7/8

EXPLORATORY
COOKERY

TLE 7/8 - COOKERY

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 Generate a Business Idea Relates with the Career Choice
in Cookery
Writer: Mary Ann Y. Mulle

This module contains lesson on how to generate business idea that relates with the career
choice in cookery.
Performance standard:
The learner independently creates a business concept development showing the target market
and innovative product analysis of environment and market in Cookery.
Content standard:
The learner demonstrates understanding of the key concepts and underlying principles of
identifying business opportunities and market in one’s community or locality.

LEARNING OUTCOMES:
At the end of the lesson students should be able to:
a. discuss SWOT Analysis, and
b. generate business idea based on SWOT analysis.

Activity 1. Multiple Choice

Direction: Choose the letter of the correct answer. Write your answer on your notebook.

1. When an entrepreneur improves and alter the products to make it more appealing to target
consumers, he/she is doing an _____ of the product.
A. Alteration
B. Invention
C. Innovation
D. Improvisation
2. Ceasar studies the population in his immediate community. He is doing this to______.
A. Identify who would be their suki
B. Predict the biggest buyer
C. Select his favorite costumer
D. Determine whom to sell his product or service
3. Thong plans to put a “Small Carinderia” in their locality. Which of the following will help him to
determine his plan for a success in setting up of his business?
A. Survey of consumer associations
B. Checking for similar business to avoid competition
C. Getting feedback on the quality of service
D. Conduct a SWOT analysis
4. Which of the following should be considered first by a prospective entrepreneur in choosing the right
location for his/her store?

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 A. Type of merchandise
B. The access of the target customers
C. The attractiveness of the store layout
D. The prevailing prices of goods in the area
5. The following are examples of people’s basic needs EXCEPT:
A. Recreation
B. Clothing
C. Shelter
D. Food

II. Matching Type

Direction: Match column A with Column B. Write the answers in your notebook.
A B
1. Opportunity Seeker a. lays out plans and identifies alternatives
2. Good Planner b. takes chance of investing
3. Good Salesman c. applies various strategies to follow up the progress of the
enterprise
4. Risk taker d. seeks important data of the clients
5. Persistent Initiator e. respond to the needs of consumers
f. keeps on trying various alternative to improve service

The world of work today presents a picture of available jobs that are getting scarcer each year.
To address this reality, the Department of Education is stretching its available resources, prioritizing needs,
and developing sustainable programs to lead and to prepare the young minds as future skillful chef or any
related job in cookery. The department further believes that it is in honing the skills that the learner can have
an edge over other job seekers. DepEd endeavors to equip the learners with the appropriate knowledge,
attitudes, values and skills necessary to become productive citizen of our society. Most of the Filipino’s are
actively involved in different entrepreneurial skills/ activities.
SWOT ANALYSIS

Once you have chosen the business idea, the next step is to conduct a SWOT Analysis in order to
determine the Strengths, Weakness, Opportunities, and Threats of your potential business. This step will
help you improve your business of choice and prepare for challenges. The table below will help you
differentiate among these features.

Positive Negative
Controllable Strengths Weakness
factors Positive factor that contribute to the Set of problems, difficulties or
favorability of business opportunity shortcomings encountered by the
Examples: business
o Cheap raw materials Examples:
o Skilled employees o No experience owner
o Ease of management o Lack of capital
o Small capital outlay o Poor location
Uncontrollable Opportunities Threats
factors Positive factors are not within the control of Negative factors that are beyond
business the control of the business
Examples Examples
o Absence of similar Products in the o Rising cost

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 market o Raw materials shortages
o New markets being develop o Too many competitors
o Growing demand for similar
products
o Favorable government policy

Below is chart that you may enhance your strengths and institute remedies for your weakness.
Strengths
1. Set realistic goals
2. Look for valuable
information and
opportunities of the
business
3. Aim for successful delivery
of job order and satisfy
customers.
4. Hardworking even if faced
5. Possess above average
thinking ability
6. Take risk reasonably
7. Possess technical
knowledge and is
communicate his ideas
8. Creative and innovative
Weakness
Set unrealistic goals
Focus only on one or two data or
sources
Late delivery of orders that
makes the customer unsatisfied
Cannot wait to see favorable
with repeated failures
Poor learning habits. Fear in
accepting failures
Afraid to gamble
Lack technical knowledge and
cannot express his ideas
Rely on what is already available
Remedy
Set goals that you can realize with
time frame.
Gather as many as sources and
information as possible.
Be committed to the work contract.
Developed patience and try again
results from his actions.
Read and learn stories of successful
entrepreneurs. All of them failed once
or twice before success.
Learn to take little risk. Weigh info
and data available
Enroll in training programs
Develop new trends and do something
about it.

Spotting and Identifying Business Opportunities

It is one of the most essential aspects of entrepreneurship. An entrepreneur must have a keen eye for
identifying opportunities that can potentially turn into a good product or business venture.
Screening Business Ideas
Once you have generated a number of business opportunities and ideas, the next step is to select and
screen considering the following criteria;
a. Your personality and personal preferences
 Personal Preference
 Education, Skills and Experience
 Work experience
 Support from family and friends
b. The characteristics of a good business
 Demand for the product
 Availability of skills, raw materials technology and capital
 Profitability

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I. Infographic Map:
Give information related to Strength, Weakness, Opportunities and Threats of a Chef that owns a
business. (20pts)

II. Maze:
Spot business opportunity by following the maze. (10 pts)

III. Identification:

Write S if the statement is strenght and W if the statement is weakness.

________1. Early riser
________2. Mañana habit
________3.Take Reasonable risk
________4. Hardworking
________5. Easily bored

 SWOT Analysis in order to determine the Strengths, Weakness, Opportunities, and Threats of
your potential business.
 An entrepreneur must have a keen eye for identifying opportunities that can potentially turn into a
good product or business venture.
 Screening Business Ideas is to select and screen considering the following criteria; Your
personality and personal preferences and the characteristics of a good business.

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 Task Title: Determine the Strengths, Weaknesses and Substitute
Remedies.
Materials needed: Your notebook, paste, pencils and pens, scissors,
magazines or pictures of people doing something, colored paper
Instructions: On your notebook do this:
1. Search and cut pictures doing something.
2. Paste it in your notes
3. Label them as strength and weaknesses
4. After recognizing the strength and weakness, institute remedies for the said weakness.

SCORE CRITERIA
Pictures are properly pasted, colorful and were correctly categorized; remedies were
5 properly and completely instituted.
4 Pictures are properly pasted, colorful and were correctly categorized; but not
completely instituted with remedies for the weakness.
3 Pictures are properly pasted, but some were incorrectly categorized and were not
completely instituted with remedies for the weaknesses.
2 Pictures were not properly pasted; some were not properly categorized and the
remedies for the weakness were not properly instituted.
1 Pictures were not properly pasted and were not properly categorized and were not
able to institute remedies to the weakness.

Write your answer on your notebook.

1. What are the significant learnings you acquire in this module?
2. How the module helps you to generate business idea?

Directions: Read and study the situations below. Write the letter of your choice in your answer sheet.
1. Which of the following situations describe a persistent chef?
A. Gives up easily when he encounters problem in his business.
B. Changes his procedures to get the desired profit.
C. Makes effort to invest in another business.
D. Sells his property and look for a position in a government office .
2. Jervine owns a restaurant. Although he has a canteen manager, Jervine makes sure that he visits his
restaurant every morning and afternoon to see to it that the canteen is well-managed.
A. Confident C. Motivated
B. Creative D. Risk taker
3. He always introduces new recipes. What trait does he possess?

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 A. Goal-setter C. Persistent
B. Passion- oriented D. Opportunity seeker
4. This chef spends a lot of time and effort in improving his ability. He is___________.
A. Creative C. Hard worker
B. Responsible D. Opportunity seeker.
5. Who do you think is a good planner?
A.One who likes to think of what his business will be five years onwards.
B.A person who spends time trying to solve a problem.
C.A man with a word of honor.
D.A businessman who goes places to seek information.
6. A chef who visits places to learn new things is____________.
A. Persistent C. Information seeker
B. Goal-setter D. Planner
7. How will you describe a person who believes that in whatever he does, he can do well?
A. Confident in himself C. Persistent
B. Goal setter D. Persuasive
8. Jeryll tries very hard to convince his fellow chefs to do what he wants. He is__________.
A. Persistent C. Efficient
B. Commited D. Persuasive
9. It is a Filipino dessert made primarily from coconut milk.
A. maja blanca C. biko
B. cuchinta D. Suman
10. Which native delicacy is made of rice flour dough that is boiled and then coated with coconut and
sesame seeds?
A. palitaw C. espasol
B. polboron D. sapin-sapin

Glossary
Business- the practice of making one's living by engaging in commerce.
Career - an occupation undertaken for a significant period of a person's life and with opportunities for
progress.
Cookery- is defined as the art and science of preparing food for eating by the application of heat.
Product - an article or substance that is manufactured or refined for sale.
SWOT – Strength Weakness Opportunity Threat

Vanessa M. Tabermio
Validator

Justine Montoya
Illustrator

Team Leader
Leizlee B. Daowag

TLE 7/8 - COOKERY

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