1.

Alex Cattoni
www.imarketing.courses
December 13, 2021 at 1:57:46 AM
Perfect formatting here!

1
Sales Email Sequence for
Dragon Stemless Wine
Glasses

Email 1: Teaser
1
Email 2: StoryTeller
1
Email 3: Juicy Bennies
1
Email 4: Crystal Ball
1
Email 5: Case Study
1
Email 6: Last Call
1

What is your product?

Who is your archetype?

Email 1: Teaser

Send: Day 1
Hook: Novelty
Notes:
● Build anticipation and intrigue
● Mysterious preview
 2. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:14:15 AM
your subject lines are strong! This
one seems to touch on a different
topic not mentioned in the email.
What about...

You'll be the envy of all your

guests.

3. Alex Cattoni
December 13, 2021 at 2:06:09 AM
Add space between Subject Lins
and Meta to create separation.
● Build desire and excitement
4. Alex Cattoni ● Give them a taste, not too much “You’ve been waiting for this…”
December 13, 2021 at 1:58:39 AM
Great use of brackets to denote CTA: Stay tuned
merge field. P.S. Line: Remember, this is time sensitive...

5. Alex Cattoni
December 13, 2021 at 2:06:39 AM
Format emails so they are more Send: Day 1
narrow (move margin of google
2 Subject A: Society Trendsetters Need These
doc).
Subject B: Where have you been all my life?
Subject C: Toast of the Town
6. Alex Cattoni Subject D: THIS is what you have been waiting for…
December 13, 2021 at 2:01:28 AM
Careful with punctuation and 3 Meta/Preview Text: Stunningly beautiful yet practical
spacing errors.

7. Alex Cattoni
December 13, 2021 at 2:07:27 AM 4 Hi [Name],
First couple paragraphs are a bit
repetitive (same idea, different 5 6 Have you heard the latest? They’re here. Finally, and I am overjoyed to
words). Each sentence could be the one to share them with you.
stand alone as the main opening
You may not even realize it, but they are going to be the answer to what
line.
you have been needing. .
8. Alex Cattoni 7 You are one of the very first to know about these and they are a game-
December 13, 2021 at 2:08:32 AM
changer..
Maybe not necessary here -- it
implies you were not being 8 9 But truthfully, you will be the envy of all your guests. You will also be
truthful before with the word astonished to think no one thought to design these before now.
"but".
They are exquisite, yet can, and SHOULD be used every day.
9. Alex Cattoni
December 13, 2021 at 2:16:18 AM That’s right, every single day, because life is too short to waste time on
You may not enough realize this 10 anything other than the best…
but you're using the Ego/Status
And now, you can surround yourself with stunningly beautiful, yet
hook brilliantly in this email!
practical things.
10. Alex Cattoni Know this…
December 13, 2021 at 2:09:51 AM
Try breaking up these longer You don’t want to be the last one in your circle to discover these
paragraphs withs "..." and new luxurious party must-haves.
paragraph.
11 12 Everyone will want them - you will have them. I guarantee you will be
11. Alex Cattoni the envy of the town. You have always been known for your
December 13, 2021 at 2:02:24 AM
I prefer the look of "em" or "en"
dashes – or — vs -

The em dash (—) sets off a word

or clause and adds emphasis. Or,
it can signal an interruption (see
our article on interrupting
sentences for more on that!) or
amplification (“expanding”) of an
idea. It’s also the longest of the
dashes (e.g., hyphen, en dash).

On a Mac, the keyboard shortcut

Option + Dash (-) makes an en
 dash, and Option + Shift + Dash
www.imarketing.courses
(-) makes an em dash.

On Windows it's...less simple:

you need to use an alt code to
get an em dash. If you have a
numeric keyboard, hold down the
Alt key and type 0151 for an em
dash or 0150 for an en dash.

OR... at the end of writing, use

Command "f" and "replace all".

12. Alex Cattoni

December 13, 2021 at 2:11:28 AM
redundant
13. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:13:20 AM
I love how this email is one big
open loop – perhaps expand on
this a bit....

Tomorrow – you're going to find

out what these party must-haves
are...

Spoiler Alert: You'll be the TOAST

of the town.

