Cuisine Legacy 1

UNVEILING SAUDI ARABIA'S CULINARY HERITAGE WITH CUISINE LEGACY

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Table of Contents

Introduction......................................................................................................................................4

Target Persona.................................................................................................................................4

Market Analysis...............................................................................................................................5

Market Needs...................................................................................................................................5

Market Challenges...........................................................................................................................6

Market Opportunities.......................................................................................................................6

Competitive Analysis.......................................................................................................................6

SWOT Analysis of Cuisine Legacy.................................................................................................7

Strengths..........................................................................................................................................7

Weaknesses......................................................................................................................................7

Opportunities...................................................................................................................................7

Threats.............................................................................................................................................8

Porter's Five Forces Analysis...........................................................................................................8

Bargaining Power of Buyers (High)................................................................................................8

Bargaining Power of Suppliers (Moderate).....................................................................................8

Threat of Substitutes (High)............................................................................................................9

Threat of New Entrants (Moderate).................................................................................................9

Intensity of Competitive Rivalry (High)..........................................................................................9

Strategic Group Analysis...............................................................................................................10

Direct Competitors.........................................................................................................................10

Indirect Competitors......................................................................................................................11

Technological and Sustainable Evaluation....................................................................................14

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Technological Advancements........................................................................................................14

Sustainability Practices..................................................................................................................15

Prototype Demonstration...............................................................................................................16

User-friendly interface (home screen)...........................................................................................16

Unlocking the Culinary Portal.......................................................................................................16

Home Profile: A Culinary Canvas.................................................................................................16

Content Exploration: A Feast for the Senses.................................................................................17

Recipe Database: A Culinary Library............................................................................................18

Interactive Feedbacks....................................................................................................................18

Critical Evaluation.........................................................................................................................18

Limitations and Recommendations...............................................................................................19

Limitations.................................................................................................................................19

Cultural sensitivity and adaptability..............................................................................................19

User-generated content quality......................................................................................................20

Accessibility and Inclusivity..........................................................................................................20

Technological Adoption................................................................................................................20

Recommendations..........................................................................................................................21

Continuous Cultural Engagement..................................................................................................21

Enhanced Content Moderation......................................................................................................21

Accessibility Audits.......................................................................................................................21

Tech Literacy Initiatives................................................................................................................21

References......................................................................................................................................23

Appendix........................................................................................................................................25
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Introduction

Cuisine Legacy, set to launch in the vibrant culinary hub of Saudi Arabia, introduces a

revolutionary mobile app that transcends traditional food and culture exploration. Its Unique

Selling Proposition (USP) lies in seamlessly blending comprehensive culinary experiences,

cutting-edge technology, and sustainability. This gastronomic navigation tool pioneers restaurant

guides, chef-led tours, home-cooked meals, and an augmented reality-infused journey into Saudi

Arabia's rich culinary heritage. The app's user-friendly interface ensures an efficient and

engaging exploration for domestic tourists, international visitors, and culinary enthusiasts alike.

Cuisine Legacy's commitment to personalized remedies, immersive culinary adventures, and

cultural insights distinguishes it, promising a unique and authentic exploration of Saudi Arabian

flavors. Positioned at the heart of Saudi Arabia, specifically in Riyadh, Cuisine Legacy emerges

as the premier app, offering a distinct gateway to the region's culinary wonders.

Target Persona

Cuisine Legacy is meticulously crafted to cater to the distinct preferences of three

primary target audiences, all centered around the essence of a gastronomic journey. The foremost

persona comprises domestic tourists who desire to delve into their country's gastronomic

tapestry. More than mere sustenance, this group craves the discovery of hidden culinary

treasures, support for local enterprises, and a profound connection to their cultural heritage

through the exploration of diverse flavors. The second target audience embraces international

visitors enticed by the country's unique culinary offerings, seeking an authentic experience

beyond typical tourist attractions (Greco, 2022, p. 55). Cuisine Legacy is their portal to genuine

Saudi Arabian Cuisine, unveiling regional specialties, local cooking methods, and the narratives
 Cuisine Legacy 5

behind each dish. Cuisine Legacy transforms the culinary landscape for global explorers by

meeting the need for cultural immersion through food.

