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ARTS 6

Quarter 1 – Module 1 & 2 – Week 1


Lesson 1: Art Processes, Elements and Principles Applied in New
Technologies

MELC:
1. Discusses the concept that art processes, elements and principles still aplly even with the use of
new techonologies. A6EL-Ia
2. Explains the elements and principles applied in commercial art. A6PL-Ia
Name: ____________________________________________________________________
Grade Level: _____________________ Date: ______________________
WHAT I KNOW
Pre-Test: Multiple Choice: Choose the letter of the correct answer.
1. It is an enclosed area made when both ends of lines meet or close.
A. color B. texture C. shape D. line

2. This is an element of art that can be horizontal, vertical or diagional, straight or curved, thick or
thin with greater length than width.
A. color B. texture C. shape D. line

3. What is another word for hue.


A. color B. texture C. shape D. line

4. A quality or feel of the surface of an object.


A. color B. texture C. shape D. line

5. Which of the elements of art makes this image look coarser?


A. line B. shape C. color D. texture

6. It is a principle of art which deals with regular, uniform, and related movement of lines, forms,
shapes, and texture.
A. rhythm B. emphasis C. balance D. contrast

7. A brand or symbol which gives a company a representation of itself from its products, purpose,
messages etc.
A. Adobe in Design C. Cartooning
B. Logo Design D. Poster Making

8. A good hand-drawn logo design starts with ____ before executing the design in a more accurate
manner.
A. coloring B. tracing C. sketching D. polishing
9. In what way is art important in daily life? A. It has personal significance.
B. It is used for marketing and advertising.
C. It is a form of self-expression.
D. All of the above.

10. It is a simple application can be found in our computer or gadgets like smartphone and
tablets.
A. paint B. photoshop C. photo illustrator D. corel

WHAT’S NEW
Directions: Read the short poem about shapes.

Shapes
A square was reading quietly
Outside his rectangular house
When a running triangle Suddenly hit him his
back.
“Help! I’m bleeding,
I need to go to doctor!’
Just on time for a strolling circle
Who willingly helped And gallantly took
him there.

• Can you name the different shapes mentioned in the poem?


• Draw the different shapes found in the poem either hand-drawn or digitally- made through the use
of paint program that can be found in your computer or gadgets like smartphone and tablet. Apply
the elements and principles of arts.

WHAT IS IT
Seeing beautiful things around us make us aware of the importance of art elements and principles
in our life. It inspires us to create things using our own imagination.
Line is a point or a dot drawn continuously, it can be either straight or curve line. When group
together, it produces a beautiful picture. By using the right lines and putting them into the point of
emphasis, balance, or proportion, we can form a wonderful figure or composition.
Everything around us has a shape. These different shapes make our world an interesting and
beautiful place to live in. They may have regular shapes like the circle, square, rectangle, triangle, and oval.
Shapes are made when both ends of lines meet or close. Form is another term for shape.
Some objects may be rough or smooth to touch; others may be hard or soft; still others may be flat
or wrinkled. The different surface qualities of the objects are what we call texture. Texture adds beauty
and magic to the things seen in our daily life. It can be seen and felt in natural objects and in art works.
Many things around us show patterns of movement, our life itself is a pattern. Because of rhythm,
simple things become pleasing and beautiful to look at. Rhythm is a principle of art which deals with
regular, uniform, and related movement of lines, forms, shapes, and texture.
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose
of a business, product, trademark, etc.
Before the widespread introduction of new technologies, most artists expressed their creative
ideas through paper and pen (hand-drawn) but at present, designers may now create symbols directly and
immediately through digital process.
A well-designed logo makes an impact on our eyes and minds. These logos can be made through
the use of new technology. Different applications can be found in our computer or even in our gadgets like
smartphone and tablets.
https://www.youtube.com/watch?v=iepNMNQIAjM

WHAT’S MORE
In today’s activity we will be designing a logo using the Paint Software or hand-drawn. Always keep
in mind the rubric for creating a logo for you to be guided.