Remember your subject lines

need to make sense. Adding this phenomenal taste, but this will far surpass anything you have presented
line brings it back. to your guests in the past.

14. Alex Cattoni I am pretty sure people are going to be calling you to ask where you
December 13, 2021 at 2:15:48 AM bought them.
Don't forget the sign off
13 You are going to want to see your email tomorrow.
15. Alex Cattoni
December 13, 2021 at 2:15:05 AM
Stay tuned.
This seems out of place here...
it's seems too soon to mention 14 SIGN OFF?
this being time-sensitive when I
don't know what it is yet.... 15 P.S. Remember, this is time-sensitive

What else can you add here?

Or perhaps move the open loop

from above the sign off to the PS.

16. Alex Cattoni

December 13, 2021 at 2:21:12 AM
I love this email! I'd put a more
"announcement" style email
before this though... because
people will be WAITING to hear
about WHAT these luxury must-
haves are!
17. Alex Cattoni
December 13, 2021 at 2:30:27 AM
re-join seems to be a strange
word -- how can you say this
differently?
16 Email 2: StoryTeller
Send: Day 2
Hook: Personal Story
Notes:
● Build trust & Likeability
● Address customer values
● Tell the story
● Relatability “I’ve been there too”
● Tie it back to offer
CTA: Click here to join the people who know how to party
P.S. Line: Be the trend-setter your friends know you to be!

Send: Day 2

Subject A: Never be caught red-faced again

Subject B: You are not alone
17 Subject C: How to re-join the party
Subject D: Remember being the life of the party?

Meta/Preview Text: When the room goes silent…

Hello [Name]!
18. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:17:37 AM
This seems a bit premature. I'd
love for you to start with the story
-- get me hooked.

19. Alex Cattoni

December 13, 2021 at 2:18:23 AM
This can be powerful. How can
you use feeling words to describe
this more powerfully? How did
this make you feel? How did your
hands feel?

Think: don't explain, describe.
20. Alex Cattoni
December 13, 2021 at 2:18:54 AM
New paragraph.
21. Alex Cattoni
December 13, 2021 at 2:19:32 AM
LOVE this level of detail!! Break
into smaller paragraphs.
18 I want you to know you aren’t alone. I’ve been there too. For me, it
wasn’t just losing strength and flexibility in my hands, which a lot of
people struggle with as they get older.
It meant I was likely dealing with arthritis and along with it came the
mental heaviness of knowing I was aging.
19 Arthritis runs in my family. As time passed, I started noticing I was less
and less able to pick things up and grasp them as easily as I used to do.
20 And it was getting worse all the time.

21 Glasses with a wide base were tricky to pick up and hold, typing made
22. Alex Cattoni my hands and joints stiff and opening cans was next to impossible. My
December 13, 2021 at 2:19:43 AM
hands didn’t seem to want to do what I needed them to do anymore.
Unnecessary. And it was affecting me more than just on a physical level.

23. Alex Cattoni 22 In short, I found myself avoiding parties and gatherings where I was
December 13, 2021 at 2:20:20 AM worried about picking up a glass for fear of dropping it. I didn’t want to
I like to put quotes in italics. feel embarrassed or have people feel sorry for me.

24. Alex Cattoni 23 The worst is when someone younger would rush over and say, “oh, let
December 13, 2021 at 2:21:51 AM me do that for you”. I looked awkward, or at least, I felt like I did. Well, I
This would be a powerful opening thought it was the worst thing, but…
paragraph!
24 When it happened, I was at my best friend’s house party. The room was
crowded, the music was loud, everyone was laughing and having a
25. Alex Cattoni
December 13, 2021 at 2:22:24 AM great time. She handed me a glass of wine and as I reached for it, I
tried to grip it, I really did…
Unnecessary
25 Visually, I reminded myself to grip the glass. I saw my hand reach for
26. Alex Cattoni the glass, then watched, as if in slow motion, the glass leave my hand
December 13, 2021 at 2:22:54 AM
26 and fall to the carpet. Red wine splashed across what seemed to be
amazing visual! every white item in the room.