The third target persona encapsulates the cuisine enthusiast—an international community

driven by a passion to expand their culinary horizons and acquire in-depth knowledge of global

culinary traditions. Beyond mere consumption, this audience craves education, hands-on

experiences, and a connection to the roots of diverse culinary practices. Cuisine Legacy positions

itself as its premier platform, offering insights into Saudi Arabian dishes, cooking techniques,

and cultural practices, thereby enhancing its understanding of worldwide Cuisine (Yayuk &

Riana, 2024, p. 74). Demonstrating a commitment to diverse needs, Cuisine Legacy provides

tailored features such as local establishment recommendations for domestic tourists, curated

experiences for international visitors, and a comprehensive recipe database, cooking classes, and

cultural insights like coffee making, spice market trips, and farm visits for the passionate g

cuisine enthusiast.

Market Analysis

Market Needs

The market needs for gastronomic experiences in Saudi Arabia reflect a growing demand

for diverse and sophisticated culinary offerings that cater to a culturally diverse population's

evolving tastes and preferences. With a rich culinary heritage deeply rooted in traditional Middle

Eastern flavors, there is an increasing desire for gastronomic experiences that blend local

authenticity with global influences. Consumers seek high-quality, innovative dishes and unique

dining atmospheres, providing a multisensory journey. As the country undergoes social and

economic transformations, there is a heightened interest in culinary tourism and experiential

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dining, presenting opportunities for businesses to offer curated gastronomic experiences that

showcase the richness of Saudi Arabian Cuisine while embracing global culinary trends.

Market Challenges

Embarking on the gastronomic journey in the Saudi Arabian market presents formidable

challenges for Cuisine Legacy. The culinary landscape is densely populated with established

players like Visit Saud, Lonely Planet Saudi Arabia, Outdoorsy, and Timeout Riyadh, making it

challenging for a newcomer to distinguish itself and secure a distinct market presence (Tayeen et

al., 2021, p. 25). The discerning Saudi consumer base sets high standards, seeking extraordinary

and meaningful gastronomic experiences beyond conventional offerings. Additionally, the

complexity of localization adds hurdles, requiring Cuisine Legacy to adeptly navigate diverse

local preferences, tastes, and cultural sensitivities to establish a solid foothold amidst intense

competition in the realm of exclusive gastronomic experiences.

Market Opportunities

Cuisine Legacy seizes various opportunities by positioning itself as a comprehensive

culinary platform in Saudi Arabia. It endeavors to meet the market's desire for cultural culinary

exploration, offering users an immersive journey into the rich traditions of Saudi Arabian

Cuisine. The platform further caters to the demand for personalized culinary adventures,

featuring chef-led tours, home-cooked meals, and cultural experiences. To enhance inclusivity,

Cuisine Legacy addresses language barriers through content in multiple languages and real-time

translation technology (Deliyannis et al., 2022, p.101). Moreover, it embraces sustainability by

actively promoting local sourcing and seasonal ingredients and educating users on minimizing

food waste, aligning with the evolving eco-conscious culinary landscape.

Competitive Analysis
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SWOT Analysis of Cuisine Legacy

Strengths

Cuisine Legacy distinguishes itself through its holistic gastronomic approach, presenting

various features, including restaurant guides, chef-led tours, and home-cooked meals. This

multifaceted strategy sets it apart in the competitive landscape, delivering users a comprehensive

culinary odyssey. Incorporating cutting-edge technology amplifies user engagement with

augmented reality and a user-friendly interface that enhances the experience and connects users

to the intricate world of culinary exploration (Greco, 2022, p. 55). This technological integration

establishes Cuisine Legacy as a forward-thinking and innovative contender in the dynamic realm

of culinary apps.

