Berry Med

Pharmaceuticals

BUSINESS

EXECUTIVE SUMMARY/OVERVIEW
The health care system in Ethiopia always consists of public, private and non-governmental
health care sectors. Among the vital components of the health care system Drugs and
medical devices are of paramount since they are crucial high value input for any health care
system that often make a difference in the health outcomes for the individual and the
population at large. These products are supplied either from local manufacturers or
imported from abroad. The total supply from local manufacturer’s to date reach around
20% and the rest 80% is

The pharmaceutical market in Ethiopia is also believed to grow by 15% each annum.
The
sector in Ethiopia do have many opportunities on which pharmaceutical companies
act accordingly: as manufacturer, as a research and development center, as importer, as a
whole
Berry Med pharmaceuticals as a pharmaceutical company enter in to this industry first
by
being a whole seller whose major role is acting as a bridge between importers and retailers
or end users in the supply chain. To date Berry Med is involved in the import wing as
well. Here it can purchase drugs and medical devices from local manufacturers for resale in
the vicinity of the country through a legal frame work laid by Ethiopian Food and
Drug Authority (EFDA).The other supply pipe is having agency agreement with
international pharmaceutical firms legally registered at Ethiopian Food and Drug
Authority and acquired

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near

St.Paulos
Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
 Berry Med
Pharmaceuticals

In this case Berry Med is currently an Ethiopian agent for three Chinese companies,
namely:
Better Medical Technology, JiangsuYuyue Medical Equipment & Supply
Co.,ltdand
LianyungangBaishun Medical Treatment Articles Co.,Ltd.It has the plan to

Background of the Company

Berry Med Pharmaceuticals is an Ethiopian Pharmaceutical company at first engaged itself
merely in the wholesale activities covering drugs, Medical equipment’s, supplies,
laboratory equipment’s, reagents and hospital furniture in the vicinity of Ethiopia since its
commencement (February, 2020).It then aimed to diversify its role in the industry by
having

Our company is established having the aim of connecting the medical services in the
country
with the latest technology the world makes use of and contribute its part in narrowing the
accessibility gap by supplying Pharmaceuticals and medical devices for efficient and
effective pharmaceutical & medical services to be implemented thereof. For the medium
and long range plan it aimed to be the preferred supplier of quality and
affordable pharmaceuticals and medical devices and further play its role in the
manufacturing and export based market. Its scope of operation extends all across the
country, the customers to be served includes both governmental and non-governmental
hospitals, clinics, pharmacy retails, health centers, specialty centers, universities, police and
Army hospitals, research centers and AID organizations. Berry Med as a company believes
that its most important assets are customers and its own employees. It will maintain
the highest standards of

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near

St.Paulos
Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
 Berry Med
Pharmaceuticals
These will be attained by securing a combination of quality products, quality service
delivery

Legalizatio
n
Company’s Legal Name: -Berry Med Pharmaceuticals/Etsegenet Kifle
Business Registration Number: GU/AA/1/0008101/2012
Business License Number: GU /AA/14/668/1761995/2014, GU
/AA/03/159/2250958/2012
Business Type:-Import and wholesale trade in Medicine and Medical
Equipment. Certificate of Competence Number:
30922/CHG/MEMDILIC/2022,
03515/MEMDWCER/2020
Year of Registration: 2020 G.C. (2012
E.C) VAT Number or equivalent:-
Exempted
TIN Number: 0026270265
Type of Organization: Sole Proprietorship.

Detail of Address and

Location

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near St.Paul

Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
berrymed2014@gmail.com
 Berry Med
Pharmaceuticals
Locatio
n
Whole Sale: -City: Addis Ababa,Sub-City:Gulele, Woreda:9,
House:451/003/1,Near

Visio
n
To be Ethiopia’s most valued customer centric company in supplying Pharmaceuticals
and
Medical
Devices.

Missio
n
Our mission is to become the preferred supply partner to all of our customers across the
country and achieve sustained growth, through consistent delivery of up-to-date, customer
centric, world class quality products.