27. Alex Cattoni
December 13, 2021 at 2:23:22 AM
omg I felt this in my body! so
strong.
28. Alex Cattoni
December 13, 2021 at 2:24:03 AM
This seems a bit dramatic lol –
how can you make it more
relatable...
I turned down every party
invitation after that... out of fear
of...
Red wine on her white carpet, her couch, everywhere. The stain felt as
if it were on my very soul. The room went silent and everyone stared,
then the low murmurs began.
27 My face went as red as the stain spreading across the white flooring.
My entire body flushed. I was mortified.
28 That was my last party with my friends. Until now.
29 You see, I thought I wasn’t meant to enjoy stemless wine glasses
30 anymore. Then, I discovered the Dragon stemless wine glasses with
ocean-inspired finger grooves. The handcrafted “wave-tumbler” is
uniquely designed to allow for easy gripping so no more embarrassing
spills.

29. Alex Cattoni

December 13, 2021 at 2:25:07 AM
I just now realized that the issue
is that the "stemless" glasses are
the problem -- how can you
introduce this idea earlier.

30. Alex Cattoni

December 13, 2021 at 2:25:47 AM
Maybe....

So when I discovered.... I was

{emotion}
31. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:26:39 AM
This seems a bit out of place.

32. Alex Cattoni

December 13, 2021 at 2:28:10 AM
This CTA is teeny tiny. How can
you add a subtle CTA sooner?
And make this one stand-out?

Maybe...

"It's time to party. Shop the

Dragon Stemless Wine glasses
now." I mean, I had to have them. I knew these wine glasses were meant to
be for me. I would again be the life of the party - relaxed, laughing and
Is there a special offer you can enjoying my friends versus worried and anxious for the next accident.
mention briefly?
31 Thinking of how things used to be made my heart happy.
33. Alex Cattoni
December 13, 2021 at 2:28:44 AM 32 Click here to find out how to re-join the party.
this seems like a different
33 P.S. Now, you are back to being the trendsetter you have always been
storyline... is my fear spilling red
known to be
win at a party or being a trend-
setter?

Email 3: Juicy Bennies

Send: Day 3
Hook: Benefit
Notes:
● Paint the full picture of how they’ll feel after experiencing
● You’ll finally have...Experience...
● Create desire
● Driven by emotion - moving towards pleasure
● Personalize and specificity “this could help me”
● Do this to get that

CTA: Take advantage of this once a year offer honoring our customers
by clicking here
P.S. Line: This offer goes away at midnight on December 31st

Send: Day 3
34. Alex Cattoni
December 13, 2021 at 2:30:52 AM
"the"
35. Alex Cattoni
December 13, 2021 at 2:31:16 AM
unnecessary
36. Alex Cattoni
December 13, 2021 at 2:40:51 AM
feedback for all emails --
remember to add bolding and
formatting to add emphasis.
37. Alex Cattoni
December 13, 2021 at 2:31:52 AM
I can picture this.
38. Alex Cattoni
December 13, 2021 at 2:32:14 AM
Genius little sidebar
39. Alex Cattoni
December 13, 2021 at 2:38:52 AM
love that you're describing the
packaging! brilliant
40. Alex Cattoni
December 13, 2021 at 2:39:43 AM
Love these bennies!
41. Alex Cattoni
December 13, 2021 at 2:39:20 AM
can start this with "A lifetime..."
www.imarketing.courses
34 Subject A: Perfect holiday hostess gift
Subject B: Quick holiday clean-up
Subject C: Best way to enjoy the holidays
Subject D: Charge your holiday confidence
Meta/Preview Text: A deal so good it’s only once a year
35 Hi [Name], Still with me? Here is something to think about...
36 Imagine your next party…
The one where you are “armed” with your new Dragon stemless wine
glasses.
As you enter the room, your excitement is sparking off of you like
tiny, invisible lightning bolts.
You are in your element, surrounded by your friends celebrating the
most wonderful time of the year.
37 The sequins on your dress catch and reflect the light from the
chandeliers and your laughter rings through the room as you call out
greetings to your friends.
You shimmy over to your friend and hand her the hostess gift, knowing
38 it is the PERFECT choice.
You consider it a bonus that you found them 10% off during the
December flash-sale.
39 Yes, you are gifting her with the Dragon stemless wine glasses nestled
in their luxury gift packaging.
The hand-crafted Dragon wine glasses are phenomenal. You think
about what attracted you to them:
40 ● Wave-inspired finger indentations adorn the glass so you know
your drink wont leave your grip until you are ready to put it
down
● Dishwasher, refrigerator and freezer safe so no party is too
big now that clean-up is a snap. No more soapy water-filled wine
glasses lining your counter after a party.
41 ● Dragon offers a Lifetime Limited Warranty which reassures they
stand behind their product.
42. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:40:21 AM
while "necessary", unnecessary
in the copy lol. It breaks the
magic for me.