Weaknesses

While Cuisine Legacy excels in focusing on Saudi Arabian Cuisine, this Niche Market

strategy may limit its appeal compared to more generalized platforms. To address this, the app

must balance catering to niche interests and attracting a broader user base. Despite offering

Multilingual Content, language barriers persist, impacting accessibility for a diverse audience.

Continuous language support improvement can enhance the app's reach and inclusivity.

Opportunities

Cuisine Legacy is well-positioned to capitalize on the rising trend of Experiential Travel

and Gastronomic Tourism. The app's immersive features align perfectly with the growing

demand for unique and authentic culinary adventures. Exploring Strategic Partnerships with local

businesses, chefs, and culinary schools provides an avenue for exclusive offerings, creating a

competitive edge. These partnerships can elevate Cuisine Legacy beyond a mere app,

transforming it into a key player in the culinary tourism ecosystem.

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Threats

Despite its unique offerings, Cuisine Legacy faces competition from Established Food

Discovery Platforms with broader scopes. These platforms may overshadow Cuisine Legacy,

considering it a niche player. To counter this threat, robust marketing strategies and

collaborations can enhance visibility and establish Cuisine Legacy as a specialized, influential

culinary guide. Adapting to Changing Consumer Tastes is imperative. Regular updates to content

and features are essential to meet evolving expectations and maintain the app's relevance in a

dynamic market.

Porter's Five Forces Analysis

Bargaining Power of Buyers (High)

Within the competitive Saudi Arabian culinary app landscape, users wield considerable

influence. Given the presence of various gastronome experiences like Visit Saud, Outdoorsy, and

Lonely Planet Saudi Arabia, rather than merely food delivery apps, users can readily shift

between platforms based on their preferences (Tayeen et al., 2021, p. 20). Cuisine Legacy must

prioritize a user-friendly interface, distinctive features, and competitive pricing to retain and

attract customers. Emphasizing exceptional user experiences, personalized recommendations,

and exclusive culinary journeys becomes imperative for Cuisine Legacy to sustain and expand its

user base in this highly dynamic market.

Bargaining Power of Suppliers (Moderate)

Cuisine Legacy relies on strategic alliances with other platforms offering gastronomic

experiences in Saudi Arabia. Despite the abundance of potential collaborators, fostering robust

partnerships is paramount. Suppliers seeking prominence on the platform contribute to Cuisine

Legacy's leverage. Nurturing strong affiliations and providing promotional avenues within the
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app ensures a harmonious relationship. Exploring exclusive partnerships further enriches the

app's offerings, securing a balanced and mutually beneficial rapport with suppliers.

Threat of Substitutes (High)

In Saudi Arabia, consumers have various alternatives for gastronomic exploration,

extending beyond conventional approaches. The threat of substitutes is pronounced, with options

ranging from dining in and home cooking to alternative food discovery platforms. Cuisine

Legacy must underscore its unique selling points, such as immersive gastronomic experiences,

cultural insights, and sustainability practices. This strategic emphasis is essential to distinguish

the app, mitigate the allure of substitute choices, and reinforce Cuisine Legacy's distinctive value

proposition in the vibrant culinary landscape of Saudi Arabia.

Threat of New Entrants (Moderate)

While the market in Saudi Arabia is competitive, the barriers to entry are not

insurmountable. The threat of new entrants exists, especially if a new player brings innovation or

a unique value proposition. Cuisine Legacy should continuously innovate, invest in technology,

and enhance its unique features to stay ahead and create barriers for potential new entrants.

Intensity of Competitive Rivalry (High)

The Saudi Arabian market presents fierce competition with well-established players. Direct

competitors, including Visit Saud, Lonely Planet Saudi Arabia, Outdoorsy, and Timeout Riyadh,

pose a significant challenge (Zakaria & Ibrahim, 2024, 4050). Indirect competitors such as

LocalEats, Eatwith, TravelingSpoon, and Tripadvisor contribute to the competitive landscape.

