notes to the Teacher
You may provide additional readings to the students regarding
this topic to enhance further understanding about the lesson.

What’s New

WORD SEARCH: Look for the words listed below. Encircle or highlight the
word on the puzzle.

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 What is It

Copyright is a legal device authorizing the creator of a literary piece, artistic work,
musicals or other creative compositions the sole right to publish and sell such
work. Copyright owners have the right to control the reproduction of their work,
including the right to receive payment for that reproduction. An author may grant
or sell those rights to others, including publishers or recording companies.
Violation of such right is called infringement.

Copyright law gives creators of original material the exclusive right to further use
and duplicate that material for a given amount of time, at which point the
copyrighted item becomes public domain. (KENTON, 2020)

Plagiarism is an instance of using or closely imitating the language and thoughts

of another author without authorization; the representation of that author's work
as one's own, as by not crediting the original.

phishing is a cybercrime in which a target or targets are contacted by email,

telephone or text message by someone posing as a legitimate institution to lure
individuals into providing sensitive data such as personally identifiable
information, banking and credit card details, and passwords. The information is
then used to access important accounts and can result in identity theft and
financial loss.

The fair use of a copyrighted work for criticism, comment, news, reporting,
teaching including multiple copies for classroom use, scholarship, research and
similar purposes is not an infringement of copyright.

Decompilation which is the reproduction of the code and translation of the forms of
the computer programs to achieve the inter-operability of an independently created
computer program with other programs, may also constitute fair use.

To determine whether use of a work constitutes fair use, the following factors are
considered:

1. The purpose and character of the use, including whether such use is of a
commercial nature or is for non-profit educational purposes;
2. The nature of the copyrighted work;
3. The amount and substantiality of the portion used in relation to the
copyrighted work as a whole; and
4. The effect of the use upon the potential market for or value of the
copyrighted work.

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 Republic Act No. 8293 or the
Intellectual Property Code of the
Philippines

AN ACT PRESCRIBING THE INTELLECTUAL PROPERTY CODE AND

ESTABLISHING THE INTELLECTUAL PROPERTY OFFICE, PROVIDING FOR
ITS POWERS AND FUNCTIONS, AND FOR OTHER PURPOSES

It shall protect and secure the exclusive rights of scientists, inventors,

artists and other gifted citizens to their intellectual property and creations,
particularly when beneficial to the people, for such periods as provided in
this Act. The use of intellectual property bears a social function.

What’s More

Activity 1. COPYRIGHT VS. TRADEMARKS AND PATENTS

In the table below write the words that are associated under copyright on the
copyright column; write down words associated with trademarks under the
trademark column; lastly, write the words associated with patents under the patent
column.

COPYRIGHT TRADEMARK PATENT

Now that you have these words, let us try to differentiate Copyright from
Trademarks and Patents in one (1) paragraph with at least three to five (3-5)
sentences.

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
___________________________________________.

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 What I Have Learned

✓ Copyright is a legal device authorizing the creator of a literary piece, artistic

work, musicals or other creative compositions the sole right to publish and
sell such work.

✓ Plagiarism is an instance of using or closely imitating the language and

thoughts of another author without authorization

✓ Cyberbullying is bullying that takes place online

✓ Computer addiction is the excessive use of computers to the extent that it

interferes with daily life.

✓ Phishing is a cybercrime in which a target or targets are contacted by email,

telephone or text message by someone posing as a legitimate institution to
lure individuals into providing sensitive data

✓ Digital divide is an economic inequality between groups in terms of access

to, use of, or knowledge of ICT.

What I Can Do

CASE ANALYSIS: Computer addiction

1. Read the news article on computer addiction: “Four in ten teenage girls
'are addicted to internet: Youngsters increasingly showing signs of
compulsion with their tablets and smart phones.”
2. Access this website https://www.dailymail.co.uk/news/article-2623903/Four-ten-
teenage-girls-addicted-internet-Youngsters-increasingly-showing-signs-compulsion-
tablets-smart-phones.html
3. After reading the article, answer the following questions:
• From the research, do boys and girls share the same Internet
usage? Explain your answer. Cite statistics or data.
• Cite one real life example in your school or community of
teenagers who have experienced computer addiction. What
happened to them? Have they recovered from their addiction?
• Give two pieces of advice from tablets for schools to avoid
computer addiction.

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 Assessment

Multiple Choice. Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.

1. A graduate student of the country's premier state university submitted

a photograph as his own and won a contest sponsored by the Chilean
ambassador. The photograph was copyrighted by Children at Risk
Foundation. What issue can be found here?
a. Cyber Bullying
b. Plagiarism
c. Digital Divide
d. Computer addiction
2. Mr. Carabuena was caught on video harassing the MMDA. The Video
was posted and netizens were very angry about it that they
commented harsh words on Mr. Carabuena.
a. Cyber Bullying
b. Plagiarism
c. Digital Divide
d. Computer addiction
3. According to Laura Clark (2014), an Education Correspondent, Youngsters are
increasingly displaying signs of compulsion to use their tablets and
smartphones, including taking their devices to bed and in some cases
even preferring the company of gadgets to people.
a. Cyber Bullying
b. Plagiarism
c. Digital Divide
d. Computer addiction
4. The Association of Filipino Franchisers, Inc. (AFFI) appealed to
Telecommunication Operators (TELCOS) a Small-Medium Enterprises
(SME)-friendly connectivity for a faster economic growth.
a. Cyber Bullying
b. Plagiarism
c. Digital Divide
d. Computer addiction
5. A copyright symbol
a. TM
b. ©
c. @
d. None of the above

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 Additional Activities

PRACTICING PROPER NETIQUETTE

Create a PROPER NETIQUETTE Poster using materials found at home.

You are encouraged to use recycled materials. However, if you have a
smart phone or computer, you may make your layout in a mobile app or a
computer program. List down and illustrate what you think are proper
netiquette practices to avoid copyright issues.

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References:
Correspondent, Laura Clark, Education. “Four in Ten Teenage Girls ‘Are Addicted
to Internet’: Youngsters Increasingly Showing Signs of Compulsion with Their
Tablets and Smart Phones | Daily Mail Online.” Mail Online, Daily Mail, 9 May
2014, https://www.dailymail.co.uk/news/article-2623903/Four-ten-teenage-girls-
addicted-internet-Youngsters-increasingly-showing-signs-compulsion-tablets-
smart-phones.html.

“Hacker Group Composition with Computer Crimes Headline and Five Scammers
Steal Information Illustration | Free Vector.” Freepik, 11 Feb. 2020,
https://www.freepik.com/free-vector/hacker-group-composition-with-computer-
crimes-headline-five-scammers-steal-information-
illustration_6870813.htm#position=2.

Kenton, Will. “Copyright Definition.” Investopedia, 29 Mar. 2020,

https://www.investopedia.com/terms/c/copyright.asp#:~:text=Copyright%20refers
%20to%20the%20legal,right%20to%20reproduce%20the%20work.

KnowBe4. “Phishing | What Is Phishing?” Phishing | General Phishing Information

and Prevention Tips, https://www.phishing.org/what-is-phishing. Accessed 9 July
2020.

“Republic Act No. 8293 | Official Gazette of the Republic of the Philippines.” Official
Gazette of the Republic of the Philippines,
https://www.officialgazette.gov.ph/1997/06/06/republic-act-no-8293/. Accessed
9 July 2020.

Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY.
Commission on Higher Education, 2016, p. 65.

Zarate, Maria Jovita. Media and Information Literacy. First Edition, Rex Bookstore,
2016.

http://www.federislaw.com.ph/faqs-resources/copyright/

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For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph