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- ( utilitarian motive) :
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(perceptual map)
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o
REFERENCES Examples of Perceptual Maps Used in Positioning Decisions
瑶⽣ 卫铭
下 州
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:
(utility) .
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(Lexicographic Rule)
(Conjunctive Rule)
(Disjunctive Rule)
13
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1
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2080
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1 2 3 5
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⼀
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2.3
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: _(by Kahneman and Tversky)
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