43. Alex Cattoni

December 13, 2021 at 2:41:19 AM
Maybe not needed here.... I'd
keep this focused on the "gift"
and leave the "secure" bit for
another email.

44. Alex Cattoni

December 13, 2021 at 2:42:20 AM
This might confuse people --
why? If they didn't read your
previous email.
45. Alex Cattoni
December 13, 2021 at 2:43:15 AM
I would keep this benefit in the
bullet points or use it in story like
you did here.
So you can weave the beneifts
into the story... rather than list
them, then try to come back to
the story.
46. Alex Cattoni
December 13, 2021 at 2:43:52 AM
Don't be afraid to sell harder --
tell me why I need these and why
I should act now.
Make your CTA stand out and
add more CTAs throughout the
email.
47. Alex Cattoni
December 13, 2021 at 2:44:16 AM
Great -- can you bring in the
preview text idea "Yup, that's
right. This deal is SO good it only
happens once a year."
● Wine can be free-flowing with the Dragon glassware as each
individual glass naturally aerates. The party never has to come
to a full stop.
Ahhhh, the perfect hostess gift.
Her smile says everything and you feel your heart warm knowing she
likes them.
42 She immediately cleans them and sets them out and you make sure to
claim one for yourself.
43 You feel secure grasping the wave tumbler stemless wine glass
because of the grooves hugging your fingertips. The unique, flowing
design reminds you of the ocean, your favorite place to be.
You feel incredible to not only be able to gift these to your friend, but
also to have one firmly in your hand. You’ll finally have peace of mind as
you circulate among your friends.
44 For the first time in forever, you focus on relaxing and enjoying
everyone at the party. No more icy fingers of dread that your next move
could cause your hands to fail you and drop your glass.
You’ve got this.
45 After the party, you help your friend clean-up. Knowing the stemless
wine glasses are dishwasher safe makes clean up super easy leaving
more time to visit with your friend.
Today has been a good day.
46 Take advantage of this once-a-year offer honoring our customers by
clicking here

47 P.S. This offer goes away at midnight on December 31st.

48. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:45:15 AM
I'd use "..." rather than a question
mark to entice the reader to
keep reading.

49. Alex Cattoni

December 13, 2021 at 2:45:36 AM
Love this! Break into smaller
paragraphs.

50. Alex Cattoni

December 13, 2021 at 2:46:06 AM
Awesome subtle CTA

Email 4: Crystal Ball

Send: Day 4
Hook: Supposition
Notes:
● Imagine what your life could be like if…
● “Dramatically transform your confidence”
● Confidence back
● Aging with grace and the help of sophisticated glasses
● Party all hours and still have easy cleanup

CTA: Click here to see for yourself how marvelous you will feel
P.S. Line: Just like CInderella at the ball, this offer ends at midnight on
December 31st

Send: Day 4

Subject A: What magic has the mailman brought today?

Subject B: Magical moments for everyday life
Subject C: Cinderella, is this your glass?
Subject D: Why can't you feel happy every day?
Meta/Preview Text: Simply the best

[Name]

48 I must know, have you ever experienced this?

49 You look out your front door and see the mail truck zipping away…

When you open your front door you see a package perched there on
your front step.

50 The mailman has delivered your Dragon stemless wine glasses in their
gorgeous packaging, oh happy day!

You open the package and gently remove the glasses. And there they
are, in your hands.
51. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:46:23 AM
lol same as above

52. Alex Cattoni

December 13, 2021 at 2:46:50 AM
Might be cool to play up the story
a bit here... maybe it's been a
Looooooooooooong day.

