By: Chong & Lee

Sports
Advertising
IELTS BAND 9 ESSAY
Many sports players advertise sports-related products.
What are the advantages and disadvantages of this?
 Introduction
There is no iota of doubt (一丝怀疑)that, a number of
well-known players are doing different types of
product advertisements.

This phenomenon is offering multifarious benefits to

the players. However, sometimes a couple of problems
emerge due to the same.

In this essay, we will throw some light on the

advantages and disadvantages of this trend.
 Paragraph 1
To begin with the bright side of endorsements by sports persons.
Firstly, players can promote certain products in a better way because
they themselves use some of these items in their line of work.

For example, Lionel Messi does the advertisement of an energy drink,

which he consumes while playing the game. Because of this reason, his
endorsement of the product sounds genuine.

Secondly, players can make money by doing various types of

advertisements. In general, advertisement companies give
approximately 5-10 million dollars to the players who work for them.

This is a great opportunity for them to convert their popularity and

brand value into wealth.
 Paragraph 2
On the flip side of the coin, there are a handful of nasty
consequences of endorsements as well. Primarily, this could take
away the players’ focus of the game.

For instance, last year, Sakib al Hasan, a renowned Bangladeshi

cricketer, was not able to perform as expected in the Asian Cup.

As a result, some people assert that this happened because he

was featured in myriads of advertisements at that time, which
took his concentration away from the match.

Furthermore, athletes could become a money minded if they do a

lot of advertisement campaigns. The result of this could be
devastating for the players and ruin their game play.
 Conclusion
In conclusion, there is no doubt that popular players are
advertising several products and this phenomenon

has some obvious drawbacks and benefits which are

given in the above paragraphs.

All in all, it is up to the players to decide whether or

not they should do these types of advertisements.