BUSINESS MARKETING 1.

GOODS  fundamental idea of the core

 tangible  ‘no smoking’, protection of railways property, pulse
 meeting of minds  can see, touch, smell, taste, and hear polio, etc. Target people are persuaded through
 seller and buyer
 food products, cars, refrigerators, television and advertisements, street plays and other techniques to
machines. follow such ideas.
MARKETER
 person 2. SERVICES
 identifies the needs and wants  intangible 5 TRADITIONAL APPROACHES TO
CUSTOMER  airlines, hotels, beauticians MARKETING
 buys goods or services
 can resell 3. EXPERIENCES 1. PRODUCTION CONCEPT
 offering a mix of both goods and services  doesn’t care about the customers wants
CONSUMER
 consumes goods or services for personal use 2. SALES CONCEPT
4. EVENTS
 no intention of reselling them  typically incorporates a customer-centric approach
 time-based events
 entertainment award shows, local festivals, health  putting the needs and wants of the customer at the
BASIC COMPONENTS camps forefront of the sales process

1. NEEDS 5. PERSONS 3. MARKETING CONCEPT

 state of self-deprivation  celebrity marketing  oriented toward pleasing customers by offering
value
2. WANTS
 take shape by culture 6. PLACES
 cities, states, regions, and countries compete to 4. RELATIONSHIP CONCEPT
↑ demand ↓ supply = ↑ price SCARCITY
attract tourists  maintaining, improving value-added long-term
↓ demand ↑ supply = ↓ price SURPLUS
relationship with current customers
7. PROPERTIES o UNILAB-PARTNERSHIPS
3. DEMANDS
 human wants backed by buying power  intangible rights of ownerships of either real
property (real estate) or financial property (stocks or 5. SOCIETAL MARKETING CONCEPT
bonds)  distinguishes between the consumer's immediate
4. EXCHANGE
satisfaction and longer-term consumer and social
 buyer seller exchange
8. ORGANIZATIONS benefits
 barter
 aggressive labor to create a strong positive image
5. MARKET
 composed of people
 both desire and ability to buy and provide specific
product or service
9. INFORMATION
 production, packaging, and distribution of
information is on of societies chief industries
SCOPE OF MARKETING
10. IDEAS