53. Alex Cattoni

December 13, 2021 at 2:47:47 AM
Maybe pivot away from the
wine...
With the sun-light throwing rainbows off the glass, you realize not only
Not because of the wine... but do they feel as if they are made for this very moment (which they are as
because of the glass. they are each hand-crafted), but they are the most beautiful wine
glasses you have ever seen.
54. Alex Cattoni
December 13, 2021 at 2:48:20 AM 51 Excitement racing through you, you wash them out by hand and grab a
haha this makes it sound like 52 fresh bottle of wine from the rack. Pouring the wine, you admire the way
you'll drink everyday... maybe a the liquid shines through the glass.
different word?
It is mesmerizing. Will it taste as good as it looks?
55. Alex Cattoni Taking the first sip, you are positive nothing has ever tasted so
December 13, 2021 at 2:48:48 AM
53 incredible. This is the wine glass you have wanted all your life, the joy
careful not to OVERSELL it... my you have craved, you just didn’t know it.
skepticism is firing up.... is this
really going to change my life? The artistry of the hand-crafted glass choreographed with the finger
It's a glass. indentations that caress your fingers makes this sampling of wine an
unforgettable experience.
56. Alex Cattoni
December 13, 2021 at 2:49:26 AM 54 One you feel you will be re-visiting daily.
Maybe you're buying them as
gifts for your friends and 55 Imagine what your life would be like if you COULD have this sensational
family because it's the holiday experience every single day? Well, now you can.
season!!
Glass still in hand, you immediately go to the Dragon glassware website
56 and order several more sets of the stemless wine glasses to be shipped
Well.... we got you.... for the next
57 to you. You’ll finally have a glass which will dramatically transform your
X days we are running....
confidence. With such a legendary glass, you know this is going to be
the best holiday season ever.
57. Alex Cattoni
December 13, 2021 at 2:49:40 AM 58 Click here to see for yourself how marvelous your new life will feel
Again, this seems a bit over-the-
top. 59 P.S. Like Cinderella at the ball, this offer ends at midnight on December
31st, so don't leave your glass “slipper” behind.
58. Alex Cattoni
December 13, 2021 at 2:50:09 AM
Sell me! This is too soft ;)

59. Alex Cattoni

December 13, 2021 at 2:49:55 AM
Yes, brilliant.
60. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:50:58 AM
love the relevancy with the
holiday season.

61. Alex Cattoni

December 13, 2021 at 2:51:59 AM
maybe not needed go right into
the benefit of the glasses. Break
up longer paragraphs.

62. Alex Cattoni

December 13, 2021 at 2:52:07 AM
Great pivot.

63. Alex Cattoni

December 13, 2021 at 2:52:26 AM
Put quotes in italics maybe?

Email 5: Case Study

Send: Day 5
Hook: Demonstration “Here’s what other people are saying”
Notes:
Show people how your product works
Real-life customer testimonials (emotional, logical and before-after
bridge)
Words stories that speak to the product or results
Showcase social proof
“Here’s what other people are saying…” “Don’t take my word for it…”

CTA: Click here for your chance to get this offer before it is gone
P.S. Line: Don’t forget, this offer wont be available for another year

Send: Day 5

Subject A: Only once a year, then it’s gone

60 Subject B: True believers only
Subject C: Daily luxury is waiting for you
Subject D: You deserve to treat yourself
Meta/Preview Text: Handcrafted excellence at your fingertips

61 [Name], you know, the thing about wine glasses is they aren’t all made
alike. The one-of-a-kind Dragon stemless wine glasses offer the
connoisseur a true user-experience. From the finger grooves for secure
gripping to the natural aeration allowing guests immediate enjoyment to
their dishwasher safe functionality, these glasses stand out from the
crowd.

62 But don’t take my word for it, here is what other people are saying:

63 Mom always knows best. One reviewer says, “Got this for my mom
because it’s dishwasher safe. She is very particular about how glasses feel
in her hands and this is easy to hold, thick glass and unique.”
64. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:52:44 AM
Are all these from Amazon? Or
just this one?