1. Directions: Within the community, choose a logo of a government establishment. Create


either hand-drawn or digitally- made logo by applying the different art elements. Draw it in
your activity notebook or through the use of paint program that can be found in your
computer or gadgets like smartphone and tablet.

2. Directions: Read the story and answer each question. Write your answer in your activity
notebook.

“George and Victor are best friends. They are


both active in sports. In 2019, they built their
sports club with the signage beside.”

a. What business do you think were they engaged in?


_______________________________________________________________________________
b. In this kind of business, how do they help the people?
_______________________________________________________________________________
c. How do people recognize their office?
________________________________________________________________________________
d. What do you call the signage placed on top of their office?
_________________________________________________________________________________
e. What are the different art elements can we use in making logos?
_________________________________________________________________________________
f. What modern technology can be used in making logo wherein we can apply the different art elements?

__________________________________________________________________________________

RUBRICS IN CREATING A LOGO

Criteria 6 8 10 Score
Elements:
organization of Poor organization Satisfactory Well-pleasing
shape, color, value, of elements organization of organization of
texture, form, and elements elements
space
Principles
Weak emphasis on Moderately use Strong emphasis on
the object through emphasis on the the object through
a. Emphasis
the use of object through the the use of emphasis
emphasis use of emphasis
unequal weight is One fourth is used one half is of the
seen in the objects as visual weight of same visual weight as
b. Balance
the object the other half

Digitally- made/ Digitally- made/ Digitally- made/


Process
Hand-drawn Hand-drawn Hand-drawn
Total

WHAT I CAN DO
1. Directions: Create simple replica of logo either hand-drawn or digitally- made by applying the
different art elements. Draw it in your activity notebook or through the use of paint program that can
be found in your computer or gadgets like smartphone and tablet.

Note: Logos made either digitally/hand-drawn will submitted upon the return of the module.
POST TEST
Multiple Choice: Choose the letter of the correct answer. Write your answer in your activity
notebook.

1. Which principle of art deals with regular, uniform, and related movement of lines, forms, shapes,
and texture?
A. contrast B. emphasis C. rhythm D. balance

2. An art element which makes image look coarser.


A. color B. texture C. shape D. line

3. Which is a brand or symbol that gives a company a representation of itself?


A. Cartooning C. Logo Design
B. Poster Making D. Adobe in Design

4. This element of art can be horizontal, vertical or diagional, straight or curved, thick or thin.
A. shape B. line C. texture D. color

5. Why is art important in our daily life?


A. Because it is a form of self-expression.
B. Because it has personal significance.
C. Because it is used for marketing and advertising.
D. All of the above.

6. It is rough or smooth to touch, others may be hard or soft.


A. shape B. line C. texture D. color

7. A simple software found in our computer or gadgets.


A. Photo illustrator B. Corel C. Paint D. Photoshop

8. It is made when both ends of lines meet or close.


A. line B. shape C. color D. texture

9. _______ is another word for hue.


A. shape B. texture C. color D. line

10. Before executing the design in a more accurate manner, a good hand-drawn logo design starts with
____
A. sketching B. coloring C. polishing D. tracing
Answer Key

PRETEST What I have learned POST TEST

.c 1 .c 1
s
.d 2 .b 2
,proces
.a 3 .c 3
,principles
.b 4 .b 4
elements
.d 5 .d 5
1 . Art
.a 6 .c 6
2 . Texture
.b 7 .c 7
3 . Shape
.c 8 .b 8
4 . Line
.d 9 .c 9
5 . Rhythm
.a 10 .a 10

References

• https://www.youtube.com/watch?v=iepNMNQIAjM
• http://www.technologystudent.com/designpro/logo1.htm
• http://flyeschool.com/content/elements-artdesign-and-principlesdesignorganization
• https://www.youtube.com/watch?v=J1yvrD8u0zY
• https://drawpaintacademy.com/principles-of-art/
• MAPEH in Action 6 (Logo Design pages 79-93)
• Unified Daily Lesson Plan in MAPEH – Art 6, Day 11.
• MAPE with Pleasure 3, Pages 130-180

Lesson 2: Elements and Principles Applied in Commercial Art


WHAT’S IN
• What are the different logos found
above?
• What are the different art elements that can be found in these logos?

