Professional Documents
Culture Documents
MELC:
1. Discusses the concept that art processes, elements and principles still aplly even with the use of
new techonologies. A6EL-Ia
2. Explains the elements and principles applied in commercial art. A6PL-Ia
Name: ____________________________________________________________________
Grade Level: _____________________ Date: ______________________
WHAT I KNOW
Pre-Test: Multiple Choice: Choose the letter of the correct answer.
1. It is an enclosed area made when both ends of lines meet or close.
A. color B. texture C. shape D. line
2. This is an element of art that can be horizontal, vertical or diagional, straight or curved, thick or
thin with greater length than width.
A. color B. texture C. shape D. line
6. It is a principle of art which deals with regular, uniform, and related movement of lines, forms,
shapes, and texture.
A. rhythm B. emphasis C. balance D. contrast
7. A brand or symbol which gives a company a representation of itself from its products, purpose,
messages etc.
A. Adobe in Design C. Cartooning
B. Logo Design D. Poster Making
8. A good hand-drawn logo design starts with ____ before executing the design in a more accurate
manner.
A. coloring B. tracing C. sketching D. polishing
9. In what way is art important in daily life? A. It has personal significance.
B. It is used for marketing and advertising.
C. It is a form of self-expression.
D. All of the above.
10. It is a simple application can be found in our computer or gadgets like smartphone and
tablets.
A. paint B. photoshop C. photo illustrator D. corel
WHAT’S NEW
Directions: Read the short poem about shapes.
Shapes
A square was reading quietly
Outside his rectangular house
When a running triangle Suddenly hit him his
back.
“Help! I’m bleeding,
I need to go to doctor!’
Just on time for a strolling circle
Who willingly helped And gallantly took
him there.
WHAT IS IT
Seeing beautiful things around us make us aware of the importance of art elements and principles
in our life. It inspires us to create things using our own imagination.
Line is a point or a dot drawn continuously, it can be either straight or curve line. When group
together, it produces a beautiful picture. By using the right lines and putting them into the point of
emphasis, balance, or proportion, we can form a wonderful figure or composition.
Everything around us has a shape. These different shapes make our world an interesting and
beautiful place to live in. They may have regular shapes like the circle, square, rectangle, triangle, and oval.
Shapes are made when both ends of lines meet or close. Form is another term for shape.
Some objects may be rough or smooth to touch; others may be hard or soft; still others may be flat
or wrinkled. The different surface qualities of the objects are what we call texture. Texture adds beauty
and magic to the things seen in our daily life. It can be seen and felt in natural objects and in art works.
Many things around us show patterns of movement, our life itself is a pattern. Because of rhythm,
simple things become pleasing and beautiful to look at. Rhythm is a principle of art which deals with
regular, uniform, and related movement of lines, forms, shapes, and texture.
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose
of a business, product, trademark, etc.
Before the widespread introduction of new technologies, most artists expressed their creative
ideas through paper and pen (hand-drawn) but at present, designers may now create symbols directly and
immediately through digital process.
A well-designed logo makes an impact on our eyes and minds. These logos can be made through
the use of new technology. Different applications can be found in our computer or even in our gadgets like
smartphone and tablets.
https://www.youtube.com/watch?v=iepNMNQIAjM
WHAT’S MORE
In today’s activity we will be designing a logo using the Paint Software or hand-drawn. Always keep
in mind the rubric for creating a logo for you to be guided.
2. Directions: Read the story and answer each question. Write your answer in your activity
notebook.
__________________________________________________________________________________
Criteria 6 8 10 Score
Elements:
organization of Poor organization Satisfactory Well-pleasing
shape, color, value, of elements organization of organization of
texture, form, and elements elements
space
Principles
Weak emphasis on Moderately use Strong emphasis on
the object through emphasis on the the object through
a. Emphasis
the use of object through the the use of emphasis
emphasis use of emphasis
unequal weight is One fourth is used one half is of the
seen in the objects as visual weight of same visual weight as
b. Balance
the object the other half
WHAT I CAN DO
1. Directions: Create simple replica of logo either hand-drawn or digitally- made by applying the
different art elements. Draw it in your activity notebook or through the use of paint program that can
be found in your computer or gadgets like smartphone and tablet.