65. Alex Cattoni

December 13, 2021 at 2:53:23 AM
Great -- tell me more! Play up
scarcity. How many days do
have left?

Norma purchased these for her mother and she notes how the finger
indentations help her mother grip the glasses. “Absolutely love the wave
glasses. They are beautiful and lightweight. Since they are handcrafted,
there are slight variations which add to the beauty and uniqueness of the
pieces.

My mom, who has advanced arthritis, loves the fact she can securely grip
the glass and not have to worry about dropping her favorite glass of rosé.
64 Best bar ware purchase ever.” Norma, RN - Amazon 5 Star Review

Todd is thrilled with every aspect of his new wine glasses. Here is what
he had to share: “I purchased 2 sets of 2 glasses each. They arrived in
really nice and well packed boxes that would be perfect for gifting - keep
that in mind for you wine loving friends and family!

Now that I've had a week to test them out, I no longer even consider
reaching for my stemware. This is now my favorite 'go-to' glass. Fits so well
in the hand. Holds plenty of wine - I had to compare my normal pour to see
where it lined up in this glass so that you can proportion out a bottle among
multiple drinkers. But if you want a 'big' glass there is plenty of room for
extra!

The glasses are of very high quality. An easy 5 star for sure.”

The reviews speak for themselves. The Dragon stemless wine glasses
65 are truly exceptional. Take advantage of our December 10% off flash-
sale. This is to honor and thank all our customers, past and present

Click here for your chance to get this deal before it is gone

P.S. Don’t forget, this offer wont be available for another year
66. Alex Cattoni
www.imarketing.courses
December 13, 2021 at 2:54:21 AM
great!

Email 6: Last Call

Send: Day 6
Hook: FOMO - Fear of Missing Out
Notes:
This wont be available again until next December
Scarcity Trigger
Recap of info/promo plan “Here is everything you get”
Urgency/Act now
Offer closing - supplies may be limited
CTA: Act now before it’s too late - click here
P.S. Line: Just like Christmas, this deal only comes along once a year
and it’s now!

Send: Day 6

Subject A: One for me, one for you

66 Subject B: Limited Inventory - hurry before gone
Subject C: No brainer Holiday Choice
Subject D: The number one favorite gift
Meta/Preview Text: When was the last time you treated you?
67. Alex Cattoni
December 13, 2021 at 2:57:32 AM
I love this as an opening line --
more so than the confidence
angle which creates a disconnect
here.
68. Alex Cattoni
December 13, 2021 at 2:55:19 AM
Love it!
69. Alex Cattoni
December 13, 2021 at 2:55:58 AM
Great! break up
longer paragraphs.
70. Alex Cattoni
December 13, 2021 at 2:55:44 AM
Nice coherence marker!!
71. Alex Cattoni
December 13, 2021 at 2:56:19 AM
lol LOVE this
www.imarketing.courses
Hello [Name],
So, by now you realize what you have been missing that can flip your
confidence switch to “ON”.
The Dragon stemless wine glasses are not only exquisitely beautiful,
67 but practical as well. They rate as the number one favorite gift to receive
for 2021.
To sweeten the deal, when you order in December, you enjoy 10% off
sitewide on all Dragon glassware. We are doing this as a thank you and
in celebration of our customers.
68 The thing is, because we handcraft your order specifically for you…
Inventory is extremely limited during our December flash sale. Order
early to ensure your selection ships to you in time for the holidays.
Now, a quick recap of what you get when you order Dragon’s stemless
wine glasses:
69 Dragon stemless wine glasses ship as a beautifully packaged set of two
“wave tumbler” wine glasses with finger grooves for easy gripping, the
glass self-aerates and they are dishwasher, refrigerator and freezer safe
for easy prep and clean-up..
Also included is our limited lifetime warranty and a money back
guarantee. That’s a 100% guarantee so you have nothing to lose.
70 But here’s the thing, we have this offer good only through December
31st and then it goes away for another year.
So, you have to act now to be sure you get your favorites before they
are gone.
Treat yourself or order as a gift - or both! This is a no-brainer holiday
choice.
Don’t wait until it is too late - click here
71 P.S. Like Christmas, this deal only comes along once a year and then
poof, like Santa up the chimney, it is gone