Value
s
-Act
Ethically
-Work
Professionally

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near St.Paul

Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
berrymed2014@gmail.com
 Berry Med
Pharmaceuticals
Management Profile
• General Manager (owner) - Miss. Etsegenet Kifle-Pharmacist by profession:Six
years’
experience in the field.
• D/Manager-Mr.Abebe Goshime-BSC in Pharmacy,BA in procurement and
supplies management: More than 25 years of experience in the industry.
•Technical Manager-BONNY Dinka -BSC in pharmacy: 7 years of experience in
the pharmaceutical sector.
• Biomedical Engineer-Mr.Ezedin Yasin,BSC, Engineering.
• Administration & Finance Head-Hana Lafamo,BA in Accounting,Masters in
Bussiness
Administration: four years’ experience as an accountant in this industry and in audit firms.
• Sales team coordinator-Mahlet Kidane,BSC-Pharmacy,
•Selam Belay, BA in Accounting, Accounts controller.

Sr.No Na Qualification Experienc Positio

1 Etsegenet Kifle BSC Pharmacy 10 G/Manager(owner)
2 Abebe Goshime BSC Pharmacy, BA in Procurement 25years D/Manager
and supplies Mgt.
3 Hana Lafamo BA in Accounting, Masters in Business 4 years’ Administration & Finance
Administration Manager
4 BONNY Dinka BSC Pharmacy 7years Technical Manager
5 Mahlet Kidane BSC Pharmacy 1 year Sales team coordinator
6 Ezedin Yasin BSC, Engineering 1 years Biomedical unit leader
7 Selam Belay BA in Accounting 2years Accounts controller.

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near St.Paul

Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
berrymed2014@gmail.com
 Berry Med
Pharmaceuticals

ORGANIZATIONAL

Gener
al

Deput
y

Biomedic Technic Adminis Marketi

Engine al tr ng
ation

Stor Financ Sale

Tend Gener
e Produ e s
er al
ct tea
Servic
Registratio
Invoic

Drivers,Securit
Cashi
y,

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near

St.Paulos
Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
 Berry Med
Pharmaceuticals

Product and Competition

Drug and medical device importing firms purchase those products directly from
manufacturers. These manufacturers may be local or from abroad who have got legal
license to manufacture or market their products in Ethiopia. The wholesalers intern
sell and distribute the drugs and medical devices for legally licensed premises as for
hospitals, clinics, health centers, Pharmacies and so on, as permitted by the food and
drug authority of Ethiopia. This whole process is strictly monitored and get validation by
the Ethiopian food and drug authority. This is extremely important for consumer protection;
without this an import, a wholesale drug distributor or a retail of pharmaceuticals may be
linked to serious offenses, including counterfeit products and unapproved medication
distribution be it

We are categorized under the importer and whole sellers. Finding a market for the drugs
and
medical devices and fixing the price based on the current value is the most
important challenge we are facing but we are doing well because we have dedicated
marketing team doing a day-to-day survey of the market status as well as a dedicated
sales team giving all

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near

St.Paulos
Hospit
al
Tel: +251919934324,+251911441579,,e-mail-
 Berry Med
Pharmaceuticals
Financial
History

From 2020 2021 2022

Sales 3,180,707.47 12,316,711.35 30,401,384.39
Net Income 93,649.61 307,416.19 291,757.87
Assets 594,397.53 481,328.15 3,391,340.11
Liabilities 2,940,459.55 3,269,216.24 9,170,335.01
Net Worth 4,499,252 782,729.04 556,360.27

Financial Projections
Pharmaceutical Company: Berry med

Year 2021 2022 2023 2024

Sales 15,000,00 35,000,00 45,000,000 50,000,000
Net Income 450,000 1,050,000 1,350,000 1,500,000

Funds
Requested
Primarily our fund comes from the owner of the company hence we are trying to stretch

City: Addis Ababa, Sub-City:Gulele, Woreda:9, House:451/003/1,Near

St.Paulos
Hospit
al
Tel: +251919934324,+251911441579,,e-mail-