The quest for market share, user acquisition, and retention intensifies the rivalry. Cuisine Legacy

must vigilantly track competitors in this highly competitive environment, stay abreast of market
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dynamics, and distinguish itself through strategic marketing, unique offerings, and valuable

partnerships to thrive in the challenging market.

Strategic Group Analysis

Strategic Group Analysis identifies key competitors in a market based on similar business

models, target audiences, and market positioning. In the Saudi Arabian culinary app market,

Cuisine Legacy's direct and indirect competitors can be classified into strategic groups for a

comprehensive understanding.

Direct Competitors

1. Visit Saudi

 Target Audience: Tourists seeking comprehensive travel information on Saudi

Arabia.

 Market Positioning: Official tourism platform with a focus on diverse travel

aspects.

 Competitive Advantage: Strong government backing and authoritative travel

information.

2. Lonely Planet Saudi Arabia

 Target Audience: Travelers seeking detailed travel guides and recommendations.

 Market Positioning: Reputable travel guide with global recognition.

 Competitive Advantage: Established brand and extensive travel information.

3. Outdoorsy

 Target Audience: Adventurous individuals looking for outdoor experiences.

 Market Positioning: Specialized in outdoor adventure bookings.

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 Competitive Advantage: Specialized in outdoor activities, attracting adventure-

seeking travelers.

1. Timeout Riyadh

 Target Audience: Locals and tourists interested in local events.

 Market Positioning: Events and entertainment-focused platform, including

concerts, festivals, and sporting events.

 Competitive Advantage: Focus on real-time local events and entertainment.

Indirect Competitors

2. Fork

 Target Audience: Food-focused travelers exploring Europe and Australia.

 Market Positioning: Extensive coverage with real-time reservations, user-friendly

features, and exclusive deals.

 Competitive Advantage: Lies in its extensive coverage, a convenient and diverse

platform to explore and enjoy culinary delights.

6. LocalEats

 Target Audience: Tourists seeking authentic dining experiences.

 Market Positioning: Curated dining experiences for food enthusiasts.

 Competitive Advantage: Forbes-featured, emphasizing authentic local dining.

7. Eatwith

 Target Audience: Travelers seeking authentic local culinary experiences.

 Market Positioning: Facilitates cultural immersion through local hosts.

 Competitive Advantage: Offers personalized culinary adventures and direct

communication with hosts.

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8. TravelingSpoon

 Target Audience: Travelers wanting authentic local culinary experiences.

 Market Positioning: Emphasis on home-cooked meals and culinary learning.

 Competitive Advantage: Emphasis on cultural immersion and personalized

experiences.

9. Eatwith app

 Target Audience: People seeking city-specific food experiences.

 Market Positioning: Connects locals and travelers for food tours, classes, and private

meals.

 Competitive Advantage: connects locals and travelers for unique food experiences.

10. Tripadvisor

 Target Audience: General travelers seeking comprehensive travel reviews.

 Market Positioning: General travel advice and reviews.

 Competitive Advantage: Extensive user reviews and comprehensive travel-related

information.

Cuisine Legacy is strategically positioned among competitors by offering a comprehensive

gastronomic experience focused on Saudi Arabian culinary heritage. While some competitors

cater to broader travel information, outdoor activities, or global culinary experiences, Cuisine

Legacy stands out by providing a holistic and immersive approach specifically tailored to the

vibrant culinary hub of Saudi Arabia. The app's strategic group encompasses those emphasizing

local, authentic, and personalized culinary adventures, setting it apart in the competitive

landscape.
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Below are logos of the various apps that provide gastronome experience in Saudi Arabia

Visit Saudi App logo Lonely Planet Saudi Arabia logo

Outdoorsy app logo Timeout Riyadh app logo

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Technological and Sustainable Evaluation

Cuisine Legacy stands at the intersection of technological innovation and sustainable

practices, leveraging technological advancements to enhance user experience and align with

ethical and environmental considerations.

