Charles Joyce L.

Gallarde BALCS – III Semiotic Analysis Tuesday, February 28, 2024

Sender of the message: Potato Corner

Medium/media used: Facebook

Target audience: Young adult/teenagers, particularly 18-30 years old.

Images and words used Potato Corner

We are hiring: Service Crew

 18 - 30 years old
 At least high school graduate
 Knowledgeable to basic mathematical computations
 Preferably female
 Have a good visual impact and pleasing personality
 Weight must be proportionate to height
 Have clear complexion, eyesight and good set of
teeth
 Know how to communicate in Filipino and English
 Definitely love dealing with all types of people.

What the image and words are saying Hiring service crew with regards for Potato Corner
Criteria and Qualifications

What the image and words are suggesting Hiring best employees for being the service crew of the
Potato corner,

Assumptions indicated in the images and words They are hiring Miss Universe candidate or beauty
used candidates that is able to fit their standards of crew.

Intentions/biases/power relations revealed Sexism , Body shaming, and Lookism

Potential impact on the attitudes, beliefs, and Potato corner hiring issue resonates for the community
values of the target audience in the Philippines that jobs have high qualification and
standards that promotes biases and discrimination even
at work.

How various readers/listeners/viewers may -Qualifications should help not a hindrance.

respond -Realistic expectation should be set.
-Their standards doesn’t fit the work environment