WHAT IS IT
Definition of Terms
Term Definition
Logo is a brand or SYMBOL, (branding your company), which gives
your company a representation of itself from its products, purpose,
Logo
messages etc. which PORTRAYS THE VALUES AND
GOALS OF YOUR COMPANY
Hand-drawn logo is to incorporate a sketch of an object, scene or
idea often have the ability to come across as a bit more personal,
Hand-drawn logo
and sometimes give off the impression that the brand doesn't take
themselves as seriously as others
Digitally-made logo Digitally-made logo is designed in software programs like
Photoshop, Quark or Corel
Commercial Art Commercial Art is graphic art created specifically for commercial
uses, especially for advertising, illustrations in magazines or books,
or the like

Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of
a business, product, trademark, etc.
Logos like symbols, convey a message, information or embody ideas about that which it represents.
Before the widespread introduction of new technologies, most artists expressed their creative
ideas through paper and pen but at present, designers may now create symbols directly and immediately
through digital process.
That is why to abreast on the new technologies, the couple decided to change their logo from hand-
drawn to digitally-processed logo like the one below.

Hand-drawn logo Digitally-made logo


In creating either hand-drawn or digitally-made logos, it involves art components like elements and
principles. https://www.youtube.com/watch?v=iepNMNQIAjM
Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers
with the intent of promoting sale and interest of products, services, and ideas.
https://www.youtube.com/watch?v=1NsUrQ6NQSY

Basic Rules for a Successful Logo


1. A successful logo is usually very simple in design.
2. The logo is easy to understand, even at a distance.
3. One or two colors are normally used.
4. Any writing is presented in a simple way and is easy to read.
5. A simple drawing or symbol is sometimes used.

WHAT I HAVE LEARNED


Directions: Create a simple digitally-made or hand drawn logo of any commercial establishments
found in your place and apply the elements and principles of commercial arts. Use your
activity notebook.
RUBRICS IN CREATING A LOGO

Criteria 6 8 10 Score
Elements:
organization of Poor organization Satisfactory Well-pleasing
shape, color, value, of elements organization of organization of
texture, form, and elements elements
space
Principles
Weak emphasis on Moderately use Strong emphasis on
the object through emphasis on the the object through
c. Emphasis
the use of object through the the use of emphasis
emphasis use of emphasis
unequal weight is One fourth is used one half is of the
seen in the objects as visual weight of same visual weight as
d. Balance
the object the other half

Digitally- made/ Digitally- made/ Digitally- made/


Process
hand-drawn hand-drawn hand-drawn
Total

References
• https://www.youtube.com/watch?v=iepNMNQIAjM
• https://www.youtube.com/watch?v=1NsUrQ6NQSY
• http://www.technologystudent.com/designpro/logo1.htm
• https://drive.google.com/file/d/0B73czLAR4aIVRUZ5Z21xbVI0UHM/view
• https://www.dreamstime.com/professionals-workers-couple-smiling-cartoons-blackwhite-doctor-
businessman-briefcase-vector-illustration-graphic-image154896614
• MAPEH in Action 6 (Logo Design pages 79-93)
• Unified Daily Lesson Plan in MAPEH – Art 6, Day 11.

ARTS 6 (QUARTER 1, WEEK 1)

NAME: _________________________________________________ DATE: ___________ SCORE:


____________
Directions: Read the short poem about shapes.
Shapes
A square was reading quietly
Outside his rectangular house
When a running triangle Suddenly hit him his
back.
“Help! I’m bleeding,
I need to go to doctor!’
Just on time for a strolling circle
Who willingly helped And gallantly took
him there.

• Can you name the different shapes mentioned in the poem?


• Draw the different shapes found in the poem either hand-drawn or digitally- made through the use
of paint program that can be found in your computer or gadgets like smartphone and tablet. Apply
the elements and principles of arts.

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