Technological Advancements

Cuisine Legacy seamlessly integrates cutting-edge technology, fundamentally

transforming the user experience. The app's interface is meticulously crafted to be user-friendly,

prioritizing intuitive navigation that empowers users to explore the diverse culinary offerings in

Saudi Arabia. Augmented reality features take this experience to a new dimension, immersing

users in virtual culinary experiences where they can vividly visualize dishes, learn cooking

techniques, and delve into the cultural elements that define Saudi Arabian Cuisine (Chylinski et

al., 2020, p. 384).

The application goes beyond mere navigation, incorporating machine learning algorithms

that elevate personalization to a new level. Users receive tailored recommendations based on

their preferences, geographical location, and previous interactions with the app. This streamlines

the user journey and encourages exploration, nudging users beyond their familiar choices to

discover the depth and breadth of Saudi Arabian culinary delights.

Language barriers dissolve seamlessly with Cuisine Legacy's real-time translation

features, a testament to the app's commitment to inclusivity. Whether a user is a domestic tourist

uncovering hidden gems or an international visitor eagerly immersing themselves in the richness

of Saudi Arabian Cuisine, Cuisine Legacy ensures a seamless and inclusive experience through

its technological innovations. The global audience finds access unimpeded, navigating the app

effortlessly in their preferred language.

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Sustainability Practices

In its dedication to curating a distinctive gastronomic journey, Cuisine Legacy

significantly emphasizes sustainable practices that intertwine seamlessly with cultural

preservation and global engagement. The app not only recognizes the importance of minimizing

its environmental impact but also strives to celebrate and preserve the rich cultural heritage of

Saudi Arabia, fostering a connection between culinary exploration and cultural appreciation.

Central to Cuisine Legacy's commitment is the advocacy for local cultural practices and

traditions, seamlessly integrated into culinary experiences tied to cultural events and festivals.

The app actively collaborates with local artisans, chefs, and cultural experts to create immersive

gastronomic journeys that coincide with traditional celebrations, allowing users to experience the

richness of Saudi Arabian heritage through its culinary expressions. This approach ensures the

preservation of cultural traditions. It offers users a unique opportunity to engage with the diverse

culinary tapestry associated with specific cultural events, creating a deeper connection between

food, culture, and the gastronomic journey.

Moreover, Cuisine Legacy actively caters to international visitors, recognizing the app's

role as a cultural ambassador for Saudi Arabian gastronomy. Sustainable culinary experiences

are thoughtfully curated to showcase the diversity of Saudi Arabian Cuisine, providing

international visitors with an authentic taste of local culture. By integrating sustainable practices

into these experiences, Cuisine Legacy contributes to environmental conservation and promotes

a positive image of Saudi Arabian heritage, fostering cultural exchange and understanding

among international audiences.

An additional layer of sustainability within the app extends beyond environmental and

cultural considerations to the support of local businesses. Cuisine Legacy actively engages with
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local culinary enterprises, creating a symbiotic relationship that bolsters the local economy.

Through collaborations with small-scale producers, farmers, and artisans, the app becomes a

catalyst for sustainable growth within the culinary community, ensuring that the gastronomic

journey contributes positively to the region's economic fabric.

Prototype Demonstration

The prototype of Cuisine Legacy serves as a visual testament to the app's innovative and

practical application within the culinary industry. While it is currently presented in a digital

mock-up, its design, functionality, and potential for implementation are vividly portrayed.

User-friendly interface (home screen)

The prototype showcases a clean, intuitive, and aesthetically pleasing user interface.

Users are greeted with a home screen offering seamless navigation options during the account

creation process. The "Create Account" feature is designed to be straightforward yet engaging.

Customers are allowed to enter their details for registration to the app. Users are prompted to

select a personalized avatar that reflects their culinary personality – an animated chef's hat, a

spice icon, or a traditional Saudi Arabian utensil. This creative touch adds a sense of

individuality to the user's culinary journey.