Note: Logos made either digitally/hand-drawn will submitted upon the return of the module.
POST TEST
Multiple Choice: Choose the letter of the correct answer. Write your answer in your activity
notebook.
1. Which principle of art deals with regular, uniform, and related movement of lines, forms, shapes,
and texture?
A. contrast B. emphasis C. rhythm D. balance
4. This element of art can be horizontal, vertical or diagional, straight or curved, thick or thin.
A. shape B. line C. texture D. color
10. Before executing the design in a more accurate manner, a good hand-drawn logo design starts with
____
A. sketching B. coloring C. polishing D. tracing
Answer Key
.c 1 .c 1
s
.d 2 .b 2
,proces
.a 3 .c 3
,principles
.b 4 .b 4
elements
.d 5 .d 5
1 . Art
.a 6 .c 6
2 . Texture
.b 7 .c 7
3 . Shape
.c 8 .b 8
4 . Line
.d 9 .c 9
5 . Rhythm
.a 10 .a 10
References
• https://www.youtube.com/watch?v=iepNMNQIAjM
• http://www.technologystudent.com/designpro/logo1.htm
• http://flyeschool.com/content/elements-artdesign-and-principlesdesignorganization
• https://www.youtube.com/watch?v=J1yvrD8u0zY
• https://drawpaintacademy.com/principles-of-art/
• MAPEH in Action 6 (Logo Design pages 79-93)
• Unified Daily Lesson Plan in MAPEH – Art 6, Day 11.
• MAPE with Pleasure 3, Pages 130-180
WHAT IS IT
Definition of Terms
Term Definition
Logo is a brand or SYMBOL, (branding your company), which gives
your company a representation of itself from its products, purpose,
Logo
messages etc. which PORTRAYS THE VALUES AND
GOALS OF YOUR COMPANY
Hand-drawn logo is to incorporate a sketch of an object, scene or
idea often have the ability to come across as a bit more personal,
Hand-drawn logo
and sometimes give off the impression that the brand doesn't take
themselves as seriously as others
Digitally-made logo Digitally-made logo is designed in software programs like
Photoshop, Quark or Corel
Commercial Art Commercial Art is graphic art created specifically for commercial
uses, especially for advertising, illustrations in magazines or books,
or the like
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of
a business, product, trademark, etc.
Logos like symbols, convey a message, information or embody ideas about that which it represents.
Before the widespread introduction of new technologies, most artists expressed their creative
ideas through paper and pen but at present, designers may now create symbols directly and immediately
through digital process.
That is why to abreast on the new technologies, the couple decided to change their logo from hand-
drawn to digitally-processed logo like the one below.
Criteria 6 8 10 Score
Elements:
organization of Poor organization Satisfactory Well-pleasing
shape, color, value, of elements organization of organization of
texture, form, and elements elements
space
Principles
Weak emphasis on Moderately use Strong emphasis on
the object through emphasis on the the object through
c. Emphasis
the use of object through the the use of emphasis
emphasis use of emphasis
unequal weight is One fourth is used one half is of the
seen in the objects as visual weight of same visual weight as
d. Balance
the object the other half
References
• https://www.youtube.com/watch?v=iepNMNQIAjM
• https://www.youtube.com/watch?v=1NsUrQ6NQSY
• http://www.technologystudent.com/designpro/logo1.htm
• https://drive.google.com/file/d/0B73czLAR4aIVRUZ5Z21xbVI0UHM/view
• https://www.dreamstime.com/professionals-workers-couple-smiling-cartoons-blackwhite-doctor-
businessman-briefcase-vector-illustration-graphic-image154896614
• MAPEH in Action 6 (Logo Design pages 79-93)
• Unified Daily Lesson Plan in MAPEH – Art 6, Day 11.