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    magalongjeremyglene
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    This document contains a competitive profile matrix that compares three funeral homes - La Funeraria Paz, ST. Peter Life Plan, and Arlington Memorial Chapel - on several critical success factors for running a funeral home business. These factors include affordability, location, materials/equipment, religious consideration, quality of service, popularity, and customer feedback. Each factor is assigned a weight and each funeral home is rated on a scale and given a weighted score in order to determine an overall total score. Based on the matrix, Arlington Memorial Chapel received the highest total score of 3.82 out of 5.

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    This document contains a competitive profile matrix that compares three funeral homes - La Funeraria Paz, ST. Peter Life Plan, and Arlington Memorial Chapel - on several critical success factors for running a funeral home business. These factors include affordability, location, materials/equipment, religious consideration, quality of service, popularity, and customer feedback. Each factor is assigned a weight and each funeral home is rated on a scale and given a weighted score in order to determine an overall total score. Based on the matrix, Arlington Memorial Chapel received the highest total score of 3.82 out of 5.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Stratma Paper

    Uploaded by

    magalongjeremyglene
    This document contains a competitive profile matrix that compares three funeral homes - La Funeraria Paz, ST. Peter Life Plan, and Arlington Memorial Chapel - on several critical success factors for running a funeral home business. These factors include affordability, location, materials/equipment, religious consideration, quality of service, popularity, and customer feedback. Each factor is assigned a weight and each funeral home is rated on a scale and given a weighted score in order to determine an overall total score. Based on the matrix, Arlington Memorial Chapel received the highest total score of 3.82 out of 5.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    lV-C: Competitive Profile Matrix (CPM)

    Critical Success Weight(%) La Funeraria Paz ST. Peter Life Plan Arlington
    Factors Memorial Chapel
    Rating Weighted Rating Weighted Rating Weighted
    Score Score Score
    Affordability .20 3.0 .60 4.0 .80 2.0 .40
    Location .13 3.0 .39 3.0 .39 3.0 .39
    Materials and .15 4.0 .60 3.0 .45 5.0 .75
    Equipment
    Religious .10 3.0 .30 3.0 .30 3.0 .40
    Consideration
    Quality of Service .20 4.0 .80 3.0 .60 5.0 1
    Popularity .10 4.0 .40 5.0 .50 4.0 .40
    Customer Feedback .12 4.0 .48 4.0 .48 4.0 .48
    TOTAL 1.00 3.57 3.52 3.82

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