Unlocking the Culinary Portal

Once an account is created, users are prompted to log in. The log-in screen retains the

app's aesthetic appeal while incorporating a touch of anticipation. Users are welcomed with a

rotating selection of visually stunning dishes, creating a delicious backdrop. The seamless log-in

process offers options for traditional email/password entry or convenient social media

authentication.

Home Profile: A Culinary Canvas

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Upon logging in, users are led to their personalized home profile – a culinary canvas

where their journey begins. The home profile is more than a dashboard; it's a dynamic space that

evolves with each culinary exploration. It displays a timeline of the user's culinary adventures,

featuring photos, recipes saved, and badges earned through participation in challenges and

events. This interactive approach transforms the home profile into a showcase of the user's

culinary Legacy.

Content Exploration: A Feast for the Senses

Navigating through the app, users encounter a rich tapestry of content that transcends the

ordinary. The "Explore," "Learn," and "Discover" sections are designed as thematic realms, each

offering a distinct visual and sensory experience.

 Users find curated restaurant recommendations in the "Explore" section with

comprehensive information based on Cuisine, location, budget, and dietary

preferences.

 The "Learn" section provides an innovative approach to cooking classes and

cultural experiences, featuring interactive sessions with multimedia elements for

step-by-step guidance on traditional recipes.

 In the "Discover" section, users embark on immersive culinary adventures guided

by local chefs, with detailed itineraries showcasing regional specialties and

cooking techniques. These immersive adventures genuinely connect with local

culinary culture, making the gastronomic journey an unforgettable and enriching

experience.
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 “Explore Saudi Flavors.” This distinctive offering is tailored to provide

gastronomy enthusiasts with an intimate and culturally enriching experience

within Saudi traditions, especially during cultural festivals.

Recipe Database: A Culinary Library

In the “Culinary Library,” users explore a captivating collection of culinary entries, each

showcased as a visual delight. Users can scroll through a carousel of dishes, each accompanied

by a short narration and cooking insights with a touch of Saudi Arabian culture to enhance the

overall culinary experience. It also contains a hub for cultural adventure, local festivals, and

unique places to explore in Saudi Arabia. This will teach visitors local traditions through events

like coffee making, spice market trips, and farm visits.

Interactive Feedbacks

Cuisine Legacy's prototype introduces an interactive and user-friendly feedback

comment, encouraging users to express their culinary journey with attached images or videos.

The innovative emoji-driven rating system adds a playful element, simplifying the feedback

process.

Critical Evaluation

Cuisine Legacy holds the potential to significantly disrupt the culinary industry by

redefining the paradigm of gastronomic discovery platforms. Its focused approach to Saudi

Arabian culinary heritage caters to a niche market, offering authentic and immersive experiences.

Unlike other platforms, Cuisine Legacy's emphasis on cultural exploration provides users with a

profound connection to the stories, traditions, and heritage behind each gastronomic experience.

This shift towards a more meaningful culinary journey has the potential to reshape user

expectations and preferences.

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The app transforms the gastronome journey into a dynamic voyage, allowing users to

engage interactively. This approach shifts the benchmark and encourages competitors to

experiment with technology to stay current. Cuisine Legacy's commitment to sustainability

practices, promoting local, seasonal ingredients, and supporting cultural traditions differentiates

it in the market (Almulhim, 2024, p. 776). This aligns with the growing consumer trend towards

responsible consumption, potentially influencing user preferences and disrupting the industry

standard for ethical culinary exploration. Moreover, the app’s holistic approach, which consists

of restaurant suggestions, chef-conducted tours, home-cooked meals, and cultural activities,

redefines the culinary tourism scene to experiential gastronomic tourism. This disruption has the

potential to reshape travel for tourists, encouraging them to choose destinations based on unique

culinary offerings, countries' cultural heritage, and traditions rather than conventional attractions.

The innovative integration of sustainability, cultural richness, and experiential elements positions

Cuisine Legacy as a trailblazer in transforming gastronomic exploration into a multifaceted,

immersive journey.

Limitations and Recommendations

While Cuisine Legacy represents an innovative leap in the culinary industry, it is

essential to acknowledge certain limitations that may impact its effectiveness and user

experience.

Limitations

Cultural sensitivity and adaptability

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Cuisine Legacy's effectiveness relies on its capacity to navigate cultural disparities and

address a diverse audience. However, a limitation arises in ensuring cultural sensitivity and

adaptability across diverse regions within Saudi Arabia. The challenge lies in continuously

curating and updating the app's content to mirror the dynamic nature of Saudi Arabian culinary

traditions, ensuring alignment with local nuances and preferences for an authentic user

experience.

User-generated content quality

An inherent limitation stems from Cuisine Legacy's reliance on user-generated content,

impacting content quality maintenance. While user contributions foster community building, the

app must confront the challenge of maintaining accuracy, relevance, and cultural authenticity.

Implementing robust content moderation mechanisms becomes imperative to strike a delicate

balance between providing user freedom and upholding content standards, a necessity for

sustaining the app's overall credibility.

Accessibility and Inclusivity

Despite earnest efforts to offer multilingual content and real-time translation features,

Cuisine Legacy faces a limitation in continually assessing and enhancing accessibility. The

challenge involves adapting to diverse user needs, including those with disabilities, to ensure a

seamless user experience. Overcoming language proficiency and technological proficiency

barriers becomes crucial for Cuisine Legacy's sustained success, demanding ongoing attention

(Kunduru, 2023, p. 267).

Technological Adoption

While Cuisine Legacy embraces cutting-edge technology, a notable limitation arises

concerning accessibility for users with varied devices, network connectivity, or tech literacy
 Cuisine Legacy 21

levels. The necessity for continuous updates and optimization across different platforms becomes

a priority to avoid potential exclusivity, ensuring the app caters comprehensively to a broader

user base. The challenge lies in maintaining universal accessibility and preventing technological

barriers hindering user engagement and adoption.

Recommendations

Continuous Cultural Engagement

To overcome the challenge of cultural sensitivity, Cuisine Legacy should establish

partnerships with local cultural experts, chefs, and communities to ensure ongoing relevance and

authenticity. Regular cultural audits and feedback loops with local users can guide content

updates to align with evolving culinary traditions.

Enhanced Content Moderation

Implementing AI-driven content moderation tools can help Cuisine Legacy maintain

content quality (Trattner et al., 2022, p. 585). Establishing clear content guidelines, incentivizing

users for high-quality contributions, and regularly auditing user-generated content will ensure a

reliable and authentic user experience.

Accessibility Audits

Conducting regular accessibility audits and user testing will ensure Cuisine Legacy

remains inclusive. Collaborating with accessibility experts and incorporating user feedback can

drive improvements, making the app user-friendly for individuals with diverse needs and

capabilities.

Tech Literacy Initiatives

Cuisine Legacy can initiate tech literacy programs, tutorials, or partnerships to address

technological adoption concerns and enhance user understanding of the app's features. Ensuring
 Cuisine Legacy 22

the app's compatibility with various devices and network conditions will broaden its

accessibility.
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References

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Saudi Arabia’s Food Sector for Environmental Sustainability. Sustainability,16(2),

p.786. https://doi.org/10.3390/su16020786

Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020).

Augmented reality marketing: A technology-enabled approach to situated customer

experience. Australasian Marketing Journal, 28(4), 374-

384.https://doi.org/10.1016/j.ausmj.2020.04.004

Deliyannis, I., Poulimenou, S.M., Kaimara, P. and Laboura, S., 2022. BRENDA Digital Tours:

Designing a gamified augmented reality application to encourage gastronomy tourism

and local food exploration. In Cultural Sustainable Tourism (pp. 101-109). Cham:

Springer International Publishing. https://link.springer.com/chapter/10.1007/978-3-031-

07819-4_9

Greco, C., 2022. Food heritage, memory, and cultural identity in Saudi Arabia: the case of

Jeddah. Food for Thought: Nourishment, Culture, Meaning, pp.55-

74.https://link.springer.com/chapter/10.1007/978-3-030-81115-0_5

Kunduru, A.R., 2023. Cloud BPM Application (Appian) Robotic Process Automation

Capabilities. Asian Journal of Research in Computer Science, 16(3), pp.267-

280.https://doi.org/10.9734/ajrcos/2023/v16i3361

Park, H., Lee, Y. and Ko, J., 2021. Enabling real-time sign language translation on mobile

platforms with on-board depth cameras. Proceedings of the ACM on Interactive, Mobile,

Wearable and Ubiquitous Technologies, 5(2), pp.1-30. https://doi.org/10.1145/3463498

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Tayeen, A.S.M., Mtibaa, A., Misra, S. and Biswal, M., 2021. Impact of locational factors on

business ratings/reviews: A Yelp and TripAdvisor Study. Big Data and Social Media

Analytics: Trending Applications, pp.25-

49.https://link.springer.com/chapter/10.1007/978-3-030-67044-3_2

Trattner, C., Jannach, D., Motta, E., Costera Meijer, I., Diakopoulos, N., Elahi, M., Opdahl, A.L.,

Tessem, B., Borch, N., Fjeld, M. and Øvrelid, L., 2022. Responsible media technology

and A.I.: challenges and research directions. A.I. and Ethics, 2(4), pp.585-

594.https://doi.org/10.1007/s43681-021-00126-4

Yayuk, R. and Riana, D.R., 2024, January. Local gastronomic identification in traditional

Lontong Banjar food in South Kalimantan. In Critical Island Studies 2023 Conference

(CISC 2023) (pp. 74-92). Atlantis Press. https://link.springer.com/chapter/10.1007/978-

3-030-67044-3_2

Zakaria, F.M.H. and Ibrahim, G.A.M., 2024. The role of cultural identity in designing touristic

souvenirs is to develop domestic tourism and the economy in the Kingdom of Saudi

Arabia. Kurdish Studies, 12(1), pp.4044-4063.

https://kurdishstudies.net/menu-script/index.php/KS/article/view/1691
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Appendix

Figure 1: The Image of Mobile App Prototyping Design Of Cusine Legacy

From: Sara (2021). Mobile App Prototyping: What is an App Prototype & Why Should You

Make One - Big Fish. [online] Custom Software Development & App Design Agency -

Big Fish. Available at: https://discoverbigfish.com/blog/what-is-a-mobile-app-

prototype.html[Accessed 21 Feb. 2024].

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Figure 2: Saudi Arabia's Culinary Heritage

From: Arab News Japan. (2022). How the Red Sea Project aims to showcase Saudi Arabia’s

culinary heritage. [online] Available at:

https://www.arabnews.jp/en/saudi-arabia/article_71568/[Accessed 21 Feb. 2024].

 Cuisine Legacy 27

Figure 3: Saudi Arabia Food Culture

From: Scott, J. (2022). 30 Most Popular Saudi Arabian Foods. [online] L’Academie de Cuisine.

Available at: https://www.lacademie.com/saudi-arabian-food-guide/[Accessed 21 Feb.

2024].
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Figure 4: Saudi Arabia's Eating Culture

From: Arab News. (2023). Great taste: Saudi Arabia’s finest on show at London food festival.

[online] Available at: https://www.arabnews.com/node/2319751/food-health[Accessed

21 Feb. 2024].
 Cuisine Legacy 29

Figure 5: Saudi Arabia Local Ingredients and Recipes.

From: Arab News. (2023b). The top chef serves up the story behind Saudi Arabia's new national

dishes. [online] Available at: https://www.arabnews.com/node/2243196/saudi-arabia

[Accessed 21 Feb. 2024].